SMAC Forum 2014 - Greatest Digital Challenge
•Download as PPTX, PDF•
1 like•659 views
This slide deck represents a close facsimile of the original presentation made to attendees of the Strategic Marketing and Communications Forum 2014 in Atlanta, GA. Outlined is a proposed approach to deepen the collaborative network of the CHA-SMAC Forum as it relates specifically to digital assets that we need, as marketers, to power our efforts in an era of health care reform. The crux of the proposal is for a digital asset-licensing initiative that creates a marketplace that permits pediatric academic medical centers to iterate faster and creates a scenario where all boats can rise quickly to fulfill our missions.
Recommended
More Related Content
Similar to SMAC Forum 2014 - Greatest Digital Challenge
Similar to SMAC Forum 2014 - Greatest Digital Challenge (20)
Recently uploaded
Recently uploaded (20)
SMAC Forum 2014 - Greatest Digital Challenge
- 1. Greatest Digital Challenge Deborah Braidic, MABC AVP, Marketing Communications
- 3. 3 Challenges
- 9. 9
- 10. 10
- 11. Could This Mean That… 11 Website Modules • Find a Doctor • Maps and Locations • Behavioral marketing • A/B testing best practices • Responsive design fixes
- 12. Could This Mean That… 12 Mobile Applications Forward-facing • Mobile Donation apps • Wayfinding apps Internal-facing • Marketing dashboards • Google search advertising metrics • Who is in the house?
- 13. 13 Mobile Games Disease-Based • High-risk asthma • At-home G.I. care • Chemotherapy • Diabetes management • And more Could This Mean That…
- 14. 14 1. Incentives for those who create 2. Incentives for those who iterate 3. Those who can’t afford to do either, support the work of those who do 4. Everyone benefits from participating Could This Mean That…
- 15. Give Me an Example 15 Behavioral Marketing Module Develop In-House 100 hours x $150 = $15,000 License at 10 percent License for $1,500 Apply branding for $300 Total cost = $1,800
- 16. Give Me an Example 16 Asthma Game Vendor Development Cost to Develop = $50,000 License at 10 percent License for $5,000 Apply branding for $1,000 Total cost = $6,000
- 17. Give Me an Example 17
- 18. 18
- 19. What This Might Take 19 • Legal advice and counsel • Intellectual Property Expertise • Fair Market Value calculations • Technology platform • Compare notes • Share background information • Trials • Demos • Download securely • Interest from all of you
- 20. 20
- 21. 21