Webreife is an online learning platform that aims to help inexperienced internet users better understand and take advantage of online offers and services. It refurbishes existing websites with relevant explanations for its target audience. The platform seeks to close the growing "digital gap" by teaching older users and reducing barriers to using the internet. It plans to generate revenue by taking a percentage of users' monthly online expenditures made through affiliate links on the site. The target market includes over 40 million Germans over age 50 who could benefit from Webreife's straightforward and up-to-date guidance.

1. Most sites in the web are made for those
who know how to use the internet properly.
WEBREIFE helps those who don´t.

2. Welcome 1
Webreife is an information and learning
platform for inexperienced internet users.
Webreife refurbishs existing websites with
target group relevant explanations.
Making “Internet simply easier”
is our mission.

3. Problem 2
Most internet services deprive Digital
outsiders of benefitting from it.
Demographic chance and the development
of Information Technology increase the
Digital Gap.

4. Solution 3
A web platform where inexperienced users
can learn how to take advantage from offers
and services in the internet properly.
The web platform is also available as white label
system for local lead users and senior offices.

5. Market Validation 4
Skeptic Outsider:
This group has significant shortcomings
in dealing with the Internet
Domestic Casual User:
basic knowledge of computer operation
are available
Cautious Pragmatist:
characterized above all by its reluctance
to accept new services and content.
Over
40Million
Results in a more
feminine audience
with an average age
of 52 years.

6. Market Size 5
Billion Euro
eCommerce Sales
in Germany 2013
Euro
Average Online
Expenditure per User 50+
in Germany 2013
Euro
Estimated Expenditure
per User per Month
in Germany 2013

7. Product 6
Look for the
website to
learn about
Select a website
and get explicit
explanations
Start a tour and see
detailed information
right where it is needed

8. Business Model 7
We expect 20% of the monthly expenditure per
user to be spend via Webreife and an average
of 5% Affiliate Revenue per one euro.
20% from €80
(monthly expenditure)
with 5% Affiliate Revenue
Revenue for 10.000
user expenditures
Revenue 2015-2018

9. Market Adoption 8
Partnerships Lead User 2nd way address
Services that intend to
strenghen internet
expertise for
inexperienced users
Real life learning
offerings
Target group related parties
such as children or
grandchildren
Via Guerilla Marketing in
Social Networks

10. Competitors 9
Communities Web
Cataluges
Browser
Welcome Pages

11. Customer Value 10
1st to market Exclusiv Always free
first complete solution
of a target group-specific
platform for the areas,
aggregate information and
navigate safely
exclusive focus on relevant
content for the target group
permanently free to the user
Usability Authenticity Up to date
a web application with
minimal barriers to entry
(late registration, intuitive
architecture
authentic by the variety of
influences from the target
group and from experts &
supporters
adapted to current trends in
design, content and teaching
method based on cognitive
and sensorimotor features of
older people