The Importance of Getting Known - Danny Calafell, Triworld, Inc. Aventura

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DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The Idea Of Marketing is great, but If you don't have time to promote yourself or your business, NOBODY IS GOING TO KNOW YOU. When most people think of marketing, they think flyers or commercials or some sort of paid ad and then don’t think about people being a marketing tool. The most important and effective marketing tool in your company are the people in your company. The fact that you don’t demand of yourself or them to market is the error.

Marketing

MASTER
CLASS
Danny Calafell
CEO, TRIWORLD
INC. AVENTURA
The Importance
of Getting Known
MIAMI, FL ~ JUNE 23 - 24, 2022
DIGIMARCONFLORIDA.COM | #DigiMarConFlorida
DIGIMARCONCARIBBEAN.COM | #DigiMarConCaribbean

31
• 76% of all small
businesses break
even or lose money.
“Breaking even isn’t a business it’s insanity.” GC
Businesses
HOW
TO
MAKE
31
MakeMillionsInBusiness.com | 305.501.0139
© 2016 Cardone Training Technologies, Inc.
DANNY CALAFELL TWI 305.501.0139
www.dannycalafell.com

32
Bloomberg
Business
Statistic
• 80% of
entrepreneurs are
failing within the
ﬁrst 18 months.
“You don’t die in a day; you die every day.” GC
Businesses
HOW
TO
MAKE
MILLIONS
IN
32
MakeMillionsInBusiness.com | 305.501.0139
© 2016 Cardone Training Technologies, Inc.
DANNY CALAFELL TWI 305.501.0139
www.dannycalafell.com

37
The Myth of Small
1. More manageable
2. Better quality
3. Work for myself
4. Less risk
5. Scavenge the big guys
“Small isn’t better, it’s dumber.” GC
HOW
TO
MAKE
37
MakeMillionsInBusiness.com | 305.501.0139
© 2016 Cardone Training Technologies, Inc.
DANNY CALAFELL TWI 305.501.0139
www.dannycalafell.com

DAY 6
10X MARKETING
FACTS ABOUT MARKETING
Best known always beats the best. - GC
“
“
1. How much time and energy should you spend on marketing?
Marketing is senior to sales.
First 3 rules of business is promote, promote, promote.
When you become omnipresent, you will explode.
Quantity is senior to quality.
Any marketing is better than no marketing.
Stay relevant, stay interesting and be interested.
Understand your audience, advertising and marketing.
All marketing works except when you quit on it.
1
2
3
4
5
6
7
8
MARKETING 10X
© 2020 Cardone Training Technologies, Inc. All rights reserved.

DAY 6
10X MARKETING
RULES FOR CREATING CONTENT
Know who you are and what you’re going
to market. - GC
“
“
Everything is a content possibility.
All content should push an offer.
Marketing should make sales easier.
All marketing works.
10X your content (use all distribution channels).
Know who you are.
Know what you offer.
1
2
3
4
5
6
7
MARKETING 10X
© 2020 Cardone Training Technologies, Inc. All rights reserved.

DAY 6
10X MARKETING
1. Get a grip on who you are? Make a list of your accomplishments, successes, failures, losses,
hobbies, etc.
WHO YOU ARE
(What you are known for)
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
ACCOMPLISHMENTS/SUCCESSES
(What you have done successfully)
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
MARKETING 10X
© 2020 Cardone Training Technologies, Inc. All rights reserved.

DAY 6
10X MARKETING
FAILURES/LOSSES
(Instances of failing or proving unsuccesful)
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
HOBBIES
(Activity done regularly in leisure time)
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
MARKETING 10X
© 2020 Cardone Training Technologies, Inc. All rights reserved.

DAY 6
10X MARKETING
2. Make a list of your competitors.
1.
2.
3.
4.
6.
8.
5.
7.
9.
10.
MARKETING 10X
© 2020 Cardone Training Technologies, Inc. All rights reserved.

DAY 6
10X MARKETING
3. Record what happened today in your business, personal life or current events.
Personal:
Current Events:
Business:
MARKETING 10X
© 2020 Cardone Training Technologies, Inc. All rights reserved.

DAY 6
10X MARKETING
4. Create one piece of content in 10 different ways.
1.
2.
3.
4.
6.
8.
5.
7.
9.
10.
MARKETING 10X
© 2020 Cardone Training Technologies, Inc. All rights reserved.

