This document provides an overview of a 13-week program aimed at helping participants change their world and careers. The program covers topics such as personal branding, networking, resume writing, interview skills, business etiquette, credentialing, managerial skills, subject matter expertise, and alternative careers. Participants will read various books and apply the concepts through assignments such as applying for jobs, conducting informational interviews, and developing their personal brand on LinkedIn. The program is led by professionals from various companies and aims to help participants develop lifelong employability.
Human resources is probably one of the more complicated aspects of running a small business. The complexities of working with people don’t fit nicely on a spreadsheet. Yet HR is incredibly important; employee salaries and benefits make up a huge chunk of your operating expenses.
Your employees are one of your greatest assets. You must protect and manage that asset.
This slideshare will teach you everything you need to know about human resources.
Better Together: How Employer Brand Professionals Can Turn Recruiters into Ad...Aggregage
While employer branding can play a huge role throughout your company, its first mandate is to help attract talent. You could do that all on your lonesome, or you could get recruiters to become your employer brand foot soldiers. But all too often, recruiters push back on employer branding ideas. Working without recruitment support is like building your brand with one hand tied behind your back, so how can you get them to not only see the value of employer branding, but turn them into supporters and even employer brand champions? In this webinar, you'll learn a better strategy for working with recruiters, as well as a number of projects that can turn a tense relationship into something that benefits you all.
Better Blogging for Better Results - 8 Tips to Generate Opportunities from Bl...The Chief Storyteller
On September 3, 2005, the screaming and shouting stopped. I finally gave in to writing my first blog. Back then, I did not have the appreciation for the power of blogging that I have today. Well-written, organized, and timely blogs offer tremendous benefits. If you look at social media today, blogging is rarely mentioned as a top application. And the irony is that, more likely than not, sites like LinkedIn, Facebook, and Twitter refer back to a blog entry as the source of the information. Here are 8 tips to generate more opportunities to connect quickly to your target audiences.
Networking as a Sales Tool - 5 Sure-Fire Steps to Increase Sales SuccessThe Chief Storyteller
Generally, a networking event is one big blind date. You never know who you will meet next. Networking is all about the deliberate development of professional relationships. Just as with personal dating, business dating takes time. You wouldn’t expect to get married on the first date. The same holds true with networking. Here are five sure-fire steps to make your networking more focused and effective to capitalize on opportunities, eliminate distractions, and increase your sales and development success.
Mel Feller Examines Niche Marketing Power
The key to attracting new customers to your business, whether online or off lies in understanding a few simple things about how the brain works. Usually at an unconscious level, people are constantly scanning their environment to separate the relevant from the irrelevant, the safe from the potentially hazardous, the desirable from the unappealing. The major challenge for the small business marketer is discover what motivates their target audience, and then to speak as directly as possible to those fears, desires, goals, priorities, and needs.
Human resources is probably one of the more complicated aspects of running a small business. The complexities of working with people don’t fit nicely on a spreadsheet. Yet HR is incredibly important; employee salaries and benefits make up a huge chunk of your operating expenses.
Your employees are one of your greatest assets. You must protect and manage that asset.
This slideshare will teach you everything you need to know about human resources.
Better Together: How Employer Brand Professionals Can Turn Recruiters into Ad...Aggregage
While employer branding can play a huge role throughout your company, its first mandate is to help attract talent. You could do that all on your lonesome, or you could get recruiters to become your employer brand foot soldiers. But all too often, recruiters push back on employer branding ideas. Working without recruitment support is like building your brand with one hand tied behind your back, so how can you get them to not only see the value of employer branding, but turn them into supporters and even employer brand champions? In this webinar, you'll learn a better strategy for working with recruiters, as well as a number of projects that can turn a tense relationship into something that benefits you all.
Better Blogging for Better Results - 8 Tips to Generate Opportunities from Bl...The Chief Storyteller
On September 3, 2005, the screaming and shouting stopped. I finally gave in to writing my first blog. Back then, I did not have the appreciation for the power of blogging that I have today. Well-written, organized, and timely blogs offer tremendous benefits. If you look at social media today, blogging is rarely mentioned as a top application. And the irony is that, more likely than not, sites like LinkedIn, Facebook, and Twitter refer back to a blog entry as the source of the information. Here are 8 tips to generate more opportunities to connect quickly to your target audiences.
