The Screen

This document introduces an industry agenda proposed by The Screen trade association to promote the growth of advertising screen-media networks. The agenda includes nine areas of focus: 1) Compliance and reporting standards, 2) Audience measurement standards, 3) Evaluating effectiveness, 4) Processes and methodologies, 5) Regulation, 6) Infrastructure, 7) Media appeal, 8) Content expertise, and 9) Industry promotion. The Screen aims to establish standards, conduct research, and increase the credibility and market share of screen-media networks through this agenda. Membership in The Screen provides opportunities to contribute to shaping the industry.