CASE STUDY
Technology update: the next set of technology trends that will affect the mobile environment, using a Ster-Kinekor case study as an example
Lynette Hundermark, head of product strategy, Prezence Digital
With the diverse range of handsets in South Africa, how do you launch a mobile strategy to reach everyone? South Africa is a mobi-first country, but there is the right way to do it, and many other mobile opportunities to help reach your market. This talk will cover:
-Considerations in taking your brand into the mobile space, and how to do it extremely well.
-Mobi – it is a lot more powerful than you think, and the masses are using it – what you can do?
-Ster-Kinekor case study: the M-Commerce pioneers. How we did it, why we did it and how well it is paying off.
-The glitz, glamour and the sleeping giants: bolstering your roll-out with apps, AR, QR and USSD for the masses.
This document summarizes a proposed mobile app called Genesis that aims to educate Indian citizens about startups. The app would provide information and expert opinions on starting businesses in different domains. It would allow users to share their business ideas and get feedback, and include features customized for different regions and languages of India. The app would have free and premium versions, with the premium version costing $1 per month. It would be marketed through social media and word-of-mouth via local government representatives, leveraging the Indian government's Startup India initiative. Live information feeds and a personalized interface would be developed to inform users and support the goals of encouraging entrepreneurship.
Smart People Smart City - An Android AppRonak Pani
The app aims to provide a platform for citizens to share technical knowledge and innovative ideas with municipal corporations and the government to help develop cities and India. It will offer information on development projects in smart cities and allow people to convey thoughts and ideas to local authorities. Citizens will also have the opportunity to get involved in development work and earn income. The app's competitors are mostly complaint-focused, while this app facilitates idea-sharing. It targets all demographic and geographic segments across India with the goal of empowering people to help design their country. Users can access city information, submit ideas to local government, and participate in nation-building through the app.
This document summarizes a presentation by Shrov Infosystem about establishing an IT startup to provide services to banks in India. It acknowledges contributions from investors, startups, and organizations that supported the project. The startup aims to create an intellectual property platform through business incubators and accelerators to connect banks and other financial institutions. It discusses technology partnerships with IBM for cloud database support and Dell for networking security. The presentation provides an overview of the Indian startup ecosystem and trends in funding and government policies to support startups.
ParkItUp is a new parking app that aims to provide information about available parking spots near destinations. It will allow users to book spots, receive navigation guidance to spots, and get updates on traffic and spot availability. The app seeks to be a one-stop solution for all parking and traffic information needs. A premium subscription will offer priority booking and discounted parking rates. The founders plan to initially launch in Mumbai and expand to other major Indian cities over time.
InvestPost provides an innovative financial social platform and global professionals networking which allows beginners and market rookies to gain valuable information and easily communicate with other and different experts in an international environment to obtain related knowledge when using our products.
All financial information in one place!
www.investpost.com
Lars Gerhmann | IQ Leverage | Criterios de inversión de un Business Angel en ...Smash Tech
The document discusses criteria for a business angel's mobile business investments. It provides details on pitching a mobile app to investors, what bores investors in pitches, and the metrics business angels review for mobile apps. Key criteria for investors include the business model explained in 10 seconds, the market opportunity size and how the app can generate revenue, and the founding team and their experience.
CASE STUDY
Technology update: the next set of technology trends that will affect the mobile environment, using a Ster-Kinekor case study as an example
Lynette Hundermark, head of product strategy, Prezence Digital
With the diverse range of handsets in South Africa, how do you launch a mobile strategy to reach everyone? South Africa is a mobi-first country, but there is the right way to do it, and many other mobile opportunities to help reach your market. This talk will cover:
-Considerations in taking your brand into the mobile space, and how to do it extremely well.
-Mobi – it is a lot more powerful than you think, and the masses are using it – what you can do?
-Ster-Kinekor case study: the M-Commerce pioneers. How we did it, why we did it and how well it is paying off.
-The glitz, glamour and the sleeping giants: bolstering your roll-out with apps, AR, QR and USSD for the masses.
