'Smart' junk and the Internet of Things
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Stories of 'Smart' products are abundant... but does it mean they're successful in terms of viable and sustainable business? This is a slightly satirical skeptics perspective of the plethora of connected crud you will find on the interwebs.
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'Smart' junk and the Internet of Things
- 1. “Smart” $h*t and the Internet of Things
- 3. What makes a smart thing successful? Viability and sustainability
- 4. Market Matrix First-World Gimmick Magic elixir/Comical factor PLEASURE NO NATURAL OCCURRENCE
- 5. Value proposition - Makes you look cool and ‘techie’ - Satisfies gadget addiction - Blackmail motivation Customer Segments - Excessive disposable income - Tech’ obsessed - Controlled by status - Limited willpower/too lazy for alternatives The gimmick business model Revenue streams - One-off hardware sales - Recurring pro’ services - Future: selling “big data” Cost/price structure - Hardware cost+markup (Usually doesn’t cover SW dev’)
- 6. Accelerometer Haptic feedback Bluetooth Microcontroller Value proposition - “Increase energy levels” - “Improves wellness” - ‘Fitness Coach’ - Discreet stylish wearable, especially for formal workouts Customer Segments - White collar pseudo-fitness-fanatic - Hypochondriac? - Obese/Anorexic? The ‘Smart’ belt
- 7. Value proposition “Interact with your pets from anywhere” Create hours of cat videos Customer Segments Crazy cat ladies? The ‘Smart’ Pet sitter Wi-Fi HD Video Audio I/O Laser + servo
- 8. Value proposition - Track liquid calories/diet - ‘Goal coach’ Customer Segments - Diabetes suffer? - Obese/Anorexic? The ‘Smart’ cup LED Display Bluetooth Microcontroller Liquid Sensor
- 9. Value proposition “Syncs with your smartphone” Customer Segments ??? Bluetooth Pregnancy test Bluetooth PH sensor-thingy?
- 10. Value proposition Keeps your feet at a perfect temperature Customer Segments Those who don’t like socks? Heating Element Bluetooth Microcontroller Temperature Sensor The ‘Smart’ insole
- 11. 1. A Smart “thing” is only as smart as the prescriptive value it provides to the ecosystem it belongs What can we conclude? 2. Data is like earth, it’s the foundation of everything, and with energy and effort you might find gold, but most the time it’s just dirt 3. B2C IoT gadgets miraculously work with the gimmick model… (HOwever have a bigger sustainable strategy... OR focus on the US market...)
- 12. Thanks!