Renuka Agri Food Company manages its working capital and long term investments effectively. For working capital, the company focuses on inventory management, timely vendor payments, receivables processing, and debt management. It funds working capital mainly through bank loans, overdrafts, and trade credit. For long term investments, Renuka evaluates projects using NPV, IRR, and payback period. It funds long term requirements primarily through retained earnings, equity shares, and term loans. The company's working capital and investment management allow it to operate successfully.
CHAPTER:-1
INTRODUCTION OF THE STUDY
The report contains the brief description of the state bank of India. It contains the finding and analysis of the survey conducted to gather primary data to judge the importance of various attributes that influence the satisfaction of customer in different manner and to the different extent. These attributes are classified as initial experience, service delivery experience, relationship experience and grievance handling. Further an attempt has been made to know the overall satisfaction of the customer.
Customer satisfaction, a term frequently used in marketing, is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as "the number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services (ratings) exceeds specified satisfaction goals. Customer service proves to be one of the most important factors governing business.
OBJECTIVE OF THE STUDY:-
• TO find out the customer feedback i.e. improvement required or suggestion.
• To find out the relationship between bank and the customer.
• To study the Satisfaction of customers towards the ― state bank of India.
• To Identify the factors that influences the customer behavior of ―state bank of India.
• To identify the factors those influence the selection of SBI banking services in MUMBAI DISTRICT.
SCOPE OF THE STUDY:-
The present study was undertaken to know the preference of the customer towards state bank of India (SBI). The problem of the customer is they are not aware of the services provided by their bank. The study also force on the customer perception that how the banking services can be improved. In my study I have used both primary sources of data as well as secondary sources of data.
• The study has been conducted on behalf of ―STATE BANK OF INDIA.
• The study is confined to the Mumbai region.
• The study covers the service providers and users of ―STATE BANK OF INDIA.
• The study has put forward the Customers as well as acceptability behavior for the services.
• The scope of the study is to find out the ―Customer Satisfaction
Limitations of the Study:-
The study report consists of few limitations:-
• The report has been conducted within a limited time frame.
• The study is self financed.
• The study is limited to the customer of Mumbai only.
• Only selected Branches and Banks have been considered for the study.
• Samples were selected conveniently.
• The sample size does not represent the total population.
• The sample of size is limited to 30 only and the sample size may not represent whole market.
LITERATURE REVIEW:-
consumer perception towards financial services of HDFCsubhamgupta56
Her we have analysis the "Consumer perception towards financial services of HDFC" and try to find out the real aspect and the find the opportunity for the Banking sector.
CHAPTER:-1
INTRODUCTION OF THE STUDY
The report contains the brief description of the state bank of India. It contains the finding and analysis of the survey conducted to gather primary data to judge the importance of various attributes that influence the satisfaction of customer in different manner and to the different extent. These attributes are classified as initial experience, service delivery experience, relationship experience and grievance handling. Further an attempt has been made to know the overall satisfaction of the customer.
Customer satisfaction, a term frequently used in marketing, is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as "the number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services (ratings) exceeds specified satisfaction goals. Customer service proves to be one of the most important factors governing business.
OBJECTIVE OF THE STUDY:-
• TO find out the customer feedback i.e. improvement required or suggestion.
• To find out the relationship between bank and the customer.
• To study the Satisfaction of customers towards the ― state bank of India.
• To Identify the factors that influences the customer behavior of ―state bank of India.
• To identify the factors those influence the selection of SBI banking services in MUMBAI DISTRICT.
SCOPE OF THE STUDY:-
The present study was undertaken to know the preference of the customer towards state bank of India (SBI). The problem of the customer is they are not aware of the services provided by their bank. The study also force on the customer perception that how the banking services can be improved. In my study I have used both primary sources of data as well as secondary sources of data.
• The study has been conducted on behalf of ―STATE BANK OF INDIA.
• The study is confined to the Mumbai region.
• The study covers the service providers and users of ―STATE BANK OF INDIA.
• The study has put forward the Customers as well as acceptability behavior for the services.
• The scope of the study is to find out the ―Customer Satisfaction
Limitations of the Study:-
The study report consists of few limitations:-
• The report has been conducted within a limited time frame.
• The study is self financed.
• The study is limited to the customer of Mumbai only.
• Only selected Branches and Banks have been considered for the study.
• Samples were selected conveniently.
