Sip project report

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INDEX
S.NO PARTICULARS PAGE NO
1 INTRODUCTION OF RETAIL 2-4
2 THEORATICAL BACKGROUND OF FINANCE 5-8
3 PROFILE OF ORGANISATION 9-13
4 WORKING IN BAJAJ FINSERV 14-18
5 PROJECT OBJECTIVE AND RESEARCH
METHDOLOGY
19-23
6 FINDINGS AND INTERPRETATION 24-27
7 RECOMMENDATIONS 28
8 CONCLUSION 29
9 BIBLIOGRAPHY 30
10 ANNEXURE 30

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INTRODUCTION
1.1 RETAILING
Retailing is a process involving a set of activities resulted in the creation of value added products
and services that must be sold to the final consumers for their personal or household use.
Retailing is the business activity of buying goods in large quantities from a manufacturer or a
wholesaler and selling the products to the end user to fulfil their needs.
Factors affecting the growing importance of the retail sector.
 Large and increasing contribution to GDP.
 Visible economic importance.
Organizations growing on an international scale.
1.2 RETAILER
The retailer is the last part of supply chain that sells a service or a product. This supply chain begins
with the raw material and includes all the stages the product passes through before it is bought by
the consumer.
It connects people producing raw materials, manufacturers of products and services, vendors,
transporters with the retailer. It consists of a distribution system that organizes the movement of
products and services from manufacturer to retailer.
However, today retailing has a much closer relationship with the whole supply chain and at times
could even be the major player. Large chain stores have their own central warehouses and arrange
the shipment of products to their individual outlets. Some even have manufacturing facilities.
Whereas most fashion houses sell their products in their own stores as well as supply them to other
retailers.
Retailing can be referred to as a community establishment as around 30% of a person expenses are
for products bought at retail stores. There have been dramatic changes in the kinds of products and
services we use today, the way people work and even it the lives of families and recreational
activities too. All this took place due to the changes it retail activity that set up huge super markets,
departmental stores and sprawling malls. This is turn has also reduced the cost of shopping for
different items like groceries, electronics items, garments and even jewelry.

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1.3 BAJAJ FINSERV TOTALLY WORK ON RETAIL SECTOR
Some of the big multi-brand retail stores in which Bajaj Finserv work are:-
Multi Brand Life Style Retail Store
(You Can Use Bajaj Finserv Interest Free EMI CARD. You can swap EMI CARD in Life style
Stores for some Brand)
E-commerce sites where you use Bajaj Finserv EMI Card.

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1.4 Multi Brand Retail Electronic Stores India
(STORE IN WHICH I WORKED) SECTOR-29, GURUGRAM
Vijay Sales is an Indian electronics retail store chain based out of Mumbai. It is
headquartered in Kandivali,Mumbai. Vijay Sales was started as a small TV showroom at
Mahim by Nanu Gupta in 1967. It currently operates 52 stores across the states of
Maharastra, Gujarat and Delhi and has more than 9,000 Products to choose and is
located in prime location all over India and has 9 stores in Delhi, 1 store in Gurgaon, 4
stores in Ahmedabad, 2 stores in Surat, 17 stores in Mumbai, 4 stores in Thana, 2 stores
in Kalyan, 2 store in vasai, 4 stores in Navi Mumbai, 7 store in Pune.Two more stores are
going to be open in Nagpur.

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CHAPTER-2
THEORETICAL BACKGROUND
2.1 What is Finance?
"Finance is the management of money and other valuables, which can be easily converted into
cash."
A category of stocks containing firms that provides financial services to commercial and retail
customer. This sector includes banks, investment funds, insurance companies and real estate.
Financial services perform best in low interest rate environments. A large portion of this sector
generates revenue from mortgages and loans, which gain value as interest rates drop.
Furthermore, when the business cycle is in an upswing, the financial sector benefits from
additional investment improved economic condition usually lead to more capital projects and
increased personal investing.
2.2 Who is consumer?
An individual who buys products or services for personal use and not for manufacture or resale.
A consumer is someone who can make the decision whether or not to purchase an item at the
store, and someone who can be influenced by marketing and advertisements. Any time someone
goes to a store and purchases a toy, shirt, beverage, or anything else, they are making that
decision as a consumer.
Under the consumer protection act 1985‘‘any person who buy any goods for consideration, who
include a person who obtain such goods for resale or for any commercial purpose.”
Consumer Finance:
“The division of retail banking that deals with lending money to consumers. This includes a wide
variety of loans, including credit cards, mortgage loans, and auto loans, and can also be used to
refer to loans taken out at either the prime rate or the subprime rate.”
The consumer finance is a win-win system in which everyone wins. For the consumers it is an
opportunity to upgrade standard of living here and now instead of waiting for years of savings to
accumulate. For manufacturer, consumer finance stimulates demand and brings down
inventories. For dealers it is one type of sales booting. For finance company it is profit
generation.

