I held this speech at the EU presidency conference on the digitisation of cultural heritage in Europe, Amsterdam 2016. A smart city leverages digital technologies and digital content to deliver services to it's constituents. eCulture services and digital cultural content in the Smart City offer a wealth of opportunities to make the city more livable and provide an enhanced experience. Some examples show what this means for different verticals like mobility, retail, tourism. Cultural digital content can easily be attached and linked to these services offering an enriched experience and connecting meaningful cultural content to selected Smart City services. To make this happen and capture the value of the digital opportunities relevant policies have to be put in place.

1. 30.06.2016 ECULTURE - BEST PRACTICES 1
Smart City
?
KAY HARTKOPF, MANAGING PARTNER
EMAIL: K.HARTKOPF@ECULTURE.INFO

2. 30.06.2016 ECULTURE - BEST PRACTICES 2
Smart City
?
Smart City
Services
(Examples)
Putting it all to
work
“The Smart
Square”
Building the
Smart City
(Policies)

3. 30.06.2016 ECULTURE - BEST PRACTICES 3
Mobility
Energy
Safety
Culture
Health
Education
Government
Smart City
Smart
City
Commerce
Energy
Health
Government
LivingCulture
Education
Safety
Mobility

4. 30.06.2016 ECULTURE - BEST PRACTICES 4
Smart City
Services

5. 30.06.2016 ECULTURE - BEST PRACTICES 5
SWITCHH
Intermodal Mobility
KATWARN
Disaster Alert
SCHOOL PLATFORM
Access to GLAM
Collections
YOINTS
Loyalty at the Point of
Sale
HAMBURG APP
Location based Guides
SMART HOME
Connected Sensor
Home
INTELLIGENT ROAD
HOSPITAL SCHOOLING
Remote Classroom for
Patients
FINDING PLACES
Citizen Participation
Loyalty at the Point of Sale
(Retail)
Collect Bonus Points for:
• Visiting Shops
• Scanning Products
• Scanning Receipts
Receive Messages and Offers:
• In Store
• Coupons
Redeem Bonus Points in App, Customer Analytics
Location Based, GPS, iBeacons
www.yoints.com

6. 30.06.2016 ECULTURE - BEST PRACTICES 6
SWITCHH
Intermodal Mobility
KATWARN
Disaster Alert
SCHOOL PLATFORM
Access to GLAM
Collections
YOINTS
Loyalty at the Point of
Sale
HAMBURG APP
Location based Guides
SMART HOME
Connected Sensor
Home
INTELLIGENT ROAD
HOSPITAL SCHOOLING
Remote Classroom for
Patients
FINDING PLACES
Citizen Participation
POI Directions and Information
(Tourism)
Offerings:
• Audio Guides/Location Based
• Tours
• Ship Finder
• Interactive Map
• Recommendations
Location Based, GPS
www.hamburg-tourism.de

7. 30.06.2016 ECULTURE - BEST PRACTICES 7
SWITCHH
Intermodal Mobility
KATWARN
Disaster Alert
SCHOOL PLATFORM
Access to GLAM
Collections
YOINTS
Loyalty at the Point of
Sale
HAMBURG APP
Location based Guides
SMART HOME
Connected Sensor
Home
INTELLIGENT ROAD
HOSPITAL SCHOOLING
Remote Classroom for
Patients
FINDING PLACES
Citizen Participation
www.switchh.de
Intermodal Mobility Services
(Mobility)
Offerings:
• Search for Mobility Offerings
- Bicycle, Train, Bus
- Car sharing, Rental Cars
• Search for Connections
• Payment
• Interactive Map
Location Based, GPS
www.switchh.de

8. 30.06.2016 ECULTURE - BEST PRACTICES 8
SWITCHH
Intermodal Mobility
KATWARN
Disaster Alert
SCHOOL PLATFORM
Access to GLAM
Collections
Smart City
SMART HOME
Connected Sensor
Home
GOOGLE
Interactive Displays
INTELLIGENT ROAD
HOSPITAL SCHOOLING
Remote Classroom for
Patients
FINDING PLACES
Citizen Participation
Google DooH/Digital Signage
(Participation, Guides)
Offerings:
• Interactive displays (touch, NFC)
• Voting
• Situation related information
• Frequently changing content
Location Based GPS, NFC, QR Code
www.google.com

9. 30.06.2016 ECULTURE - BEST PRACTICES 9
SWITCHH
Intermodal Mobility
KATWARN
Disaster Alert
SCHOOL PLATFORM
Access to GLAM
Collections
Smart City
SMART HOME
Connected Sensor
Home
ConnectThings
Barcelona Contactless
INTELLIGENT ROAD
HOSPITAL SCHOOLING
Remote Classroom for
Patients
FINDING PLACES
Citizen Participation
Barcelona Contactless
(City Furniture, Advertising)
• Contactless Access
(NFC, QR Code)
• Location related Information
Bus Schedules, Guided Tours
Bike Sharing, Events, …
Location Based GPS, NFC, QR Code
www.connecthings.com

