The University of Newcastle was proud innovation partner at DiG Festival.
I was tweeting on behalf of UON via Uni_Newcastle and this content was retweeted the most according to BrandWatch.
In a social mobile and connected time for profit companies should learn emotional storytelling from nonprofits. Nonprofits should learn viral marketing and SEO from for profit companies. These slides, created for PechaKucha Night Thursday May 23rd, define Save The World Marketing.
The document discusses several social media applications and pages, including Twitter, Facebook, and blogs. It provides links to download apps and access pages for Twitter, a Geet Ramayan Facebook page, and a Twitter page blog. The links guide the user through several internal pages before reaching a link to a main app.
Integrated Social Media Strategies For EventsJeff Hurt
This document provides strategies for using social media to drive awareness, attendance, and post-event interaction for an event. It identifies the top three reasons people join social networks as identity, connections, and community. It then outlines specific tactics for each major social media platform like creating Twitter, Facebook, and LinkedIn profiles for the event and engaging speakers to generate content before, during and after the event.
This document describes an app called the Geet Ramayan Facebook Page App that allows users to connect to the Geet Ramayan Facebook timeline. It provides links to download the Flicker Application and links to Twitter blogs about the app. The document encourages users to go to the main app.
2012 4 14 mindshare digital po v hashtagsMindshare
1) Hashtags were invented in 2007 and have since become widely used across many social media platforms and apps.
2) Hashtags allow for easier topic search and aggregation by tagging messages with a word prefixed with a hash sign.
3) Brands have increasingly adopted hashtags in their marketing campaigns to create discussions, promote competitions, and crowdsource ideas, though there is a risk of hashtags being hijacked or used against the brand.
Moving at the Speed of Social: How Will You Get Ahead With Social Media in 2015Jared Covington
The document discusses social media trends for 2015 and how to effectively use social media for marketing. It provides statistics on the growth of major social platforms like Facebook, Twitter, Instagram and Snapchat. The key advice is to "get ghostly" by using platforms like Snapchat, "get mobile" by optimizing for mobile experiences, "get informed" by using real-time data, "get visual" by focusing on video content, and "get useful" by providing valuable information to users. The presentation emphasizes that social media is moving very quickly and marketers need to adapt to engage the mobile-first consumer.
This document discusses the social media platform Vine and how brands can use it to engage online audiences. It provides statistics on Vine's growth and usage. It then discusses how brands have successfully used Vine by starting small with short-form video content. It emphasizes creating creative content in Vine's 6-second format. Finally, it lists some metrics brands can use to measure the effectiveness of their Vine campaigns, such as follower growth, shares of videos, mentions, and engagement over time.
In a social mobile and connected time for profit companies should learn emotional storytelling from nonprofits. Nonprofits should learn viral marketing and SEO from for profit companies. These slides, created for PechaKucha Night Thursday May 23rd, define Save The World Marketing.
The document discusses several social media applications and pages, including Twitter, Facebook, and blogs. It provides links to download apps and access pages for Twitter, a Geet Ramayan Facebook page, and a Twitter page blog. The links guide the user through several internal pages before reaching a link to a main app.
Integrated Social Media Strategies For EventsJeff Hurt
This document provides strategies for using social media to drive awareness, attendance, and post-event interaction for an event. It identifies the top three reasons people join social networks as identity, connections, and community. It then outlines specific tactics for each major social media platform like creating Twitter, Facebook, and LinkedIn profiles for the event and engaging speakers to generate content before, during and after the event.
This document describes an app called the Geet Ramayan Facebook Page App that allows users to connect to the Geet Ramayan Facebook timeline. It provides links to download the Flicker Application and links to Twitter blogs about the app. The document encourages users to go to the main app.
2012 4 14 mindshare digital po v hashtagsMindshare
1) Hashtags were invented in 2007 and have since become widely used across many social media platforms and apps.
2) Hashtags allow for easier topic search and aggregation by tagging messages with a word prefixed with a hash sign.
3) Brands have increasingly adopted hashtags in their marketing campaigns to create discussions, promote competitions, and crowdsource ideas, though there is a risk of hashtags being hijacked or used against the brand.