• The sample size does not represent the total population.
• The sample of size is limited to 30 only and the sample size may not represent whole market.
LITERATURE REVIEW:-
consumer perception towards financial services of HDFCsubhamgupta56
Her we have analysis the "Consumer perception towards financial services of HDFC" and try to find out the real aspect and the find the opportunity for the Banking sector.
Financial management deals with how a firm obtains funds and how it use them.
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2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
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Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
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It can be used at any stage of the customer journey
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Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
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1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
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In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
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• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
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Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
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Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
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1. 1
Acknowledgement
In completing my assignment, I had to take help and guidelines from some respected
people including my dearest lecturers who deserve my greatest gratitude. I would like to
thank Mr Mahasen Senanayake giving me this great opportunity to do this assignment as
well as for providing me with the most accurate guidelines and assistance on the
completion of my assignment.
I would also like to make this an opportunity to thank my dear friends of SLIM-Kandy
institute for making valuable comments and suggestions on this proposal which gave me
a great inspiration to improve this assignment and for sacrificing their valuable time
expecting to get a successful outcome from the overall assignment.
Lastly, I would like to thank the staff of SLIM-Kandy institute for providing us with a
very comfortable environment to study.
3. 3
Executive Summary
I have given three tasks to complete
In Task 01, I have given a introduction of Renuka Agri Food Company and their business
activities.
In Task 02, I have discussed and report how renuka company managing and funding their
working capital requirments.
In Task 03, I have discussed and report renuka companies managing and funding their
fixed assets and long term investments.
4. 4
Task 01
1.1 Introduction of the Renuka Agri Food Company
Renuka Agri Food PLC is the one of the most profitable company in Renuka
Enterprises Ltd. This company is an Agri business organization listed on the Colombo
Stock exchange in 2010.
They are an organization engaged in plantations, manufacturing and distribution
integrated across the value chain. They focused on result, the emphasis has been towards
the certain of long term shareholder value in all their business, while being a socially
responsible corporate citizen.
Renuka Agri Foods PLC’s vision
“To be a leading global manufacturer and marketer of branded Agriculture based food
and beverage products”
Renuka Agri Food PLC’s culture and value
In here they always try to build a good workplace with full of responsive, enterprising,
nurturing, unrelenting, knowledgeable and accountable qualities. Also from this
workplace they build good relationship between client and colleagues on honestly and
5. 5
trust. This all things cause to deliver grate goods and services and to generate long term
financial performance to their shake holder.
Manufacturing
They are manufacturing coconut based food and beverages. They focused on local and
international market. Their production facilities is geared to meet the demand set out by
clientele the world over and bring out the best states in difference forms of packaging.
Main product of the company
6. 6
Task 02
2.1 Working capital calculation of Renuka Agri Food Company
Working capital is the available current or short term assets of a firm such as cash,
receivables, inventory and marketable securities that are used to finance its day-to-day
operations.
The Renuka Agri Food Company has proper working capital management.
According to the financial position of Renuka Agri Food PLC,
In 2016
Amount of Current Assets = Rs. 767,907,198
Amount of Current Liabilities = Rs. 435,031,467
Working Capital =Rs. 767,907,198 – Rs. 435,031,467
= Rs.332,875,731
In 2017
Amount of current Assets = Rs. 993,443,169
Amount of Current Liabilities = Rs. 703,425,544
Working Capital = Rs. 993,443,169 – Rs. 703,425,544
= Rs. 290,017,625
Working capital = Current Assets – Current Liabilities
7. 7
The amounts of current liabilities and current assets in 2016 and 2017 are given in the
following table.
Current Assets 2016 2017
Inventories 431,874,276 519,502,511
Trade & other receivables 225,674,724 304,246,268
Tax receivable 10,477,117 24,133,911
Amounts due from related companies 23,131,075 19,617,151
Cash & Cash equivalents 76,750,006 125,943,328
Total Current Assets 767,907,198 993,443,169
Current Liabilities
Loans & Borrowings 183,218,858 311,574,251
Finance lease obligation - -
Trade & other payables 195,551,393 244,430,805
Amounts due to related companies 3,849,083 45,595,624
Dividend payable 3,263,637 3,722,685
Income tax payable 10,260,970 34,299,922
Bank overdraft 38,887,526 63,802,257
Total Current Assets 435,031,467 703,425,544
8. 8
2.2 How Renuka Agri Food PLC manage their working capital
Efficient working capital management helps to improve company profit. Renuka Agri
Food manages their working capital by using following ways.