Networking as a Sales Tool - 5 Sure-Fire Steps to Increase Sales SuccessThe Chief Storyteller
Generally, a networking event is one big blind date. You never know who you will meet next. Networking is all about the deliberate development of professional relationships. Just as with personal dating, business dating takes time. You wouldn’t expect to get married on the first date. The same holds true with networking. Here are five sure-fire steps to make your networking more focused and effective to capitalize on opportunities, eliminate distractions, and increase your sales and development success.
Mel Feller Examines Niche Marketing Power
The key to attracting new customers to your business, whether online or off lies in understanding a few simple things about how the brain works. Usually at an unconscious level, people are constantly scanning their environment to separate the relevant from the irrelevant, the safe from the potentially hazardous, the desirable from the unappealing. The major challenge for the small business marketer is discover what motivates their target audience, and then to speak as directly as possible to those fears, desires, goals, priorities, and needs.
Employee engagement ideas and employee alignment best practicesJack Morton Worldwide
We live in a marketing world of explosive change: new channels, newly empowered consumers and a new commitment by brands to re-write old rules. So why is it so much still hasn’t changed about how brands engage their own employees?
But isn’t it all one brand? And isn’t it all dependent on creating a distinctive and great experience—with employees at the core? We think so. It’s time for new words to describe employee engagement—words that speak to a new approach to the field. Instead of employee engagement, how about Brand Experience Alignment?
Employer Branding / Reflections & Visions Heading Into 2019Petr Hovorka
Reader favorites plus several new articles to highlight projected trends in Employer Branding, published on www.brandbakers.cz from 2015 to 2018.
The Era of Recruitment is Over
The way companies hire employees in the Czech Republic, and Europe as whole is going to change due to a decreasing workforce, sluggish economy and preferences of the incoming Y generation.
While working on a project for Illinois workNet, I moderated a panel discussion on why a specific resume format would be best for specific career paths.
Agency talent churn is coming. The Great Recession has bred hordes of restless agency staffers. These valuable people are getting ready to seek better jobs.
Here are some thoughts on addressing this problem.
Administrative Cohort Implementation Case Study 2021Lynn Walder
A current and relevant case study on the successful implementation of the Administrative Cohort Model by Senior Executive Assistant, Kimberly Cotton, at Jack Henry Associates.
9 things you need to do to build your dream teamNaomi Simson
Whether it is on a sporting field, in your office or at a pub trivia
night, we all know a dream team when we see one. They share
certain unmistakable qualities that have the power to make
magic happen and success seem so attainable.
Communicating Compensation to Executives and ManagersBambooHR
Communicating compensation can be like walking a minefield—mistakes can be disastrous and getting it right is critical to your organization’s health and well-being. In this webinar, we’ll discuss the strategy of communicating compensation, how to make and execute a compensation plan, and how to include executives and managers in the conversation. We’ll also talk about pay transparency, and how to use compensation conversations as an opportunity to build both your culture and your internal influence.
Many people complain that small talk is a waste of time, that is feels forced and fake. On the contrary, small talk is essential to building rapport and establishing a relationship. By following the suggestions below, small talk becomes a powerful part of any sales meeting. The difference between effective and ineffective small talk is being deliberate. Deliberate small talk done well accelerates connection. Small talk contributes to sales and customer service success every time you meet with prospects and clients.
The best sales professionals are well prepared for various types of conversations. Here are several suggestions to make small talk an important part of your sales toolbox.
You’ve invested a lot of time and money recruiting and hiring the right talent for your small to mid-sized businesses (SMB). The last thing you want to do is let all that hard work go down the drain when an employee leaves for another opportunity.
But, many SMBs ask, “How do I keep the talent I worked so hard to recruit?” Borrowing “big company” tactics can help you build a truly effective employee retention program.
In this Slideshare, you’ll learn:
- Eye-opening statistics on employee attrition’s business impact
- How to be an effective manager that keeps teams happy
- Tangible tips, tricks, and examples of employee retention programs companies have used
With the intent of bringing some creative minds, who are transforming the status quo of various sectors, into limelight, Insights Success brings to you, “Top Creative Leaders Innovating in Business 2019”
Bellwether Magazine - Leadership Now - Second Quarter 2015Blytheco
This issue is focused around celebrating leadership. Both in ourselves, in those that lead us, and in those that we lead. Everyone at every level in your organization can be a leader. We are faced every day with the challenge of balancing our own anxiety, our personal goals and ego and the ability to lead others. When we are in times of stress and high pressure sometimes we allow our ability to lead turn into management by fire instead of becoming something inspiring.