Moving at the Speed of Social: How Will You Get Ahead With Social Media in 2015Jared Covington
The document discusses social media trends for 2015 and how to effectively use social media for marketing. It provides statistics on the growth of major social platforms like Facebook, Twitter, Instagram and Snapchat. The key advice is to "get ghostly" by using platforms like Snapchat, "get mobile" by optimizing for mobile experiences, "get informed" by using real-time data, "get visual" by focusing on video content, and "get useful" by providing valuable information to users. The presentation emphasizes that social media is moving very quickly and marketers need to adapt to engage the mobile-first consumer.
This document discusses the social media platform Vine and how brands can use it to engage online audiences. It provides statistics on Vine's growth and usage. It then discusses how brands have successfully used Vine by starting small with short-form video content. It emphasizes creating creative content in Vine's 6-second format. Finally, it lists some metrics brands can use to measure the effectiveness of their Vine campaigns, such as follower growth, shares of videos, mentions, and engagement over time.
Brandwatch, BuzzLogic, and Attentio are social media monitoring tools that help companies analyze conversations about their brands on social media platforms. Brandwatch was launched in 2006 and helps customers understand and respond to comments about them. BuzzLogic works with large agencies and brands to improve metrics through analytics. Attentio began in 2004 and offers real-time monitoring and measurement of social media and news through its Brand Dashboard product.
Brandwatch Masterclass: Social Media & Sentiment AnalysisBrandwatch
This document summarizes a Brandwatch masterclass on sentiment analysis. It discusses using sentiment analysis as both a directional indicator and performance measure. As a directional indicator, sentiment can anticipate PR issues, identify potential stories, and predict results. As a performance measure, it can track marketing campaigns, identify engaging content, and evaluate brand loyalty. The document then reviews methods for improving sentiment analysis, including individual markup, random sample markup, and creating sentiment rules. It concludes with an open discussion on next steps for practicing sentiment analysis.
Sector Report: Social Media and the Automotive IndustryBrandwatch
If you do any work for or with car brands, this report is a must-read. More info: http://bit.ly/N5Fifc
Different industries and sectors are increasingly realising the opportunities that social media monitoring presents, and the automotive sector is no exception.
This study provides insight into what social media means for the automotive industry, including how its buyers behave online and what its businesses can do to capitalise on this.
Brandwatch - How to Plan and Manage Your Social Media MonitoringInfluence People
This document provides guidance on planning and managing social media monitoring. It discusses key stats on the growth of social media marketing and challenges of monitoring. It then summarizes different approaches companies have taken, including only watching Twitter, using Google alerts, and blog and forum engines. The document recommends setting objectives, getting the right queries, benchmarking metrics, and only showing relevant information to users. It provides an example of strong ROI from social media monitoring by decreasing negative sentiment and increasing positive sentiment and views.
This presentation on Specifying Crawls is part of the ARCOMEM training curriculum. Feel free to roam around or contact us on Twitter via @arcomem to learn more about ARCOMEM training on archiving Social Media.
This document discusses how to improve social media marketing programs through effective monitoring and measurement. It emphasizes that monitoring user mentions and engagement is important for reputation management, and that measurement is key but difficult because social outcomes are hard to tie to business metrics. It provides examples of metrics like increased check-ins, sales and share of voice that can demonstrate the impact of social media. Finally, it suggests that future areas of focus will include more advanced social customer relationship management and influence marketing.
Social Media Monitoring Tools - An Overview Stefan Betzold
This presentation provides an overview on free and paid tools for social media monitoring.
It was shown on the Social Media Barcamp in Berlin, June 2009.
This social media report analyzes discussions around fast food over a 5 day period. It summarizes the share of voice on different platforms, with the most discussions on Twitter. It also analyzes sentiment and discusses the top 5 menu items, trends in nutrition discussions, top news stories, examples of content and influencers. Key metrics and profiles are provided on influential accounts on Twitter and blogs discussing fast food topics.
The report offers elaborate profiles of two hundred forty two (242) Social Media Monitoring (SMM) tools and services worldwide including key product features, product applications, product screenshots, pricing and client information on more than 150 SMM tools and services, and much more. The Analysis part of the Report also provides a detailed guide to selecting and using SMM tools and services, definition of important SMM concepts and key applications, and up-to-date information on market trends including M&A activity.