This document summarizes a proposed mobile app called Genesis that aims to educate Indian citizens about startups. The app would provide information and expert opinions on starting businesses in different domains. It would allow users to share their business ideas and get feedback, and include features customized for different regions and languages of India. The app would have free and premium versions, with the premium version costing $1 per month. It would be marketed through social media and word-of-mouth via local government representatives, leveraging the Indian government's Startup India initiative. Live information feeds and a personalized interface would be developed to inform users and support the goals of encouraging entrepreneurship.
Smart People Smart City - An Android AppRonak Pani
The app aims to provide a platform for citizens to share technical knowledge and innovative ideas with municipal corporations and the government to help develop cities and India. It will offer information on development projects in smart cities and allow people to convey thoughts and ideas to local authorities. Citizens will also have the opportunity to get involved in development work and earn income. The app's competitors are mostly complaint-focused, while this app facilitates idea-sharing. It targets all demographic and geographic segments across India with the goal of empowering people to help design their country. Users can access city information, submit ideas to local government, and participate in nation-building through the app.
This document summarizes a presentation by Shrov Infosystem about establishing an IT startup to provide services to banks in India. It acknowledges contributions from investors, startups, and organizations that supported the project. The startup aims to create an intellectual property platform through business incubators and accelerators to connect banks and other financial institutions. It discusses technology partnerships with IBM for cloud database support and Dell for networking security. The presentation provides an overview of the Indian startup ecosystem and trends in funding and government policies to support startups.
ParkItUp is a new parking app that aims to provide information about available parking spots near destinations. It will allow users to book spots, receive navigation guidance to spots, and get updates on traffic and spot availability. The app seeks to be a one-stop solution for all parking and traffic information needs. A premium subscription will offer priority booking and discounted parking rates. The founders plan to initially launch in Mumbai and expand to other major Indian cities over time.
InvestPost provides an innovative financial social platform and global professionals networking which allows beginners and market rookies to gain valuable information and easily communicate with other and different experts in an international environment to obtain related knowledge when using our products.
All financial information in one place!
www.investpost.com
Lars Gerhmann | IQ Leverage | Criterios de inversión de un Business Angel en ...Smash Tech
The document discusses criteria for a business angel's mobile business investments. It provides details on pitching a mobile app to investors, what bores investors in pitches, and the metrics business angels review for mobile apps. Key criteria for investors include the business model explained in 10 seconds, the market opportunity size and how the app can generate revenue, and the founding team and their experience.
The job world is changing, and knowing about these changes is what makes you stand out in the crowd. Understand the New Age Careers and how NIIT can help you plan for and achieve your dream career.
The document proposes an app to connect students and job seekers in the author's hometown to help reduce unemployment among youth. The app would link enrolled candidates to jobs in various sectors like government, startups, shops and accounting. This would save time spent searching for jobs and engage youth productively instead of social media addiction. Revenue would come from a percentage of salaries and advertising fees to connect employers and candidates while providing opportunities for all ages and interests in the local area initially, with plans to expand statewide. The team aims to create opportunities through their hometown-focused app where other options have not fully addressed connecting job seekers with diverse opportunities.
The document proposes an app to connect students and job seekers in the author's hometown to help reduce unemployment among youth. The app would link enrolled candidates to jobs in various sectors like government, startups, shops and accounting. This would save time spent searching for jobs and engage youth productively instead of social media addiction. Revenue would come from a percentage of salaries and advertising fees to connect employers and candidates while providing opportunities for all ages and interests in the local area initially, with plans to expand regionally. The team aims to create opportunities through their hometown-focused app where other options have not fully addressed diverse sectors and interests.
Busi Suite is a startup software company founded by eight college students to provide business management software to help small businesses. Their three-year marketing plan aims to increase sales and brand recognition through strategies like partnering with TurboTax and Peachtree. Their target market is entrepreneurs seeking an affordable, user-friendly software that allows them to access business information from any device through cloud computing. Their goals are to reach 3% of the market in year one and expand to major corporations by year three, increasing sales to $48 million, $112 million, and $288 million respectively over the three years.
The average Briton spends 5 hours and 35 minutes queuing each month.
That’s 6 months over the course of a lifetime.
What if you could know how big a queue there is, before you get there?
Introducing NoQ.
Hetu Infotech lean startup product development company profileJay Patel
We help mission driven start-ups and entrepreneurs build their web and mobile products.