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Consumer finance has to do with the lending process that occurs between the consumer and a
lender. In some instances, the lender may be a bank or financial institution. At other times, the
lender may be a business that offers in house credit in exchange for the business of the consumer.
Consumer finance can include just about any type of lending activity that result in the extension
of credit to a consumer
2.3 Consumer Durable Finance:
.
“Consumer durable finance means to provide the finance on the consumer durable product like,
washing machinist, TV etc. it is known as consumer durable finance”
The consumer durable finance provide the 0% interest on durable product to the consumer, This
gives customers another compelling reason to opt for 0% interest Consumer Durables Finance
for their durables purchases. Consumer durables finance schemes are generally available at the
dealer location (point of sale) or the showroom. The beneficiaries are not just customers –
lenders, manufacturers, and retailers too benefit. Manufacturers gain from the resultant boost to
sales and increased consumer preference towards high-margin products. Financing schemes
enable customers, especially those with lower income levels, to use future income streams to buy
consumer products upfront and pay in installments over a period.
The most popular finance scheme prevalent in the market currently is the 12/4 scheme, where the
financier collects the amount for the first four months as initial down payment from the buyer
and then disburses the full amount to the dealer. The financier then recovers the balance amount
in 8 monthly installments from the buyer. The interest and processing charges are generally paid
upfront by the manufacturer to the financier. Consumer durables financing appears robust,
continued support from manufacturers (who are effectively bearing the interest costs currently)
would be critical to sustain high growth.

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2.4 EMI Card:
 Bajaj Finserv Lending launched an innovative product for its existing Consumer
Durables Finance customers.
 Through the EMI card, an existing customer can buy any consumer durable by simply
swiping the EMI card across our dealer partner outlets, without the need for any repeated
documentation.
 This is another industry first, leveraging the technology investments the company has
made and is a proof point of our commitment to investing in growing our relationship
with our existing customers.
Advantages of Bajaj Finserv EMI Card
 Schemes related to the consumer durable finance is always welcome by the customers.
 Tracking methodology of customer is very smoothly (by using EMI card).
 Provision of easy, simple and adequate credit.
2.5 Meaning of Banking:
Transacting business with a bank; depositing or withdrawing funds or requesting a loan
etc. or engaging in the business of banking; maintaining savings and checking accounts
and issuing loans and credit etc.
Definition of Bank:
“An establishment for custody of money, which it pays out on customer's order."
Meaning of NBFC:
NBFC means Non-banking financial company. A non-banking financial company (NBFC) is a
company registered under the Companies Act, 1956 of India and is engaged in the business of
loans and advances, acquisition of shares/stock/bonds/debentures/securities issued by
government or local authority or other securities of like marketable nature, leasing, hire-
purchase, insurance business, chit business, but does not include any institution whose principal
business is that of agriculture activity, industrial activity, sale/purchase/construction of
immovable property.

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 Classification:
1. Developing finance institutions
2. Leasing companies
3. Investment companies
4. House finance companies
5. Venture capital management
Definition of NBFCs:
Non-banking financial companies, or NBFCs, are financial institutions that provide banking
services, but do not hold a banking license. These institutions are not allowed to take deposits
from the public. Nonetheless, all operations of these institutions are still covered under banking.
Difference between NBFC and Commercial Bank:
Sr no. NBFC Commercial Bank
1 It is no facility to issue cheque against
bank deposits.
The cheque can be issued against bank
deposits.
2 Higher Rate of interest on loan Lesser rate of interest on loan
3 It is specialized in one type of assets It hold variety of assets in form of loan, cash
etc
Leasing Companies:
Financial leasing companies engage in financing the purchase of tangible assets. The leasing
company is the legal owner of the goods, but ownership is effectively conveyed to the lessee, who
incurs all benefits, costs, and risks associated with ownership of the assets. In leasing finance, the
borrower of the capital equipment is allowed to use it, as a hire, against the payment of a monthly
rent. The borrower need not purchase the capital equipment but he buys right to use it.

