Slides from PSV Academy StartupTalk #29 - Demystifying Data-Driven Sales Approaches ( 3 of 3 )

Whitehat Inbound Marketing Agency

Slides by Nicolas Kirk Jørgensen from StartupTalk #29 at PSV Academy. Watch the webinar at www.psvacademy.dk

TwentyThree™ – The Video Marketing Platform
twentythree.net
Copenhagen #TwentyThree #Video #Marketing
00:23
TwentyThree Webinars
StartupTalk #29:

Demystifying Data-Driven
Sales Approaches
Nicolas Jørgensen

Head of Growth, TwentyThree™
1

TwentyThree Webinars TwentyThree™ – The Video Marketing Platform
#hashtag #hashtag #hashtag
Copenhagen twentythree.net
00:23
Who is TwentyThree?
2

twentythree.net
TwentyThree Webinars TwentyThree™ – The Video Marketing Platform
#contentmarketing #video #marketing
Copenhagen
00:23
001

Using data to understand
3

twentythree.net
TwentyThree™ – The Video Marketing Platform 00:23
#TwentyThree #Video #Marketing
Copenhagen
4
The fundamentals of data

twentythree.net
TwentyThree™ – The Video Marketing Platform 00:23
#TwentyThree #Video #Marketing
Copenhagen
5
Webinar usage in weekdays

twentythree.net
TwentyThree Webinars TwentyThree™ – The Video Marketing Platform
#contentmarketing #video #marketing
Copenhagen
00:23
002

Using data to convert
6

#contentmarketing #video #marketing twentythree.net
TwentyThree Webinars
Copenhagen
TwentyThree™ – The Video Marketing Platform 00:23
7
Conversion flow of TwentyThree sales

twentythree.net
TwentyThree Webinars TwentyThree™ – The Video Marketing Platform
#contentmarketing #video #marketing
Copenhagen
00:23
003

Getting started
8

twentythree.net
TwentyThree™ – The Video Marketing Platform 00:23
#TwentyThree #Video #Marketing
Copenhagen
9
Data building from scratch (Airtable etc)

Serieiværksætter Thomas Madsen-Mygdal fortalte om vækst til Headstarts morgenseminar d. 20. april 2017. Thomas Madsen-Mygdal er en dansk designer og iværksætter med en lang og imponerende historik. Thomas var frontløber for internettet, hvor han som medstifter af den første kommercielle danske internetvirksomhed, Mondo, var med til at bringe internettet til Danmark. Senere var Thomas med til at lave virksomheden Podio, som forandrede måden folk arbejder på. I dag står Thomas i spidsen for TwentyThree, som arbejder med at ændre måden virksomheder kommunikerer via video. Thomas er ligeledes igangsætter og bestyrelsesformand for startup organisationen #CPHFTW. Derudover har han også modtaget IT-Branchens og FDIHs ærespriser.

What can you offer in a Sales Marketing Funnel

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The Role of Video Marketing in B2B - London HUG

The document discusses video marketing and introduces the TwentyThree Video Maturity Model. It outlines four stages of maturity for organizations: Baseline, Iteration, Expansion, and Video Enabled Organization. The document then discusses finding an organization's baseline for video usage and the current challenges around measuring video impact and ROI. Finally, it introduces the new HubSpot Media Bridge integration which allows connecting video content from TwentyThree to HubSpot for use across websites, landing pages, emails and more.

Todd Patton – The visual internet

NEXTConference

How Top Brands Increase Engagement With Video

TwentyThree

Today, video marketing is the most effective way to tell our brand stories, drive traffic to a website, and increase engagement across the entire marketing funnel. And with video now making up one-third of online traffic, it’s a medium that marketers can’t afford to ignore in 2018. That’s why we’re inviting you to TwentyThree’s Breakfast Seminar: How Top Brands Increase Engagement & Tell Stories With Video. Join us on February 7th to discuss integrating video into your marketing strategy in 2018; and learn use-cases from industry experts Nikolaj Kirkeby, Brand, Marketing & Communications at Ernst & Young P/S, Casper Emil Rouchmann, Traffic Manager at Templafy and Todd Patton, Head of Comms and Story at TwentyThree.

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The document discusses how 2015 is the year of video marketing and provides tips for using video throughout the marketing funnel. Some key points include: - Video marketing can be used at various stages of the funnel from awareness to retargeting. - Placement of videos on websites is important, with the fold being a prime location. - Custom thumbnails and play buttons can increase video play rates. - Videos should be targeted to the appropriate network like Facebook's right-hand column. - Retargeting viewers who watched part of a video can increase conversions by 15-20%. - Marketers are still underutilizing video for paid campaigns and it remains an opportunity.

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Technology Patterns for e-Commerce Web Deployments

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Delivering an engaging and informative digital customer experience – particularly when this experience combines both branded content and product data – can be extremely difficult. Anyone can deliver a great customer experience if they throw enough money at it. But the real challenge is to do it in a way that is fast, cost effective, and efficient. Since there isn’t a single right answer, our experts have outlined a range of considerations to guide you through the most important integration patterns, with pros and cons of each option, to help with your integration decisions.

