A proposal to answer events management needs for Vietnam's Hong Tam Resort. Created and Published with permission from Venus Communications.

1. Events & Activation
HON TAM

2. Sales Office Launch Event
Hon Tam Sunrise: The Dawn of a True Nature Island
To officially open the Sales Office, a ceremony – press conference
will be implemented. Sunrise, which symbolizes fresh and bright
start of each daily operation will offer the guests a unique
glimpse of what it’s like to be in the island.. at dawn.
Program Flow
A. Welcome and Registration
B. Opening Lion Dance Performance
C. Opening Speech by Company Rep
D. Speech by Government Official
E. Speech by Business Group Rep
F. AVP Video about Hon Tam
G. Key Moment: Unveiling Hon Tam
H. Ribbon Cutting
I. Tour of the Office
J. Cocktails and Snacks
K. Press Conference
L. Door Gifts and Souvenirs
Look and Feel/Components
▪Rich Display of island visuals and sceneries
▪ Flora and Fauna
▪Indigenous Handicrafts
▪Water Displays
▪Contemporary Music Instrumentals
▪ Hon Tam Art and Photo Exhibits

3. One Digital Click Away to Nature’s Premium Spot
• Every great piece of travel location
has an online portal dedicated to
tease, entice and recreate the
ambient of hospitality and true
essence of the location. It aims to
effectively get a feel of what the
targets should expect and can
enjoy in this True Island Nature
Hideaway.
Phase 1
▪ Initial Ad with Visual of My
Tam (Black Ad with My Tam
hand-gesture“Silence, Im
going to tell you a Secret!”
▪Aims to acts as teaser, buzz
and make people curious
▪ Timer Countdown to launch
date
▪Youtube seeding
▪Online Banner advertising in
VN Express and other popular
websites.
Phase 2
▪ Unfolding of menu, facilities,
contact and booking
mechanism/inquiries, about us,
virtual map of the island,
partners and endorsements from
travel agencies, airlines and
government
▪Webstream focused in one part
of the island which
▪AVP/TVC Playback
Phase 3
▪ Updates on Events
▪Promo and Packages
▪Blog links and testimonials
Look/Feel and Imagery
Phase 1
▪Sensuous
▪Mysterious
▪Black to Brown Background
▪Image of My Tam - “Quiet”
Gesture
Phase 2
•Image Potpourri of people
enjoying their time in Hon Tam
Facilities: Hotel, Golf , Beach, Spa,
Zoo
•Clean White, Green, Fusion of
Local Arts

4. My Tam’s Getaway Party with Friends
My Tam and Friends’ Secret Rendezvous
My Tam and her beautiful friends (consisting of celebrities and
models) will spend a weekend in the island. Photo shoots and
video coverage to be transformed to vignettes, editorials and
photo essays--- aims to showcase My Tam and friends in different
scenic amenities of Hon Tam.
Beach Resort
▪Photo Shoot near the coastline.
Activities to include:
▪Sweeping pristine beach shots
▪My Tam and Friends enjoying
the Sun and Tropical Breeze
Golf and Wildlife
▪Photo shoots depicting My
Tam and friends enjoying the
time in the Golf DrivingRange
▪Photo Shoots in the facilities
▪Wildlife Safari Style
Adventure
▪Spending time with animals
▪Appreciation of Flora and
Unique species of flowers,
plants
Bungalows
▪Resting and Relaxing in her own
private space
▪ Organic and Sense-Surround
Massage
▪Dinner and Food Experential
Pictures
▪Unique view of the Bungalows.
▪

5. Travel Agents Launch in HCM (HCM & HN)
Sunset Silhouettes : Travel Advocates Gathering
Travel Agents and Owners will be invited in a 5-Star Hotel Venue
to officially launch Hon Tam. They will be treated to a night of
Hon Tam orientation and entertainment, cocktails, dinner and
festivities amidst the island’s sexy silhouettes and unrivalled
color blends.
Components
▪Salsa Inspired Music
▪Red and White Setup
▪Romantic Mood Lighting
▪Indigenous Flower Garlands
▪Live Latino Bands and Dance
Ensemble
Guests
▪Travel Agents
▪Travel Agency Owners
▪Government Officials
Program
▪Reception
▪Cocktails and Drinks
▪Short Speeches
▪Island Orientation
▪Hon Tam AVP
▪Entertainment
▪Raffle
▪Drinks and All-Night Dancing

