"Talent is Social" is a presentweetion (PPT delivered in 140-character chunks) aimed at organizations looking to use social media to source and vet candidates. It includes watchouts for companies once candidates have been hired and are using social media, and a few tips for jobseekers at the end.
This presentweetion was created for the Social Media 101 Conference held on 9/25/09 at Microsoft Campus in Bellevue, Washington.
While I have managed many teams over the years and have run my own agency, I am neither a lawyer nor an HR professional and consequently welcome all commentary and dialogue.
The WE Magazine 2012 Listing of Who's Who among women in Ecommerce. Heidi Richards Mooney, Editor in Chief. Listing includes 100 talented women, and Anita Campbell (yours truly) is proud to be among them.
The Resilient Legal Workplace: Flexibility in PracticeJoshuaBarthel
White paper exploring the impact of recent interior renovations for Fried Frank LLP's Washington, DC office and the general trend in the industry towards more flexible office design.
7 Habits of Highly Effective Executive BriefingsKelley Henry
As an enterprise technology venture capital fund in New York City, Work-Bench has worked with hundreds of early stage go-to-market enterprise startups to accelerate their Fortune 1000 customer acquisitions.
Executive Briefings are a valuable tool for the startups in our community to meet and connect with Fortune 1000 enterprise buyers. For enterprises, it’s a chance to evaluate relevant emerging startups that address new opportunities or solve pain points. For startups, these briefings are a foot in the door with a potential customer through a trusted partner who can help elevate you beyond the noise.
After hosting more than 150 executive briefings with enterprise technology buyers and observing thousands of startup pitches, we’ve noticed key patterns from many of our portfolio companies that lead to successful meetings, follow-up conversations, and in the best case, POCs and pilots. We created a playbook, 7 Habits of Highly Effective Executive Briefings, to serve as a guide to own the room and land your next enterprise customer.
The WE Magazine 2012 Listing of Who's Who among women in Ecommerce. Heidi Richards Mooney, Editor in Chief. Listing includes 100 talented women, and Anita Campbell (yours truly) is proud to be among them.
The Resilient Legal Workplace: Flexibility in PracticeJoshuaBarthel
White paper exploring the impact of recent interior renovations for Fried Frank LLP's Washington, DC office and the general trend in the industry towards more flexible office design.
7 Habits of Highly Effective Executive BriefingsKelley Henry
As an enterprise technology venture capital fund in New York City, Work-Bench has worked with hundreds of early stage go-to-market enterprise startups to accelerate their Fortune 1000 customer acquisitions.
Executive Briefings are a valuable tool for the startups in our community to meet and connect with Fortune 1000 enterprise buyers. For enterprises, it’s a chance to evaluate relevant emerging startups that address new opportunities or solve pain points. For startups, these briefings are a foot in the door with a potential customer through a trusted partner who can help elevate you beyond the noise.
After hosting more than 150 executive briefings with enterprise technology buyers and observing thousands of startup pitches, we’ve noticed key patterns from many of our portfolio companies that lead to successful meetings, follow-up conversations, and in the best case, POCs and pilots. We created a playbook, 7 Habits of Highly Effective Executive Briefings, to serve as a guide to own the room and land your next enterprise customer.
Trust Drives Transactions: a presentweetion for the time-starvedEric Weaver
What if a presentation was delivered in 140-character chunks? This "presentweetion" is a revised version of my Trust Drives Transactions presentation. The Twitter feed for the presentation can also be found at http://twitter.com/PeopleBuyTrust
HYPOTHESIS: I've seen a million presentations on social media: where it's going, how we've become more connected and digital, why you need to be on Twitter, etc., etc. But none have really pointed to the Reason Why social media and social marketing have such wide adoption: because they demonstrate, build and spread TRUST.