1. Managing Procurement and inventory
Renuka promotes better communication between departments and forecasting demand
which are steps taken in order to prevent company from holding unnecessary levels of
stocks.
Prudent inventory management is an important factor in making the most of Renuka
company working capital. Also Renuka company manages the excessive stocks can be
placed in heavy border on the cash resources of any business.
2. Pay vendors on time
Renuka company that pay on time develop better relationship with their suppliers and
are in a strong position to negotiate better deals, payment terms and accounts.. So, they
can keep their suppliers happy. So, they can save money in long run when it comes to
getting longer discount to build buying.
3. Improve the receivables process
Renuka Company using technology to deliver invoices electronically in order to speed
up billing and collection and shorten the cash conversion cycle.
9. 9
4. Manage debater effectively
Renuka use this way to ensure that working capital is to make sure money is coming in
on time
5. Make informed financing decision
Working capital allows Renuka Company to make strategic investment decision. This
drives operational performance and efficiencies. It‟s very important to regularly discuss
plans and requirements internally with the senior management team and with external
financial providers. So that companies can caretolly plan and assess the working capital
2.3 The way of Renuka Agri food Company funding working capital requirements
Renuka Agri Food funding their working capital requirement through,
- Shares (by issuing ordinary shares and preference shares)
- By issuing debentures
- By getting an internal loan
- By getting a bank loan
- By getting bank overdraft
- Trade credit
Shares
Year 2016 2017
Stated Capital 1,194,452,950 1,194,452,950
According to the above details there is no difference between 2016 and 2016. The
Renuka Agri Food did not issue the shares in 2017. Because of that we can decide they
don‟t raise funds from issuing shares for their investments.
10. 10
Bank Overdraft
Year 2016 2017
Bank Overdraft 38,887,526 63,802,257
When compare the Bank overdraft of Renuka Agri Food in 2016 and 2017, in 2017 they
have taken much overdraft.
Trades Credit
Year 2016 2017
Trades and other payables 199,770,304 248,606,489
In 2017 trade credit earning is higher than 2016.
Bank loans:
Loan and Borrowing
2016 2017
Balance at the beginning of the year 233,139,411 183,218,858
Disposal of subsidiary - -
Borrowings during the year 183,013,050 311,574,251
They borrowed some loans from financial institutions as follows,
1. Packing credit loans
- Packing credit loan are borrowed by Renuka Agri Food for fulfilling the customer
order. They have to bond the approved customer order to get packing credit loan.
They can get 85% amount from total earning of order without interest.
Financial institutions related Renuka Agri Food:
- Development Finance Corporation of Ceylon (DFCC)
- Hatton National Bank (HNB)
- Hong Kong and Shanghai Banking Corporation (HSBC)
- National Development Bank (NDB)
-
11. 11
2.4 Advantages and Disadvantages of each method
1. Issue Shares
Advantage Disadvantage
That does not have to repaid
No interest is charge
Large sums can be raised
Shareholders will expect dividend
to be paid
Original owner may lose control of
the company
3.Take some time to arrange
Can be expensive to organize
2. Bank Overdraft
Advantage Disadvantage
Most flexible form of financing
Interest is only payable on the
amount overdrawn
Can be cheaper than the loan if
overdrawn period is kept short
Interest rates are higher than for a
loan
A fee is often charged for having
that facility
Not available for a long period of
time
There will be an upper limit to the
facility
12. 12
3. Trade credit
Advantage Disadvantage
Receiving an interest – free loan for
a month or two
Allows the business to sell goods
before paying for them
Supplier may refuse to send more
supplies if payments are left too long
Cannot obtain the discount for
paying the supplier quickly
Limited to a period no longer than
60 days
Short term loan
Advantage Disadvantage
Can take easily
Flexible
No borrower‟s pledge necessary
1. Have to pay in a short period
2. High interest rate
3. Fees may be high
Long term loan
Advantage Disadvantage
Low interest rates
Fees may be low
Quick to arrange
Long must be repaid
Interest is charged and must be paid
Collateral or security is often
required
13. 13
Task 03
Introduction about Fixed assets and long term investment
Fixed assets
Fixed assets are tangible assets that a company owns and uses in its production of
goods and services.