We follow lean startup, agile & design thinking process for developing a stable, cost effective & right product for
the market.
This document outlines a proposal for a student startup program to connect freelance workers with clients seeking work. The proposed platform would allow clients to post jobs and freelancers to bid on jobs. Freelancers could offer services across many domains like programming, design, marketing, and more. Money for jobs would be held in escrow until work is completed. The founders plan to generate revenue through commission on completed jobs. Their goals are to address unemployment and provide extra income opportunities through this marketplace. Initial funding needs are estimated at 372,000 INR.
Safcodes is a leading Android and IOS app development company in Dubai that offers cutting-edge mobile application development services for Android and IOS devices.
Stuff Around Me is a proposed web and mobile app that allows users to explore their surroundings online by finding deals, places, events, connecting with others, and viewing live traffic in their city. It will generate revenue through local and brand advertising. The app will partner with local businesses, event organizers, mobile carriers, and the government to provide content to users for free. Initial seed funding is needed to launch in one city, with plans to expand to 15 cities in India within 3 years if the business model proves successful after testing with a prototype.
IIT D Case study Competition | Art of War devarkfirst
College: XIMB
Team Name: Art of War
Team Leader: Devark Chauhan
Email: UM19152@stu.ximb.ac.in
Mobile: 9466670234
The team presented solutions to improve growth, scalability, engagement and integration of the MX TakaTak app. Their multifaceted approach focuses on leveraging technology, targeting tier 2/3 cities and rural areas, implementing UI/UX changes, and integrating additional MX services to overcome competitors and become the leading short video app.
Intuit is considering several strategies for growth, including gaining insights through data analysis to better understand customers and tailor offerings. They are exploring providing lower prices in low-income states, investing in prospective customers like college students, and creating more granular software products. Intuit also aims to bring back loyal customers through rewards programs, improve the customer experience with "Ninja Warriors" support teams, and expand into new areas like personal finance management and global markets. Experiments and marketing strategies involving data analysis and customized approaches by state are discussed.
TalkIndia! is a new mobile app that aims to provide a platform for public debate and discussion of opinions on various topics. The app will feature trending news articles alongside dedicated columns for users to post their views. It targets students, young working adults, and middle-aged adults as its main customer base. The marketing plan outlines strategies to rapidly grow the user base to 50,000 downloads within 6 months to generate revenue from ads and premium subscriptions. Collaborating with news agencies will provide content and an audience to boost engagement. The app aims to monetize the platform and become financially sustainable within a year of launch.
Talent-fuse aims to create a platform connecting talented artists with customers seeking their services. Their app is under testing and they are ready to market digitally and through collaborations to sign up customers. Their goal is 1000 signups in the first month to build their customer base and later monetize it. They have no direct competitors but other freelancing platforms. Their value lies in focusing only on artistic talents. Key tasks are testing the app, digital marketing, and building collaborations to meet signup targets.
The document proposes an app called E1 NEWZZ that allows users to report news stories from their smartphones. It aims to give anyone interested in journalism the chance to be a citizen reporter. The app will have social media integration, easy navigation, and location services. It is targeted towards smartphone users, especially those interested in reporting or staying informed about their community. The founders estimate that after two years and reaching 100,000 users, the app could generate annual revenues of 500,000 INR from advertising and subscriptions.
Strategy plan for launch of XERO software in IndiaMoses Gomes
This is a sample on how a B2B strategy plan can be created for launch of any products or solutions. This highlights how to research and use the buyer behavior to span an elaborate strategy which helps to drive awareness, engage with TG and finally drive sales. This process also helps to identify and differentiate in different types of TG and launch the campaign.
This document discusses whether a business needs a mobile app and what factors to consider. It details two case studies: a financial advisory organization that successfully launched an app with proper planning and testing, and a fashion ecommerce company whose rushed app failed due to a lack of planning and responsiveness to user feedback. The document provides a checklist for businesses to determine if an app makes sense, including whether it adds value, has a competitive advantage, sufficient budget, uses device capabilities, and has a committed team for ongoing support. Proper evaluation against these factors can help businesses decide if and how to develop a successful mobile app.