6. Ambient Merchandising
Getting Highly Noticed: Where the Sun Meets HCM
To further promote Hong
Tam, island elements
and ingredients will be
seen in HCM’s busiest
locations—inviting and
intriguing prospects to
visit and know more
about Nature’s Secret
Hideaway.
Beach Pods
▪ Unique comfortable beach
pods will be placed in high
traffic areas where targets
frequent: Business Centers,
Malls, Travel Agencies and Spas.
▪Subtle branding and Call to
Action will lead to website
information and near travel
agency.
Shelter Merchandising
Recreating the feeling of being in Hon Tam,
elegant 3D Merchandising in Select Pedestrian
Shelters will be placed around the city.
Mood Lamps and
Lanterns
▪ Lanterns found in the Island
Vicinities will be placed in bars,
spas and restaurants.
▪To reinforce the message, table
tops, posters or leaflets can be
placed near the lanterns
locations.

7. Finding Your SECRET Swing
Discover Your Secret Swing: Island Golf Range Revealed
To boast the vast lavish greeneries and pristine golf landscape of Hon Tam, a
prestigious event will entice business leaders, celebrities and golf enthusiasts to
try the facilities create buzz and word-of mouth.
Golf Invitation
Prestigious Elite Circles and Business
Groups will be invited to stay for a
weekend and try the GOLF Facilities
of Hon Tam.
This will reinforce word-of-mouth and
credibility and will be used in PR
Plans and Publicities
Discover the Masters’
Secrets Golf Clinic
Successful global world-renowned
golf players to engage Vietnam’s
elite with golf lessons on how to
improve their golf skills.
Golf Players would likewise endorse
Hon Tam and support its claims on PR
and Media Releases.
Green Power Prestige Prizes
During the initial part of the campaign,
exciting power prizes will be offered to
the public and visitors. Various prizes
will be planted in different holes
corresponding to different prizes. When
the player hits the tee, he wins any of
the prizes: Hon Tam Hotel/Resort
Accommodation, Trip to HK and Other
Premium Items.

8. KOL Leaders and Influencers Discovery Party
Island Twilight Gathering
To maintain an aspirational image among targets and media, a
party involving Vietnam’s who’s who in film, business, ashion,
literature, and music will gather to an evening of hob knobbing
and appreciation of Nature’s True Hideaway.
Components
▪Ancient Eastern Calligraphy
▪Native Lanterns
▪Pool Decorated with Flower
Petals
▪Majestic Drapes and Elegant
Stars Decoration
▪Garden Party
▪Hon Tam Photo And Painting
Exhibit
Invitees
▪Media
▪Fashion Icons
▪KOLs and Influencers
▪Hospitality Experts
Program
▪Welcome
▪Speech by My Tam
▪AVP
▪Cocktail Drinks
▪Exhibit Tour
▪Souvenir and Door Gifts

9. Travel Agents Familiarization Tour
Hon Tam: Discovering the Mystic Wonders of Nature’s Secret Cove
To create advocates among primary believers and pushers of business, Travel
Agents and owners would be treated to an overnight 2-day luxury treatment to
orient and familiarize with the sightings and amenities of the island.
Fellowship Night
•Bonfire to Signal Start of the
Evening/Lucky Ritual
•Sitdown Dinner
•Pledge of Allegiance/Support
•Drinks and Dancing (FireDancers)
Lunch
•Closing Address from President
•Presentation of Sales Incentives (if any)
•Presentation of Souvenir (Stone Carving)
•Entertainment
Free Time
Departure from the Island
Island Arrival
•Traditional Welcome
•Presentation of Kits and Tour
Sched/Map
•Room Assignment and Rest
Lunch
•President Speech
•Orientation about the
Island
•Entertainment
Island Tour and Photo Souvenirs
Free Time
Spa Treatment
Breakfast
Day 1 Day 2