Brand consuling

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Brand Process Steps for new business area

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Brand consuling

  1. 1. BRAND CONSULTING
  2. 2. “The BRAND PROCESS, puts into words theexperience of a BRAND in the life of the user.”Anonymous
  3. 3. Establish a Brand VoiceENGAGE Brand followersBuilding a Brand Precencewhy?BRAND identityBRAND ambassadorBRAND awarenessbranding
  4. 4. Brand Personality Brand Characteristicsv.S Product AttributesVALUES PLACED ON BRANDConsumer sentimentCommunityBrand CostumerBrandEMOTIONAL RATIONALVALUES PLACED ON PRODUCT
  5. 5. CONCEPTNAMINGTYPOGRAPHYSYMBOLCOLORGRAPHIClogothe signature of the brandBrandBRAND AMBASSADORBRAND EQUITYBRAND EXPERIENCEBRAND ESSENCEBRAND PLATFORMBRAND PROMISEBRAND VALUESBRAND STATEMENTBRAND BELIEFthe IDEA behind the signature
  6. 6. ITACABrand process
  7. 7. BrandBehaviourBenchmarkMetafore &Tone-of-voiceBrandBrand’s Key Concept& objectivesNeedslandscapeanalisi casestudytouchpointsbrand’svaluePERS NALITYMOODINSIGHT1UNDERSTANDING2CREATINGITACA CONSULTING STEPS
  8. 8. Brand personalityBrand EXPERIENCEbrand insightbrand conceptExpressed throughthe Brand Bookoverall BrandingA Brand’s behavior and impressionCostumer’s direct contact with the BrandBrand’s inner-benefitThe Brand’s Essence
  9. 9. BRAND EVANGELISTSBrand PROFILECOMMUNICATION AND MARKETING ACTIONSBrand MOOD & TONESYNCBRAND VALUESultimate goalbrandBookSYNCBRAND OBJECTIVES
  10. 10. your brand’s full p tential

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