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SKILLS & UNDERSTANDING OF
COMMUNICATION
J. JANARDHAN
ELEMENTS OF COMMUNICATION
UNDERSTANDING OF COMM.
We can’t measure by source- Berlo (1960)
SPECIAL SKILLS
SPECIAL SKILLS
 We can communicate only to the extent that the social
system allows.
SPECIAL SKILLS
 When the code is proper, the message will be clear.
SPECIAL SKILLS
 Comm. takes place by any of the five senses or combination.
SPECIAL SKILLS
 The receiver needs to have all the skills like the source
EFFECTIVE COMMUNICATION
 The source and the receiver needs to be in the same level.
 The source should consider the receiver.
CRITICISM
 No feedback
 Does not mention barriers to communication
 It doesn’t mention the noise
 Complex model
 It is a linear model of communication
 Needs people to be on same level,
 But not possible in real life
 It omits the sixth sense (thinking, understanding, analyzing etc).
THANK YOU

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Smcr model ppt

Editor's Notes

  1. Values, Beliefs, Culture, Religion and General understanding of Society
  2. Language, Gestures, Body language etc. Treatment is nothing but how u deliver the content