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E-COMMERCE 
DOING BUSINESS ONLINE 
TFI TEKTEACH
Learning Goals 
By the end of this courseware, the student is expected to: 
1. Apply fundamentals of entrepreneurship in r...
LESSON 1 
WHAT IS E-COMMERCE? 
TFI TEKTEACH
LESSON 1: What is E-commerce? 
At the end of this lesson, the student will be able 
to: 
1. Explain what e-commerce is and...
LESSON 1: What is E-commerce? 
1. Defining E-commerce 
2. E-commerce Timeline 
3. The Changing Landscape 
TFI TEKTEACH
LESSON 1: What is E-commerce? 
Defining E-Commerce 
E-commerce 
• Refers to all forms of business transactions 
conducted ...
LESSON 1: What is E-commerce? 
Defining E-Commerce 
• It also involves many other activities and 
procedures that are nece...
LESSON 1: What is E-commerce? 
Defining E-Commerce 
Business Processes 
• Create online store with automated systems 
for ...
LESSON 1: What is E-commerce? 
Defining E-Commerce 
Business Models 
All business activities in e-commerce can be 
categor...
LESSON 1: What is E-commerce? 
Defining E-Commerce 
Business Models 
1. Business to Business (B2B) 
• refers to electronic...
LESSON 1: What is E-commerce? 
Defining E-Commerce 
Business Models 
2. Business to Consumer (B2C) 
• simplest and most re...
LESSON 1: What is E-commerce? 
Defining E-Commerce 
Business Models 
3. Consumer to Business (C2B) 
• C2B is a rapidly gro...
LESSON 1: What is E-commerce? 
Defining E-Commerce 
Business Models 
4. Consumer to Consumer (C2C) 
• C2C showcases the eg...
LESSON 1: What is E-commerce? 
Defining E-Commerce 
Business Models 
TFI TEKTEACH
LESSON 1: What is E-commerce? 
Defining E-Commerce 
Business Models 
Peer to Peer (P2P) 
• the most preferred mode of shar...
LESSON 1: What is E-commerce? 
Defining E-Commerce 
Business Applications 
TFI TEKTEACH 
ONLINE SHOPPING 
ELECTRONIC PAYME...
LESSON 1: What is E-commerce? 
E-Commerce Timeline 
Electronic Data Interchange (EDI) 
• facilitated the exchange of data—...
LESSON 1: What is E-commerce? 
E-Commerce Timeline 
TFI TEKTEACH
LESSON 1: What is E-commerce? 
E-Commerce 
Timeline 
TFI TEKTEACH
LESSON 1: What is E-commerce? 
The Changing Landscape 
Emerging Trends 
• Group buying or collective buying 
• Social Comm...
LESSON 1: What is E-commerce? 
The Changing Landscape 
Shifting Balance 
The evolution of e-commerce is driven not 
only b...
LESSON 1: What is E-commerce? 
Summary 
E-commerce refers to all forms of business 
transactions conducted electronically ...
LESSON 1: What is E-commerce? 
Word Bank 
E-commerce 
short for electronic commerce; refers to all forms of business trans...
LESSON 1: What is E-commerce? 
Word Bank 
EDI 
Electronic Data Interchange; a networking technology predating the 
Interne...
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Lesson 1 - E-Commerce

