An introduction to the EngageSciences social marketing activation platform. We help you go beyond just engaging fans on social channels, we help you activate them.

1. EngageSciences
SOCIAL MARKETING ACTIVATION
Don’t just engage customers, activate them!
twitter.com/engagesciences
Sunday, 20 October 13
facebook.com/engagesciences

2. DON’T JUST ENGAGE CUSTOMERS, ACTIVATE THEM
EngageSciences is a new breed of social marketing platform that is focused on advocacy and activation, leveraging a brand’s
existing social media following to drive long-term marketing results.
Globally recognized brands rely on EngageSciences to track, analyze and activate their fan bases, increasing advocate
activity across all major social networks. These customer wins have propelled us to be the fastest developing company in our
space, doubling in size every four months.
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3. WHAT WE HELP YOU DO
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4. HOW WE DO IT
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5. AMPLIFY THE VOICES OF ADVOCATES
Discover the best advocacy from across the social web. Filter, curate and publish it to multiple digital properties.
Put the voices of your best fans at the heart of your marketing content.
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6. DISCOVER SOCIAL ADVOCACY
Set-up feeds from across the social web, including Instagram, YouTube, Twitter, Flickr, Facebook, Bazaarvoice, blogs and
more. Define keywords and filters to find what your advocates are saying about your brand and your campaigns.
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7. PUBLISH SOCIAL CONTENT TO YOUR WEBSITE
Publish the best of what your fans are saying and other
aggregated social content from across the social web
directly into your website, campaign microsites or into
your social apps.
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8. FULL CONTROL OF LAYOUT AND CONTENT
Easily manage the layout of your curated content pages with our
drag and drop page builder. The same page builder is used across the
the creation of campaign landing pages, apps and web pages.
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9. LINKING ADVERTISING TO DIGITAL INTERACTION & CRM
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10. ENGAGE FANS WITH OUR CAMPAIGN BUILDER
The most successful social marketers publish multiple campaigns every month, leveraging viral mechanics that get fans to
share and invite branded experiences with their friends, leveraging a mixture of messaging tactics and apps.
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11. MAKE EVERY CAMPAIGN UNIQUE
Using drag and drop functionality, you can edit and control the content and layout on every page of the user journey.
You are effectively creating your own application and flow, with no technical input required. It is unrivaled flexibility.
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12. SOCIAL CAMPAIGNS ON YOUR WEBSITES
Build and launch beautiful looking social campaigns that can live on your website. A brand’s websites should offer social
experiences that connect with consumers and provide reasons for them to share branded content with their friends.
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13. ANALYZE RESULTS
Analyze your social marketing performance to understand who you are engaging, the demographics and comparative
performance against past campaigns. This will allow you to optimize all of your activities.
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14. BUILD THE FAN DATABASE
Fan segments will represent very different levels of value to you. If you profile a fan’s behavior over the long-term, you will
start to see the value you are getting from them. Including how much they promote your brand and the social referrals this
generates amongst their friends. Moving consumers to not just become fans, but to engaged fans and advocates is the key.
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15. FAN PROFILES
Click through on any member of the
audience database and see a full timeline of
that individual’s interactions with your
marketing campaigns and their value to you.
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16. THE IMPORTANCE OF ADVOCATES
Only 4.7% of a typical brand’s fan base are responsible for 100% of the social
referrals. Most brands don’t know who these fans are and don’t have
frameworks to work with them and expand their number.
These top advocates give you 176x the reach of the average fan that
interacts with your posts and campaigns. Just increasing this group by a
single per cent has massive impact downstream on social marketing
reach and socially referred commerce. This is your brand army.
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17. GAMIFICATION & BUILDING THE BRAND ARMY
Run advocate programs that allow your fans to get closer to you as a brand. The platform features an array of
campaign mechanics to activate all of your fans to perform actions that support your marketing goals.
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18. GAMIFICATION CONSOLE
Manage, edit and create new gamification programs,
including elements such as badges, points, levels,
challenges and unlocks.
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19. RULES ENGINE
Easily define rules for providing achievements to fans involved with your social loyalty programs. Use trends,
campaign interactions, observed behaviors, submitting UGC content, reviews, invites and referrals to reward fans.
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20. REWARD FANS FOR COMMENTS
Manually award badges or points to anyone at anytime based on
their activity, including for great comments on your posts.
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21. CUSTOMER SUCCESS STORY: RAKUTEN
Play.com, part of the Rakuten group, saw a significant increase in revenue from Facebook fans using the EngageSciences
platform, turning social media into the most cost-effective marketing channel they operate. This success led to the
Rakuten group implementing EngageSciences in Japan, US, France and other markets. Rakuten is the third largest
eCommerce company in the world.
280K
fan growth in 12 months
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$3M
in revenue from Facebook
24%
more revenue from customers
that become fans
more value from customers
acquired from social
campaigns

22. NOKIA RESULTS
Cost Saving: Nokia achieved a 60% reduction in global social marketing costs using the
EngageSciences Social Marketing Activation Platform.
Engagement: During this period
they have achieved a 40% increase
in engagement.
Advocacy: Nokia achieved over 1M shares and invites generated by
advocates in a single campaign in under 72 hours.
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23. EngageSciences
SOCIAL MARKETING ACTIVATION
Don’t just engage fans, activate them!
twitter.com/engagesciences
Sunday, 20 October 13
facebook.com/engagesciences