SME Advisor Middle East, published by CPI, is aimed at business owners and senior executives across the GCC. Armed with practical advice, it has been highlighting key business issues for the small and medium enterprise segment since its launch in 2005.

1. ADVERTISING RATES media information 2012
Position Single Issue Price (US$) SIX series Price (US$) TWELVe series Price (US$)
Double Page Spread 8,799 7,999 6,899
Full Page 5,799 4,899 3,799
Half Page Spread 5,799 4,899 3,799
Half Page 3,499 2,799 1,699
Bottom Page Strip 2,799 1,999 1,199
Special Positions As an early entrant in the regional IT publishing scene, CPI has — for the past two
Position Single Issue Price (US$) SIX series Price (US$) TWELVe series Price (US$) decades — built itself around an innovative culture based on generating cutting-
Inside Front Cover 7,499 6,799 5,599 edge ideas. It has partnered with leading global players such as IDG for its IT titles,
Inside Back Cover 6,499 5,799 4,599 Northern & Shell (OK!) and BBC Worldwide (BBC Good Food) while also developing presents
Outside Back Cover 8,499 7,699 6,599
Full Page Advertorial 7,499 6,799 5,599 its own trade magazines for the banking, industrial and construction sectors.
Belly Band 7,499 6,799 5,599
Cover Mount Price on application N/A N/A
Inside Front/Back Cover Gatefold Price on application N/A N/A
Inserts 5,520 up to 4 grams N/A N/A CONTACT US
4 grams+ price on application
Guaranteed Position + 10% N/A N/A
Editorial Production
Technical Specifications Mike Byrne James Tharian
specification Trim Size W x H (mm) Bleed Size W x H (mm) Type Size W x H (mm) Editor Production Manager
Double Page Spread 414 x 270 424 x 280 384 x 240 SME Advisor Middle East Email: james@cpidubai.com
Full Page 207 x 270 217 x 280 175 x 240 Email: mikeb@cpidubai.com Tel: +971 (0) 56 698 9942
Half Page Spread 384 x 110 N/A N/A
Half Page Horizontal 175 x 110 N/A N/A Tel: +971 (0) 55 105 3785
Half Page Vertical 85 x 230 N/A N/A Circulation & Distribution
Bottom Page Strip 175 x 55 N/A N/A
Joumana Saad Rajeesh Melath
Cover Mount Specifications on application Specifications on application Specifications on application
Belly Band Specifications on application Specifications on application Specifications on application Sub Editor Subscription Manager
SME Advisor Middle East Email: rajeesh@cpidubai.com
eNewsletter and Web banners Tel: +971 (0) 55 938 3094
Email: joumana@cpidubai.com
TYPE FORMAT FILE SIZE DIMENSIONS (px) FILE SIZE RATE (US$) Tel: +971 (0) 50 553 8997
Leader Board Banner GIF, JPEG 72dpi, 50kb 728 x 90 50KB 3,000 per issue Head Office
MPU Banner GIF, JPEG 72dpi, 50kb 336 x 280 50KB 2,000 per issue
Bottom Banner GIF, JPEG 72dpi, 50kb 728 x 90 50KB 2,000 per issue Sales & Marketing PO Box 13700, Dubai, UAE
Tower Banner GIF, JPEG 72dpi, 50kb 160 x 600 50KB 2,000 per issue Richard Judd Tel: +971 (0) 4 4409100
Web banner can also be supplied in Swf, I-frame or Javascript tag formats Managing Director Fax: +971 (0) 4 4472409
Special banners CPI Business & Technology Web: www.cpidubai.com
TYPE FORMAT FILE SIZE DIMENSIONS (px) FILE SIZE RATE (US$) Email: richard@cpidubai.com EXCLUSIVE TELECOM PARTNER
Eyeblaster Banner GIF, JPEG 72dpi, 50kb 640 x 480 50KB 3,000 per issue
Page peel Banner GIF, JPEG 72dpi, 50kb 640 x 480 50KB 2,000 per issue
Tel: +971 (0) 50 275 2441
Floating Banner GIF, JPEG 72dpi, 50kb 160 x 600 50KB 2,000 per issue
Chris Stevenson
Dedicated eMarketing Commercial Director
TYPE FORMAT DIMENSIONS FILE SIZE RATE (US$) CPI Business
E-mail Shots GIF, JPEG, HTML, Text Width can be reduced or 100KB 300 CPM Email: chris@cpidubai.com
increased (up to 640px) Tel: +971 (0) 40 440 9138
AN SME ADVISOR PUBLICATION IN QATAR AN SME ADVISOR PUBLICATION IN QATAR

2. ADCB BUSINESSEDGE – Cutting edge financial solutions for Small and Medium Enterprises ADCB BUSINESSEDGE – Cutting edge financial solutions for Small and Medium Enterprises ADCB BUSINESSEDGE – Cutting edge financial solutions for Small and Medium Enterprises
presents presents
ISSUE 74 JANUARY 2012