10. 30.06.2016 ECULTURE - BEST PRACTICES 10
SWITCHH
Intermodal Mobility
KATWARN
Disaster Alert
SCHOOL PLATFORM
Access to GLAM
Collections
Smart City
SMART HOME
Connected Sensor
Home
ConnectThings
Barcelona Contactless
INTELLIGENT ROAD
HOSPITAL SCHOOLING
Remote Classroom for
Patients
CityScope
Citizen Participation
CityScope – Simulation:
• Scalable 3D-tabletop
model platform
facilitating evidence-based,
data-driven processes
for urban design
• Real time analysis
and simulation
• Usage Examples:
 Finding new spaces for
Refugees in Hamburg,
 Impact of new construction
on city dynamics (traffic, jobs, …)
Geodata, Analytics, Simulation
www.hcu-hamburg.de

11. 30.06.2016 ECULTURE - BEST PRACTICES 11
The “Smart
Square”
Putting it
all to work
Involving
Smart
Culture

12. Real Environment
Buildings, Roads, People, Trees, Open
Spaces, City Furniture, Art, ...

13. Digital Environment
Digital service offerings related to mobility,
food, shopping, education, amenities are
already all over the place.

14. Smart Culture in a Smart City
Copyright Living Labs Germany
Digital cultural storytelling:
Digital signage, immersive experiences,
apps, installations, augmented reality
Augmented Reality iGuided Tour Interactv. Window
Interactive Vitrine
Excavation Box
Interactive Table
City FurnitureSignage Window
Geo Caching
Interactive Stele
Augm. Reality

15. Interdisciplinary Business Models
Reach, Contacts,
Licensing, Click-Through
Revenue Share, Subscriptions, Bartering,
Commissions,
Brand Awareness, ...
Key Performance Indicators
Retail: Frequency = Motivation

16. A ”Smart Square” leverages digital technologies involving local offerings and features to
connect with visitors and businesses alike serving their needs
while considering individual preferences.
Research Project - „Smart Square“
Blue Print
Square/Quarter
Models
Analytics
Dashboard
Simulation/
Participation
Usage/Data
Revitalising
Service Models
Involve Digital
Economy/SMEs
New Services
linked to Cultural
Injections
Service Portfolio
Analysis+Projection
Services
Augmented
Reality
City
Furniture
iGuide
Interactive
Window
Geo
Caching
Interactive
Stele
Cultural Injection
30.06.2016 16

17. 30.06.2016 ECULTURE - BEST PRACTICES 17
Building
the
Smart City

18. 30.06.2016 ECULTURE - BEST PRACTICES 18
SWITCHH
Intermodal Mobility
KATWARN
Disaster Alert
SCHOOL PLATFORM
Access to GLAM
Collections
YOINTS
Loyalty at the Point of
Sale
Smart City
SMART HOME
Connected Sensor
Home
INTELLIGENT ROAD
HOSPITAL SCHOOLING
Remote Classroom for
Patients
FINDING PLACES
Citizen Participation
Smart City – Key Characteristics:
• Mobile access to information everywhere
• Ubiquitous artificial intelligence and cognitive computing
• Immersive human digital interfaces and digital signage
• Vast number of devices producing massive data streams
• Integrated cross domain digitally enabled services
 Significant challenges for society and governments

19. 30.06.2016 ECULTURE - BEST PRACTICES 19
SWITCHH
Intermodal Mobility
KATWARN
Disaster Alert
SCHOOL PLATFORM
Access to GLAM
Collections
YOINTS
Loyalty at the Point of
Sale
Smart City
SMART HOME
Connected Sensor
Home
INTELLIGENT ROAD
HOSPITAL SCHOOLING
Remote Classroom for
Patients
FINDING PLACES
Citizen Participation
Smart City – Relevant Policies (1)
• Modernize jurisdiction for IPR, data security and privacy
(e.g. liabilites for misuse of digital services, copyright)
• Establish transparency and Open Data legislation
• Enable citizen involvement and participation
• Develop trust in privacy and data security
• Build digital literacy and education (child to adult)

20. 30.06.2016 ECULTURE - BEST PRACTICES 20
SWITCHH
Intermodal Mobility
KATWARN
Disaster Alert
SCHOOL PLATFORM
Access to GLAM
Collections
YOINTS
Loyalty at the Point of
Sale
Smart City
SMART HOME
Connected Sensor
Home
INTELLIGENT ROAD
HOSPITAL SCHOOLING
Remote Classroom for
Patients
FINDING PLACES
Citizen Participation
Smart City – Relevant Policies (2)
• Facilitate development of a Smart City/Digital City
network involving stakeholders from key constituents
(government, NGOs, businesses, academia, citizens)
• Develop a digital services innovation eco system and drive
research and development in digital services
• Provide funds for Smart City innovation
(grants, PPPs, incubation)
• Develop relevant infrastructures and secure discrimination
free access to them: (open) wireless networks (WiFi,
beacons, LTE, …), Open Data

21. 30.06.2016 SMART CITY - BEST PRACTICES 21
KAY HARTKOPF, MANAGING PARTNER
EMAIL: K.HARTKOPF@ECULTURE.INFO
+49 170 2982 190
ECULTURE.INFO
ELBCHAUSSEE 28
22765 HAMBURG
GERMANY