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CHAPTER-4
PROFILE OF THE ORGANISATION
3.1 Bajaj Finserv was formed in April 2007 which is situated in 4TH Floor, Bajaj Finserv
Corporate Office, Pune-Ahemednager Road Viman Nagar, Pune 411014, Maharashtra. As a
result of its demerger from Bajaj Auto Limited to act as a pure play financial services business.
The process of demerger was completed in Feb 2008. This demerger was not only to unlock
values in the high growth business areas of Auto, Insurance, Finance sectors and Wind Power
but also to run independently these core businesses and to strengthen the competencies. The
wind power project, the stakes in the life and general insurance companies and consumer finance
along with their respective assets and liabilities got vested in Bajaj Finserv Limited.
In addition to that cash and cash equivalent of INR 8,000 million (then market value) was also
transferred to the company. The demerger has enabled investors to hold separate focused stocks
and also facilitate transparent benchmarking of the companies to their peers in their respective
industries. The constantly changing demographics and dynamics of the Indian economy, has led
to creation of various needs of the average Indian customer. The Indian customer now demands
proper avenues of channelizing their savings, financial protection and is also desirous of
spending more on valuable goods and services. All these wants need to be met by dynamic
players in the financial services space. Bajaj Finserv was formed specifically to cater to these
needs. The company was also formed to touch and improve the lives of a growing number of
people in the country, and in doing so, deliver superior corporate values to its shareholders. The
operating companies carry with them the Bajaj brand, which carries with it decades of
commitment to business ethics, integrity and highest standards of fiduciary responsibility.
Area of operation:
 Consumer Durable Finance
 Two and Three Wheeler Finance
 Lifestyle product finance
 Vendor finance
 Construction Equipment Finance

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3.2 Vision and Mission of the Organization:
Vision:
Bajaj Finserv has a vision to become a full-fledged financial services company and be the
financial partner to the Indian consumer and help him across his financial needs, whether for
finance, for investment management, for protection or for post-retirement support, throughout his
lifecycle.
Mission:
Bajaj Finserv aims to be the most useful, reliable and efficient provider of Financial Services. It
is our continuous endeavor to be a trustworthy advisor to our clients, helping them achieve their
financial goals.
Organizational Hierarchy
Organization Chart of Bajaj Finserv:
Name Designation
Rahul Bajaj Chairman
Nanoo Pamnani Vice-chairman
Madhur Bajaj Major director
Rajiv Bajaj Director
Sanjiv Bajaj Non executive director
D.S.Mehta Major director
D.J.Balajirao Director
Dipak Poddar Director

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Ranjan Sanghi Director
Rajendra Lakhotia Director
Omkar Goswami Director
3.3 Product Profile of the Organization:
Bajaj Finserv Lending offers loans for various needs. We offer loans for Bajaj Auto Two Wheelers
under the name of Bajaj Auto Finance Ltd. We offer Consumer Durable Loans, Personal Loans,
Loan against Property, Small Business Loans, Construction Equipment Loans, Loan against
Securities and Insurance Services under the name of Bajaj Finserv Lending. Bajaj Finserv Lending
is one of the most diversified NBFCs in the market catering to more than 5 million customers
across the country. Apart from being a well-recognized organization, they pride us for holding the
highest credit rating of FAAA/Stable for any NBFC in the country today. The product offerings
include Consumer Durable Loans, Personal Loans, Loan against Property, Small Business Loans,
Two-wheeler and Three – Wheeler Loans, Construction Equipment Loans, Loans against
Securities and Insurance Services.
Home Loan
Construction
EquipmentLoan
Consumer
Durable Loan
Product
Portfolio
Mortgage Loan
Three/Two
Wheeler Loan
Personal and
Small Business
Loan

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 Products Covered:
0% interest Consumer Durables Finance is available on a wide range of products and in over 101
cities across India. Hereunder is an indicative list of products covered?
 LED/LCD/CTV
 Washing Machines
 Microwave Ovens
 Refrigerators,
 Cameras/Camcorders
 Cooking Range products
 Laptops / Desktops (Select)
 Smart phones (Select)
 Air purifiers / Water Purifiers / R.O.
 Music Systems
 Air conditioners
3.4 Total Use of Sales Force Software:
"Sales force CRM is nothing short of a revolution for our sales fiancé business!”
Rise in transactions from 1500 per day during holiday season to a record 8500 in a single day,
processing one transaction every 4 sacs during peak hour with sales force CRM.
 Challenge
 Needed solution with unlimited scalability for end to end new loan underwriting and to
cross sell multiple products on existing customer database
 Specifically sought ‘best in the business’ to minimize time and resource investment in IT
and allow focus to remain on serving customers
 Wanted high degree of flexibility to accommodate dynamic changes in market place