Simon Russell, Director of Consulting at Work Group, gave a presentation at the AGCAS Graduates into Smaller Businesses Conference in Birmingham on 26 November.
He argued that the principles of employer marketing remain the same whether you're an SME or large employer. What's more, smaller employers have a clear advantage over the heavyweight graduate employers.
Employee engagement ideas and employee alignment best practicesJack Morton Worldwide
We live in a marketing world of explosive change: new channels, newly empowered consumers and a new commitment by brands to re-write old rules. So why is it so much still hasn’t changed about how brands engage their own employees?
But isn’t it all one brand? And isn’t it all dependent on creating a distinctive and great experience—with employees at the core? We think so. It’s time for new words to describe employee engagement—words that speak to a new approach to the field. Instead of employee engagement, how about Brand Experience Alignment?
Employer Branding / Reflections & Visions Heading Into 2019Petr Hovorka
Reader favorites plus several new articles to highlight projected trends in Employer Branding, published on www.brandbakers.cz from 2015 to 2018.
The Era of Recruitment is Over
The way companies hire employees in the Czech Republic, and Europe as whole is going to change due to a decreasing workforce, sluggish economy and preferences of the incoming Y generation.
While working on a project for Illinois workNet, I moderated a panel discussion on why a specific resume format would be best for specific career paths.
Agency talent churn is coming. The Great Recession has bred hordes of restless agency staffers. These valuable people are getting ready to seek better jobs.
Here are some thoughts on addressing this problem.
Administrative Cohort Implementation Case Study 2021Lynn Walder
A current and relevant case study on the successful implementation of the Administrative Cohort Model by Senior Executive Assistant, Kimberly Cotton, at Jack Henry Associates.
9 things you need to do to build your dream teamNaomi Simson
Whether it is on a sporting field, in your office or at a pub trivia
night, we all know a dream team when we see one. They share
certain unmistakable qualities that have the power to make
magic happen and success seem so attainable.
Communicating Compensation to Executives and ManagersBambooHR
Communicating compensation can be like walking a minefield—mistakes can be disastrous and getting it right is critical to your organization’s health and well-being. In this webinar, we’ll discuss the strategy of communicating compensation, how to make and execute a compensation plan, and how to include executives and managers in the conversation. We’ll also talk about pay transparency, and how to use compensation conversations as an opportunity to build both your culture and your internal influence.
Many people complain that small talk is a waste of time, that is feels forced and fake. On the contrary, small talk is essential to building rapport and establishing a relationship. By following the suggestions below, small talk becomes a powerful part of any sales meeting. The difference between effective and ineffective small talk is being deliberate. Deliberate small talk done well accelerates connection. Small talk contributes to sales and customer service success every time you meet with prospects and clients.
The best sales professionals are well prepared for various types of conversations. Here are several suggestions to make small talk an important part of your sales toolbox.
You’ve invested a lot of time and money recruiting and hiring the right talent for your small to mid-sized businesses (SMB). The last thing you want to do is let all that hard work go down the drain when an employee leaves for another opportunity.
But, many SMBs ask, “How do I keep the talent I worked so hard to recruit?” Borrowing “big company” tactics can help you build a truly effective employee retention program.
In this Slideshare, you’ll learn:
- Eye-opening statistics on employee attrition’s business impact
- How to be an effective manager that keeps teams happy
- Tangible tips, tricks, and examples of employee retention programs companies have used
With the intent of bringing some creative minds, who are transforming the status quo of various sectors, into limelight, Insights Success brings to you, “Top Creative Leaders Innovating in Business 2019”
Bellwether Magazine - Leadership Now - Second Quarter 2015Blytheco
This issue is focused around celebrating leadership. Both in ourselves, in those that lead us, and in those that we lead. Everyone at every level in your organization can be a leader. We are faced every day with the challenge of balancing our own anxiety, our personal goals and ego and the ability to lead others. When we are in times of stress and high pressure sometimes we allow our ability to lead turn into management by fire instead of becoming something inspiring.