Trust is faltering across the board as we run into myriad social challenges. Can my school district truly keep my teenage daughter safe? Will this cop go completely over the top on me for jaywalking? Will my boss protect my family's income, or kick me to the curb to cut overhead? Will my doctor truly know if this is swine flu, or misdiagnose it? As massive pillars of trust begin to shake, those of us in the business of Selling Stuff need to recognize that trust is the essential driver of all business transactions, and in a world where trust is getting beaten up, our ability to be trusted is critical to keeping the doors open, let alone growing revenue.
Marketers who may need help selling social channels in to a management team may find the premise as well as the statistics helpful.
Fantastic statistics from the incredibly smart folks at Edelman for their work in studying trust globally. Respect.
I am always open to feedback, suggestions, etc. Contact me via Slideshare or Twitter (@weave).
This is my Trust presentation rewritten from the perspective of the practice of branding. Presented on 10/21/09 at the International Internet Marketing Association October meeting.
Your Brand? OUR Brand. (Designer Edition)Eric Weaver
My presentation from the October 2009 Seattle Graphic Artists Guild. This one discusses the process of branding as it applies to smaller businesses and independent contractors.
My process, shown here at a high level, is an amalgam of best practices from Landor, Ogilvy and JWT...without the $300 words. :)
Content Is Your Competitive Advantage in RecruitingJames Ellis
Have you wondered why the best talent, the whales of your industry, seem to slip through your fingers over and over again? Or worse, why they don't even know your name? Invest all you want in an employer brand or EVP, but without content, you are shouting in a lonely room.
The New Networking: Using Social Media to Land Your Next JobRed Bamboo Marketing
There's a big problem in recruiting today. Companies are posting jobs one place, and applicants are applying elsewhere. This gap is the reason why there are more than 4.5 million unfilled jobs in the US, despite nearly 10 million unemployed Americans on the market.
In this new presentation, we'll show you how to close the gap by focusing job search efforts on one of the fastest growing platforms: social media. We'll discuss the main social networks you need to be on, how to optimize your profiles for success, and where to find the best jobs.
The New Networking: Using Social Media to Land Your Next JobStephen Murphy
There's a big problem in recruiting today. Companies are posting jobs one place, and applicants are applying elsewhere. This gap is the reason why there are more than 4.5 million unfilled jobs in the US, despite nearly 10 million unemployed Americans on the market.
In this new presentation, we'll show you how to close the gap by focusing job search efforts on one of the fastest growing platforms: social media. We'll discuss the main social networks you need to be on, how to optimize your profiles for success, and where to find the best jobs.
Top 5 Tinder secrets of being the most ‘Desirable’ Salesforce consultant no o...CzechDreamin
How do you become the confident consultant? The consummate professional that everybody wants on their project?
This is the person where:
Clients request for them by name.
Project Managers will not kick off the project until the consultant rolls off the previous project or becomes available.
Other consultants go “”YES!!”” and do a fist pump when they hear who’s joining their team.
Join us in this highly engaging and interactive session as we discover the 5 secrets to become That Consultant!
Social media maakt het professionals mogelijk om direct toegang te hebben tot reviews en meningen van peers. Dit beinvloedt en bepaalt bedrijfsbeslissingen. Bovendien is het nu voor marketeers mogelijk om online gesprekken en gedachten over hun merken te volgen.
Hoe kunnen marketeers hier gebruik van maken en klantenbehoeftes en attitudes beter begrijpen? om vervolgens bij de promotie van producten en diensten de kracht van aanbevelingen en netwerken beter in te zetten.
Creating Great User Experiences: Tips and TechniquesTechWell
Many software people look at creating great user experiences as a black art, something to guess at and hope for the best. It doesn't have to be that way! Jennifer Fraser explores the key ingredients for great user experience (UX) designs and shares the techniques she employs early-and often-during development. Find out how Jennifer fosters communications with users and devs, and works pro-actively to ensure true collaboration among UX designers and the rest of the team. Whether your team employs a formal agile methodology or not, Jennifer asserts that you need an iterative and incremental approach for creating great UX experiences. She shares her toolkit of communication techniques-blue-sky brainstorming sessions, structured conversation, and more-to use with different personality types and describes which types may approach decisions objectively versus empathetically. Leave with examples of UX design methods-personas, use scenarios, and user stories-to get you started on your current and upcoming projects.