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CHAPTER-4
Working in Bajaj Finserv
MY COMPANY OBJECTIVE
4.2 Login customers from ISD App. (I am able to do 76 ISD LOGIN)
It is really a simple procedure of giving loan on consumer finance. A customer will get
loan approved in 3 minutes. Customer doesn’t have to waste their time in long queue.
How this app work?
 First we have to put our login id and password.

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then screen comes like that in lower image here we put the customer’s phone number or EMI Card
number then click on search button.
3rd step is to see whether he is a New Customer, Existing Customer, EMI Card
Customer.
If customer is new we don’t prefer this way to login a customer for loan but if
customer is existing and EMI card holder we approved his/her consumer durable
loan within 3 minutes.

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If customer is existing and EMI card holder this screen come and we have to follow
5 simple steps about of product selection and company of that product and then we
able generate a deal ID of customer.
1. Convert the credit card and cash customers to finance. (I am able to convert 53 customers)
 In this first we saw the customer how customer purchased particular product.
 Ten pitch the customer and ask for their payment mode.
 Then put our option in front of customer.
2. Sell Bajaj Finserv Co-Brand Card with Vijay Sales.( I sold 15 Co-Brand Card)
 By Direct Sales Method
 Sales promotion method
4 If customer is new we need some details of customer to get approval.

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Address Proof:-Electricity Bill, Telephone Bill, Passport
ID Proof: - Pan Card or Voting Card or Driving License or Passport
Income Proof:-ICICI Bank Credit Card, one cancel cheque.
After approval the schemes which we gave to customers are:
5 Scheme Chart for loan approval :
Schemes Description
12/4 It means the 4months payment will be taken as an advance and
remaining payment will be distributed in 8 months.
10/2 It means the 2 months payment will be taken as an advance and
remaining payment will be distributed in 8 months.
remaining payment will be distributed in 12 months. And it is long
term scheme.
remaining payment will be distributed in 18 months. And it also long
term scheme.
10/0 It means there is no any advance payment will be taken, all payment
will be distributed in 10 months.
Surrogates Required for Loan Approval:
There are three types policy are as below:
A.WOW Policy
B.WOW Lite Policy

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C.WOW Extension Policy
A.WOW Policy:
WOW Policy mostly used for those customer who are in the listed companies, have the credit card,
as per the rule of company the maximum Loan to Value(LTV) 83% to 90% it depend on the
customer document Following are the Surrogates included in that Policy:
Credit Card (Max LTV 83% up to 125000)
Listed Companies (Max LTV 90% up to 100000)
RC of Vehicle (Max LTV 83%)
Existing Customer (Max LTV 90% up to 50000)
CIBIL Score (Max LTV 90% up to 125000)
Salaried (Max LTV 90% up to 125000)
Instant
B.WOW Lite Policy:
WOW Lite Policy used for those customers whose net exposure is up to25000 to 35000.and as per
the company rules the maximum Loan to Value (LTV) is 83% for all surrogates. Following are
the Surrogates included in that Policy:
Credit Card (Max LTV 83% up to 35000)
Listed Companies (Max LTV 83% min salary 7500)
RC of Vehicle (Max LTV 83% up to 25000)
Existing Customer (Max LTV 83%)
CIBIL Score (Max LTV 83%)

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Salaried (Max LTV 90% Min net salary 7500)
Suggestions:
 There is no awareness about 0% finance scheme to customers. So, Therefore, Bajaj Finserv
should make its customers aware about the 0% finance schemes.
 Customers think that Bajaj Finserv will take some hidden charges from them, if they take
durable loan at 0% from Bajaj Finserv. So the Bajaj Finserv removes the wrong thinking
of customer and to explain in detail loan procedure.
 Bajaj Finserv initially have the system of swiping of EMI card but due to some difficulty
they stopped it, I think Bajaj should work upon this as this can save more time for customer
as well as for Sale Executive and he can serve more non-EMI card user and convert them
into EMI card holder
CHAPTER-5
PROJECT OBJECTIVE
 To find age group which attract more towards the finance of consumer durables.
 To find the ratio of different segment products financed. (segment means A/C, LED,
refrigerator, digital products, other remaining products life home appliances)

