2. 2 3
Marketing Club is an academic association
of Marketing Department students and fac-
ulty members, supervised by Students Affairs
Deanship. The club also embrace the tal-
ents and initiatives of students from different
other majors. The club was found in January
the 8th of 2009.
our vision is to make the club a valuable re-
source for students interested in Marketing,
Advertising and general business through
collaboration of our members, managers,
and other entities like faculty member and
guest speakers.
we strive to foster a vibrant community
that is centered around creativity, business
acumen,and the sharing of knowledge for
everyone.
• Educating students on topics and is-
sues relevant to the marketing field.
• preparing students and assisting them
in obtaining careers in different marketing
fields. through improving the students skills
and creativity.
• Enhancing King Saud University’s im-
age and reputation as a source of market-
ing talent and innovation.
• Leveraging our marketing capabilities
as a resource for the entire community.
Teamwork, Empowerment, Accountability,
Innovation, Balance, Respect, Fun, Commit-
ment & Integrity
About Marketing Club
Vision
Mission
Club Values
4. 6 7
As creativity and thinking outside the box have
long been associated with only western languages, the
need to shift such a perception has come to be noticed
when Marketing club members have taken upon them-
selves the responsibility of bringing our native language;
Arabic, to life, combined with modern art in Dhad Exhibi-
tion. The exhibition idea is to manifest Arabic language
aesthetic side and emphasize the language capabilities
of becoming an effective promotional medium.
The exhibition theme is based on Arabic Graffiti; which is
one type of modern art that appeals to young audience
of the event. Visitors have been exposed to some of the
Arabic language wonders by the paintings on the wall,
and were challenged by the Arabic language rhetoric
aspect, as they’ve participated in the different events’
activities. Over 200 visitors witnessed the club Arabic
Campaign and expressed their admiration of campaign
concept and design. T-shirts, Notebooks and bookmarks
were given away to visitors after applying customized
Arabic calligraphy on copies by club talented artists.
Dhad Exhibition
6. 10 11
On Marketing Club Orientation Day, university
main hall made a great venue for the event.
As 14th of January is the day for all university
clubs to introduce their names to university
different audience, Marketing club team has
arranged a display that can stick above the
cloud and attracts those who might have interest
Marketing Club
Orientation Day
in club’s works. Many ladies have stopped by
the club booth and interacted with organized
activities and club presented portfolio. The club
giveaways for the start of the 2015 included
student’s notebook, folder, task schedule, and
yearly calendar designed by club ladies.
7. 12 13
The Workshop of making
and editing videos was
conducted by The Marketing
Club members at the College
of Business Administration on
the 9th – 11th of November
2014. It was presented by
Nada Alqhatani who demon-
strated basics and techniques
of using Adobe After Effects
software for the attended
audience whom interested in
acquiring video editing skills.
Video Editing Workshop
8. 14 15
“Presentation skills” is an educational workshop
held by marketing club lasted two days Monday
25/1/1436 – Tuesday 26/1/1436 , at college of business
administration. It was presented by Canadian Inter-
national Academy Certified Trainer Arwa Altuwairqi
and was attended students of different majors.
The workshop aimed to help students develop
their presentation skills through applying different
strategies and employing basic skills in the presen-
tation. Moreover, the workshop emphasized self-
learning; apparently techniques of self-learning
assess improving one’s presentation skills.
At the workshop, students exchanged
useful information, networked, and enjoyed
the snacks and drinks served.
Presentation Skills
9. 16 17
The marketing club has brought together an outdoor
exhibition with the title “Guerrila Marketing”. The event
has taken place twice on the 22nd and 24th of Safar 1435
outside college of business administration; it incorporated
a number of creative Guerrilla Marketing advertisements;
some were inspired by origin brands works, others were the
planning and creation of marketing club members.
The marketing club aims at spreading the culture of
marketing in an unusual way and sharing the latest
trends in the world of marketing and advertisement with
those of interest inside and outside university; hence,
the Guerrilla Marketing exhibit was arranged.
Guerrilla Marketing is an advertisement technique that
relies on three elements; creativity, surprise, and low budget.
“It is planned in a way that guarantees grabbing audience
attention and making of the event a lifetime story to be told
to those who missed it”, explains Ms.Sara Altuwaijri. The word
“Guerrilla” is originally Spanish and refers to small wars in
which opponents follow unusual small fighting techniques.
The event venue witnessed the visit of a big number of
university students and staff, whom complimented club
efforts in introducing new topics with creative approach.