PRESENTED: 11/19/09 at the Vancouver Entrepreneur Meetup
AUDIENCE: Entrepreneurs, solo practitioners, marketers for startups; who are interested but not yet heavily involved in social media
This presentation covers:
- How culture shifts are forcing a shift in the marketing practice
- How entrepreneurs must approach their markets
- Some free tools for engaging with your customers
Put the Power back into your PowerPoint-NAWDP 2013JLSeymour77
Featured presentation delivered at the NAWDP 2013 Annual Conference. Workshop designed to empower workforce development professionals in the areas of facilitation, PowerPoint presentation design and engaging communication.
6 damaging myths about social media and the truths behind themThe Social Executive
Why with so much evidence about the value of social media do so few executives use it? They're anchored to 6 damaging myths about social media that hold them back. Here are the truths.
Food is ripe for an upgrade: how emerging tech is transforming an industryEric Weaver
In 2018, Americans wasted over $165 billion of food - 40% of the entire US food supply (CNBC). In the meantime, 40 million Americans were listed as "food insecure" (USDA). What's creating this waste? According to Maersk Growth, 75% of food waste happens before product reaches retail shelves. The culprit: inefficiencies created by poor or missing data.
There are four emerging technologies that can save billions of dollars and reduce financial, reputational and health risks. They include IoT sensors (to gather data), 5G networks (to connect that data), blockchain data ecosystems (to share that data), and artificial intelligence (to operationalize that data).
In this keynote from the 2019 Emerging Technologies Conference, Transparent Path CEO Eric Weaver shares how these four emerging technologies are beginning to work together to leverage data in ways that identify and limit waste earlier in the supply chain.
Trust Drives Transactions: a presentweetion for the time-starvedEric Weaver
What if a presentation was delivered in 140-character chunks? This "presentweetion" is a revised version of my Trust Drives Transactions presentation. The Twitter feed for the presentation can also be found at http://twitter.com/PeopleBuyTrust
HYPOTHESIS: I've seen a million presentations on social media: where it's going, how we've become more connected and digital, why you need to be on Twitter, etc., etc. But none have really pointed to the Reason Why social media and social marketing have such wide adoption: because they demonstrate, build and spread TRUST.
Trust is faltering across the board as we run into myriad social challenges. Can my school district truly keep my teenage daughter safe? Will this cop go completely over the top on me for jaywalking? Will my boss protect my family's income, or kick me to the curb to cut overhead? Will my doctor truly know if this is swine flu, or misdiagnose it? As massive pillars of trust begin to shake, those of us in the business of Selling Stuff need to recognize that trust is the essential driver of all business transactions, and in a world where trust is getting beaten up, our ability to be trusted is critical to keeping the doors open, let alone growing revenue.
Marketers who may need help selling social channels in to a management team may find the premise as well as the statistics helpful.
Fantastic statistics from the incredibly smart folks at Edelman for their work in studying trust globally. Respect.
I am always open to feedback, suggestions, etc. Contact me via Slideshare or Twitter (@weave).
This is my Trust presentation rewritten from the perspective of the practice of branding. Presented on 10/21/09 at the International Internet Marketing Association October meeting.
Your Brand? OUR Brand. (Designer Edition)Eric Weaver
My presentation from the October 2009 Seattle Graphic Artists Guild. This one discusses the process of branding as it applies to smaller businesses and independent contractors.