Simon Russell, Director of Consulting at Work Group, gave a presentation at the AGCAS Graduates into Smaller Businesses Conference in Birmingham on 26 November.
He argued that the principles of employer marketing remain the same whether you're an SME or large employer. What's more, smaller employers have a clear advantage over the heavyweight graduate employers.
Presentation given at the Digital Workplace Conference in Auckland, New Zealand on May 2nd, 2018 outlining the "secret sauce" in a successful marketing strategy, whether that of an organizational or an individual, and focusing on building a brand.
Presented at the Digital Workplace Conference Australia, held in Melbourne AU on August 15th and 16th, 2018. This presentation outlines the evolution that has happened in marketing, and the components that are necessary for successful brand building and digital marketing.
This eBook is a proverbial shot-in-the-arm, intended to help HR executives and recruiters understand what it takes to leverage the latest networking and online engagement tools, and get out in front of your peers. We’ll offer the “why” and “how” of employer branding in a new media environment by looking at the adaptions marketers have made in the last five years. We’ll also look at innovative recruiting strategies that use new media to attract and engage knowledge workers.
Brand Box 1 - Know Your Business - The Marketer's Ultimate ToolkitAshton Bishop
http://www.stepchangemarketing.com/
In this Slideshare presentation:
1. Brand Box 1 - Know Your Business 2. Credits 3. Contents 4. Introduction 5. Introduction 6. The Authors 7. Who do they work for? 8. How To 9. User's Guide 10. Actions from insights 11. An apology 12. Getting started 13. Familiarity exercises 14. Flip flop 15. Raw creativity 16. Infinity stairs 17. Necker cube 18. Are you sure of what you see? 19. Are you sure cont... 20. Are you sure cont... 21. Actions from insights 22. Let's get started 23. A bit about brands 24. What is a brand 25. A brand is more than just the product 26. Apple 27. Brands are like clothes hooks 28. Why brand building is so important 29. Brand building 30. Why bother? 31. Commitment beyond belief 32. Lovemark theory 33. Why do people need brands 34. 5 Ways brands can influence consumers 35. Identical products seeming different 36. Positive expectations 37. Inspire loyalty 38. Influence the price 39. The bad news 40. What are some brands in your world 40. So how do I build a brand? 41. Brand Roles 42. Roles cont... 43. Roles cont... 44.Glossary of terms 45. Brand Experience 46. What does brand experience mean 47. Functional benefits 48. Emotional benefits 49. Experience: Functional and emotional 50. Positioning and value propositions 51. Welcome to jargon land! 52. Features, value propositions and positioning 53. Features, benefits and Implications 54. How do you provide value 55. Value proposition 56. What do you do with value propositions 57. Example: Impulse 58. Example: Jaguar 59. Positioning: The battle for your mind 60. Brand Identity and positioning 61. The battle for the mind 62. Effective positioning 63. Positioning principles 64. Positioning: USP and ESP 65. USP: What is it? 66. ESP: What is it? 67. Example: Kleenex 68. Positioning: How is it done? 69. Developing a brand position 70. Positioning principles 71. Positioning: Work over time 72. BMW Case study 73. BMW The ultimate driving machine 74. Be relevant 75. Challenger brands 76. Positioning as a challenger brand 77. Positioning as a challenger brand 78. Positioning traps 79. Positioning pitfalls 80. Repositioning 81. Minds are hard to change 82. Brand Archetypes 83. Brand Archetypes 84. Brand Archetypes 85. The 12 archetypes 86. The 12 cont... 87. The 12 cont... 88. Brand Archetypes 89. Brand Archetypes 90. 3-Step tool to finding your archetype 91. 3- Step tool cont... 92. An archetype example 93. Additional archetypes 94. Additional archetypes 95. What do I do with my archetype 96. Naming brands 97. Names names names 98. The power of the name 99. The ear and the eye 100. How the ear failed 101. So how do you choose a good name 102. Give a dog a good name 103. Brand protection and strength 104. Protecting your value 105. Real brand value 106. Brand strength 107. Value to customers 108. Short term benefit and long term risk 109. Brand extensions 110. How strong is my brand 111. Leveraging your brand 112. Types of extensions ...
Pushed to the Limit, Managing Your Employer Brand in Troubled TimesN. Robert Johnson, APR
Foregoing employee experience in lieu of cost cutting and business survival actions represents a false choice. How employers answer the question of how they treated people during the pandemic will shape their talent landscape for years to come.