Guerrila Marketing
Exhibition
10. 18 19
Googlize your events is an educational workshop
held by marketing club on Wednesday 26/1/1436 , at
college of business administration for two hours.The
workshop was given by Google ambassador; Amal Alab-
dulkareem and was attended by 15 of the students.
The workshop has introduced digfferent Google
applications students can utilize in event and activity
management. The purpose of the seminar was to help
students learn how to plan for an activity or event,
how to use technology particularly Google applica-
tions in planning or preparing activities and events. In
addition a demonstration was given of how to create
one’s own tools to prepare for any activities or events.
Preparing the interactive class to fit the workshop
requirements in which students will be in groups;
each student was required to have a laptop to
apply exercises planned. Students attended the
seminar were served snacks and refreshing drinks.
Googlize Your Event
11. 20 21
At 21st of September, the marketing club has shared
the people their celebration of Saudi National day.
At the CBA main hall, students were invited to enjoy
the quiet and cozy spot at club tent. Lady students
were rejoiced after joining their friends in the spot,
relaxing, drinking coffee, and just talking. The tradi-
tional settings brought to the place just what students
needed to break the routine and enjoy themselves.
Saudi National Day
13. 24 25
As a new start to many in the marketing club, an
honoring ceremony was held to acknowledge excep-
tional efforts of former managers of club and active
members and to make out of motivation a distilled value
existing in the marketing society at King Saud University.
The ceremony followed the initiative of club
new manager, Sheikha Alkthiri, and was hosted
by club supervisor, Professor Sara AlTuwaijri.
At one of Business College class rooms, the young
ladies have joined Marketing Department Deputy and
a number of Marketing faculty members. Honored
members received crystal awards, honor certificates and
club honor medals not to mention, the fancy arrange-
ment of delightful buffet that signaled fine hospitality skills.
Marketing Club
Honoring Ceremony
15. 28 29
KSU fashion week is an event held by our creative
members in marketing club at CBA from 4th of
May – 8th of May 2014.
The event was about a new concept: “Fashion
Marketing”, and aimed at discovering, embrac-
ing, and showing the different students’ talents of
make-up applying, modeling, and styling.
The event lasted for three days. The first day was
a fashion show for brands sponsored the event,
the second day was about styling and the last
one was a fashion show for designers students of
KSU.
During the three days, KSU students were the
make-up artists and hair stylists for the models.
The campaign has brought an incredible number
of visitors and seemed to be everyone’s talk.
Fashion Week
16. 30 31
Besides shedding the light on
the application of symbols in
branding, the young Wafra
has explained to audience
the varied indications of color
usage in branding artwork. The
workshop has also incorpo-
rated guiding tips in regard to
developing one’s own logo.
Students and faculty
members of different majors
were gathered with an interest
of workshop topic, which
has only grew bigger after
attending the workshop.
In a collaboration between
Marketing Club and English
Language Club, the members
of both clubs have teamed
up to arrange the very inter-
esting Logo Design Workshop.
The workshop was given by
English Literature bright student;
Wafra, who has taken the
audience in a quite unique
journey through the hidden
side in the world brands’ logos.
Stories behind well-known trade-
marks Apple and Starbucks
were shared with audience.
Logo Design Workshop
17. 32 33
The nicely fashioned corner of Marketing Club
was attracting many students, who enjoyed the
mouth watering hotdogs, the popcorn, and the
ice-cold Coke, and was grasping conversations
and academic advice with team members.
As junior students of CBA are about to take
the next step of joining their academic sections,
they are facing a multiple of options from
which they can choose. Some students have
interest in learning more about the different
majors and programs College of Business
offers prior deciding on where to go. To help
these young ladies, and especially those with
interest in Marketing, the Marketing Club has
participated in giving the academic advising,
representing the Marketing Department.
MKT CLUB
Academic Advising
18. 34 35
clubs to introduce the seniors of
the different majors they can be
in. the event was titled as ‘tell
me about your major’! Marketing
club was one of the most active
clubs in the event; club corner was
approached by those of interest in
marketing as well as those of not.
The main objective of the event
is to identify all specialties of KSU,
and to give students an overview
of every department and their
more than twenty club. Students
representing the clubs identified
the events and activities taking
place in the clubs. It also aimed at
helping students choosing majors
that match their interests and
abilities, in addition to providing
As King Saud university female
students residence is exerting
relentless efforts to improve youths’
skills and talents and affirming
the importance of getting youths
involved in projects and events.
