ENTER2017 eTourism Conference presentation

1. ENTER 2017 Research Track Slide Number 1
Smart Glasses Adoption in
Smart Tourism Destination:
A Conceptual Model
Pooyan Sedaratia,
Aarash Baktashb
aFaculty of Economics
University of Algarve, Portugal
Pooyansedarati@gmail.com
bTaylor’s University, Malaysia
Abaktash@gmail.com

2. ENTER 2017 Research Track Slide Number 2
Why did we choose this topic?

3. ENTER 2017 Research Track Slide Number 3
SMART TOURISM
COMPLEX AND DYNAMIC ECOSYSTEM
INTERCONNECTIVITY
Gretzel, U., Werthner, H., Koo, C., & Lamsfus, C. (2015)

4. ENTER 2017 Research Track Slide Number 4
Wearable AR Smart Glass in Tourism

5. ENTER 2017 Research Track Slide Number 5
Ease of Use
T
A
M
Usefulness Competitiveness
Accessibility Affordability Functionality
Hein, D. W. E., & Rauschnabel, P. A. (2016)
Gretzel, U., Sigala, M., Xiang, Z., & Koo, C. (2015)
ICT Adoption in Tourism

6. ENTER 2017 Research Track Slide Number 6
Smart Tourism Destination
 Intelligent Mobile Surroundings
 Cooperation Between Technology
Enterprises and Tourism Stakeholders
Lamsfus, C., Martín, D., Alzua-Sorzabal, A., & Torres-Manzanera, E. (2015)

7. ENTER 2017 Research Track Slide Number 7
Impression of Society in Human Behaviour
Self-
confident
SocialInfluence
Masculine
Society
Feminine
Society
Value for
Work
Modesty
Leisure
Activities
WOM
Hein, D. W. E., & Rauschnabel, P. A. (2016)
Hofstede, G. H., Hofstede, G. J., & Minkov, M. (2010)
Litvin, S. W., Goldsmith, R. E., & Pan, B. (2008)

8. ENTER 2017 Research Track Slide Number 8
Methodology
Systems
Dynamics
Approach
Causal Loops Diagram

9. ENTER 2017 Research Track Slide Number 9
Intention to use
Smart Glasses
Privacy
Concerns
Availability of
Smart Glasses
Degree of
Functionality
Perceived by Users
Dynamicity of
Smart Businesses
Ease of data
collection
Infostructure
Strength
Smart
Experiences
Positive attitudes
towards Smart
Glasses
WOM
Price
Competitiveness
Degree of Social
Influence
Masculine
Society
Femenine
Society
+
-
+
-
+
+
+
+
+
+
+
-
+
-
+
Use of Smart
Glasses +
+
+
+
+
+
+ Application
Development
Degree of User
Friendliness
+
+
+
+
+
-
+
+
R1
R2
B1
B2
R3
R4
B3

10. ENTER 2017 Research Track Slide Number 10
Discussion & Conclusion
Geotourism is the contemporary concept in which visitors’
perception of geological heritages
will improve with various means and methods such as mobile
technology (Dowling & Newsome, 2010).
Social factors were the Significant
predictors for the behavioural intention to
accept smart glass.

11. ENTER 2017 Research Track Slide Number 11
Discussion & Conclusion
Moderating role of culture such as masculinity/
femininity indicated a substantial influence on the
tourists’ behavioural intention in the proposed study in
Langkawi Geopark.
Interaction with the Visitors of Langkawi
Geopark helped us to identify key players of the system and
define essential Feedbacks Structure of the systems’
components and explore interrelations of the intention to use
smart glasses in a Holistic Approach.

12. ENTER 2017 Research Track Slide Number 12
Discussion & Conclusion
Generally, the Causal knowledge gained from the
interviews and using CLD enabled us to see how systems are
interconnected and focus on critical feedback
structures.
Although this study tried to qualitatively illustrate the related
factors affecting the intention to use smart glasses, yet the
Main Challenge is Quantifying These
Elements Still Remains Ahead.

13. ENTER 2017 Research Track Slide Number 13
Intention to use
Smart Glasses
Privacy
Concerns
Availability of
Smart Glasses
Degree of
Functionality
Perceived by Users
Dynamicity of
Smart Businesses
Ease of data
collection
Infostructure
Strength
Smart
Experiences
Positive attitudes
towards Smart
Glasses
WOM
Price
Competitiveness
Degree of Social
Influence
Masculine
Society
Femenine
Society
+
-
+
-
+
+
+
+
+
+
+
-
+
-
+
Use of Smart
Glasses +
+
+
+
+
+
+ Application
Development
Degree of User
Friendliness
+
+
+
+
+
-
+
+
R1
R2
B1
B2
R3
R4
B3

14. ENTER 2017 Research Track Slide Number 14
Thanks for Your Attention !