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ISSUE 75 FEBRUARY 2012
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ISSUE 76 MARCH 2012
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EXCLUSIVE TELECOM PARTNER EXCLUSIVE TELECOM PARTNER
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Seeing is believing MAGAZINE Sections
SME ADVISOR PARtnErSHIPS
A look at some of the previous events conducted by SME Advisor Finance
As entrepreneurs and businesses face the challenges • The top range Banking
PUBLICATION LICENSED BY THE INTERNATIONAL MEDIA PRODUCTION ZONE, DUBAI TECHNOLOGY AND MEDIA FREE ZONE AUTHORITY
PUBLICATION LICENSED BY THE INTERNATIONAL MEDIA PRODUCTION ZONE, DUBAI TECHNOLOGY AND MEDIA FREE ZONE AUTHORITY
PUBLICATION LICENSED BY THE INTERNATIONAL MEDIA PRODUCTION ZONE, DUBAI TECHNOLOGY AND MEDIA FREE ZONE AUTHORITY
of setting up and growth, the information and advice packages will Tax
they require has to become increasingly pertinent. A include exclusive Legal
GOOD ADVICE FOR BETTER BUSINESS POWER
LUNCH
Exclusive coverage of the action-packed day
FINDING THAT ALL IMPORTANT LIFELINE
“partner” who offers “thought leadership” that strives partnerships Management and HR
to support the business community receives far in various non-
Page 48 FOR YOUR BUSINESS
Other stories: Other stories: Other stories:
Marketing
The driving force for LEADERSHIP SKILLS CASH FLOW MANAGEMENT TALENT MAPPING GOING GLOBAL MARKETING ANALYTICS FOSTERING FEEDBACK DIGITAL EVOLVEMENT DUBAI SME 100 RANKING QUARTERLY PERFORMANCE SURVEY
greater marketing ROI than a company that markets competing categories Buying guides
regional economies is through just vanilla advertising. • Leverage all our partners’ How to
the small and medium This is an initiative to connect the SME community databases and reach,
Logistics
enterprise (SME) sector The print circulation includes: in the region with solutions built to their needs collectively
Business case studies
– a catalyst for growth, · Copies to ADCB and du clients every month through education, advice, support, inspiration and • Provide each partner thought
for development, for job · Copies to various business/professional groups/ free zones community building activities. leadership in the space
Industry gurus
creation. Estimates suggest · Copies to business centres Our partnerships with various business enablers • Generate maximum impact, tangible leads and Industry watch/verticals
that SMEs are responsible · Complimentary copies distributed at Jashanmal book stores across seek to deliver a series of print, event and online marketing ROI Business setup
for more than 75% of Dubai and Abu Dhabi READERSHIP BY activities that will leverage the strengths of all our • Include various initiatives throughout the year for News/ shoptalk
projects in KSA and 94% in COUNTRY brands. continual top-of-mind recall Products /shelf life
the UAE, for example. Readership UAE 58% Qatar 4% Levant 3%
• Include customised solutions to ensure your brand Technology for business
That’s great news if These will: targets are achieved
you’re targetting the SME market, but the problem you
56,000 readers per month KSA 18%
Other 7%
Egypt 3%
Oman 3%
Kuwait 2%
Bahrain 2% • Be unique long-term campaigns that will create • Facilitate a positive business environment which
Opportunities
Over 60% of SME Advisor subscribers have their copy read by three people or more Editorial advisory board
face is identifying the most dynamic and competitive brand awareness creates better business opportunities for everyone Qatari perspective
companies amongst a sea of businesses. • Position the client as a thought leader involved
Trade
A key answer for the past half decade has been EDITORIAL PURCHASING • Encourage interaction with the SME community • Forge strong partnerships with the target audience
Corporate lifestyle
SME Advisor ME, which has delivered key business 70% of readers consider the editorial DECISIONS • Position the client as a pioneer in encouraging as they get to know, trust and like your brand as a