Fixed assets generally include,
- Building
- Office equipment
- Manufacturing equipment
- Furniture etc.
Long term investment
A long term is an account of the assets side of a company‟s balance sheet that
represents the company‟s investments; include stock, bond, real estate and cash, which it
intends to hold for more than one year.
14. 14
3.1. How Renuka Agri Food planning and evaluating long term investment
1. Diversity
Renuk Agri foods make sure that they have a mix of investment across various
categories. Also to make sure that they properly diversified they look into resources like
target date funds and robo advisors, which automatically create a diversified portfolio of
both stocks and bonds for customers.
2. Pick the best account
Renuka‟s biggest long term goal is saving the retirement. To get started they make
sure of talking advantage of any company. Choosing the right type of account is „equally
as important as setting up the proper investment”.
3. Choose the right level of risks
Renuka has identified that the stock market goes up and down very frequently and
they follow the news they would think that every day is impending doom for the stock
market and that can be scary.
15. 15
3.2. What methods they are using to planning and evaluating long term investment
They usually invest in at least two projects during a year. When they take an
investment decision they consider how this decision affects to the company. Therefore,
they calculate Net Present Value(NPV), Payback Period(PBP), Internal Rate of
Return(IRR).
Net Present Value (NPV)
Net present value consider all relevant cash flows associated with a project over the
whole its life and adjusted those occurring in the future years to their “present value “ by
discounting at a rate called the cost capital.
Payback period (PBP)
The payback period is a easy method, and can be valuable when the key investment
goal is to find projects where the initial investment is quickly recovered. This method is
deficient in that it does not take into account the time value of money.
Internal Rate of Return (IRR)
It is very similar to NVP. That method involves comparing the rate of return expected
from the project calculated on a discount cash flow basis with rate as used as the cost
capital.
3.3. How Renuka Agri Food funding long term requirement
They funding their long term requirement by,
Equity shares
Preference shares
Retained earning
Term loan
Foreign currency loan
16. 16
Advantages and Disadvantages of each methods
1. Equity shares
Advantage Disadvantage
1. High return
2. Easily transferable
3. Easily liquidated
4. Equity share holders have the right
to oppose any of the decision taken
by the board of direction.
5. Right to vote
1. Original investment is not
guaranteed
2. Stock is only as good as the
company
3. High Risk
2. Preference shares
Advantage Disadvantage
1. Dividend r at a fixed rate or a fixed
amount on preferred shares before
any dividend on equity shares.
2. Returns of preference share capital
before the return of equity share
capital at the time of winding up of
the company
3. It‟s a hybrid instrument having
some of the characteristics of
debentures and equity shares
1. They do not provide the investor
with any of the voting rights.
2. If the company gets huge profits
then they won‟t get any extra bonus
17. 17
3. Retained earning
Advantage Disadvantage
1. It is cheaper
2. Very flexible
3. Do not dilute the ownership of the
company
1. Danger of hoarding cash
2. Shareholders may prefer dividends
if the business is not earning a
sufficient return on investment
3. High profits and cash flows would
suggest the business could afford
debt
4. Term loan
Advantage Disadvantage
1. Cost of capital lower
2. Term loan do not result in dilution
of control
3. That is preferred since they are
backed by security.
1. Not carry voting rights.
2. Generally do not represent
negotiable securities
3. Upon facility to repay or delay in
payment beyond 1 years entails
serious consequences
18. 18
3.4. Renuka Agry Food;s planning / investment metods
Renuka Agri Food Company calculates these capital budgeting techniques by manual
methods. As they said, they use manual methods for calculating these techniques because
it is cost effective as they take least number of investment decisions for a year.
Five-year summary which are related to the investment: (Rs:000)
Year 2017 2016 2015 2014 2013
Investment Property - - 20,000 - 283,495
Investment 1,074,233 997,491 - - -
When we compare this year investment amount with the last years‟ investments there is
an increase of their investment in this year.
19. 19
Conclusion
Working capital management is the most prominent function of the company, because
it wake ups the firms operations for long term of short terms purpose cash on hand is not
a big deal what proper utilization of the capital become the overcome of all the issues
faced by the company renuka agri food company proper working capital management. So
that they don‟t want to get loan facilities to manage their working capital.
Renuka agri Food Company is a standard which deal with fixed assets. It in facts helps
solved some problems related to the accounting of tangible assets.