Jak probíhá spolupráce brand developera a designéra? Case study tvorby značky a designu produktu pro Armodd a jejich první produktovou řadu hybridních hodinek SLOWATCHES.

1. ARMODD

2. BRAND
TOOLS

3. BRANDDEVELOPER Product, market and target group analysis
Brand touchpoints & brand tools mapping
Communication analysis
Competition definition
Expected positioning
Verification
Product Values workshop
Brand Visions workshop
Brand Purpose
IAM/POV method
Real Positioning
Brand Archetype
Intangible brand assets
Cognitive dissonance method
NAME and specification
Claim
Brand story
Tone of voice
Brand touchpoints
Logotype and visual identity
Brand content creation
Communication goals & strategy
COMMUNICATION
DESIGNER

4. CL AIM
BRAND
STORY
TONE
OF VOICE
TOUCH-
POINTS
VISUAL
IDENTIT Y
LOGO
BRAND
DEVELOPER
SEE
BRAND
TOOLS

5. BRAND
STORY
CLAIM
MARKETING
SEE
TONE
OF VOICE
TOUCH-
POINTS
VISUAL
IDENTIT Y
LOGO

6. VISUAL
IDENTIT Y
TOUCH-
POINTS
TONE
OF VOICE
LOGO BRAND
STORY
CLAIM
CLIENT
SEE

7. CL AIM
BRAND
STORY
TONE
OF VOICE
TOUCH-
POINTS
LOGO
VISUAL
IDENTITY
DESIGNER
SEE

8. CL AIM
BRAND
STORY
TONE
OF VOICE
TOUCH-
POINTS
VISUAL
IDENTIT Y
BRAND
TOOLS

9. TONE
OF VOICE

10. TONE OF VOICE
SERIOUS FUN
FORMAL HUMAN
RESPECTABLE RUDE
STICKING TO FACTS ENTHUSIASTIC

11. ARMODD TONE OF VOICE
SERIOUS FUN
FORMAL HUMAN
RESPECTABLE RUDE
STICKING TO FACTS ENTHUSIASTIC

12. “VŠECHNY PROBLÉMY
LIDSTVA PRAMENÍ
Z LIDSKÉ NESCHOPNOSTI
SEDĚT POTICHU SÁM
V MÍSTNOSTI.”
BLAISE PASCAL

13. IN NOWADAYS WORLD, EVERYTHING IS IMPORTANT.
BUT THAT IS NOT ENTIRELY TRUE. IMAGINE THIS.
YOU ARE HIKING IN MOUNTAINS, ENJOYING
THE LANDSCAPES. AN SMS FROM YOUR MUM
MAY BE IMPORTANT. AN EMAIL FROM YOUR
COLLEAGUE IS NOT IMPORTANT FOR SURE.
THE FEATURES OF SLOWATCHES GIVES YOU
OPPORTUNITY TO DECIDE WHICH ONE YOU WILL
GET NOTICED FROM. SO YOUR SMARTPHONE
CAN STAY WHOLE WEEKEND IN THE BACKPACK.
AND YOUR SLOWATCHES ON YOUR WRIST.
ARMODD

14. 25 %
BRAND
TOOL

15. YOU
HAVE
TIME,
NOW.

16. ARMODD

17. A

18. A
A

19. WHO

20. SHE/HE

21. SHE
SHE
CL ASSIC FASHION

22. SHE
SHE
CL ASSIC FASHION

23. SHE
SHE
CL ASSIC FASHION

24. HE
HE
CL ASSIC FASHION

25. HE
HE
CL ASSIC FASHION

26. FACE
FACE

27. FACE DO THU TRANG
ALIAS ASI.JATK A
FORBES
30 UNDER 30
MARKETING
COPY WRITING
STARTUPS
IT
FACE
DO THU
TRANG

28. YOU
HAVE
TIME,
NOW.

29. A
A

30. SM
S
TEL
ALM
APP
PTO
1 7
SM
S
TEL
ALM
APP
PTO
SM
S
TEL
ALM
APP
PTO
11 77

31. SM
S
TEL
ALM
APP
PTO
1 7
SM
S
TEL
ALM
APP
PTO
SM
S
TEL
ALM
APP
PTO
11 77
SHE HE

32. SM
S
TEL
ALM
APP
PTO
1 7
SM
S
TEL
ALM
APP
PTO
SM
S
TEL
ALM
APP
PTO
11 77
SM
S
TEL
ALM
APP
PTO
1 7
SM
S
TEL
ALM
APP
PTO
SM
S
TEL
ALM
APP
PTO
11 77
SM
S
TEL
ALM
APP
PTO
1 7
SM
S
TEL
ALM
APP
PTO
SM
S
TEL
ALM
APP
PTO
11 77
SHE
HE

33. SM
S
TEL
ALM
APP
PTO
1 7
CHILL

34. SM
S
TEL
ALM
APP
PTO
1 7
ACTIVE

35. MODELA

36. MODELB

37. MODELC

38. BACK

39. SM
S
TEL
ALM
APP
PTO
1 7
SM
S
TEL
ALM
APP
PTO
SM
S
TEL
ALM
APP
PTO
11 77
SM
S
TEL
ALM
APP
PTO
1 7
SM
S
TEL
ALM
APP
PTO
SM
S
TEL
ALM
APP
PTO
11 77
SM
S
TEL
ALM
APP
PTO
1 7
SM
S
TEL
ALM
APP
PTO
SM
S
TEL
ALM
APP
PTO
11 77
FRONT

40. ARMODD

41. YOU
HAVE
TIME,
NOW.

42. MARKETASTEINERT.COM