The document introduces SMARTvt, a business development organization selected to help build out the business opportunity for a new safety gear company. It outlines the strategy to 1) enter quick target markets like hardware and sporting goods, 2) build a sales organization, and 3) finalize a supply agreement. Financing will be needed to fund working capital as the company aims for $6 million in annual sales. The strategy is to slowly expand by completing small initial steps.

1. 1
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BBuussiinneessss OOvveerrvviieeww

2. 2
Presentation Objectives
• Introduce SMARTvt
• Understanding of the business opportunity
• Business strategy
• Business essentials

3. Evolving an Idea Into a Business, a
Product, and a Brand
Idea
Person
Businesses
Infrastructure
Actions
Concentration
Prototype
Commercialization
Product Name
Opportunity
+
X
Strategy
Leadership
Finance
People
Customers
X

4. 4
SMARTvt.org
• Who is SMARTvt.org
• Why were they selected
• Initial critique
A leading
economic
development
organization
….building
sustainable
businesses
….building
sustainable
brands
…..individual
and corporate
©Strategic Advisory Service 2013

5. 5
“The only
measure of a
team’s
success is
achievement.
Achievement
comes through
relentless
effort and
commitment.”
….Bill Parcells
Building the North American Business
Opportunity
Strategy
Financing
Building a
Business is a
Process
Infra-structure
Leadership
©Strategic Advisory Service 2013

6. 6
The Opportunity
• 800,000 workplace-related eye and ear injuries
occur every year.
• The market is fragmented with no clear leader
offering an integrated eye/ear product.
• Current offerings don’t easily or comfortably
integrate eye and ear safety wear.
Become the
leading
provider of
eye and ear
safety gear.
©Strategic Advisory Service 2013

7. 7
The Strategy
Find a business partner
Status: Engaged SMARTvt as business development team
Next Steps: Complete/None anticipated.
Identify target markets we can enter quickly
Status: Home hardware, sporting goods, commercial supply co’s.
Next Steps: Close a reference account
Build a cost effective/productive sales organization
Status: Led by D. Siciliano. Initial calls are being made by Dan
and Mark Renkert
Next Steps: Identify and recruit well connected network of sales reps.
Initial groups have been screened. None selected
How do you
eat an
elephant?
…..one bite at
a time.
©Strategic Advisory Service 2013

8. The Strategy
Build the Supply Chain
Status: Ricki and Jorge need to finalize their business relationship
Next Steps: Negotiate a formal supply agreement/rep contract
Build internal infrastructure
Status: Not started
Next Steps: None until financial resources are available
Secure Financing
Status: Not started
Next Steps: Need to finalize business plan and start a revenue stream
8
before reaching out to investors
How do you
eat an
elephant?
…..one bite at
a time.
©Strategic Advisory Service 2013

9. 9
Target Markets/Customers
How do you
fit a giraffe
in a
refrigerator?
…..you start
by opening
the door.
Market
DIY/Hardware
Sporting Goods
Comments
• Inititial conversations
complete
Initial Targets
• Ace Hardware
• Lee Valley
• Gardner’s Supply
• CHP
• Dick’s Sporting
Goods
• Ace has committed to buy
• Product in evaluation at Lee
Valley, Gardner’s Supply and
CHP
• Siciliano will introduce
product to personal
contacts.
Industrial Safety • MHV
• Other Markets • Companies? • Actions in process?
©Strategic Advisory Service 2013

10. Supply Agreement
Agreement Framework should be:
• Multi-year with options to renew
• Should define standard pricing and frequency of price
increases
• Credit terms, return policies
• Should be performance based with:
10
 Vendor requirements for lead times, product quality,
shipping accuracy
 Distributor requirements for unit sales, new accounts
and rep base expansion
This will be a
fundamental
requirement
any bank,
reputable
distributor or
major national
account will
have of us.
©Strategic Advisory Service 2013

11. 11
Financing
• Current financing sources:
• Sweat equity on the part of all U.S. parties
• Angel financing on a limited basis from a colleague of the
Sells
• Working capital needed for a $6 million sales level.
Accounts receivable (DSO 45 days) $ 750K
Inventory (2 months supply) 600
Accounts payable (30 days purchases)
(300)
Net financing needed $1,050K
• Lenders will look for a formal arms length relationship that
gives comfort that there will be a sustainable line of supply
since this is the only product the Company will be selling.
Achieving an
attractive
market share
will require
traditional
lines of
working
capital
financing.
©Strategic Advisory Service 2013

12. Thank You.
©Strategic Advisory Service 2013 12