Visit our SMM Tools and Services Report page at http://ideya.eu.com/reports.html
No good marketing program is complete until you've included the social media element. Learn from one of the nation’s leading social media experts about what’s working, who’s creating influence and how you can incorporate social int your marketing mix. Presented by Angela Connor at MarketingEDGE 2013 in Houston, TX.
1. Twitter has over 200 million monthly active users and is growing rapidly, especially among teens who are increasingly using it over Facebook.
2. The document discusses strategies for brands to optimize their Twitter presence including setting objectives, using hashtags, posting multimedia content, and engaging with followers on a regular schedule including weekends.
3. Brands are encouraged to differentiate their Twitter content strategy from other networks by focusing on short impactful tweets with photos and videos to increase engagement.
Beyond the Like - Presentation by Joel Windels, Brighton Digital Marketing Fe...Brandwatch
This document discusses social media measurement and analytics. It provides examples of measuring key metrics like Facebook likes, Twitter followers, and sentiment analysis for beer brands. It emphasizes the importance of contextualizing metrics, benchmarking against competitors, and tying measurements to business objectives like customer service, sales, and ROI. Quality engagement is more important than just volume of followers or likes. The document also highlights tools for insights like Facebook Insights and ways to track campaigns, content, and influence across platforms.
The document provides an introduction to Sarah Kuglin, the owner of Redwood Valley Technical Solutions and a coffee lover. She has expertise in various areas related to web design, social media, and business. The majority of the document outlines tips and best practices for using Twitter for business purposes, including how to set up a profile, use hashtags, engage with followers, and leverage tools like HootSuite for management.
Social Analytics - KW Social Media Summit - Knowledge Is Power Kelly Craft
Learn how to use advanced tools to monitor the social pulse of your brand. Consider how social media activity is impacting your business. Improve performance and expand your customer base.
The document summarizes social media monitoring of the EuroComm 2013 event. It found that 95% of discussions about the event occurred on Twitter. The top three Twitter sharers of content from the event were @simplycomm, @CelineSchill, and @Claudia_v_. Sentiment about the event itself was generally positive.
Social Intelligence in the Luxury Fashion Industry - WebinarBrandwatch
In this webinar we examine the opportunity social media presents not just for luxury fashion brands, but for all businesses, to understand their audiences. We’ll share the findings from our latest industry report on the luxury fashion market, including:
– The relationship between brands and their audiences
– How social intelligence gives brands the means to quantify trends
– Where companies like Chanel, Tory Burch, and Gucci rank on our Luxury Fashion Social Index
[WEBINAR] How B2B Marketers Engage on Twitter | Leadtail & DNN SoftwareLeadtail
The document provides insights from analyzing the Twitter activity of 500 North American B2B marketers over a 90-day period. It finds that B2B marketers are active on multiple social networks including LinkedIn, Instagram, and Foursquare. Popular hashtags and shared content sources reveal the topics and vendors that influence B2B marketers. Leading vendors like Hubspot and Marketo have embraced content marketing and publishing to engage B2B audiences. Influential individuals mentioned include thought leaders in content marketing, social media, and B2B sales.
Facebook: Dealing with the good, the bad and the ugly - iStrategy Oct 2013Brandwatch
These are the slides from a presentation by Brandwatch at iStrategy October 2013. More information: www.brandwatch.com
Please note some of the slides from the original presentation have been altered.
This document provides an introduction and overview of Sarah Kuglin and her business, Redwood Valley Technical Solutions, which focuses on web design, social media marketing, and consulting. She lists her various roles and areas of expertise. The majority of the document discusses social media strategies and best practices for businesses, focusing on goals, objectives, measurement, and platforms like Twitter. It provides tips on using hashtags, links, images, retweets, and more to build relationships and drive traffic through social media conversations.
Capitalizing on social media for Small Business - Which channels are best f...Kelly Craft
The document discusses strategies for using social media, particularly Facebook, Twitter, and LinkedIn, to promote small businesses. It provides tips on setting up business pages and profiles, developing content strategies, using hashtags and lists, and measuring results. The presentation was given by Kelly Craft and Gordon Diver of AptiSense to help small businesses capitalize on social media by choosing the best channels and developing a social media strategy and content plan.