This presentation is created for having a marketing strategy before launching an android app. This is part of marketing internship done under the guidance of Prof. Sameer Mathur, IIM Lucknow
Flexter is a global app that aggregates coworking spaces and aims to be a one-stop platform for all startup needs. It lists coworking spaces, jobs, training, freelancers, events, news and more. Flexter's business model involves partnering with coworking spaces to offer users free trials in order to attract and retain users without marketing costs. It aims to be the dominant player in India within a year and globally within two years with an investment of $1 million.
How to Generate Add to Calendar Link using Cal.etYared Ayalew
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
The job world is changing, and knowing about these changes is what makes you stand out in the crowd. Understand the New Age Careers and how NIIT can help you plan for and achieve your dream career.
The document proposes an app to connect students and job seekers in the author's hometown to help reduce unemployment among youth. The app would link enrolled candidates to jobs in various sectors like government, startups, shops and accounting. This would save time spent searching for jobs and engage youth productively instead of social media addiction. Revenue would come from a percentage of salaries and advertising fees to connect employers and candidates while providing opportunities for all ages and interests in the local area initially, with plans to expand statewide. The team aims to create opportunities through their hometown-focused app where other options have not fully addressed connecting job seekers with diverse opportunities.
The document proposes an app to connect students and job seekers in the author's hometown to help reduce unemployment among youth. The app would link enrolled candidates to jobs in various sectors like government, startups, shops and accounting. This would save time spent searching for jobs and engage youth productively instead of social media addiction. Revenue would come from a percentage of salaries and advertising fees to connect employers and candidates while providing opportunities for all ages and interests in the local area initially, with plans to expand regionally. The team aims to create opportunities through their hometown-focused app where other options have not fully addressed diverse sectors and interests.
Busi Suite is a startup software company founded by eight college students to provide business management software to help small businesses. Their three-year marketing plan aims to increase sales and brand recognition through strategies like partnering with TurboTax and Peachtree. Their target market is entrepreneurs seeking an affordable, user-friendly software that allows them to access business information from any device through cloud computing. Their goals are to reach 3% of the market in year one and expand to major corporations by year three, increasing sales to $48 million, $112 million, and $288 million respectively over the three years.
The average Briton spends 5 hours and 35 minutes queuing each month.
That’s 6 months over the course of a lifetime.
What if you could know how big a queue there is, before you get there?
Introducing NoQ.
Hetu Infotech lean startup product development company profileJay Patel
We help mission driven start-ups and entrepreneurs build their web and mobile products.
We follow lean startup, agile & design thinking process for developing a stable, cost effective & right product for
the market.
This document outlines a proposal for a student startup program to connect freelance workers with clients seeking work. The proposed platform would allow clients to post jobs and freelancers to bid on jobs. Freelancers could offer services across many domains like programming, design, marketing, and more. Money for jobs would be held in escrow until work is completed. The founders plan to generate revenue through commission on completed jobs. Their goals are to address unemployment and provide extra income opportunities through this marketplace. Initial funding needs are estimated at 372,000 INR.
Safcodes is a leading Android and IOS app development company in Dubai that offers cutting-edge mobile application development services for Android and IOS devices.
Stuff Around Me is a proposed web and mobile app that allows users to explore their surroundings online by finding deals, places, events, connecting with others, and viewing live traffic in their city. It will generate revenue through local and brand advertising. The app will partner with local businesses, event organizers, mobile carriers, and the government to provide content to users for free. Initial seed funding is needed to launch in one city, with plans to expand to 15 cities in India within 3 years if the business model proves successful after testing with a prototype.
IIT D Case study Competition | Art of War devarkfirst
College: XIMB
Team Name: Art of War
Team Leader: Devark Chauhan
Email: UM19152@stu.ximb.ac.in
Mobile: 9466670234
The team presented solutions to improve growth, scalability, engagement and integration of the MX TakaTak app. Their multifaceted approach focuses on leveraging technology, targeting tier 2/3 cities and rural areas, implementing UI/UX changes, and integrating additional MX services to overcome competitors and become the leading short video app.
Intuit is considering several strategies for growth, including gaining insights through data analysis to better understand customers and tailor offerings. They are exploring providing lower prices in low-income states, investing in prospective customers like college students, and creating more granular software products. Intuit also aims to bring back loyal customers through rewards programs, improve the customer experience with "Ninja Warriors" support teams, and expand into new areas like personal finance management and global markets. Experiments and marketing strategies involving data analysis and customized approaches by state are discussed.