information to leading SMEs across the region, helping to be great 55% of readers often use SME business best practice in the region business supporter
Country business set up specials
them develop their businesses, putting them in touch Over 35% of readers consider the Advisor to make purchasing Product reviews by readers
with valued partners and fuelling growth even in a editorial to be excellent decisions based on its editorial and Book reviews
stalled global economy. Over 85% of readers consider the advertising content
With a marketing mix of print magazine, Website, editorial to be as good or better than 15% of readers rely solely on the WHY SME ADVISOR
e-newsletters, round tables, breakfast meetings and that of other publications within the editorial and advertising content of
more, SME Advisor has brought together the most sector SME Advisor to make purchasing • These last two years have seen the rise and demise • We know who reads us. Our call centre tracks
DELIVERAblEs AT A GLANCE
dynamic SMEs of the region with key vendors, industry decisions of a number of publications aiming for the small executive movement to ensure the continued value of TARGETED EVENTS
and governmental bodies, consultants and academics. RELEVANCE 90% of SMEs recently surveyed and medium enterprise segment. We are the only our qualified subscribers. The partnership will include long-term branding with SME
The SME Advisor brand connects
Together, we have built a community of forward- Over 85% of readers agree that SME are committed to investing in and ones who survived. SME Advisor rode out the storm, • We evolve, and we keep our ear to the ground. Advisor. This will include:
with its target audience every step
• Sponsorship for the events such as summits and road
looking SMEs eager to interact with valued suppliers to Advisor is relevant to their business growing their businesses primarily on the strength of the magazine’s targeted • Relationships and goodwill. We talk to our readers of the way, including through
shows
grow their business. READERSHIP PROFILE PROFILE
READERSHIP readership and loyal advertiser base, who have and business stakeholders and act as a conduit for • Branded thought leadership section in print and online.
community-building events. We offer
With 85% of companies in the region falling into the SME RECOMMENDATIONS These highly influential people, continued to get great ROI. industry dialogue. We know the value of personal Logo on magazine cover (for top range packages)
several event opportunities such as
workshops, mentoring sessions,
sector (annual revenue below AED 250m and less than 500 Over 80% of readers would these catalysts for the region, Owner/Chairman/ Other 10% • We offer a flexible converged media mix, unlike relationships. We conduct various initiatives to build • Prominent print and online ads (number and placement
MD 57% Product/Department networking evenings, conferences
employees), this is a market you cannot afford to miss. This recommend SME Advisor to their any other business publication here, which helps the business community. depend on package)
these pockets of growth in a C-level head 9% and more. Contact us for more
is a market that you can reach in an intelligent, focused business associates executive 10% Senior/Regional communicate the message effectively. This includes print, · We are in the process of tying up with several • Exclusive branded e-newsletters once a month
slowed global economy – these GM/Division head manager 4% • Branding on regular editorial e-newsletters
details.
way, working with SME Advisor Middle East. 10% Website, social media, newsletters, focussed events (such industry bodies to get our copies to all their members.
are the readers of SME Advisor. • Extra copies printed for customers (numbers depend on
as workshops, mentoring sessions, networking evenings, package)
awards, forums, etc) and even video.
www.smeadvisor.com www.smeadvisor.com www.smeadvisor.com