My process, shown here at a high level, is an amalgam of best practices from Landor, Ogilvy and JWT...without the $300 words. :)
Content Is Your Competitive Advantage in RecruitingJames Ellis
Have you wondered why the best talent, the whales of your industry, seem to slip through your fingers over and over again? Or worse, why they don't even know your name? Invest all you want in an employer brand or EVP, but without content, you are shouting in a lonely room.
The New Networking: Using Social Media to Land Your Next JobRed Bamboo Marketing
There's a big problem in recruiting today. Companies are posting jobs one place, and applicants are applying elsewhere. This gap is the reason why there are more than 4.5 million unfilled jobs in the US, despite nearly 10 million unemployed Americans on the market.
In this new presentation, we'll show you how to close the gap by focusing job search efforts on one of the fastest growing platforms: social media. We'll discuss the main social networks you need to be on, how to optimize your profiles for success, and where to find the best jobs.
The New Networking: Using Social Media to Land Your Next JobStephen Murphy
There's a big problem in recruiting today. Companies are posting jobs one place, and applicants are applying elsewhere. This gap is the reason why there are more than 4.5 million unfilled jobs in the US, despite nearly 10 million unemployed Americans on the market.
In this new presentation, we'll show you how to close the gap by focusing job search efforts on one of the fastest growing platforms: social media. We'll discuss the main social networks you need to be on, how to optimize your profiles for success, and where to find the best jobs.
Top 5 Tinder secrets of being the most ‘Desirable’ Salesforce consultant no o...CzechDreamin
How do you become the confident consultant? The consummate professional that everybody wants on their project?
This is the person where:
Clients request for them by name.
Project Managers will not kick off the project until the consultant rolls off the previous project or becomes available.
Other consultants go “”YES!!”” and do a fist pump when they hear who’s joining their team.
Join us in this highly engaging and interactive session as we discover the 5 secrets to become That Consultant!
Social media maakt het professionals mogelijk om direct toegang te hebben tot reviews en meningen van peers. Dit beinvloedt en bepaalt bedrijfsbeslissingen. Bovendien is het nu voor marketeers mogelijk om online gesprekken en gedachten over hun merken te volgen.
Hoe kunnen marketeers hier gebruik van maken en klantenbehoeftes en attitudes beter begrijpen? om vervolgens bij de promotie van producten en diensten de kracht van aanbevelingen en netwerken beter in te zetten.
Creating Great User Experiences: Tips and TechniquesTechWell
Many software people look at creating great user experiences as a black art, something to guess at and hope for the best. It doesn't have to be that way! Jennifer Fraser explores the key ingredients for great user experience (UX) designs and shares the techniques she employs early-and often-during development. Find out how Jennifer fosters communications with users and devs, and works pro-actively to ensure true collaboration among UX designers and the rest of the team. Whether your team employs a formal agile methodology or not, Jennifer asserts that you need an iterative and incremental approach for creating great UX experiences. She shares her toolkit of communication techniques-blue-sky brainstorming sessions, structured conversation, and more-to use with different personality types and describes which types may approach decisions objectively versus empathetically. Leave with examples of UX design methods-personas, use scenarios, and user stories-to get you started on your current and upcoming projects.
PRESENTED: 11/19/09 at the Vancouver Entrepreneur Meetup
AUDIENCE: Entrepreneurs, solo practitioners, marketers for startups; who are interested but not yet heavily involved in social media
This presentation covers:
- How culture shifts are forcing a shift in the marketing practice
- How entrepreneurs must approach their markets
- Some free tools for engaging with your customers
Put the Power back into your PowerPoint-NAWDP 2013JLSeymour77
Featured presentation delivered at the NAWDP 2013 Annual Conference. Workshop designed to empower workforce development professionals in the areas of facilitation, PowerPoint presentation design and engaging communication.
6 damaging myths about social media and the truths behind themThe Social Executive
Why with so much evidence about the value of social media do so few executives use it? They're anchored to 6 damaging myths about social media that hold them back. Here are the truths.
