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Smart Replies, Dumb People
Shira Weinberg
Communication is mobile
We use mobile for most of our communication
79% of smartphone users use mobile to read email
80% of smartphone users are expected to be on
messaging apps by 2018
We are busy and multitasking
We are lazy
New needs  New features
Smart replies
Reduce typing by providing machine learning
based smart replies and suggestions
LinkedIn’s quick replies
Google Inbox
10% of the emails sent using
Inbox are using smart replies!
(Google, March 2016)
Smart keyboards
Facebook M-powered suggested responses
Cortana in Skype
Cortana can assist you within your Skype conversations
Cortana in Skype
The challenges (well, a few of them)
Personalization is key
Personal style Relationship
`
Culture Language
The privacy challenge
• Anonymization
• Scrubbing
• Data retention
• Handling raw data vs. “inferences”
Choosing where to invest next
Precision and Recall
How will our communication
be affected?
Creating bias
Personalization vs. Strengthening biases
How will that affect our communication?
How will that affect our communication?
A few possible scenarios:
Unified
communication
How will that affect our communication?
A few possible scenarios:
Unified
communication
Low usage,
minor effect
How will that affect our communication?
A few possible scenarios:
Unified
communication
Low usage,
minor effect
Simple use cases
Conversations driven by clicks only
Smart replies, dumb people

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Smart replies, dumb people