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 Out of that same segment which company product more financed by Bajaj Finserv.
 To find the category on the basis of Income and CIBIL Score. (wow, wow lite, wow
extension)
 To find the ratio of existing and new customers.
 To find the ratio of Bajaj Finserv and Capital First customers financed in that store.
RESEARCH METHDLOGY
5.1 Research is common parlance refers to a search for knowledge. One cans also define research
“As scientific and systematic search pertinent information on a specify topic”. In fact research is
an art of scientific investigation. Another meaning of research as “A careful investigation or
inquiry especially through for new facts in any branch of knowledge.”The system of collecting
and processing of data for research project is known as research methodology. Some important

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factors in research methodology include validity of research data, ethics, reliability of measures
and logical sequence.
“Research is an organized systematic data based scientific inquiry or investigation into a specific
problem under taken with the purpose of finding answer or solution to it”
Research is basically a human activity engaged in intellectual pursuit of discovering something
new. It could be a product, a method, a service, a system etc. It could also be in abstract forms like
idea, thinking process, strategy etc.
5.2 Meaning of Research:
 Research is discovery of facts, development of facts and verification of facts.
 Research is an endeavor to discover intellectual and practical solutions to the problems
through the applications of scientific methods to the knowledge universe.
 Research is the last resort when individuals, organizations and societies face some
problems for which there are no answers or when there is inconsistence among answers.
 Research is carried out to settle controversies, contradictions, misunderstandings and
disputes about the nature of some aspects of the universe.
 Research is the systematic approach concerning generalization and formulation of a theory.
Clifford Woody:
“Research is defined as the process which includes defining and redefining problems, formulating
hypothesis or suggested solutions, collecting, organizing and evaluating data, reaching conclusions
and at last careful testing the conclusions to determine whether they fit for the formulating
hypothesis”
Kerlinger:

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“Research is systematic, controlled, commercial and critical investigation of hypothetical
propositions about the presumed relations among natural phenomenon”
P. V. Young:
“Research may be defined as a method of studying , analyzing and conceptualizing social life in
order to extent modify, correct or verify knowledge whether that knowledge aids is construction
of theory or in practice of an arts.”
Characteristics of Research:
1. Predictions of future occurrences.
2. Directions towards to solution.
3. Accuracy in observation and description.
4. Basis of research is experience.
5. Gathering of new data.
5.3 SOURCE OF RESEARCH
Primary Data Collection Methods In primary data collection, the data is collected using methods
such as interviews and questionnaires. It is important to prepare a tabulation plan and based on
it design the questionnaire to make sure that no table will be left out. There are cases when
tables cannot be produced because questionnaires were designed without having a tabulation
plan in place. There are many methods of collecting primary data (observed or collected directly

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from first-hand experience.). Published data and the data collected in the past or by other parties
is called secondary data.
The main methods of primary data collection include:
• Questionnaires
• Interviews
• Focus group interviews
• Observation
• Case studies
• Diaries
• Critical incidents
The primary data, which is generated by the above methods, may be qualitative in nature (usually
in the form of words) or quantitative (usually in the form of numbers or where you can make
counts of words used). A brief outline of these methods follow.
1. QUESTIONNAIRES
Questionnaires are a popular means of collecting data, but are difficult to design and
often require many rewrites before an acceptable questionnaire is produced.
Advantages: Can be used as a method in its own right or as a basis for interviewing or a
telephone survey.
1 I use primary data for my research in the form of questionnaire.
QUESTIONNAIRES
Questionnaires are a popular means of collecting data, but are difficult to design and often
require many rewrites before an acceptable questionnaire is produced
2 Do sampling of 100 customers and research of their preference. (RANDOM SAMPLING)
Definition: Random sampling is a part of the sampling technique in which each sample
has an equal probability of being chosen. A sample chosen randomly is meant to be an
unbiased representation of the total population. If for some reasons, the sample does not
represent the population, the variation is called a sampling error.
Description: Random sampling is one of the simplest forms of collecting data from the
total population. Under random sampling, each member of the subset carries an equal