Food is ripe for an upgrade: how emerging tech is transforming an industryEric Weaver
In 2018, Americans wasted over $165 billion of food - 40% of the entire US food supply (CNBC). In the meantime, 40 million Americans were listed as "food insecure" (USDA). What's creating this waste? According to Maersk Growth, 75% of food waste happens before product reaches retail shelves. The culprit: inefficiencies created by poor or missing data.
There are four emerging technologies that can save billions of dollars and reduce financial, reputational and health risks. They include IoT sensors (to gather data), 5G networks (to connect that data), blockchain data ecosystems (to share that data), and artificial intelligence (to operationalize that data).
In this keynote from the 2019 Emerging Technologies Conference, Transparent Path CEO Eric Weaver shares how these four emerging technologies are beginning to work together to leverage data in ways that identify and limit waste earlier in the supply chain.
What are you feeding me? Blockchain, trust & the future of foodEric Weaver
Arsenic in your rice. Donkey meat in your ground beef. Salmonella in your child's shampoo. Sugar water in your grandmother's insulin shot. Incidents of counterfeit products, contamination, and outright fraud are mushrooming in the food, beauty and pharma sectors — and consumer trust has plummeted to historic lows. But what if your products could talk? Tell you where they came from, and where they've been? If they were real - or if they'd spoiled? Former Xerox VP Eric Weaver discusses the growing risks around these very personal products and how distributed ledger tech is allowing brands to demonstrate proof of origin, chain of custody, and marketing claims. Attendees will walk away with a deeper understanding of how integrating IoT and blockchain technologies with on-the-ground certification is transforming the packaged goods sector.
Everyone talks about Disruption like it's a GOOD THINGEric Weaver
BEST SEEN IN FULL-SCREEN MODE
My keynote from #GetSocial2017 in Dublin, Ireland, detailing the challenges created by digital disruption and some tips on how to bring people along on the Digital Transformation Journey. Employees like process and equilibrium and abhor change, yet tech disruption demands change. How do you anticipate the disruption and then transform the team to adapt and adopt?
The Five Horsemen of Digital DisruptionEric Weaver
KEYNOTE, BEVERAGE MARKETING ASSOCIATION GLOBAL SUMMIT • Everyone talks about digital disruption like it's a good thing. The reality is that disruption is challenging for any organization. Teams, talent, processes and tools must be acquired, redesigned, or reimagined - AFTER a basic equilibrium has already been achieved.
In this presentation, which debuted at the global summit for the Beverage Marketing Association, Weaver talks about the art of digital transformation - and the five super-powers needed to effect lasting, positive change. He also gives tips on what to focus on and pay attention to while working to effect this kind of transformation.
TÜRKÇE / TURKISH LANGUAGE VERSION. Keynote for the Ankara Marka Festivali, Ankara, Turkey, 9 Ara 2015. Many thanks to Merve Gözde of the ATO for translating the presentation into Turkish.
Six Big-Brand Secrets to Overcoming Social Marketing HurdlesEric Weaver
Despite the fact that customers expect to engage with their brands on social media, most firms continue to see their social budgets fall low on the marketing priority list.
Whether through a lack of hard ROI or meaningful metrics, social teams struggle to acquire the funding and support to make a real difference.
Veteran social media marketer Eric Weaver will share six secrets from major global brands on how to garner financial support, create meaningful impact and engage distracted fans.
Expect to walk away with new methods of measuring social media ROI, successfully requesting more funding and approaches to paid advertising, content and engagement to produce tangible business results.
Reposted with permission from Mediabrands.
I created this presentation in early 2015, as a means of describing the underfunding and underresourcing of most brand social media efforts. It describes the problem and proposes a solution to 1) the lack of visibility/reach, 2) the fact that a paid budget is now required to achieve reach, and 3) the ongoing need for marketers to have meaningful social metrics for budget justification.