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Lesson 1 - E-Commerce

  1. 1. E-COMMERCE DOING BUSINESS ONLINE TFI TEKTEACH
  2. 2. Learning Goals By the end of this courseware, the student is expected to: 1. Apply fundamentals of entrepreneurship in relation to e-commerce; 2. Understand essential requirements to do business and transact over the Internet; 3. Gain skills in using basic tools online to sell products and services online; 4. Develop basic SEO skills in connection with setting up an online store; and, 5. Learn marketing techniques and skills used by business people online. TFI TEKTEACH
  3. 3. LESSON 1 WHAT IS E-COMMERCE? TFI TEKTEACH
  4. 4. LESSON 1: What is E-commerce? At the end of this lesson, the student will be able to: 1. Explain what e-commerce is and how it works. 2. Know the milestones and critical events in the history of e-commerce. 3. Recognize the present and possible future prospects for e-commerce. TFI TEKTEACH
  5. 5. LESSON 1: What is E-commerce? 1. Defining E-commerce 2. E-commerce Timeline 3. The Changing Landscape TFI TEKTEACH
  6. 6. LESSON 1: What is E-commerce? Defining E-Commerce E-commerce • Refers to all forms of business transactions conducted electronically over computer networks, the Internet in particular • While e-commerce typically means buying and selling online, it is not limited to the basic exchange of goods and services TFI TEKTEACH
  7. 7. LESSON 1: What is E-commerce? Defining E-Commerce • It also involves many other activities and procedures that are necessary to facilitate, validate or consummate a given transaction. • This includes the efficient interaction among producers, consumers and their intermediaries, and the swift flow of business-related data across networks. TFI TEKTEACH
  8. 8. LESSON 1: What is E-commerce? Defining E-Commerce Business Processes • Create online store with automated systems for accepting payment, shipping the product, and providing customer service • Implement an effective marketing strategy TFI TEKTEACH
  9. 9. LESSON 1: What is E-commerce? Defining E-Commerce Business Models All business activities in e-commerce can be categorized into four major models, based on which parties are engaged in the transaction and based on the direction of the trade TFI TEKTEACH
  10. 10. LESSON 1: What is E-commerce? Defining E-Commerce Business Models 1. Business to Business (B2B) • refers to electronic trade that takes place between companies • consumers are not involved • Ex. : producers buying components from suppliers and manufacturers selling finished goods to distributors • primarily responsible for keeping the supply chain intact • constitutes the bulk of business transactions in e-commerce TFI TEKTEACH
  11. 11. LESSON 1: What is E-commerce? Defining E-Commerce Business Models 2. Business to Consumer (B2C) • simplest and most recognizable form of e-commerce • online businesses sell goods and services to the general public • refers to the direct trade between companies and consumers • B2C is what the average person thinks of when “e-commerce” is mentioned • It is characterized by a line of shops which customers can visit to purchase goods, just like in the traditional sense. TFI TEKTEACH
  12. 12. LESSON 1: What is E-commerce? Defining E-Commerce Business Models 3. Consumer to Business (C2B) • C2B is a rapidly growing trend in e-commerce. • Consumers are now empowered to demand specific goods and services from online businesses. • Rather than passively choose a product from a given catalog, customers can directly tell marketers their exact requirements. • Using this model, clients may even bid out a projected sale to different sellers—the seller which can best satisfy the given requirements gets the sale. Through C2B, e-commerce has become a two-way street. TFI TEKTEACH
  13. 13. LESSON 1: What is E-commerce? Defining E-Commerce Business Models 4. Consumer to Consumer (C2C) • C2C showcases the egalitarian side of e-commerce. • consumers are given a venue to trade among themselves • It is not required to set up a proper business to sell. It’s not even necessary to put up an online store. Anybody can sell anything. • All the seller has to do is post whatever it is that he or she has for sale. People can negotiate and haggle, but in most instances the buyer with the best bid gets to purchase the product. Otherwise, prices are fixed and products are sold on a first-come, first-served basis. TFI TEKTEACH
  14. 14. LESSON 1: What is E-commerce? Defining E-Commerce Business Models TFI TEKTEACH
  15. 15. LESSON 1: What is E-commerce? Defining E-Commerce Business Models Peer to Peer (P2P) • the most preferred mode of sharing information because it allows computer terminals in a network to hook up without having to go through a central web server • not popular among online entrepreneurs because it is not suitable for income generation. • Because P2P was intended to be a means for the free exchange of data, it lacks the necessary safeguards to prevent piracy. As a result, a lot of people use P2P to share music files and movies illegally. TFI TEKTEACH
  16. 16. LESSON 1: What is E-commerce? Defining E-Commerce Business Applications TFI TEKTEACH ONLINE SHOPPING ELECTRONIC PAYMENTS ONLINE AUCTIONS INTERNET BANKING ONLINE BOOKING & TICKETING
  17. 17. LESSON 1: What is E-commerce? E-Commerce Timeline Electronic Data Interchange (EDI) • facilitated the exchange of data—invoices, purchase orders, shipping confirmations— from one computer to another Electronic Funds Transfer (EFT) • used by banks to move huge amounts of money digitally TFI TEKTEACH
  18. 18. LESSON 1: What is E-commerce? E-Commerce Timeline TFI TEKTEACH
  19. 19. LESSON 1: What is E-commerce? E-Commerce Timeline TFI TEKTEACH
  20. 20. LESSON 1: What is E-commerce? The Changing Landscape Emerging Trends • Group buying or collective buying • Social Commerce • Private sample sale TFI TEKTEACH
  21. 21. LESSON 1: What is E-commerce? The Changing Landscape Shifting Balance The evolution of e-commerce is driven not only by technology. More importantly, it is fueled by how many people actually use it, and the extent with which they have embraced it as a part of their daily lives. TFI TEKTEACH
  22. 22. LESSON 1: What is E-commerce? Summary E-commerce refers to all forms of business transactions conducted electronically over computer networks, the Internet in particular. It has many different applications, the most common of which include online shopping, online auction and Internet banking. It continuously evolves as technological advances are made and new business trends emerge. TFI TEKTEACH
  23. 23. LESSON 1: What is E-commerce? Word Bank E-commerce short for electronic commerce; refers to all forms of business transactions conducted electronically over computer networks P2P Peer to Peer; an e-commerce business model where data is exchanged freely between computer terminals in a network without having to go through a central web server programming language M-commerce Mobile commerce; electronic business transactions which are carried out using a portable device, like a cellular phone E-tailing short for electronic commerce; refers to all forms of business transactions conducted electronically over computer networks TFI TEKTEACH
  24. 24. LESSON 1: What is E-commerce? Word Bank EDI Electronic Data Interchange; a networking technology predating the Internet that facilitated the exchange of data from one computer to another Browser a computer interface used to access the Internet World Wide Web a system of linked hypertext documents Group buying also known as collective buying; a new business model where prices are reduced when a minimum number of buyers make the purchase TFI TEKTEACH

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