The Role of Social Media in Employer Branding and Recruitment in Modern Organ...Aakriti Agarwal
This project includes understanding the concept of employer branding and it's need in today's organisations. It stresses on why social media recruitment is a preferred approach to recruiting nowadays and how mainitaing an organisation's brand image is more than just the Marketing department's onus
"I'm the boss!"
It's a common mistake to think management is defined by formal authority—the ability that comes with a title to impose your will on others. In fact, formal authority is a useful but limited tool.
People Want More Than a Formal, Authority-Based Relationship with the Boss
Many managers—especially those who were achievement-driven stars as individual performers—don't even think about relationships. They're so task oriented that they put the work to be done and their authority as boss at the heart of what they do and assume they can ignore the human aspects of working with others.
The problem is that most people don't want your authority to be the be-all and end-all of the relationship. They want a personal, human connection, an emotional link. They want you to care about them as individuals. They want you to encourage their growth and development. Research tells us this kind of human relationship with the boss is a key factor determining an employee's level of engagement with the work.
We know of a small-company owner, a warm, decent woman, so pressed for time she consciously decided to avoid small talk at the office. She never opened up to people about herself or asked about their lives and interests. She didn't, that is, until her people rose up and expressed, through an intermediary, that they hated how she treated them. They wanted a real human connection with her, even if she was "the boss."
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
2. SMARTvt – SMART Holdings USA
SMART
S - specific, significant, stretching
M - measurable, meaningful, motivational
A - agreed upon, attainable, achievable,
acceptable, action-oriented
R - realistic, relevant, reasonable, rewarding,
results-oriented
T - time-based, timely, tangible, trackable
3. Up In The Air
Week 1:
Staff Guided: Film Viewing: Up In The Air:
Defining Your Value Proposition
Discovery and Development
- Branding “Yourself”
Building, Marketing and Selling Your Personal
Brand
Crafting your social media presence.
(Required Text:
http://imonlinkedinnowwhat.com/)
By, Bill Sloma,
BSEE Cornell
MSEE Syracuse
MBA Binghamton
MAR/COM Officer:
SMART Holdings USA
Marketing Consulting LLC
Habitat for Humanity Marketing
Past: IBM
http://www.linkedin.com/in/billsloma
Required Text:
I’m on LinkedIn — Now What???
A Guide to Getting the Most Out of LinkedIn 2nd Ed
Publisher: Happy About
ISBN: 978-1600051364
Authored by Jason Alba, with Executive Editor Scott
Allen, this book helps you get the most out of your
LinkedIn experience and understand where it should fit
into your networking strategy. Jason came up with the
idea for his book as he tried to figure out the answer
for himself and for the thousands of job seekers and
professionals who have asked this question. Jason
broke down the job search process and found that no
one had a tool for the job seeker (aside from 3×5
cards, a legal notebook or an Excel spreadsheet). In
this book Jason developed a real, industrial-strength
tool for the job search, and network relationship for
individuals (employed or not).
4. Hidden Job Market
- The Jesse Stein & Jeff Riendeau & Tricia
Senzel & Joe Lucas Story
Your value proposition in action
Class perfection of written & oral value
proposition differentiation
Getting the training for credentialing
Using Social Media in becoming a Published
Subject Matter Expert
Linked In Groups
Job Boards – how to use them with your value
proposition.
By Mark Renkert, Mcsl,
Chairman of the Board
SMART Holdings USA
Fairhaven Crowne, LLC
Gallagher Flynn, LLC
NYC Adecco Technical Retained
MRI International Retained
http://www.linkedin.com/in/fairhaven
crownellc
Required Text: New Secrets of a Corporate Headhunter
by John Wareham Publisher: Harper Collins 1995 ISBN-
13: 9780887307416) …interesting study unveils the
mysterious workings of headhunters while providing
pragmatic advice on how to succeed in business in the
era of corporate downsizing. Beginning with a brutally
accurate analysis of ``tribeless warriors'' (``electronic-age
executives without loyalty beyond immediate friends or
family''), the author, who founded his own human
resources firm, delineates procedures for incresing your
market value: set quantifiable goals, turn yourself into a
``specific product.'' Other topics include leveraging
demand for your services, getting personal publicity,
dressing for success, and capturing a headhunter's
attention. This is a book for individuals primed and ``ready
to network for assignments and job openings.'' (June)
5. Collateral Development -
Resumes
By Jean Twombly, MS
GE Healthcare
Vice Chair, SMART Holdings
USA
http://www.linkedin.com/in/je
anstwombly
Develop key words that differentiate you
Resumes that address specific problems
Custom targeted resumes gain 93% more
traction than generic resumes.
