Canada has been designated as an Approved Destination Status (ADS) country by China since 2009. This allows licensed Chinese tour companies to organize and promote tours to Canada. There are requirements for tour companies, such as operating for over a year and having insurance coverage. Chinese travelers visiting Canada require passports, visas, and medical exams. This new status opens opportunities for Canada's tourism industry to tap into the large Chinese market. It is estimated 30,000 additional Chinese visitors will provide economic benefits across Canada. However, tourism operators must also consider threats such as competing with more established destinations and losing their unique Canadian travel experiences.
The first few slides of this presentation describes the general features of tourism marketing. Second half of the presentation provide information about the marketing strategies adopted to encourage tourism development in Sri Lanka. this document was presented at an International conference held at University of Kelaniya, Sri Lanka in 2008.
Sri Lanka has a growing tourism industry. Since gaining independence from the British in 1947, Sri Lanka has continued to attract foreign investors and tourists to the island. The country's important placement also enables it to attract transit visitors into the island.
SRI LANKA | Tourism strategic plan and action 2017 - 2020BTO Educational
Sri Lanka Tourism
Strategic Plan 2017-2020
The Vision deines a desired future reputation. it draws inspiration from the 13th century explorer marco polo’sdescription of the island as “the inest island of its size in all the world” and from market research conducted into sri Lanka’s value proposition.
The mission sets an agenda for transformation — improved quality of services and service delivery that will lead to greater local creation and retention of revenue, investment in human resources and skills, and improved coordination and collaboration between government institutions, the private sector and local communities.
“high value” means that every aspect of tourism must ensure quality and yield, and not be volume driven. it does not denote sri Lanka as an expensive, luxury-only destination.
The roots philosophy advocates that value not be viewed solely in a monetary sense, but in terms of the experience, authenticity, diversity, community and sustainability. also, there must be value for money in every category of experience.
To be recognised as the world’s finest island for memorable, authentic and diverse experiences
[MADE in Sri Lanka]
The first few slides of this presentation describes the general features of tourism marketing. Second half of the presentation provide information about the marketing strategies adopted to encourage tourism development in Sri Lanka. this document was presented at an International conference held at University of Kelaniya, Sri Lanka in 2008.
Sri Lanka has a growing tourism industry. Since gaining independence from the British in 1947, Sri Lanka has continued to attract foreign investors and tourists to the island. The country's important placement also enables it to attract transit visitors into the island.
SRI LANKA | Tourism strategic plan and action 2017 - 2020BTO Educational
Sri Lanka Tourism
Strategic Plan 2017-2020
The Vision deines a desired future reputation. it draws inspiration from the 13th century explorer marco polo’sdescription of the island as “the inest island of its size in all the world” and from market research conducted into sri Lanka’s value proposition.
The mission sets an agenda for transformation — improved quality of services and service delivery that will lead to greater local creation and retention of revenue, investment in human resources and skills, and improved coordination and collaboration between government institutions, the private sector and local communities.
“high value” means that every aspect of tourism must ensure quality and yield, and not be volume driven. it does not denote sri Lanka as an expensive, luxury-only destination.
The roots philosophy advocates that value not be viewed solely in a monetary sense, but in terms of the experience, authenticity, diversity, community and sustainability. also, there must be value for money in every category of experience.
To be recognised as the world’s finest island for memorable, authentic and diverse experiences
[MADE in Sri Lanka]
“We came to India for the costs, we stayed for the quality, and we are now investing for the innovation.”
Sr. V.P. Dan Scheinman of Cisco Systems
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Presented by JAIBIHAR.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
its all about visits by tourists in INDIA....and a bit about its beauty... well I LOVE INDIA and I know many of you all do tooo.....Traveling in INDIA and staying in INDIA is so fun and nice to be somewhere like our INDIA...... you could find everything in INDIA then why go to any other country... i know everyone wants to explore th world but INDIA is better place for all of us... i wish you like what i made....love you INDIA and INDIANs <3><3
See Michele McKenzie’s presentation “Inspiring Travellers to Canada” providing a look into the Canadian Tourism Commission’s strategic framework to drive air capacity.