Peek analytics social audience reports digitalmktgguru _apr_20_2013Yewande Odusanwo
The document analyzes the Twitter audience of the account @digitalmktgguru. It finds that the account has 303 followers, with an audience pull of 8x, meaning it has more influential followers than average. The audience is majority male, between ages 26-35, with interests in business, technology, and fashion. Geographically, most followers are from New York and the United States.
Brandwatch, BuzzLogic, and Attentio are social media monitoring tools that help companies analyze conversations about their brands on social media platforms. Brandwatch was launched in 2006 and helps customers understand and respond to comments about them. BuzzLogic works with large agencies and brands to improve metrics through analytics. Attentio began in 2004 and offers real-time monitoring and measurement of social media and news through its Brand Dashboard product.
Brandwatch Masterclass: Social Media & Sentiment AnalysisBrandwatch
This document summarizes a Brandwatch masterclass on sentiment analysis. It discusses using sentiment analysis as both a directional indicator and performance measure. As a directional indicator, sentiment can anticipate PR issues, identify potential stories, and predict results. As a performance measure, it can track marketing campaigns, identify engaging content, and evaluate brand loyalty. The document then reviews methods for improving sentiment analysis, including individual markup, random sample markup, and creating sentiment rules. It concludes with an open discussion on next steps for practicing sentiment analysis.
Sector Report: Social Media and the Automotive IndustryBrandwatch
If you do any work for or with car brands, this report is a must-read. More info: http://bit.ly/N5Fifc
Different industries and sectors are increasingly realising the opportunities that social media monitoring presents, and the automotive sector is no exception.
This study provides insight into what social media means for the automotive industry, including how its buyers behave online and what its businesses can do to capitalise on this.
Brandwatch - How to Plan and Manage Your Social Media MonitoringInfluence People
This document provides guidance on planning and managing social media monitoring. It discusses key stats on the growth of social media marketing and challenges of monitoring. It then summarizes different approaches companies have taken, including only watching Twitter, using Google alerts, and blog and forum engines. The document recommends setting objectives, getting the right queries, benchmarking metrics, and only showing relevant information to users. It provides an example of strong ROI from social media monitoring by decreasing negative sentiment and increasing positive sentiment and views.
This presentation on Specifying Crawls is part of the ARCOMEM training curriculum. Feel free to roam around or contact us on Twitter via @arcomem to learn more about ARCOMEM training on archiving Social Media.
This document discusses how to improve social media marketing programs through effective monitoring and measurement. It emphasizes that monitoring user mentions and engagement is important for reputation management, and that measurement is key but difficult because social outcomes are hard to tie to business metrics. It provides examples of metrics like increased check-ins, sales and share of voice that can demonstrate the impact of social media. Finally, it suggests that future areas of focus will include more advanced social customer relationship management and influence marketing.
Social Media Monitoring Tools - An Overview Stefan Betzold
This presentation provides an overview on free and paid tools for social media monitoring.
It was shown on the Social Media Barcamp in Berlin, June 2009.
This social media report analyzes discussions around fast food over a 5 day period. It summarizes the share of voice on different platforms, with the most discussions on Twitter. It also analyzes sentiment and discusses the top 5 menu items, trends in nutrition discussions, top news stories, examples of content and influencers. Key metrics and profiles are provided on influential accounts on Twitter and blogs discussing fast food topics.
The report offers elaborate profiles of two hundred forty two (242) Social Media Monitoring (SMM) tools and services worldwide including key product features, product applications, product screenshots, pricing and client information on more than 150 SMM tools and services, and much more. The Analysis part of the Report also provides a detailed guide to selecting and using SMM tools and services, definition of important SMM concepts and key applications, and up-to-date information on market trends including M&A activity.
Visit our SMM Tools and Services Report page at http://ideya.eu.com/reports.html
No good marketing program is complete until you've included the social media element. Learn from one of the nation’s leading social media experts about what’s working, who’s creating influence and how you can incorporate social int your marketing mix. Presented by Angela Connor at MarketingEDGE 2013 in Houston, TX.
1. Twitter has over 200 million monthly active users and is growing rapidly, especially among teens who are increasingly using it over Facebook.
2. The document discusses strategies for brands to optimize their Twitter presence including setting objectives, using hashtags, posting multimedia content, and engaging with followers on a regular schedule including weekends.