Participant in non-curriculum
activities plays a significant role
in the development process. The
students’ residence held a coop-
erative campaign with student
Tell Me About Your Major
club achievements. After that, the
club got audience engaged with
Logo game that resulted in club
giving away nominal souvenirs.
Marketing club once againe
have managed to stick above
the clouds, and its efforts
were highly appreciated by
audience, for knowledge
and fun were employed not
separate from one another.
them with the career options of
every major after graduation.
The lovely members arrived on
time, prepared their booth with
marketing brochure, presenta-
tion, snacks and drinks, gifts, and
the one and only; Logo Game.
The brochure includes information
about the marketing club; its vision,
mission, values activities and more!
At first, members have welcomed
the audience and served
snacks and drinks. Then shared
with pleasure their background
knowledge in regard to marketing
in general, differences between
marketing and sales, the future
of marketing students, marketing
program in KSU, and marketing
19. 36 37
Students of Marketing club have
teamed up to present Voila’ workshop;
the guiding workshop for developing print
advertisement that work. The workshop
program covered introduction to adver-
tisement, fail and successful ads, under-
standing the brand behind the ad,
and print advertisement elements.
An exercise was carried out using Adobe
Photoshop to develop print advertisement
by workshop attendee, which was based
on cases of well-known brands such as
Apple, U-turn YouTube Channel, and New
York. Such an exercise has allowed students
to share their talents and perspectives.
voilà Workshop
20. 38 39
Everyone was moved, so an on-the-
spot- decision was made to start
Pay It Forward campaign, to help
those in need, and to spread
goodness all over campus.
The club has arranged
Subhya a numbeer of times
following, to discuss various
topics that brought interest and
curiosty to the young ladies.
Talking it out in the outdoor
to the central library was chosen.
The freshly watered grass certainly
added to the beauty of the place,
everything looked well put. The
old-fashioned wicker basket, which
held the freshly baked-breads so
neatly, the mouth-watering cheese-
cakes and pies, and the warm
welcoming smiles of the members.
At 12 p.m, students began to come,
asking if they could join and take
pictures. Members of the club were
very pleased at the turnout, soon
enough they started to socialize,
and they decided this week’s issue
should be “Volunteer Work”. Ms.
Sara Al-tuwaijri talked about volun-
teering, how important it is to give
back to our community, and how
it helps to build your character,
and make you grow as a person.
25th of February marks the day
Marketing Club members decided
it’s time to get to know fellow
students of King Saud University,
exchange ideas, discuss a cause,
or talk about any subject, and
what’s a better way to do so than to
throw a striped vinyl tablecloth, and
have our own KSU brunch picnic.
Members of the club began
setting up the place at around 10 in
the morning, a beautiful spot next
Subhya
21. 40 41
Marketing Club Motivation campaign was
launched following much of preparations On
Tuesday, April the 15th. The aim of the event was to
bring joy to students and draw smiles on their faces.
The foyer of CBA was lit up with balloons, cups,
table cloth, and even food, all painted yellow.
Motivation
Campaign
Motivational quotes were placed on cups in
which drinks were served, and on cards that
were distributed among cheered up guests.
Team members stepped pleasantly out of their
places and took rounds of cheering in the
hallways giving students “gigantic” high fives.
The campaign was a success; it paid off in uplifting
students’ spirits and getting them to chill out.
22. 42 43
like strawberries. Moreover, it is
also proven that exercise protects
on the long term from being
diagnosed with breast cancer.
The Marketing Club gave
out brochures containing steps
of breast self-examination. It
was all done with great team
effort, and members received
a lot of attention and positive
feedback since it supports a rising
concern in our community.
that here in Saudi Arabia the
growth rate has reached 10%. The
reason for launching this campaign
is to share the awareness of how
to prevent breast cancer in the first
place, starting from young age;
by giving some very important
pointers of changing your life style
to make your body stronger. That
is, sleeping 6-8 hours a day to keep
your body well rested, reducing
the amount of meat and rice, and
eating more vegetables and fruit
that boost your immune system,
On Thursday 31st October
2013, the marketing club of King
Saud University in collabora-
tion with the Cultural Activities
committee launched a breast
cancer awareness campaign.
It took place in the business
management building hall.
Breast cancer is a very serious
disease, and studies have shown
Breast Cancer
Awareness Campaign
also handed to students that
included facts of Saudi Arabia.
Moreover, since our college
represented the southern
countryside among the other
colleges, the club served
delicious southern dishes.
Last but not least, the young
marketers used their skills to
put together a presentation
of the culture and the places
in the southern countryside.
