The app aims to provide a platform for citizens to share technical knowledge and innovative ideas with municipal corporations and the government to help develop cities and India. It will offer information on development projects in smart cities and allow people to convey thoughts and ideas to local authorities. Citizens will also have the opportunity to get involved in development work and earn income. The app's competitors are mostly complaint-focused, while this app facilitates idea-sharing. It targets all demographic and geographic segments across India with the goal of empowering people to help design their country. Users can access city information, submit ideas to local government, and participate in nation-building through the app.

4. What is our Goal ?
We give a platform for
common man to share
his/her technical knowledge ,
ideas & viewpoints to
municipal corporation & also
indulge in development of a
city & India , as a whole.

5. Course of Action
• We provide latest information &
updates about developmental work
done in to-be-smart cities of India.
• We serve as a medium to convey
thoughts , innovative ideas &
knowledge to Municipality in
respective localities.
• We fulfill the willingness to work on
the site being constructed, contribute
towards development & earn bread
and butter.

7. Who are our competitors ?
• All the smart city apps, basic feature of which is lodging complaints (only).
• The major app named “Narendra Modi” which offers basic services similar to us, but
ideas are conveyed only to the PM.
What is the major segment , we target ?
• Geographic segment
• Segments such as demographic, psychographic & behavioral also come under the
major segment. (Service to the country is the primary focus of countrymen.)
What is user’s take-away ?
The app gives you an area’s information, delivers your innovative thoughts to
Municipality and helps design the country with your help.
Described in 3 phrases-
• Of the people
• For the people
• By the people

8. We aim
for this
spot

10. Value Proposition
POP POD
• Daily news, info. & updates on
developmental work.
• Features to share ideas, views &
engage with a wide range of people.
• Initiatives & achievements of every
government in the centre till date.
• Attractive incentives for outstanding
ideas.
• Convenience
• Platform to share ideas, both technical
& innovative, unlike complaint-generating
apps.
• Strong inter-social communication
starting from grass-roots to national level.
• 360 view & Google map enabled
version to observe different places.
• Time-saving & quick decision making
approach after approval of ideas by
Municipality & then by govt. (Premium).
•Possible arrangement of equipments to
support your ideas.

12. 4 Ps of Marketing
PRODUCT
Knowledge and value
sharing app with quick
decision-making approach
involving the PM and
Municipal corporation.
PRICE
• BASIC FEATURES
- Inside current city – Free of cost
- Outside the city , Google map – 0.15 USD
• HISTORY of PLACES & COMMUNICATION
with PM directly – 0.45 USD
• PURCHASE of PRODUCTS as suggested
- 0.75 USD (fixed price)
PROMOTION PLACE
• Publicity through Social Networking
sites like Facebook , Linkedin. Broadcast
of message through Whatsapp , Twitter.
• Attractive incentives like badges for
the best ideas, Free coupons to regular
users on use of premium features.
• Word-of-mouth promotion
• Available on playstores of
Microsoft, Google & Apple
• Social service app available to all.
• Offerings according to
convenience.

14. Common man with a
lot of thoughts,
ideas and technical
knowledge of issues
Infographic unit
collects all the ideas
along with specified
products (if any)
Infographic unit
sends the info. to
management unit
The management
unit outlines
important ideas,
sends to sales force
Sales force through
ads & mass media
delivers the ideas to
Municipality
The Municipal
corporation judges
the ideas, finds the
best of them
Best of the ideas
sent to the Govt. for
further approval
Municipality is
assigned work and
informed what &
whose idea is it
Incentives granted,
equipments and
people engaged in
work