3. Brands are encouraged to differentiate their Twitter content strategy from other networks by focusing on short impactful tweets with photos and videos to increase engagement.
Beyond the Like - Presentation by Joel Windels, Brighton Digital Marketing Fe...Brandwatch
This document discusses social media measurement and analytics. It provides examples of measuring key metrics like Facebook likes, Twitter followers, and sentiment analysis for beer brands. It emphasizes the importance of contextualizing metrics, benchmarking against competitors, and tying measurements to business objectives like customer service, sales, and ROI. Quality engagement is more important than just volume of followers or likes. The document also highlights tools for insights like Facebook Insights and ways to track campaigns, content, and influence across platforms.
The document provides an introduction to Sarah Kuglin, the owner of Redwood Valley Technical Solutions and a coffee lover. She has expertise in various areas related to web design, social media, and business. The majority of the document outlines tips and best practices for using Twitter for business purposes, including how to set up a profile, use hashtags, engage with followers, and leverage tools like HootSuite for management.
Social Analytics - KW Social Media Summit - Knowledge Is Power Kelly Craft
Learn how to use advanced tools to monitor the social pulse of your brand. Consider how social media activity is impacting your business. Improve performance and expand your customer base.
The document summarizes social media monitoring of the EuroComm 2013 event. It found that 95% of discussions about the event occurred on Twitter. The top three Twitter sharers of content from the event were @simplycomm, @CelineSchill, and @Claudia_v_. Sentiment about the event itself was generally positive.
Social Intelligence in the Luxury Fashion Industry - WebinarBrandwatch
In this webinar we examine the opportunity social media presents not just for luxury fashion brands, but for all businesses, to understand their audiences. We’ll share the findings from our latest industry report on the luxury fashion market, including:
– The relationship between brands and their audiences
– How social intelligence gives brands the means to quantify trends
– Where companies like Chanel, Tory Burch, and Gucci rank on our Luxury Fashion Social Index
[WEBINAR] How B2B Marketers Engage on Twitter | Leadtail & DNN SoftwareLeadtail
The document provides insights from analyzing the Twitter activity of 500 North American B2B marketers over a 90-day period. It finds that B2B marketers are active on multiple social networks including LinkedIn, Instagram, and Foursquare. Popular hashtags and shared content sources reveal the topics and vendors that influence B2B marketers. Leading vendors like Hubspot and Marketo have embraced content marketing and publishing to engage B2B audiences. Influential individuals mentioned include thought leaders in content marketing, social media, and B2B sales.
Facebook: Dealing with the good, the bad and the ugly - iStrategy Oct 2013Brandwatch
These are the slides from a presentation by Brandwatch at iStrategy October 2013. More information: www.brandwatch.com
Please note some of the slides from the original presentation have been altered.
This document provides an introduction and overview of Sarah Kuglin and her business, Redwood Valley Technical Solutions, which focuses on web design, social media marketing, and consulting. She lists her various roles and areas of expertise. The majority of the document discusses social media strategies and best practices for businesses, focusing on goals, objectives, measurement, and platforms like Twitter. It provides tips on using hashtags, links, images, retweets, and more to build relationships and drive traffic through social media conversations.
Capitalizing on social media for Small Business - Which channels are best f...Kelly Craft
The document discusses strategies for using social media, particularly Facebook, Twitter, and LinkedIn, to promote small businesses. It provides tips on setting up business pages and profiles, developing content strategies, using hashtags and lists, and measuring results. The presentation was given by Kelly Craft and Gordon Diver of AptiSense to help small businesses capitalize on social media by choosing the best channels and developing a social media strategy and content plan.
Peek analytics social audience reports digitalmktgguru _apr_20_2013Yewande Odusanwo
The document analyzes the Twitter audience of the account @digitalmktgguru. It finds that the account has 303 followers, with an audience pull of 8x, meaning it has more influential followers than average. The audience is majority male, between ages 26-35, with interests in business, technology, and fashion. Geographically, most followers are from New York and the United States.
As native advertising continues to explode this presentation helps look at what it is, who's doing what including forecasted ad spend. Tweet me @iRollo if you have any questions.
