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#DiGFestival
Social Media
Analysis

SOCIAL MEDIA MONITORING | brandwatch.com | @brandwatch | contact@brandwatch.com | +44 (0)1273 234 290
#DiGFestival number 3 trending topic 3rd
Oct

© 2013 Brandwatch | www.brandwatch.com

2
Summary: how #DiGFestival trended

© 2013 Brandwatch | www.brandwatch.com

3
Twitter (obviously) dominates but Flickr
contributed too:

© 2013 Brandwatch | www.brandwatch.com

4
Twitter Insights:

SOCIAL MEDIA MONITORING | brandwatch.com | @brandwatch | contact@brandwatch.com | +44 (0)1273 234 290
Key Individual Influencers:

© 2013 Brandwatch | www.brandwatch.com

6
Key Influencers ranked by Kred:

© 2013 Brandwatch | www.brandwatch.com

7
Gender Breakdown:

© 2013 Brandwatch | www.brandwatch.com

8
Top related #’s:

© 2013 Brandwatch | www.brandwatch.com

9
Individual attendees Tweeted more
than organizations:

© 2013 Brandwatch | www.brandwatch.com

10
But of all Tweeters @uni_newcastle was
retweeted the most:

© 2013 Brandwatch | www.brandwatch.com

11
This meant that Newcastle Uni content trended
strongly:

© 2013 Brandwatch | www.brandwatch.com

12
Shaping the agenda:

© 2013 Brandwatch | www.brandwatch.com

13
With a strong focus on Innovation:

© 2013 Brandwatch | www.brandwatch.com

14
Consequently Newcastle Uni was the key
#DiGFestival topic:

© 2013 Brandwatch | www.brandwatch.com

15
Dominating the Opening day:

© 2013 Brandwatch | www.brandwatch.com

16

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How I helped the DiG Festival trend to number 3 topic in Australia under @Uni_Newcastle