This document provides an overview of a 13-week program aimed at helping participants change their world and careers. The program covers topics such as personal branding, networking, resume writing, interview skills, business etiquette, credentialing, managerial skills, subject matter expertise, and alternative careers. Participants will read various books and apply the concepts through assignments such as applying for jobs, conducting informational interviews, and developing their personal brand on LinkedIn. The program is led by professionals from various companies and aims to help participants develop lifelong employability.

1. 13 Weeks
That Change Your World

2. SMARTvt – SMART Holdings USA
 SMART
 S - specific, significant, stretching
 M - measurable, meaningful, motivational
 A - agreed upon, attainable, achievable,
acceptable, action-oriented
 R - realistic, relevant, reasonable, rewarding,
results-oriented
 T - time-based, timely, tangible, trackable

3. Up In The Air
 Week 1:
 Staff Guided: Film Viewing: Up In The Air:
 Defining Your Value Proposition
 Discovery and Development
- Branding “Yourself”
 Building, Marketing and Selling Your Personal
Brand
 Crafting your social media presence.
 (Required Text:
http://imonlinkedinnowwhat.com/)
By, Bill Sloma,
BSEE Cornell
MSEE Syracuse
MBA Binghamton
MAR/COM Officer:
SMART Holdings USA
Marketing Consulting LLC
Habitat for Humanity Marketing
Past: IBM
http://www.linkedin.com/in/billsloma
Required Text:
I’m on LinkedIn — Now What???
A Guide to Getting the Most Out of LinkedIn 2nd Ed
Publisher: Happy About
ISBN: 978-1600051364
Authored by Jason Alba, with Executive Editor Scott
Allen, this book helps you get the most out of your
LinkedIn experience and understand where it should fit
into your networking strategy. Jason came up with the
idea for his book as he tried to figure out the answer
for himself and for the thousands of job seekers and
professionals who have asked this question. Jason
broke down the job search process and found that no
one had a tool for the job seeker (aside from 3×5
cards, a legal notebook or an Excel spreadsheet). In
this book Jason developed a real, industrial-strength
tool for the job search, and network relationship for
individuals (employed or not).

4. Hidden Job Market
 - The Jesse Stein & Jeff Riendeau & Tricia
Senzel & Joe Lucas Story
 Your value proposition in action
 Class perfection of written & oral value
proposition differentiation
 Getting the training for credentialing
 Using Social Media in becoming a Published
Subject Matter Expert
 Linked In Groups
 Job Boards – how to use them with your value
proposition.
By Mark Renkert, Mcsl,
Chairman of the Board
SMART Holdings USA
Fairhaven Crowne, LLC
Gallagher Flynn, LLC
NYC Adecco Technical Retained
MRI International Retained
http://www.linkedin.com/in/fairhaven
crownellc
Required Text: New Secrets of a Corporate Headhunter
by John Wareham Publisher: Harper Collins 1995 ISBN-
13: 9780887307416) …interesting study unveils the
mysterious workings of headhunters while providing
pragmatic advice on how to succeed in business in the
era of corporate downsizing. Beginning with a brutally
accurate analysis of ``tribeless warriors'' (``electronic-age
executives without loyalty beyond immediate friends or
family''), the author, who founded his own human
resources firm, delineates procedures for incresing your
market value: set quantifiable goals, turn yourself into a
``specific product.'' Other topics include leveraging
demand for your services, getting personal publicity,
dressing for success, and capturing a headhunter's
attention. This is a book for individuals primed and ``ready
to network for assignments and job openings.'' (June)

5. Collateral Development -
Resumes
By Jean Twombly, MS
GE Healthcare
Vice Chair, SMART Holdings
USA
http://www.linkedin.com/in/je
anstwombly
 Develop key words that differentiate you
 Resumes that address specific problems
 Custom targeted resumes gain 93% more
traction than generic resumes.
 Linked-In: mirroring your resume
 Google / Yahoo, and job board resume
versions
TWO REQUIRED TEXTS:
Same Day Resume by Michael Farr, 2nd Ed.,
JIST Publishing, 2007 (www.jist.com)
ISBN-13: 978-1593573836. Writing a resume doesn’t have to be
difficult….After all, your desire is not to create a perfect resume.
15-Minute Cover Letter
by Michael Farr and Louise Kursmark, 2nd Ed.
JIST Publishing, 2009 (www.jist.com)
ISBN 978-1593576615. This book will teach you how to write
personalized, effective cover letters very quickly. Learning methods
that work, and work quickly, will help you the rest of your working life.
RECOMMENDED TEXT:
The 250 Job Interview Questions You’ll Most Likely Be Asked by
Peter Veruki
F+W Publications, Inc. Avon, MA 02322
ISBN 13: 978-1580621175
Your resume should not include your
entire life story but only the part of the
story specifically applicable to the job
target: compare apples to apples.