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opportunity of being chosen as a part of the sampling process. For example, the total
workforce in organizations is 300 and to conduct a survey, a sample group of 30
employees is selected to do the survey. In this case, the population is the total number of
employees in the company and the sample group of 30 employees is the sample. Each
member of the workforce has an equal opportunity of being chosen because all the
employees which were chosen to be part of the survey were selected randomly. But, there
is always a possibility that the group or the sample does not represent the population as
a whole, in that case, any random variation is termed as a sampling error.
3 Not use secondary source of data for my research.
5.4 STATISTICAL TOOLS
1 Use of pie charts and Bar Graph.
A pie chart (or a circle chart) is a circular statistical graphic which is divided into slices
to illustrate numerical proportion. In a pie chart, the arc length of each slice (and
consequently its central angle and area), is proportional to the quantity it represents.
While it is named for its resemblance to a pie which has been sliced, there are variations
on the way it can be presented.
bar chart or bar graph is a chart or graph that presents with rectangular bars
with lengths proportional to the values that they represent. The bars can be plotted
vertically or horizontally. A vertical bar chart is sometimes called a Line graph.
A bar graph is a chart that uses either horizontal or vertical bars to show comparisons
among categories. One axis of the chart shows the specific categories being compared,
and the other axis represents a discrete value. Some bar graphs present bars clustered
in groups of more than one.
2 Use mean method of central tendency.
The most common measures of central tendency are the arithmetic mean,
the median and the mode. A central tendency can be calculated for either a finite set of
values or for a theoretical distribution, such as the normal distribution. Occasionally
authors use central tendency to denote "the tendency of quantitative data to cluster
around some central value
CHAPTER- 6
FINDINGS AND INTERPRETATION
WM 9
A/C 40

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REF 13
LED 20
DIGITAL 18
INTERPRETAION-This data of customers relate to summer season so, it clearly reveal
that maximum of customers use to buy Air Conditioner followed by LED, followed by
digital products followed by refrigerator and then followed by washing machine.
9
40
13
20
18
Chart Title
WM
A/C
REF
LED
DIGITAL
Female 16
Male 82

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INTERPRETATION-This data shows that majority of male i:e 84% and 16% of female
took willing to finance. The ratio of female still less compare to male.
INTERPRETATION- As our data show wow customer more in percentage (67%) because in this
category we fit the person whose loan limit is least.
And then followed by wow lite 27% whose credit limit is quiet more than wow customers.
16%
84%
Female
Male

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And then followed by wow extension whose credit limit more than wow lite customers means they
are wealthy and good credit track record.
Wow 67
wow lite 27
wow ext 6
67%
27%
6%
Chart Title
wow
wow lite
wow ext

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INTERPRETATION
This data shows that the customers who already finance product from Bajaj Finserv EXISTING
customers i.e: 44% and new customers who all came first time to finance any product from Bajaj
Finserv i.e: 56%.
Exist
44%
New
56%
Chart Title
Exist New
Existing 44
New 55

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CHAPTER-7
RECOMMENDATIONS
 In first diagram of pie chart shows the product classification during summer season which
clearly indicates that in summer season. (they have to give good schemes of 0% down
payment in A/C segment so company is able maximize its customers because I have seen
that competitors of Bajaj Finserv like capital first and HDFC and TATA gave pretty well
schemes in some A/c’s that Bajaj could not.)
 As we know 30-55 age group is more attracted towards finance of consumer durables and
out of that 84% male are more passionate of getting the product financed. So they have to
make posters of Bajaj Finserv and right down schemes so they easily get trapped by these
scheme.
 From wow, wow lite and wow extension we say that lower middle class customer more
attract towards Bajaj Finserv schemes. So it really crucial to educate them by
advertisement.
 As we saw that 55% new customers came every month so company should educate them
in wise way because I saw many customers are totally ambiguous toward scheme and many
of them not able to take decision at that time due to this ambiguity. Their desire to finance
product but they don’t finance due to unclear view.

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CHAPTER-8
CONCLUSION
There are many organizations in the world which are providing consumer credit services which
are helpful for the financial stability. Financial stability is very important not only for the
businesses but also for the consumers. The businesses as well as the consumers need the stability
regarding the financial matters because without the stability no one could be very innovative in
the longer run.
Over all I observe that they have not much competition from other financial consumer durable
companies

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BIBLIOGRAPHY
 Online References:
 WWW.Bajajfinservlending.in
 WWW.Slideshare.com
 WWW.Salesforce.com
 News Paper:
 Economic Times
 Times of India
ANNEXURE
 Questionnaire
 Excel sheet

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