Strategic Marketing and Research Consultants (SMRC) offers a New Product Innovation System to help companies develop new products and services. The system includes two modules: opportunity identification and concept development; and quantitative concept screening and portfolio optimization. SMRC's system is competitively priced and provides results within 10 days. Mr. Smith, a principal consultant at SMRC, has used this system to help clients like SC Johnson, Wendy's, and Advance Transformer generate hundreds of millions in revenue from new products.