6. Graded: Applied TheoryBy Jean Twombly, MS
GE Healthcare
Vice Chair,
SMART Holdings USA
http://www.linkedin.com/in/j
eanstwombly
 Each participant applies to 10 Targeted Jobs
with 10 target resumes
 Mentors from SMART assist in a one-to-one
ratio, applying theory to application
 In one day: 10 targets – 10 letters –
10 phone calls – 10 emails – Follow-up reports
 Live Reference Check Collaboration – How
Reference Checks turn into employment.
 Laptop and Skype Required (provided)
Required Text:
Getting Past NO; Negotiating in Difficult Situations
by William Ury
Published by Bantam Dell, Div. of Random House
Paperback reissue March 2007 www.bantamdell.com
ISBN: 978-0553371314. We negotiate every day. Much of
our time is spent trying to reach agreement with others.
Learn how to break through barriers to achieve
cooperation. A practical guide to becoming a skilled
negotiator with many strategies that will assist you in
overcoming objections in your job search.

7. Interviews
 How to answer your phone
 The Voice Message that gets a 95%
response rate
 Attire
 Image
 “Tell me about yourself”
 The Ken Baker, Jr. Story – Room full of 30
highly educated strangers
 The Dan Shepard Story in Memory of the
George W. Baxter Fellowship
By : Dr. Mike Olson, Ed.D
Director: Curriculum Development
SMART Holdings USA
Vermont State Colleges
IBM
http://www.linkedin.com/in/michaelj
olsonedd
Required Text:
Getting Past NO; Negotiating in Difficult
Situations
by William Ury
Published by Bantam Dell, Div. of Random House
Paperback reissue March 2007
www.bantamdell.com
ISBN: 9780553371314. We negotiate every day.
Much of our time is spent trying to reach
agreement with others. Learn how to break
through barriers to achieve cooperation. A
practical guide to becoming a skilled negotiator
with many strategies that will assist you in
overcoming objections in your job search.

8. Business Etiquette: Political
Sensitivity / Gender
Awareness – 1st Five Days
 New on the job - business etiquette:
 Onboarding—first week on the job,
 email and phone conventions,
 project tracking,
 organization chart.
 Business soft skills including bridging the
generation gap,
 making your manager successful, team
success
By Rebecca Merchant, HRM
Director Human Resources
SMART Holdings USA
Koffee Kup Bakery
COSTCO
http://www.linkedin.com/in/reb
eccamerchant
Emily Post's the Etiquette Advantage in Business:
Personal Skills for Professional Success: HarperCollins
PublishersFormat: Hardcover, 384ppSales Rank:
43,134ISBN-13: 9780060760021ISBN: 0060760028Edition
Number: 2SynopsisIn this guide to etiquette for
businesspeople, the authors tackle what to do in
situations such as job searches, business interactions,
conflicts, supervisor-employee relationships, meetings,
and social events as well as cultural issues. The
authors explain the reasons behind proper etiquette, its
importance, and give advice on sexual harassment,
telecommuting, appropriate dress, customer
relationships, gifts, and written and oral
communication. The new edition is more concise and
has chapters on ethics, table manners, and electronic
communication. There is no bibliography. Peter Post is
Emily Post's great-grandson, and writes about
etiquette, and Peggy, his wife, is director of the Emily
Post Institute. Annotation ©2006 Book News, Inc.,
Portland, OR

9. Credentialing
 WP/ PP/SS/DB/:
 Writing a Power Proposal,
 Powerpoint Unleashed,
 The Webinar - Yuguma
 Leading
 Using Search Agents in Subject Matter
Expertise
 Getting the Training You Need – learning
what you need.
Rachel Smith, MSA, Education
SHRM
Pizzagali Construction
Lamoille County School
District, HR
http://www.linkedin.com/pub/ra
chel-smith/9/673/270

