3. DIGITAL VOICE ASSISTANT
VOICE ACTIVATED ASSISTANT
AI ENABLED VOICE ASSISTANT
INTELLIGENT VIRTUAL ASSISTANT
VIRTUAL DIGITAL ASSISTANT
ARTIFICIAL INTELLIGENCE ASSISTANT
DIGITAL ASSISTANT
VOICE ASSISTANT
VIRTUAL PERSONAL ASSISTANT
INTELLIGENT PERSONAL ASSISTANT
VOICE SERVICE
VIRTUAL ASSISTANT
VOICE ENABLED ASSISTANT
DIGITAL PERSONAL ASSISTANT
…
4. HOW IT
WORKS?
1. The software constantly listens for a key word to
wake it up. (Attention detection)
2. Once it hears that key word, it records the user’s
voice and sends it to specialized server, which
processes (speech-to-text) and interprets it as a
command (text-to-meaning)
3. Depending on the command, the server will
supply the voice assistant with appropriate
information to be read back to the user (text-to-
speech), play the media requested by the user, or
complete tasks with various connected services
and devices.
(Hoy 2018)
9. ANSWER BASIC INFORMATIONAL
QUERIES (60%)
WEATHER (57%)
PLAYING MUSIC (54%)
SET TIMERS, ALARMS (41%)
SET REMINDERS, MAKE LISTS (39%)
CALENDAR (27%)
HOME AUTOMATION (27%)
NEWS (22%)
LOCAL NEWS (16%)
GAMES (14%)
SHOPPING (11%)
RESTAURANTS & SERVICES (8%)
+ THIRD PARTY APPS
23. References
• Capgemini. 2018a, “Time to talk: The future for brands is conversational” [online]. Available at:
<https://www.capgemini.com/wp-content/uploads/2018/01/time_to_talk-pov-final.pdf> (accessed
25 October 2018)
• Capgemini. 2018b, “Conversational commerce: Why Consumers Are Embracing Voice Assistants in
Their Lives” [online]. Available at: <https://www.capgemini.com/wp-
content/uploads/2018/01/Conversational-Commerce-Report_Digital.pdf> (accessed 25 October
2018)
• Hoy, M. B. 2018, “Alexa, Siri, Cortana, and More: An Introduction to Voice Assistants”, Medical
reference services quarterly, 37(1), 81–88.
• OC&C Strategy Consultants. 2018, “The Talking Shop” [online]. Available at:
<https://www.occstrategy.com/en/insights/stu/the-talking-shop_uk>
• Statista. 2018, ”Stand-alone digital voice assistant ownership rate in selected countries in 2017
and 2018” [online]. Available at: <https://www-statista-
com.helios.uta.fi/statistics/800837/worldwide-digital-voice-assistant-ownership-rate-selected-
countries/> (accessed 25 October 2018)
• Youtube. 2016, ”Voice Shopping with Alexa” [online]. Available at:
<https://www.youtube.com/watch?v=mCjvV3iFsuw> (accessed 25 October 2018)
24. Photo credits
• Photo 1 (Starwars): https://screenrant.com/star-wars-wtf-weird-offensive-r2d2-c3po-droids/
• Photo 2 (Flag of the United States): https://www.tss.qld.edu.au/2020-usa-tour-jun6-2019/
• Photo 3 (Amazon Echo): https://www.amazon.com/Echo-Plus-built-International-Version/dp/B075RXH7BW
• Photo 4 (Waiting line): https://www.mirror.co.uk/news/uk-news/supermarket-fastest-queues-
revealed-chain-9725720
• Photo 5 (Staring at phones): https://techcrunch.com/2015/03/19/twin-prime-lands-9-5m-to-make-
your-app-just-work/
• Photo 6 (Shopping bag): https://www.alibaba.com/product-detail/Custom-Printing-Eco-Friendly-
Brown-Kraft_60684739522.html
• Photo 8 (Man on the moon): https://www.forbes.com/sites/kionasmith/2019/07/20/how-apollo-11-
raised-the-flag-on-the-moon-and-what-it-means-today/#69f191316f9e
27. TECHNOLOGY
• Artificial Intelligence
• Machine Learning
• Cloud computing
• Natural Language Processing (NLP)
• Amount and quality of linguistic data
• Vast increase in computing power