70
HOW
TO
MAKE
MILLIONS
IN
70
MakeMillionsInBusiness.com | 305.501.0139
© 2016 Cardone Training Technologies, Inc.
DANNY CALAFELL TWI 305.501.0139
www.dannycalafell.com

71
in Business
Y
our Decisions Determine
Everything.
HOW
TO
MAKE
71
MakeMillionsInBusiness.com | 305.501.0139
© 2016 Cardone Training Technologies, Inc.
DANNY CALAFELL TWI 305.501.0139
www.dannycalafell.com

72
in Business
Promote before you
advertise.
HOW
TO
MAKE
MILLIONS
IN
72
MakeMillionsInBusiness.com | 305.501.0139
© 2016 Cardone Training Technologies, Inc.
DANNY CALAFELL TWI 305.501.0139
www.dannycalafell.com

73
Tips to Succeed
in Business
Sales Cure All.
HOW
TO
MAKE
73
MakeMillionsInBusiness.com | 305.501.0139
© 2016 Cardone Training Technologies, Inc.
DANNY CALAFELL TWI 305.501.0139
www.dannycalafell.com

74
in Business
Deliver more than you
promised and promise a lot.
HOW
TO
MAKE
MILLIONS
IN
74
MakeMillionsInBusiness.com | 305.501.0139
© 2016 Cardone Training Technologies, Inc.
DANNY CALAFELL TWI 305.501.0139
www.dannycalafell.com

75
in Business
Measure everything and
make adjustments fast.
HOW
TO
MAKE
75
MakeMillionsInBusiness.com | 305.501.0139
© 2016 Cardone Training Technologies, Inc.
DANNY CALAFELL TWI 305.501.0139
www.dannycalafell.com

76
in Business
Reinforce your successes
and repeat.
HOW
TO
MAKE
MILLIONS
IN
76
MakeMillionsInBusiness.com | 305.501.0139
© 2016 Cardone Training Technologies, Inc.
DANNY CALAFELL TWI 305.501.0139
www.dannycalafell.com

77
Tips to Succeed
in Business
Reinvest.
HOW
TO
MAKE
77
MakeMillionsInBusiness.com | 305.501.0139
© 2016 Cardone Training Technologies, Inc.
DANNY CALAFELL TWI 305.501.0139
www.dannycalafell.com

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The Strategic Impact of Storytelling in the Age of AI In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.

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Advanced Storytelling Concepts for Marketers

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Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored. The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity. There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years. Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction. We will discuss: • Rhetoric – The art of effective communication • The Socratic Method – You cannot teach, but you can persuade people to learn • Plato’s Cave – You sell products, but you market ideas • Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.

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The managers achieve organizational objectives by getting work from others and not performing in the tasks themselves. Management is an art and science of getting work done through people. It is the process of giving direction and controlling the various activities of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever there is human activity there is management. Management is a vital aspect of the economic life of man, which is an organized group activity. A central directing and controlling agency is indispensable for a business concern. The productive resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability and enterprising initiative of the management. Thus, management provides leadership to a business enterprise. Without able managers and effective managerial leadership the resources of production remain merely resources and never become production. Management occupies such an important place in the modern world that the welfare of the people and the destiny of the country are very much influenced by it. 1.2 MEANING OF MANAGEMENT Management is a technique of extracting work from others in an integrated and co-ordinated manner for realizing the specific objectives through productive use of material resources. Mobilising the physical, human and financial resources and planning their utilization for business operations in such a manner as to reach the defined goals can be benefited to as management. 1.3 DEFINITION OF MANAGEMENT Management may be defined in many different ways. Many eminent authors on the subject have defined the term "management". Some of these definitions are reproduced below: In the words of George R Terry - "Management is a distinct process consisting of planning, organising, actuating and controlling performed to determine and accomplish the objectives by the use of people and resources". According to James L Lundy - "Management is principally the task of planning, co¬ordinating, motivating and controlling the efforts of others towards a specific objective", In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to co-ordinate and to control". According to Peter F Drucker - "Management is a multipurpose organ that manages a business and manages managers and manages worker and work". In the words of J.N. Schulze - "Management is the force which leads, guides and directs an organisation in the accomplishment of a pre-determined object". In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance of an internal environment in an enterprise where individuals working together in groups can perform efficiently and effectively towards the attainment of group goals". According to Ordway Tead - "Management is the process and agency which directs and guides the operations of an organisation in realising of established aim

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1. MASTER CLASS Danny Calafell CEO, TRIWORLD INC. AVENTURA The Importance of Getting Known MIAMI, FL ~ JUNE 23 - 24, 2022 DIGIMARCONFLORIDA.COM | #DigiMarConFlorida DIGIMARCONCARIBBEAN.COM | #DigiMarConCaribbean

2. 31 • 76% of all small businesses break even or lose money. “Breaking even isn’t a business it’s insanity.” GC Businesses HOW TO MAKE 31 MakeMillionsInBusiness.com | 305.501.0139 © 2016 Cardone Training Technologies, Inc. DANNY CALAFELL TWI 305.501.0139 www.dannycalafell.com