10. Act Like a Manager
 Developing deep managerial
understanding:
 Working with mentors,
 distinguishing between tactical and strategic
demands,
 developing strategic thinking
 Differentiation
 A – B – C Staff – Which Would you like to
become and how - The Jack Welch Model
 Lifetime Employability
By Michael Kipp, CPA
Chief Executive Officer
SMART Holdings USA
Suss-MicroTek
Block Buster
AutoNation
http://www.linkedin.com/pub/mi
chael-kipp/6/591/441
Text: Winning by Jack Welch, Winning is destined to
become the bible of business for generations to
come. It clearly and succinctly lays out the answers
to the most difficult, important questions people face
both on and off the job. Welch's objective is to speak
to people at every level of the organization, in
companies large and small. His audience is
everyone from line workers to college students and
MBAs, from project managers to senior executives.
He describes his core business principles and
devotes most of Winning to the real "stuff" of work--
how to lead, hire, get ahead, even write a budget.
Welch's optimistic, no excuses, get-it-done mind set
is riveting. His goal is to help anyone and everyone
who has a passion for success.

11. Lifetime Employability
 Training / Learning is your responsibility
– CEU’s for your subject matter expertise
 Reading the Trend Tea Leaves.
 Current hot specialties
 professional associations and communities
 Your Career Chart
 SWOT of your Subject Matter Expertise
 Accessing Your allies
By David Rachlin, MBA
Wharton, BS Yale
Enterprise Chairman
SMART Holdings USA
Unilever
SodaStream
Boursin USA
http://www.linkedin.com/in/davidrachlin
Linchpin: Are You Indispensable?
Product DetailsPub. Date: January 2010Publisher:
Penguin Group (USA)Format: eBook, 256ppSales
Rank: 3,521File Size: 624 KBISBN-13:
9781101196311ISBN: 1101196319Synopsis"The only
way to get what you're worth is to stand out, to exert
emotional labor, to be seen as indispensable, and to
produce interactions that organizations and people
care deeply about."In bestsellers such as Purple Cow
and Tribes, Seth Godin taught readers how to make
remarkable products and spread powerful ideas. But
this book is different. It's about you - your choices,
your future, and your potential to make a huge
difference in whatever field you choose.

12. How to Succeed and Think
Like an Engineer
 Required Text: Yuzuriha, Todd; How To
Succeed As An Engineer, 2010, $120
 Cost Strategies
 Focus
 Differentiation
 Competitor Product Analysis
 Making a Difference as an Engineer
 Exchange Rates and Engineers
 Finance and Today’s Engineer
 Financial Linkages
By Bill Donegan, MSCS
Director of Engineering
SMART Holdings USA
IBM
http://www.linkedin.com/in
/billdonegan
Text: How To Succeed As An Engineer by Todd
Yuzuriha, Winning is destined to become the bible of
business for generations to come. It clearly and
succinctly lays out the answers to the most difficult,
important questions people face both on and off the
job. Welch's objective is to speak to people at every
level of the organization, in companies large and
small. His audience is everyone from line workers to
college students and MBAs, from project managers
to senior executives. He describes his core business
principles and devotes most of Winning to the real
"stuff" of work--how to lead, hire, get ahead, even
write a budget. Welch's optimistic, no excuses, get-it-
done mind set is riveting. His goal is to help anyone
and everyone who has a passion for success.

13. Bridging to New Work
 Altered realities and bridge employment:
 Internships, transform and internship into full
time employment,
 temporary agencies,
 contract employment,
 geography and employment —be willing to
move.
 Jobs off the beaten path including working
remotely and essentials to setting up a
remote office.
By Jesse Stein,
BS Info Systems
Board – SMART Holdings
USA
Dealer.com
Apple
IBM
http://www.linkedin.com/pub/
rachel-smith/9/673/270
Secrets of a Buccaneer-Scholar: How Self-Education
and the Pursuit of Passion Can Lead to a Lifetime of
Successby James Marcus Bach: "A Buccaneer-
Scholar is anyone whose love of learning is not
muzzled or shackled by any institution or authority;
whose mind is driven to wander and find its own
place in the world."The volatility of the job market and
the limitless opportunities afforded by the internet
have forever changed people's attitudes about
schooling. In this world of rapid technological
development, people are becoming successful,
making money and finding personal satisfaction
through non-traditional means. Ideas have become
more important than training; innovation is more
important than credentials. The ability to educate
oneself -- to learn how to learn -- is crucial.

14. Alternative Careers
 Ideas around alternative careers
 Starting a small business / resources
 including developing retail and sales
experience;
 jobs in hidden places,
 careers you never heard of, 21st century
emerging careers,
 turning your subject matter expertise into
consulting projects
Michael Thompson,
President
SMART Holdings USA
TransAmerica
Ameriprise
http://www.linkedin.com/i
n/michaellthompson