ENTER2017 eTourism Conference presentation

1. ENTER 2017 Research Track Slide Number 1
From Information Technology to Mobile
Information Technology: Applications in
Hospitality and Tourism
Sunny Sun,
Rob Law,
Markus Schuckert,
Deniz Kucukusta, and
Basak Denizi Guillet
The Hong Kong Polytechnic University, Hong Kong
15901578r@connect.polyu.hk, rob.law@polyu.edu.hk,
markus.schuckert@polyu.edu.hk, deniz.kucukusta@polyu.edu.hk,
basak.denizci@polyu.edu.hk

2. ENTER 2017 Research Track Slide Number 2
Introduction
• Mobile device usage has increased
remarkably in the recent five years.
• Mobile applications in the tourism industry
have been proliferated (Jung, Chung, &
Leue, 2015).

3. ENTER 2017 Research Track Slide Number 3
Introduction
• Mobile technologies assist suppliers in
delivering travel-related information and
consumers in seeking for customized
service (Jung, Chung, & Leue, 2015).

4. ENTER 2017 Research Track Slide Number 4
Gaps
• A thorough review of the related articles is
lacked of.
• The categorization of mobile technology
applications is not clear.

5. ENTER 2017 Research Track Slide Number 5
Objectives
• To categorize the reviewed mobile
technology application articles in
hospitality and tourism;
• To analyze the content of mobile
technology-related articles;
• To summarize the applications of previous
studies;
• To provide future research directions.

6. ENTER 2017 Research Track Slide Number 6
Literature review
• A paradigm funnel model
“explicit” (i.e.,
observable)
“implicit” (i.e.,
unobservable)

7. ENTER 2017 Research Track Slide Number 7
Literature review
• Mobile technology, mainly refers to mobile
media for information search and
information sharing.
• Media transmission
– texts, videos, and voices (Lu, Yao, & Yu, 2005)

8. ENTER 2017 Research Track Slide Number 8
Method
• When: from September 2014 to June 2016
• How: Keywords search for mobile
technology-related articles
– “mobile phone”, “smartphone”, “mobile
application”/”mobile app”, “mobile
technology”, “hotel”, “hospitality”, “tourism”

9. ENTER 2017 Research Track Slide Number 9
Method
• Data base:
– ScienceDirect (http://www.sciencedirect.com)
– Google Scholar (http://scholar.google.com.hk)
• Selection criteria:
– full-length articles in hospitality and tourism
from its first appearance (i.e., 2005)

10. ENTER 2017 Research Track Slide Number 10
Method
• Final data set:
– 71 mobile technology-related articles
– in 26 hospitality and tourism journals

11. ENTER 2017 Research Track Slide Number 11
Findings and discussions
• Categorization of reviewed articles
Level of Application No. Percentage
Level 1: Empirical
research
48 67.6%
Level 2: Analytical
methods
22 40.0%
Level 3: Applied
theories
18 25.4%
Level
4:
Core
assumption
8 11.3%
Note: The total number of articles exceed 71 since some articles belong to more than one levels.

12. ENTER 2017 Research Track Slide Number 12
Mobile
technology
application(s)
n =25
n =14
n =15
n =18
n =7

13. ENTER 2017 Research Track Slide Number 13
Implications
• Level 3 (applied theories) and level 4 (core
assumptions) are two levels that need to be
further investigated in future studies.
• More effort should be devoted to
investigate mobile technology applications
such as m-services, payment, revenue, UX
in hospitality and tourism.

14. ENTER 2017 Research Track Slide Number 14
Limitation
• The limited number of articles reviewed
– publications from conference proceedings,
book chapters, and other non-
hospitality/tourism journals were not included

15. ENTER 2017 Research Track Slide Number 15
Conclusion and future research
• Through applying a paradigm funnel, this
study categorized the reviewed articles in
four levels.
• Research efforts on the strengthening and
improvement of theoretical knowledge are
recommended in future studies.

16. ENTER 2017 Research Track Slide Number 16
Thank you very much!

17. ENTER 2017 Research Track Slide Number 17
References
• Jung, T. Chung, N. & Leue, M. C. (2015). The determinants
of recommendations to use augmented reality
technologies: The case of a Korean theme park. Tourism
Management 49: 75-86.
• Lu, J. Yao, J. E. & Yu, C. S. (2005). Personal innovativeness,
social influences and adoption of wireless Internet
services via mobile technology. The Journal of Strategic
Information Systems 14(3): 245-268.
• Morosan, C. & DeFranco, A. (2016). Co-creating value in
hotels using mobile devices: A conceptual model with
empirical validation. International Journal of Hospitality
Management 52: 131-142.