Linked-In: mirroring your resume
Google / Yahoo, and job board resume
versions
TWO REQUIRED TEXTS:
Same Day Resume by Michael Farr, 2nd Ed.,
JIST Publishing, 2007 (www.jist.com)
ISBN-13: 978-1593573836. Writing a resume doesn’t have to be
difficult….After all, your desire is not to create a perfect resume.
15-Minute Cover Letter
by Michael Farr and Louise Kursmark, 2nd Ed.
JIST Publishing, 2009 (www.jist.com)
ISBN 978-1593576615. This book will teach you how to write
personalized, effective cover letters very quickly. Learning methods
that work, and work quickly, will help you the rest of your working life.
RECOMMENDED TEXT:
The 250 Job Interview Questions You’ll Most Likely Be Asked by
Peter Veruki
F+W Publications, Inc. Avon, MA 02322
ISBN 13: 978-1580621175
Your resume should not include your
entire life story but only the part of the
story specifically applicable to the job
target: compare apples to apples.
6. Graded: Applied TheoryBy Jean Twombly, MS
GE Healthcare
Vice Chair,
SMART Holdings USA
http://www.linkedin.com/in/j
eanstwombly
Each participant applies to 10 Targeted Jobs
with 10 target resumes
Mentors from SMART assist in a one-to-one
ratio, applying theory to application
In one day: 10 targets – 10 letters –
10 phone calls – 10 emails – Follow-up reports
Live Reference Check Collaboration – How
Reference Checks turn into employment.
Laptop and Skype Required (provided)
Required Text:
Getting Past NO; Negotiating in Difficult Situations
by William Ury
Published by Bantam Dell, Div. of Random House
Paperback reissue March 2007 www.bantamdell.com
ISBN: 978-0553371314. We negotiate every day. Much of
our time is spent trying to reach agreement with others.
Learn how to break through barriers to achieve
cooperation. A practical guide to becoming a skilled
negotiator with many strategies that will assist you in
overcoming objections in your job search.
7. Interviews
How to answer your phone
The Voice Message that gets a 95%
response rate
Attire
Image
“Tell me about yourself”
The Ken Baker, Jr. Story – Room full of 30
highly educated strangers
The Dan Shepard Story in Memory of the
George W. Baxter Fellowship
By : Dr. Mike Olson, Ed.D
Director: Curriculum Development
SMART Holdings USA
Vermont State Colleges
IBM
http://www.linkedin.com/in/michaelj
olsonedd
Required Text:
Getting Past NO; Negotiating in Difficult
Situations
by William Ury
Published by Bantam Dell, Div. of Random House
Paperback reissue March 2007
www.bantamdell.com
ISBN: 9780553371314. We negotiate every day.
Much of our time is spent trying to reach
agreement with others. Learn how to break
through barriers to achieve cooperation. A
practical guide to becoming a skilled negotiator
with many strategies that will assist you in
overcoming objections in your job search.
9. Credentialing
WP/ PP/SS/DB/:
Writing a Power Proposal,
Powerpoint Unleashed,
The Webinar - Yuguma
Leading
Using Search Agents in Subject Matter
Expertise
Getting the Training You Need – learning
what you need.
Rachel Smith, MSA, Education
SHRM
Pizzagali Construction
Lamoille County School
District, HR
http://www.linkedin.com/pub/ra
chel-smith/9/673/270
10. Act Like a Manager
Developing deep managerial
understanding:
Working with mentors,
distinguishing between tactical and strategic
demands,
developing strategic thinking
Differentiation
A – B – C Staff – Which Would you like to
become and how - The Jack Welch Model
Lifetime Employability
By Michael Kipp, CPA
Chief Executive Officer
SMART Holdings USA
Suss-MicroTek
Block Buster
AutoNation
http://www.linkedin.com/pub/mi
chael-kipp/6/591/441
Text: Winning by Jack Welch, Winning is destined to
become the bible of business for generations to
come. It clearly and succinctly lays out the answers
to the most difficult, important questions people face
both on and off the job. Welch's objective is to speak
to people at every level of the organization, in
companies large and small. His audience is
everyone from line workers to college students and
MBAs, from project managers to senior executives.