Social Media Shakedown of Top Brands in December 2013Unmetric
WestJet warmed the hearts of dozens of weary travellers in a fantastic video, Michael Kors continues to blaze a trail in the luxury sector and Keurig's 12 days of Christmas turns in to a super-hit.
The document appears to be a presentation about Brandwatch, a social media monitoring company. It introduces Jim Reynolds as a contact at Brandwatch and provides information about the company's services and capabilities. Brandwatch monitors over 130 terabytes of social media data per month across various platforms like Twitter, Facebook, blogs and reviews. It has over 1000 brand clients in 15 markets and is growing rapidly with low churn. The presentation emphasizes Brandwatch's expertise in social listening and its flexible and powerful analytics tools.
Social Media Marketing Made Simple for RealtorsLizBESocial
This document provides tips and strategies for realtors to use social media marketing. It discusses using platforms like Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, and YouTube to promote listings, build relationships, and generate leads. The document outlines best practices for each channel and tools for managing social media profiles. It encourages realtors to get started with social media by completing profiles, adding starter content, and addressing comments to encourage engagement.
Brandwatch Masterclass: Using Brandwatch to Identify InfluencersBrandwatch
This document discusses how to identify influencers using Brandwatch. It begins by defining what an influencer is, noting they have the power to influence and affect others. It then explains the process of identifying influencers within data by looking at metrics like authorship, websites referenced, demographics and popularity over time. Finally, it discusses how to monitor identified influencers using tools in Brandwatch like author lists, site lists, dashboards and alerts to stay organized. The overall goal is to understand what constitutes an influencer for your needs and use Brandwatch capabilities to track those influencers.
The Data Geek's Guide to Social Media Marketing (SIC 2013)Adam Schoenfeld
Presentation from Seattle Interactive Conference 2013, October 2013.
The social landscape is getting more diverse with more channels to build your presence, and more brands jumping in the game. For marketers, knowing which networks warrant investment is no small feat. This is data geek's perspective on how leading brands are using social media across 8 major social channels. Using hard data to highlight trends and benchmarks for each social network as well as the commonalities or differences relevant for marketers.
Content Management in Social Media | Social@Scale SummitAngie Pascale
Location3 Media's Social Media Director, Angie Pascale discusses how to manage content in social media campaigns. Key takeways include why content is so important to digital marketing campaigns, how to use social media data to learn about your target audience, how to maximize content across owned, earned and paid media and how to track success.
This presentation was delivered at Sprinklr's (http://www.sprinklr.com) Social@Scale summit on February 24, 2014 in Denver.
Learn more about Location3 Media's social media and other digital marketing services: http://www.location3.com/services.
Similar to How I helped the DiG Festival trend to number 3 topic in Australia under @Uni_Newcastle (20)
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...AJHSSR Journal
ABSTRACT: Salman Rushdie’s novels are humorous books about serious times. His cosmopolitanism and
hybrid identity allowed him access to multiple cultures, religions, languages, dialects, and various modes of
writing. His style is often classified as magic realism, blending the imaginary with the real. He draws
inspiration from both English literature and Indian classical sources. Throughout his works, there is a lineage of
‘bastards of history’, a carnival of shameful characters scrolling all along his works. Rushdie intertwines fiction
with reality, incorporating intertextual references to Western literature in his texts, and frequently employing
mythology to explore history. This paper focuses on Rushdie’s three novels: Midnight’s Children, Shame, and
Haroun and the Sea of Stories, analyzing his postmodern storytelling techniques that aim to explore human
vices and follies while offering socio-political criticism.
KEYWORDS : Magic Realism, Rushdie, Satire, Storytelling, Transfictional Identities
Discover essential SEO Google tools to boost your website's performance, from Google Analytics and Search Console to Keyword Planner and Page Speed Insights.
Learn more: https://elysiandigitalservices.com/seo-google-tools/
Factors affecting undergraduate students’ motivation at a university in Tra VinhAJHSSR Journal
ABSTRACT: Motivation plays an important role in foreign language learning process. This study aimed to
investigate student’s motivation patterns towards English language learning at a University in Tra Vinh, and factors
affecting their motivation change toward English language learning of non-English-major students in the semester.