This presentation has been shown to audiences in Japan, Spain, Italy, the US and the UK, and helped my team at IPG Mediabrands land several new global clients.
If you believe in Social as part of a holistic digital marketing mix but need help promoting it internally as an investment-worthy customer experience and conversion channel, you may find some justifications within this presentation to help you break Social out of "Budget Prison."
I parted ways with Mediabrands in July 2015 after a three-year stint. Questions about our Performly product, which my team and I productised and brought to market, can be directed to my brilliant former colleague and all-around good guy Jason Carter at jason.carter@mbww.com.
Next presentation: "Six Secrets to Overcoming Social Marketing Challenges" at #PMILondon on 30 Oct 2015.
Communicate Your Value - and Brand Yourself to Win (Designer Edition)Eric Weaver
Presentation to the Seattle Graphic Artists Guild on 3/27/13. Audience: design professionals. Topic: learn how to create a personal brand strategy, why it's important, how to create a personal online footprint, best practices and cautionary tales.
Commerce is Social: Connecting with and Converting Online ProspectsEric Weaver
Keynote from #MivaCon13 Extraordinary E-Commerce Conference in San Diego, March 8, 2013. Audience: e-commerce site owners generating around $500k in annual sales.
Followers of my presentations will recognize some oldie-but-goodie cases, but all the e-commerce stats are very recent (last 6-12 months).
Social Business: the Opportunity for India (Engage Kolkata edition)Eric Weaver
What's the opportunity behind Social Business? How does customer engagement lead to increased revenue? What path should marketers take in social channels? How can other departments play a part?
Some of the questions I answer in this presentation made for the Engage Digital Summit held in Kolkata, India on June 5-6, 2012.
This is my last presentation as an employee of superstar social business consultancy Ant's Eye View. Many thanks to my AEV colleagues for 18 months of learning and fun.
Be Seen, Be Found, Be Engaging (Calgary Edition)Eric Weaver
CALGARY, ALBERTA, CANADA - June 23, 2011 - My presentation from #mrushift. This is very similar to my other Be Found presentations other than some tweaking for Canadian audiences.
Applying a Marketing Lens to Police CommunicationsEric Weaver
VANCOUVER, BC, CANADA - April 11, 2011 - Speech from the 2011 Police Leadership Conference discussing how social marketing techniques used by major brands can be used to enhance police communications and engagement with the public.
Be Seen, Be Found, Be Engaging (IABC Version)Eric Weaver
SEATTLE, WASHINGTON, USA - February 17, 2011 - Presentation from the IABC Seattle workshop "Communication Overload" - synopsis of my thinking from several previous "Social Media 105" presentations.
It's the end of 2010, and a majority of companies have ventured into social media as a publishing channel. Yet many aren't seeing the results they'd hoped for. That's because of the approach.
This whitepaper explores the concept of Engagement, Influence and Activation as end goals to corporate social media, not as a publishing channel but as a way to better connect, share and interact with your markets.
The Impact of Artificial Intelligence on Modern Society.pdfssuser3e63fc
Just a game Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?
NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading & best Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide.
www.nidmindia.com
Exploring Career Paths in Cybersecurity for Technical CommunicatorsBen Woelk, CISSP, CPTC
Brief overview of career options in cybersecurity for technical communicators. Includes discussion of my career path, certification options, NICE and NIST resources.
Talent is Social: Sourcing & Vetting Candidates via Social Media
1. TALENT IS SOCIAL
Using social media to match your company with the best employees.
A presentweetion for the time-starved.
ERIC WEAVER, TRIBAL DDB
Social Media 101 Conference
September 25, 2009
2. Excess hype, overshare,
pokes, "how well do you know
me" quizzes, stalkers. Who’d
use this for finding “talent”?
#GottaBeKidding
1:51 PM Sep 25 from PowerPoint
2
3. BOOMERS = propriety. Trained in formalities, don’t
o end, guarded means safe, not so great with “random.”