He describes his core business principles and
devotes most of Winning to the real "stuff" of work--
how to lead, hire, get ahead, even write a budget.
Welch's optimistic, no excuses, get-it-done mind set
is riveting. His goal is to help anyone and everyone
who has a passion for success.
11. Lifetime Employability
Training / Learning is your responsibility
– CEU’s for your subject matter expertise
Reading the Trend Tea Leaves.
Current hot specialties
professional associations and communities
Your Career Chart
SWOT of your Subject Matter Expertise
Accessing Your allies
By David Rachlin, MBA
Wharton, BS Yale
Enterprise Chairman
SMART Holdings USA
Unilever
SodaStream
Boursin USA
http://www.linkedin.com/in/davidrachlin
Linchpin: Are You Indispensable?
Product DetailsPub. Date: January 2010Publisher:
Penguin Group (USA)Format: eBook, 256ppSales
Rank: 3,521File Size: 624 KBISBN-13:
9781101196311ISBN: 1101196319Synopsis"The only
way to get what you're worth is to stand out, to exert
emotional labor, to be seen as indispensable, and to
produce interactions that organizations and people
care deeply about."In bestsellers such as Purple Cow
and Tribes, Seth Godin taught readers how to make
remarkable products and spread powerful ideas. But
this book is different. It's about you - your choices,
your future, and your potential to make a huge
difference in whatever field you choose.
12. How to Succeed and Think
Like an Engineer
Required Text: Yuzuriha, Todd; How To
Succeed As An Engineer, 2010, $120
Cost Strategies
Focus
Differentiation
Competitor Product Analysis
Making a Difference as an Engineer
Exchange Rates and Engineers
Finance and Today’s Engineer
Financial Linkages
By Bill Donegan, MSCS
Director of Engineering
SMART Holdings USA
IBM
http://www.linkedin.com/in
/billdonegan
Text: How To Succeed As An Engineer by Todd
Yuzuriha, Winning is destined to become the bible of
business for generations to come. It clearly and
succinctly lays out the answers to the most difficult,
important questions people face both on and off the
job. Welch's objective is to speak to people at every
level of the organization, in companies large and
small. His audience is everyone from line workers to
college students and MBAs, from project managers
to senior executives. He describes his core business
principles and devotes most of Winning to the real
"stuff" of work--how to lead, hire, get ahead, even
write a budget. Welch's optimistic, no excuses, get-it-
done mind set is riveting. His goal is to help anyone
and everyone who has a passion for success.
13. Bridging to New Work
Altered realities and bridge employment:
Internships, transform and internship into full
time employment,
temporary agencies,
contract employment,
geography and employment —be willing to
move.
Jobs off the beaten path including working
remotely and essentials to setting up a
remote office.
By Jesse Stein,
BS Info Systems
Board – SMART Holdings
USA
Dealer.com
Apple
IBM
http://www.linkedin.com/pub/
rachel-smith/9/673/270
Secrets of a Buccaneer-Scholar: How Self-Education
and the Pursuit of Passion Can Lead to a Lifetime of
Successby James Marcus Bach: "A Buccaneer-
Scholar is anyone whose love of learning is not
muzzled or shackled by any institution or authority;
whose mind is driven to wander and find its own
place in the world."The volatility of the job market and
the limitless opportunities afforded by the internet
have forever changed people's attitudes about
schooling. In this world of rapid technological
development, people are becoming successful,
making money and finding personal satisfaction
through non-traditional means. Ideas have become
more important than training; innovation is more
important than credentials. The ability to educate
oneself -- to learn how to learn -- is crucial.
14. Alternative Careers
Ideas around alternative careers
Starting a small business / resources
including developing retail and sales
experience;
jobs in hidden places,
careers you never heard of, 21st century
emerging careers,
turning your subject matter expertise into
consulting projects
Michael Thompson,
President
SMART Holdings USA
TransAmerica
Ameriprise
http://www.linkedin.com/i
n/michaellthompson