The 7th Altitudes East takes place in Halifax, Nova Scotia September 16th and 17th. This annual air access forum is for anyone associated with the air industry in Canada, the United States and Europe. The setting gives participants valuable insights, fosters discussion and innovation to help propel the aviation i
This ppt Share info About Tourism industry and analysis of the industry. Since all information are taken from valid sources. IT include detail of industry, major company, PESTLE aand SWOT analysis
This presentation is present cultural, social and physical features of two tourist destinations and their comparison
in context of tourist attractions at these places.
The two tourist destinations are United Kingdom and India out of which one is developing whereas other is leading tourist destination.
“We came to India for the costs, we stayed for the quality, and we are now investing for the innovation.”
Sr. V.P. Dan Scheinman of Cisco Systems
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Presented by JAIBIHAR.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
its all about visits by tourists in INDIA....and a bit about its beauty... well I LOVE INDIA and I know many of you all do tooo.....Traveling in INDIA and staying in INDIA is so fun and nice to be somewhere like our INDIA...... you could find everything in INDIA then why go to any other country... i know everyone wants to explore th world but INDIA is better place for all of us... i wish you like what i made....love you INDIA and INDIANs <3><3
See Michele McKenzie’s presentation “Inspiring Travellers to Canada” providing a look into the Canadian Tourism Commission’s strategic framework to drive air capacity.
The 7th Altitudes East takes place in Halifax, Nova Scotia September 16th and 17th. This annual air access forum is for anyone associated with the air industry in Canada, the United States and Europe. The setting gives participants valuable insights, fosters discussion and innovation to help propel the aviation i
This ppt Share info About Tourism industry and analysis of the industry. Since all information are taken from valid sources. IT include detail of industry, major company, PESTLE aand SWOT analysis
This presentation is present cultural, social and physical features of two tourist destinations and their comparison
in context of tourist attractions at these places.
The two tourist destinations are United Kingdom and India out of which one is developing whereas other is leading tourist destination.
Upper Canada Village, Pioneer life in the 1800. Experience the life and history!Fergus Ducharme
A Canadian pioneer Village depicting live in the late 1860's. It is reproduced using original building saved from destruction by the construction of the St Lawrence Seaway in the late 1950s. The buildings were saved from the so called: 'Lost Villages' that were in fact flooded when the Seaway actually opened.
Attracting asian travellers to your resort or hotel. The Ormita Commerce Network brings you customers that you need to fill your off-peak rooms. You use this new revenue to buy products and services that you need. Visit http://www.ormitausa.com to find out more.
Comprehensive report on one of the emerging tourism markets of the world - China, part of the BRIC economies.It is an eye opener for one who wishes to findd out the travel trends and demographics of Chinese outbound traveller as well as major events.
Whitepaper pe investment china lesiure_travel_mkt2020_sep2014KC Yoon
Opportunity for PE Investment in China till 2020..Identifying trends in the growth of the Chinese leisure, cultural, entertainment & travel industries and potential opportunities both domestic and global that can ride on these trends.
Why the Chinese market represents an economic opportunity for Italian operato...MTM IULM
Professor Alastair Morrison, Distinguished Professor Emeritus and ITSA President, presents tourism operators 9 excellent reasons to start business in China, 5 challenges to face and 8 reccomandations in order to succeed.
#graduationMTM8
www.mtm.iulm.it
2. About ADS & Process and Requirements for Chinese travelers to visit Canada
3. Canada has approved destination Status in China Approved Destination Status (ADS) is a unique policy adopted by the Chinese government to control its outbound tourism. Canada has been acquired ADS came on December 3, 2009 during Prime Minister Stephen Harper’s first trip to China.