Suit & tie = trust.
1:52 PM Sep 25 from PowerPoint
GENS X&Y = a nity. Formalities ignored, sharing
means finding, tech is easy, random is life. Consider
your lens. Suit & tie = distrust.
1:52 PM Sep 25 from PowerPoint
3
4. My last 3 jobs came thru social media. Like online
dating, SocMed provides more info than ever before.
Geography unimportant.
1:53 PM Sep 25 from PowerPoint
SocMed also introduces new risks for all parties. Let's
talk abt tools, approaches & how employers/employees
can benefit by going social.
1:54 PM Sep 25 from PowerPoint
4
5. TRADITIONAL SPRAY-AND-PRAY JOB SEARCH: org
opens job req, publicizes, resumes flood in,
recruiters sift, candidates validated, o er made.
1:54 PM Sep 25 from PowerPoint
REALITIES: recruiters overwhelmed, no incentive/
no way to vet all applicants. They resort to
employee referrals & online search.
1:55 PM Sep 25 from PowerPoint
REALITIES: As a door-knocker, you are making the
ask for time, attention from time-starved recruiters
acting as gauntlets. Most rejected.
1:55 PM Sep 25 from PowerPoint
REALITIES: Less data = more risk. Everyone’s hopes
piled up on questionable opportunities,
questionable candidates. #WhyAgain?
1:55 PM Sep 25 from PowerPoint
5
6. RISK FOR RECRUITERS: dysfunctional/flaky/bad
hires=wasted $$, reputation loss, damaged teams.
How trustworthy is this candidate?
1:56 PM Sep 25 from PowerPoint
RISK FOR CANDIDATES: sharky envirnmts,
employer loyalty gone, salary not assured. What
will boss be like? How trustworthy is this employer?
1:56 PM Sep 25 from PowerPoint
6
7. TRUST IS ALREADY BEING DETERMINED
ONLINE. Your company is already being talked
about. Best to engage rather than avoid.
1:57 PM Sep 25 from PowerPoint
7
8. Candidates, don’t get too smarmy. What
happens when LinkedIn adopts Yelp- or
eBay-like performance ratings?
1:57 PM Sep 25 from PowerPoint
“Jim flaked on a key project during our rebranding efforts. He
never delivered agreed-upon assets and we were forced to
terminate our relationship. Beware: bad hire!” July 27, 2009
Jon Connolly, President/CEO, Iris Media, Inc.
was with another company when working with Jim at
ItCouldHappen LLC
8
9. REALITY: both employers and candidates need to
be found and build trust through social channels.
less than a minute ago - Comment - Like
9
10. BIG REASON #1: the more u put out there
about your company or yourself, the more
likely u are to be found by the ppl who would
dig u most.
1:59 PM Sep 25 from PowerPoint
10
11. BIG REASON #2: the more you put yourself
out there, the more likely people will TRUST
you know what the hell ur talking abt. #werd
2:00 PM Sep 25 from PowerPoint
11
12. Employers: let’s look at sourcing & vetting talent.
less than a minute ago - Comment - Like
12
13. WHY SOCIAL MEDIA
FOR SOURCING?
Resumes never tell the
full picture. Passions?
Quirks? Work habits?
2:02 PM Sep 25 from PowerPoint
13
14. 2MM people signing up for LinkedIn EVERY MONTH. 80% of
companies using it to find employees. Vs. 50000 job boards.
One place to look!
2:03 PM Sep 25 from PowerPoint
14
15. RT @ElaineVarelas: “Job bds used
less & less by emplyrs as a source
for new candidates.”
2:04 PM Sep 25 from PowerPoint
RT @LinkedIn: “Easier to source
hard-to-find professionals using
social networks.”
2:04 PM Sep 25 from PowerPoint
Work & personal lives rarely
separated anymore. When we
boomers separate the two, GenX
assumes we’re concealing stu .
Trust key to hiring!