3. 32 Bloomberg Business Statistic • 80% of entrepreneurs are failing within the ﬁrst 18 months. “You don’t die in a day; you die every day.” GC Businesses HOW TO MAKE MILLIONS IN 32 MakeMillionsInBusiness.com | 305.501.0139 © 2016 Cardone Training Technologies, Inc. DANNY CALAFELL TWI 305.501.0139 www.dannycalafell.com

4. 37 The Myth of Small 1. More manageable 2. Better quality 3. Work for myself 4. Less risk 5. Scavenge the big guys “Small isn’t better, it’s dumber.” GC HOW TO MAKE 37 MakeMillionsInBusiness.com | 305.501.0139 © 2016 Cardone Training Technologies, Inc. DANNY CALAFELL TWI 305.501.0139 www.dannycalafell.com

5. DAY 6 10X MARKETING FACTS ABOUT MARKETING Best known always beats the best. - GC “ “ 1. How much time and energy should you spend on marketing? Marketing is senior to sales. First 3 rules of business is promote, promote, promote. When you become omnipresent, you will explode. Quantity is senior to quality. Any marketing is better than no marketing. Stay relevant, stay interesting and be interested. Understand your audience, advertising and marketing. All marketing works except when you quit on it. 1 2 3 4 5 6 7 8 MARKETING 10X © 2020 Cardone Training Technologies, Inc. All rights reserved.

6. DAY 6 10X MARKETING RULES FOR CREATING CONTENT Know who you are and what you’re going to market. - GC “ “ Everything is a content possibility. All content should push an offer. Marketing should make sales easier. All marketing works. 10X your content (use all distribution channels). Know who you are. Know what you offer. 1 2 3 4 5 6 7 MARKETING 10X © 2020 Cardone Training Technologies, Inc. All rights reserved.

7. DAY 6 10X MARKETING HOW TO GROW YOUR AUDIENCE AND YOUR BRAND Flow power to other people. - GC “ “ Join groups. Do business with others. Collaborate with others to grow your audience. Cross marketing brings attention to clients. 1 2 3 4 MARKETING 10X © 2020 Cardone Training Technologies, Inc. All rights reserved.

8. DAY 6 10X MARKETING 1. Get a grip on who you are? Make a list of your accomplishments, successes, failures, losses, hobbies, etc. WHO YOU ARE (What you are known for) 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. ACCOMPLISHMENTS/SUCCESSES (What you have done successfully) 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. MARKETING 10X © 2020 Cardone Training Technologies, Inc. All rights reserved.

9. DAY 6 10X MARKETING FAILURES/LOSSES (Instances of failing or proving unsuccesful) 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. HOBBIES (Activity done regularly in leisure time) 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. MARKETING 10X © 2020 Cardone Training Technologies, Inc. All rights reserved.

11. DAY 6 10X MARKETING 3. Record what happened today in your business, personal life or current events. Personal: Current Events: Business: MARKETING 10X © 2020 Cardone Training Technologies, Inc. All rights reserved.

14. 71 in Business Y our Decisions Determine Everything. HOW TO MAKE 71 MakeMillionsInBusiness.com | 305.501.0139 © 2016 Cardone Training Technologies, Inc. DANNY CALAFELL TWI 305.501.0139 www.dannycalafell.com

15. 72 in Business Promote before you advertise. HOW TO MAKE MILLIONS IN 72 MakeMillionsInBusiness.com | 305.501.0139 © 2016 Cardone Training Technologies, Inc. DANNY CALAFELL TWI 305.501.0139 www.dannycalafell.com

16. 73 Tips to Succeed in Business Sales Cure All. HOW TO MAKE 73 MakeMillionsInBusiness.com | 305.501.0139 © 2016 Cardone Training Technologies, Inc. DANNY CALAFELL TWI 305.501.0139 www.dannycalafell.com

17. 74 in Business Deliver more than you promised and promise a lot. HOW TO MAKE MILLIONS IN 74 MakeMillionsInBusiness.com | 305.501.0139 © 2016 Cardone Training Technologies, Inc. DANNY CALAFELL TWI 305.501.0139 www.dannycalafell.com

18. 75 in Business Measure everything and make adjustments fast. HOW TO MAKE 75 MakeMillionsInBusiness.com | 305.501.0139 © 2016 Cardone Training Technologies, Inc. DANNY CALAFELL TWI 305.501.0139 www.dannycalafell.com

19. 76 in Business Reinforce your successes and repeat. HOW TO MAKE MILLIONS IN 76 MakeMillionsInBusiness.com | 305.501.0139 © 2016 Cardone Training Technologies, Inc. DANNY CALAFELL TWI 305.501.0139 www.dannycalafell.com

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