4. ADS History Chinese outbound tourism started in early 1983 when Guangdong province could visit Hong Kong and Macau. China introduced ADS in 1988 starting with destination in Thailand, and in 1990 in Singapore, Malaysia, some more in South Asia In 1998, China introduced ADS in not Asia countries such as Australia and New Zealand.
6. License for tour companies in China Operating at least 1 year domestic and incoming tourism only No record of violation of laws Have mandatory insurance coverage which is issued by the government (Domestic...300,000RMB, International...600,000RMB) Cost insurance deposit to operate 1 million RMB to 1.6 million RMB.
7. Requirements for Chinese travelers to visit Canada Passport Tourist Visa Single Visa Multiple visa Transit visa Application fee (250 CNY) Medical exam Letter of invitation
8. Process of visa application Get passport from Chinese government Apply visa application Wait around 2 months to get through all application form (Send additional documents when the Canadian embassy requests) Take airplane to Canada Interview with Canada immigration
10. How will the new designation affect Canadian Tourism Operators? Canada now able to tap into the worlds largest tourism market Allows tourism operators and travel agencies to launch massive marketing campaigns Strengthens our operations as they bring in additional business
11. Strengths The new designation will strengthen our country and economy from coast to coast An estimated 30,000 tourism visits will have a significant impact on Canada’s tourism sectors Strong economic impact on Canada Increase awareness in Canadian hospitality and tourism
12. Opportunities Expansion -new locations -larger operations Superior quality products Increased wages -employees Increase in outbound adventures
13. Threats Re-evaluate way of doing business May distract business from other travelers Over customized tours for Chinese tourists Loss of true Canadian travel
14. New Chapter for Canadian Tourism With pristine natural environments and exciting unique cities, Canada is on top of the tourism charts ADS allows for a win-win situation between both countries
16. Some Facts 2008, China was the 6th largest international market to British Columbia Canada it ranked 9th British Columbia receives 62.2% of Canada’s Chinese market 2007, 41 million Chinese citizens travelled internationally 2009, 50 million (22% increase WTO Expects the market to grow 13% annually
18. Where does the Chinese Traveler travel The Competition for Chinese Market
19. Where do Chinese Travelers TravelOur Competitors 90% of Chinese outbound travel was located in Asia and 10% outside of Asia United States has a greater awareness in China is viewed as providing greater amounts of activities and having more modern cities
20.
21. Considered a mature destinationSeveral countries within Europe have already acquired ADS Europe is also a preferred destination due to the opportunity to visit many different countries within a single trip
22. Who is the Chinese traveler Corporate, Government, Leisure
24. Government/Official Travelers Defined as anyone who is employed by the government and or public services Carry an official passport, Giving different privileges Have a lot of discretionary income They spend a lot on retail and shopping
25. Corporate/Business Travelers Purpose is to build relationships within business and understand foreign business 10% travel for business alone 60% will combine their travels with both business and pleasure
26. Business Incentive Trips 30% of corporate travellers are on incentive trips largest incentive trip was in 2005 with 15,000 people travelling to Australia second largest was to Thailand and consisted of 6,000 people incentive trips take place in Europe and around the world and can be as large as 1,000 people travel agencies are regulated causing corporate and business travel to be organised via a network of private relations
27. Leisure/Private Travelers Leisure travel is a new concept in China Funded privately by individual travellers Travel is an educational experience Visiting foreign countries for the first time Travel in groups and tours Visa procedures are handled by official Chinese travel agents
28. Individual (Private) Travelers Normally are able to speak two or more languages Responsible for processing their own visas Note: that individual private travel is not acknowledged by the Chinese government as tourism
30. Canada and China B.C. and Ontario are the most visited provinces by people from China Canadian tourism is supported by a strong domestic market receiving Chinese tourists is the gravy on top of an already thriving domestic profit,
31. Conclusion Tourism operators/travel agents need to analyze the Strengths Weaknesses opportunities Threats of marketing to the massive Chinese population But...Even if the costs are immense, tourism operators need to understand this emerging market within Canada