1) Social TV has evolved from having no social experience while watching TV to being able to connect with other fans and access additional content through second screen experiences. 2) Engaging fans across multiple platforms like TV, web, and live events has become important as social media has become a key part of fans' viewing experience. 3) Major live events like the Olympics and award shows have seen a huge increase in social media activity during broadcasts, showing the growing importance of the second screen experience.

1. @MrJoelRaneri& @josemoreno8792

2. The Evolution of Social TV

4. “I am fascinated with us as a society
being in transition between digital and
physical worlds, and stickers are a tribute
to that idea.”
“If you want to be social, you have
to watch live.”
Alex Iskold
CEO/Founder GetGlue “When we launched there was
@alexiskold no social TV. We helped create
and lead the space.”
“Once you discover what you want to
watch, we can enhance the watching
experience by connecting you to other
fans and interesting additional content.”

6. • “We really want this to be an engaging a
new experience, even more than it already
is.”
• “Social is so important now to fan's
experience and what they demand
out of a show”
• It’s important to continue to explore
new innovative ways to engage Jason Hoch
fans Former SVP Digital Operation for WWE
@starexplorer

8. @REDinteractive
RED Interactive Agency
•Know Your Audience
•It’s important to get
people connecting on all
platforms: TV, web etc.

9. Twitter

10. 2012 Oscars
2012 Emmys
2012 Grammys
Live Events

11. • More tweets during 2012
Opening Ceremony than
during the entire 2008
Olympic games
• Average of 2,000
tweets/minute during
first 10 days
• The Opening Ceremony
accounted for 92.4% of
all SM comments during
it’s primetime slot

12. Facebook

14. Pinterest

15. Analytics
• Trendrr
• bluefin
• SecondSync

16. Talent Involvement

17. Talent Involvement

18. Character
Involvement

20. “I think the next year is going to be
focused on building real business around
second screen.”
“We believe that we can help people
discover what to watch not only on TV,
but also on streaming, in theaters, and
online. “
-Alex Iskold
CEO/Founder GetGlue
@alexiskold