The researcher used semi-structured interview at the first phase of choosing the participants and writing reflection
through the instrument called “My English Learning Motivation History” adapted from Sawyer (2007) to collect
qualitative data within 15 weeks. The participants consisted of nine first year non-English-major students who learning
General English at pre-intermediate level. They were chosen and divided into three groups of three members each
(high motivation group; average motivation group; and low motivation group). The results of the present study
identified six visual motivation patterns of three groups of students with different motivation fluctuation, through the
use of cluster analysis. The study also indicated a diversity of factors affecting students’ motivation involving internal
factors as influencing factors (cognitive, psychology, and emotion) and external factors as social factors (instructor,
peers, family, and learning environment) during English language learning in a period of 15 weeks. The findings of
the study helped teacher understand relationship of motivation change and its influential factors. Furthermore, the
findings also inspired next research about motivation development in learning English process.
KEY WORDS: language learning motivation, motivation change, motivation patterns, influential factors, students’
motivation.
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...AJHSSR Journal
ABSTRACT :This research aims to analyze the correlation between employee work stress and digital literacy
with employee performance at PT Telkom Akses Area Cirebon, both concurrently and partially. Employing a
quantitative approach, the study's objectives are descriptive and causal, adopting a positivist paradigm with a
deductive approach to theory development and a survey research strategy. Findings reveal that work stress
negatively and significantly impacts employee performance, while digital literacy positively and significantly
affects it. Simultaneously, work stress and digital literacy have a positive and significant influence on employee
performance. It is anticipated that company management will devise workload management strategies to
alleviate work stress and assess the implementation of more efficient digital technology to enhance employee
performance.
KEYWORDS -digital literacy, employee performance,job stress, multiple regression analysis, workload
management
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...AJHSSR Journal
ABSTRACT: Security plays an important role in human life and endeavors. Securing information and
disseminating are critical challenges in the present day. This study aimed at identifying innovative technologies
that aid cybercrimes and can constitute threats to cybersecurity in North Central (Middle Belt) Nigeria covering
its six States and the FCT Abuja. A survey research design was adopted. The researchers employed the use of
Google form in administering the structured questionnaire. The instruments were faced validated by one expert
each from ICT and security. Cronbach Alpha reliability Coefficient was employed and achieved 0.83 level of
coefficient. The population of the study was 200, comprising 100 undergraduate students from computer science
and Computer/Robotics Education, 80 ICT instructors, technologists and lecturers in the University and
Technical Colleges in the Middle Belt Nigeria using innovative technologies for their daily jobs and 20 officers
of the crime agency such as: Independent Corrupt Practices Commission (ICPC) andEconomic and Financial
Crimes Commission (EFCC). Three research purposes and questions as well as the hypothesis guided the study
on Five (5) point Likert scale. Data collected were analyzed using mean and standard deviation for the three
research questions while three hypotheses were tested using t-test at 0.05 level of significance. Major findings
revealed that serious steps are needed to better secure the cybers against cybercrimes. Motivation, types, threats
and strategies for the prevention of cybercrimes were identified. The study recommends that government,
organizations and individuals should place emphasis on moral development, regular training of its employees,
regular update of software, use strong password, back up data and information, produce strong cybersecurity
policy, install antivirus soft and security surveillance (CCTV) in offices in order to safeguard its employees and
properties from being hacked and vandalized.
KEYWORDS: Cybersecurity, cybercrime, cyberattack, cybercriminal, computer virus, Virtual Private Networks
(VPN).
SCHOOL CULTURE ADAPTATION AMONG INDIGENOUS PEOPLES COLLEGE STUDENTS AT A PRIV...AJHSSR Journal
ABSTRACT: This qualitative study investigates the adaption experiences of indigenous college students at the
University of Mindanao, Matina-main campus. Eight major themes emerged, including difficulties with language
proficiency, online learning, classroom interaction, examination systems, grading procedures, school regulations,
resource accessibility, coping mechanisms, and future goals. Implications include the requirement for targeted
language proficiency and technology use support, an understanding of adaption processes, interventions to
improve resource accessibility, and equitable public administration policies. The study underlines the importance
of adaptation in various educational contexts, as well as the role of educators and legislators in creating inclusive
learning environments.
KEYWORDS: indigenous college students, adaptation, educational challenges, coping strategies