2:04 PM Sep 25 from PowerPoint
15
16. Eric Weaver WATCHOUTS: Don’t shotgun
JDs onto any soc netwk you find. Bad form.
Also, check ur soc netwk emails daily.
September 25 at 2:05pm - Comment - Like - See Wall-to-Wall
16
17. VETTING CANDIDATES: proof of work
experience, thought leadership, relationships,
tenure, public blowups, fraud. Even
cheesecake pix.
2:06 PM Sep 25 from PowerPoint
LinkedIn testimonials can be reciprocal. Chk
pipl.com, zoominfo.com, youtube, flickr. Chk
sales figure claims, online "fights." A big deal?
2:07 PM Sep 25 from PowerPoint
Do they badmouth former (worse: existing)
employers online? Realize: it’s often in a
venting-to-peers context.
2:07 PM Sep 25 from PowerPoint
17
18. MANAGING EMPLOYEES: Twitter, Facebook
mean that info, photos can & are often shared
w/world. RT @emarketer: 29MM smartphones
in US!
2:07 PM Sep 25 from PowerPoint
Some employers banning any social sites to
force getting wk done. Problem: this turns a
deaf ear to important external conversation.
2:07 PM Sep 25 from PowerPoint
Most emplyees not out to damage brand. RT
@sharlyn_lauby: blogging guidelines crucial.
Focus on what they CAN do, rather than don'ts.
2:08 PM Sep 25 from PowerPoint
18
19. TIP: Measure what employees get done, not
social time. Good old-fashioned performance
measurement, done through hands-on
management, works.
2:09 PM Sep 25 from PowerPoint
19
20. PR crises can happen in the
blink of an eye. Set up
listening tools to monitor
blogosphere & avoid getting
blindsided. Ex: @dominos
2:10 PM Sep 25 from PowerPoint
20
21. LEVERAGE UR EMPLOYEES: their content
extends mktg e orts, shows “real” side of biz.
Ex: @Deloitte held empl film festival telling
comp story.
2:11 PM Sep 25 from PowerPoint
When employees are engaged, they often
produce more work—and on their own time.
Foster creativity and esprit d’corps.
2:11 PM Sep 25 from PowerPoint
UPDATE EMPLOYEE HANDBOOK! Acknldge right
to persnl time, expression; claim the right to
the brand; connect their activities to the brand.
2:12 PM Sep 25 from PowerPoint
21
22. Employees: be found. Demonstrate others’ trust.
less than a minute ago - Comment - Like
22
23. The new job search is about BEING FOUND, not
knocking on unmarked doors—or worse,
busting them down. Don’t be a stalker on a
mission.
2:12 PM Sep 25 from PowerPoint
The bigger ur online intellectual footprint, the
more likely u will be found by the rt people.
But also, be interesting, personable, real.
2:12 PM Sep 25 from PowerPoint
This way, you’re in the driver’s seat. Less likely to be
blocked/deleted. They’ll vet u, & when they call,
you’ll know they’re interested.
2:13 PM Sep 25 from PowerPoint
23
24. The same mktg
tactics u hate (spam,
bombardment,
interruption) annoy
recruiters,
companies. Let ur
value speak for itself.
Let 'em find u.
2:13 PM Sep 25 from
PowerPoint
24
25. Spray and Pray
dressed up as social
media. This is
monologue, not
discussion. Chk out #
of comments. DON’T
BE THIS GUY.
2:14 PM Sep 25 from
PowerPoint
25
26. RULES OF ENGAGEMENT: honesty (lies
are outed). O er proof everywhere.
Be relatable. Flu /glitz not req'd;
clarity/brevity/audibility are!
2:15 PM Sep 25 from PowerPoint
26
27. MORAL OF THE STORY: this is all about TRUST. That
you are (Employer, Employee) who you say you are.
That you will not injure the other.
2:16 PM Sep 25 from PowerPoint
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