TalkIndia! is a new mobile app that aims to provide a platform for public debate and discussion of opinions on various topics. The app will feature trending news articles alongside dedicated columns for users to post their views. It targets students, young working adults, and middle-aged adults as its main customer base. The marketing plan outlines strategies to rapidly grow the user base to 50,000 downloads within 6 months to generate revenue from ads and premium subscriptions. Collaborating with news agencies will provide content and an audience to boost engagement. The app aims to monetize the platform and become financially sustainable within a year of launch.
Talent-fuse aims to create a platform connecting talented artists with customers seeking their services. Their app is under testing and they are ready to market digitally and through collaborations to sign up customers. Their goal is 1000 signups in the first month to build their customer base and later monetize it. They have no direct competitors but other freelancing platforms. Their value lies in focusing only on artistic talents. Key tasks are testing the app, digital marketing, and building collaborations to meet signup targets.
The document proposes an app called E1 NEWZZ that allows users to report news stories from their smartphones. It aims to give anyone interested in journalism the chance to be a citizen reporter. The app will have social media integration, easy navigation, and location services. It is targeted towards smartphone users, especially those interested in reporting or staying informed about their community. The founders estimate that after two years and reaching 100,000 users, the app could generate annual revenues of 500,000 INR from advertising and subscriptions.
Strategy plan for launch of XERO software in IndiaMoses Gomes
This is a sample on how a B2B strategy plan can be created for launch of any products or solutions. This highlights how to research and use the buyer behavior to span an elaborate strategy which helps to drive awareness, engage with TG and finally drive sales. This process also helps to identify and differentiate in different types of TG and launch the campaign.
This document discusses whether a business needs a mobile app and what factors to consider. It details two case studies: a financial advisory organization that successfully launched an app with proper planning and testing, and a fashion ecommerce company whose rushed app failed due to a lack of planning and responsiveness to user feedback. The document provides a checklist for businesses to determine if an app makes sense, including whether it adds value, has a competitive advantage, sufficient budget, uses device capabilities, and has a committed team for ongoing support. Proper evaluation against these factors can help businesses decide if and how to develop a successful mobile app.
This presentation is created for having a marketing strategy before launching an android app. This is part of marketing internship done under the guidance of Prof. Sameer Mathur, IIM Lucknow
Flexter is a global app that aggregates coworking spaces and aims to be a one-stop platform for all startup needs. It lists coworking spaces, jobs, training, freelancers, events, news and more. Flexter's business model involves partnering with coworking spaces to offer users free trials in order to attract and retain users without marketing costs. It aims to be the dominant player in India within a year and globally within two years with an investment of $1 million.
How to Generate Add to Calendar Link using Cal.etYared Ayalew
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
2. WHAT IS
GENESIS?
• GENESIS is an App, that aims to
reach out to all the citizens of India
and become their dictionary to
understand, innovate and implement
their startup ideas. It encourages
people to ideate and apply that
thought.
• Genesis refers to NEW
BEGINNINGS!
3. WHAT DOES
GENESIS AIM
TO DO?
• Genesis is an App especially designed to educate
and inform people about the Startup eco-system and
everything related.
• From news articles to workshops, it engages a
person willing to learn and explore the entrepreneur
within themselves.
• Genesis specifically aims to spread awareness
about ‘Startup India’ in Tier 2 and Tier 3 cities.
4. WHAT ARE THE
FEATURES OF GENESIS?
– LIVE STREAMING
INFORMATION
• Information from various portals
that generate information on the
startup revolution (Integrating or
uniting various startup articles,
interviews, videos from ET, YourStory
and other such portals).
• The idea is to conveniently access all
the information from just one App. The
interface is similar to an updating news
feed.
• In addition, all data on Government
policies and schemes may be
channelled through our App and it can
be connected to the StartUp India App
of the Government.
5. WHAT ARE THE
FEATURES OF
GENESIS? – LIVE
NOTIFICATIONS
• LIVE NOTIFICATIONS of trending
growth areas, areas where there is a
need but no activity are compiled,
urging the users to think on these
areas and innovate.