Every year, we long to
express our love, solidarity,
and patriotism towards our
beloved country and count
the days for this time.
The Marketing Club members
enjoyed arranging an event
celebrating the 23rd of
September; the national Saudi
Day. They started the activity
by giving away flyers designed
to be a light and fun reading.
Creative bookmarks were
National Day Celebration
23. 44 45
The workshop aimed to gather
students, teachers, and business
men and women with common
interests under one roof and
allowed them to benefit from
the wisdom lying in Dr.Khaled
Alrajhi and Dr.Obaid Alabdali’s
experiences. In more words, the
workshop discussed contempo-
rary issues in marketing and best
practices in customer service.
The workshop started by our lovely
member Abeer Aloraini welcoming
our amazing speakers and atten-
dance. After that, Ms.Sara Altwijri
gave an introduction of Marketing
club, what it stands for, and what
students do in the club, followed
by introduction to workshop topic.
Reel marketing is a workshop
organized by our active members
at the council of Saudi chambers
in 20/10/2013 as the first public
appearance of marketing club.
Two of the most prominent
leaders of marketing: Dr.Khaled
Alrajhi and Dr.Obaid Alabdali
were the speakers in the workshop,
which was attended by about 300
people interested in Marketing.
Reel Marketing Workshop
and information with the brilliant
speakers and attendee. Workshop
participants showed their content for
this opportunity to meet such brilliant
speakers and asked for the arrange-
ment of similar events in the future.
The event was lively covered
on club twitter account, which
was buzzing with apprecia-
tion and admiration comments
from Dr.Khaled Alrajhi, Dr.Obaid
Alabdali, and audience!
Then, Dr.Khaled stated his
amazing talk about Contempo-
rary issues in marketing, how to
maintain your loyal customers
and his experience in this field.
After his talk, the discussion just
started! And it was interesting
to witness the discussion with
attendee coordinated by the two
amazing Dr.Khaled and Ms.Sara!
To refresh the attendee, snacks
sponsored by Coca Cola were
served, and a photo booth was set
to allow attendee have some fun!
After honoring the speakers and
giving them chocolate and flowers,
we had to say goodbye to the day
that was full of knowledge, ideas
24. 46 47
the attention of a huge number
of university attendees, as the
newsletter copies were tangled
in an unfamiliar approach in
front of university main entrance
gates and inside colleges’’ halls.
version of MKT BUZZ has kept its
controversial sections of “Good
Ad” & “Bad Ad”, yet incorpo-
rated new corners discussing
news in marketing world, club
news, internship students’
experiences, and top 10. The
launch campaig has gained
Marketing Club newsletter was
introduced to college students
at CBA main hall, Translation
college main gate, and univer-
sity entrance gates, with its new
brand version. Over 200 copy
was given away to students
and faculty members. The new
Launch of “Rebranded” Marketing Buzz
26. 50 51
Marketing club members had a crazy idea
about inducing awareness of environmentally-
friendly “green” marketing activities in the univer-
sity campus. This campaign had two phases.
First one was to introduce the concept and the impor-
tance of green actions to save earth, energy, water,
trees, recycling and reusing items and materials. Students
were invited to participate with club members.
The second phase was on Earth day. The club
members have gathered all the participants’ ideas,
work and videos to share it with everyone.
The team also had a gallery for companies
practicing green marketing. Slogan for this
campaign was “Reduce – Re-use – Recycle”.
Green Marketing
Campaign
27. 52 53
The Marketing club first campaign was based on young members
mere belief in the importance of owning entrepreneurial person-
ality and skills as students. The innovative Youth Forum manager Ms.
Samraa Alquwaiz has asked the club ladies to raise awareness about
the forum so they designed cheques invitations to make students
realize how easy it is to achieve their dreams. The innovative Youth
forum supports student entrepreneurs in King Saud University.
Innovative Youth
Forum Campaign
28. 54 55
The Marketing Club embraced and
supported the students’ projects of integrated
marketing communications course brought
from papers to live! The course instructor:
Ms. Sara Al-Tuwaijri motivated her students
to change the rules of the game, projects
don’t have to be in papers, they should come
alive and the Marketing Club played a role
through consultancy, organizing, sponsoring
and getting approvals from authorities.
Embracing IMC
Students’ Projects
29. 56 57
Managed & written by students themselves, the
newsletter aspires to refine the writing and marketing
skills of the members and students working on it.
This initiative aims to sharpen the minds of the
club members and marketing students, and culti-
vates a perspective on all marketing issues.
Launching of MKTBUZZ
First Issue of newsletter
