This document provides information on successful Tumblr advertisements and tips for creating similar ads. It shares key Tumblr user statistics, examples of popular advertisements from brands like Lucky Charms and Denny's, and case studies of campaigns by Microsoft and ASOS. The case studies show how Microsoft increased engagement by 52% using content engagement ads and how ASOS received 900 shirt designs for a contest they promoted through sponsored posts. The document concludes with tips for creating engaging paid Tumblr posts, such as using humor, memes, and interactive features while understanding the target audience.

1. Successful Tumblr
Advertisements
A n d h o w y o u c a n r e c r e a t e t h e m

2. Tumblr
Statistics
1

3. Tumblr Stats
 550 monthly million users
 42% of traffic is domestic (U.S.)
 56% of users are female
 69% of users are Millennials (aged 20-36)
 $25,000 is the minimum advertisement cost

4. Income Demographics
16%
8%
4%
11%
Percentage of adult internet users who use Tumblr
>$30,000 $30,000-$49,999 $50,000-$74,999 $75,000<

5. Popular
Advertisements
2

6. - 110,900 notes
 Used iconic marshmallows to brand
photo
 Colorful and aesthetically pleasing
 Successful: For a sponsored post, it
gained over 100,000 notes
Lucky Charms

7. -Overall Blog
 Posts hilarious and relevant content that appeals to Tumblr users
 Uses gifs, puns, memes, and post replies to interact with users
 Successful: gets 2,000 notes – 500,000 notes each post
Denny’s

8. -Storyboard Video
 Hercules storyboard movie was
recognizable to the majority of users
 Correlated to Special Edition DVD
being sold in stores
 Successful: Got over 65,000 notes
for a sponsored post
Disney

9. Case Studies
3

10. Case Study
 APPROACH: M i c r o s o f t u s e d C o n t e n t E n g a g e m e n t A d s t o a m p l i f y
s i x Tu m b l r p o s t s
 PLAN: U s i n g a Tu m b l r C a r d , M i c r o s o f t r e a c h e d n e w u s e r s o u t s i d e
o f Tu m b l r w i t h t h e Tu m b l r e x p e r i e n c e . I n t h e c a r d , t h e Tu m b l r p o s t
a p p e a r s w i t h s o c i a l s h a r i n g b u t t o n s a n d u n i q u e c a l l s t o a c t i o n a n d
Tu m b l r Fo l l o w b u t t o n
 RESULT: 5 2 % I n c r e a s e d E n g a g e m e n t
 TIP: I t w a s m o r e i m p o r t a n t t o h a v e u s e r s e n g a g e w i t h c o n t e n t
t h a n i n c r e a s e t ra f f i c t o s p e c i f i c c o n t e n t p a g e s
Microsoft

11. Case StudyASOS
 APPROACH: A S O S w a n t e d t o e n g a g e w i t h c r e a t i v e
i n d i v i d u a l s i n t h e f a s h i o n a n d d e s i g n c o m m u n i t i e s o n Tu m b l r.
 PLAN: T h e y u s e d Tu m b l r a d v e r t i s i n g f o r a c a m p a i g n c e n t e r e d
a r o u n d a t - s h i r t d e s i g n c o n t e s t . T h e c o n t e n t f o c u s e d o n a s k i n g
a r t i s t s t o d e s i g n a t - s h i r t f o r A S O S t h a t w o u l d t h e n b e p u t u p
f o r s a l e . T h e y u s e d S p o n s o r e d Po s t s t o a t t ra c t e n t ra n t s .
 RESULT: 9 0 0 d e s i g n s , 4 w e r e c h o s e n t o b e s o l d i n s t o r e , a l l
d e s i g n s s o l d o u t w i t h i n 1 0 h o u r s

12. How To Recreate
Similar Ads
4

13. Tips for posting on
Tumblr
 Provide the right kind of value
 Combine humor with promotion
 Make paid posts innovative
 Use memes or gifs to make a more interactive post

14.  Take advantage of Tumblr’s user-interactive features
 Know your audience
 Interact with other blogs and followers
 Post items that everyone can reblog
Tips for posting on
Tumblr

15. The End
M a k e t h e b e s t w o r k a n d
g e t i t i n f r o n t o f t h e
a u d i e n c e y o u d e s e r v e