• Educational programs and learning
experiences in accordance with the
interests of the users are categorised
and notified (Example - Startup
training programs etc).
6. WHAT ARE THE FEATURES
OF GENESIS? – IDEATE BLOG
• This is a new segment which consists of a blog wherein people
can give any new startup ideas or put up articles that could help
use the conventional resources present in that area.
• Quite different from the streaming notifications, Ideate is a
blog that updates information locally.
• Users that do not have any info or statistics of their locality and
are interested in start-ups can go through the articles in our blog
and logically deduce start up ideas.
• Users may also find Outliers (Anomalies, extremities, oddities
that occur in the Tier 3 city from which an idea can be born to
the benefit of the society) reported. Such dynamic information
may be mined from real time APIs such as TOI etc
7. WHAT ARE THE FEATURES OF
GENESIS? – CHATBOX (START A
CONVERSATION . . . . )
• Under every article, video or notice, there is
always a discussion forum section
(chatbox) that we call ‘Start a Conversation . . ‘,
where people can discuss and dissect opinions.
• We can also bring in Market experts and
Startup Gurus for live discussions similar to
Reddit’s AMAs for expert advice.
8. WHAT ARE THE FEATURES OF GENESIS? –
INCUBATOR LISTING
• Here, interested investors may list themselves and opportunistic
startup dreamers may contact them with their proposals. We can
also host info regarding local banks that provide startup loans.
9. WHAT ARE THE FEATURES OF GENESIS? –
FORTUNE-TELLER
• FORTUNE-TELLER is the search engine, which tells the users whether the idea they have come
up with is authentic or not.
• The users may input the tags related to their idea or type in their idea.
• Related competitors and the success percentage (feasibility of domain based on demand) of
their startup is approximated and displayed, having been compared with other startup data in
their vicinity.
• Collaboration opportunities are also displayed.
• For this feature, information is mined by considering the local city parameter statistics like -
SKILL India, transport, trends and demands in occupations, stock markets, recreational facilities,
population and average annual income.
10. WHO CAN USE
GENESIS?
• Broadly speaking, ANYBODY can use Genesis.
• But, we have designed Genesis specifically, to
spread awareness about ‘STARTUP INDIA’ in TIER 2
and TIER 3 cities.
• The objective is to encourage potential
entrepreneurs from the rural parts of the country to
start their own businesses and improve the rating of
their city.
• Startups boost economy and open new doors.
11. WHY IS GENESIS
TARGETING CUSTOMERS
FROM TIER 2 AND TIER 3
CITIES MAINLY?
WHY DOTIER 3 CITIES REQUIRE MORE
AWARENESS REGARDING ‘STARTUP
INDIA’?
• We see that the Rupee/burn for
Tier 3 cities is very low. Project
costs are low.
• Office space costs are low. And
there’s not much to lose if a
venture goes downhill (Low project
risk).
• Moreover, some Tier 3 cities are
major educational hubs, consisting
of many Engineering and medical
colleges (like Warangal and Koti).
Therefore, it is booming with
startup ideas.
• The focus of Skill Development
is in Tier 3 cities. Startups in Tier 3
cities are to cater to the Skill
Development program.
12. WHAT ARE THE MAIN
FEATURES OF GENESIS? –
PUSH-UP-A-TIER
• This is a venture, that displays the startup statistics
and tier level of the user’s city. This is a challenge
that encourages users to begin a startup and
contribute to raising the tier of their city from 3 to 2,
or 2 to 1.
• Users can understand and view how and in what
ways their operating startup is contributing to the
status of a city as Tier 1, 2 or 3.
• Using the parameters that classify the Tier of city
(demographics, finance, infrastructure and catalysts
like Govt. and Political support) we will formulate an
algorithm to generate an empirical value.
13. WHAT ARE THE FEATURES OF GENESIS? -
TRANSLATORS
• The main feature of conveniency provided by our App for Tier 3 cities is the
availability of the live streaming articles, Ideate blog posts and Start A
Conversation comments in various local languages, so that the users can best
understand in the language of their choice. (Even providing subtitles for
videos)
14. GENESIS’ POTENTIAL
FRIEND IS ALSO HER
FOE?! WHAT?!
