This document discusses smart app banners, which allow websites to display a button prompting users to install or open an app from the app store. The meta tag code for smart app banners includes the app ID, affiliate data, and a URL. If the user is on an iOS device in a supported country, the banner will link directly to the app store listing. The banner also allows affiliate tracking by including affiliate data in the URL. Smart app banners provide a friendly user experience by explaining what will happen when the user clicks the download or open button.

1. Smart App Banners
for the Paris CocoaHeads - December 13th
by Mathieu Vaidis This work is licensed under a Creative
Commons Attribution 3.0 Unported License.

2. Example

3. Code à mettre dans le HTML
<meta name="apple-itunes-app" content="app-id=myAppStoreID, affiliate-data=myAffiliateData, app-argument=myURL">

4. Uniquement
Mac OS X
iPhone/iPod/iPad
et dans le pays
supporté
Lien direct App Store
UX friendly:
Download / Open /
Installation en cours
Affiliation dans l’URL

5. Contextuel
UX friendly
Affiliation dans l’URL
http://developer.apple.com/library/ios/#documentation/
AppleApplications/Reference/SafariWebContent/
PromotingAppswithAppBanners/
PromotingAppswithAppBanners.html

6. http://developer.apple.com/library/ios/#documentation/
AppleApplications/Reference/SafariWebContent/
PromotingAppswithAppBanners/
PromotingAppswithAppBanners.html

7. All the best for your marketing activities!