Genesis’ main competitor is the ‘STARTUP INDIA’ App
launched by the Government.
• Features:
• Registering Startups with relevant agencies of the
Government.
• Tracking the status of the registration application
and anytime downloading of the registration
certificate.
• Filing for compliances and obtaining information on
various clearances/ approvals/ registrations required.
• Collaborating with various Startup ecosystem
partners.
• Applying for various schemes being undertaken
under the Startup India Action Plan.
15. HOW IS
GENESIS
DIFFERENT?
• While StartUp India App focuses on the
registration and certification phase of a Startup,
Genesis guides the users through all the phases,
from idea generation to feasibility to establishment.
• It trains the user to become a knowledgeable
entrepreneur with our real time features that
support easy navigation.
16. GENESIS AND HER
COLLABORATION
OPPORTUNITIES
• It can be assured that Genesis is an App that
everybody will have an eye on.
• Especially, her competitors, seeing as she provides
better services than them and much, much more.
• Collaborations with the Government’s app would
result in projection of information, real-time and
accurate.
17. WHAT ARE THE NEEDS OF THE
CUSTOMER THAT GENESIS
FUFILLS?
• Valuable, relevant information, real-
time, right in the palm of your hand,
all in one place.
• Genesis runs at the minimum
bandwidth of data (2G), since Tier 2
and 3 cities, have network issues.
• Genesis occupies minimal storage
on the phone, so as not to
inconvenience the user’s technical
limitations.
• Genesis is a device to optimize and
personalize knowledge that its users
are interested in and deliver quickly.
19. WHAT IS GENESIS’
BRAND
DIFFERENTIATION?
• The very fact that Genesis is
targeting a segment of the market
that has been untouched by such
a concept before, makes it
different.
• Establishing its hold on the
segment with features likely to
attract like – Translators, Fortune-
Teller etc.
20. WHAT IS GENESIS’
FOCUS?
WHAT SORT OF OUTCOME DOES
SHE DESIRE?
• MAXIMUM EYEBALLS. MAXIMUM
USER BASE. MAXIMUM ACTIVITY.
21. BEHIND THE SCENES – WHAT DOES IT TAKE
TO GET HER RUNNING?
Genesis is designed to be launched in both, Android and IOS versions. Her main expenditures
come from –
• Laptops, power and other hardware.
• Software that’s not free
• Salary of the developers.
• Office space
• Miscellaneous charges
• Buying API services for the live news feed service.
ROUGH TIMELINE OF COMPLETION:
• The project could take anytime from 6 months to a year, to complete.
• And it would be another 6 months after its launch that the revenue stream would actually
break even.
• Therefore, the gestation period is around 18 months in all.
22. GENESIS’ PRICING STRATEGY
• The fact that makes Genesis
most appealing to her users and
puts her on the map is that – HER
SERVICES ARE FREE.
• There is no premium pricing
strategy.
23. Genesis takes after Google in this – HER MAIN SOURCE OF REVENUE
IS THROUGH HOSTING ADVERTISEMENTS.
SO WHAT IS GENESIS’ MAIN STREAM OF
REVENUE?
27. GENESIS MUST BE ACTIVELY MARKETED ON ALL SOCIAL NETWORKING SITES.
ESPECIALLY IN GROUPS RELATED TO ENTREPRENEURSHIP AND DEVELOPMENT.
Chat apps like WhatsApp provide more
personalization while others provide
mass publicity.
34. DISTRIBUTION
DESIGN FOR GENESIS
• Genesis will be made available in
both Android app stores like – Google
play store etc.
• And also, its IOS version will be made
available in iStore.
• This way Genesis makes sure that it is
prepped to reach maximum people.
35. BASED ON
WHAT METRIC
WILL GENESIS
GET
EVALUATED?
GENESIS’ PERFORMANCE EVALUATION
WILL BE DONE BASED ON THE NUMBER
OF EYEBALLS THAT THE APP HAS
RECEIVED IN A PARTICULAR TIME-FRAME.
36. WHAT IS THE
FUTURE OF
GENESIS?
Genesis should aim to become
the one, unique singular
platform to connect
entrepreneurs throughout the
country.