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The magic of video marketing is no secret: 64% of consumers are more likely to buy after seeing a video, videos can lower your cost per lead by 19%, and sites that leverage video get 41% more search traffic than non-users. Video is no longer simply a tool for promoting your brand, it’s also revolutionizing how we work. In this session, Powtoon’s Head of Content, Nick Liebman covers: • The main problem with communication today • How companies can quickly implement video for any marketing need • The secret to a 21st century workflow (Hint: it involves video!) • Practical examples & actionable tips you can start using today Learn about your next video marketing strategy today!

Marketing Tech Stack and Customer Journey - Benchmark by EBG Berlin 2019

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Reelseo video marketing

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This document provides information about an upcoming ReelSEO ReelSummit conference on video marketing that will take place in San Francisco on July 24-25, 2014. It discusses the agenda, workshop topics, and featured speakers at the conference, which include leaders from Google/YouTube, BuzzFeed, Vimeo, and other companies. The document also provides several tips for effective video marketing strategies.

Video Marketing is the New Black: How to Drive Sales and Marketing Success

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The webinar discusses how video marketing can drive sales and marketing success. It features presentations from Peter Borden of Ceros, Kristen Craft of Wistia, and Julie Ritchie of Marketo. They discuss how video engagement is high on social media and that video can be effective for both commodity and complex products when used correctly. They provide examples of how companies have used video successfully and how analytics from platforms like Wistia and Marketo can guide video strategy and help sales teams follow up with leads that have viewed videos. The webinar concludes with tips on getting started with video marketing.

MongoDB Webinar : Transforming Sales Enablement with Next Gen Onboarding

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After implementing an effective 30/60/90 day sales onboarding program, MongoDB chose not to rest on its laurels. The team evolved their onboarding program to increase the productivity of their sales reps and recruiting efficiency of their sales leaders using a milestone-based approach. Join us to learn what the evolution of sales onboarding means and how to leverage from the lessons learned by Jeremy Powers, Senior Director of Sales Enablement, to implement a similar program at your company.

CTU DM 1008 Day NINE 134.pdf

MuhammadSalmanBhatti2

This document provides an overview of content covered in Day 9 of a digital marketing and analytics course. The learning objectives are to complete video assignments on Tableau and JMP analytics tools and submit a lecture summary and discussion question response. The agenda covers previously discussed social media topics, then product and customer metrics, pricing and metrics, and concludes with a Tableau workshop. Recommended videos define different levels of user engagement and techniques for engaging users online. A case study demonstrates PlayStation's social media strategy.

Succes op YouTube: hoe data & creativiteit de winnende formule is

BBPMedia1

Ondanks de enorme populariteit van YouTube zetten nog te weinig merken dit platform succesvol in. Hier gaan we met deze sessie verandering in brengen. Wat zijn de laatste trends en ontwikkelingen? Van welke merken kan jij leren? En hoe pak jij het vooral niet aan als je succes wilt? Maar vooral: hoe je met een combinatie van data-analyse en creativiteit een winnende formule te pakken hebt. In een gezamenlijke sessie van Team5pm en YouTube zullen zij al deze vragen beantwoorden.

The $1 Game-Changer: Revolutionize Your Marketing Approach with the Dollar-a-...

Discover the power of the Dollar-a-Day strategy in our exclusive DigiMarCon Masterclass, designed for marketing managers and digital specialists from B2B companies and agencies. Learn how to maximize your digital marketing impact with minimal budget by leveraging this highly effective approach. Our expert instructor will guide you through a step-by-step process to create, execute, and optimize high-performing campaigns that yield exceptional results without breaking the bank.In this Masterclass, you'll uncover the secrets of targeting niche audiences, harnessing social proof, and amplifying your message with just $1 per day. Gain invaluable insights into selecting the right platforms and content formats to resonate with your audience, driving engagement and conversions. Whether you're a seasoned marketer or a digital specialist looking to sharpen your skills, this Masterclass will equip you with the knowledge and tools to implement the Dollar-a-Day strategy and elevate your marketing game.Don't miss this opportunity to unlock the full potential of your digital marketing campaigns with the Dollar-a-Day strategy. Join us at DigiMarCon and revolutionize your marketing approach for maximum impact and ROI.

How to Boost Your Video Marketing Strategy: A Comprehensive Guide

MultiTVSolutions

Video Marketing with Marketo Engage

Marketers these days want to do all of the video marketing! But when it comes down to implementing it, we're too resource-strapped, our team is too small, and we get to thinking: can we actually get the results we want from video marketing? The answer is yes! In this live webinar, you'll learn: -How to embed a video into a landing page and an email -Where the Vidyard video data view lives -How to use video data for smart campaigns & lead scoring

The Best Platforms for Building B-to-B Communities in 2018

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First presented at EventTech in November 2017, this presentation was on the following topic: Community platforms, those "business social networks" of yesterday, have made a resurgence. From b-to-c players like Facebook to b-to-b leaders like Salesforce to the up-and-comers like Mighty Networks, event marketers have fresh opportunities and technologies for engaging their event communities—year-round. In this session, find out what you need to know about the newest players and latest social platforms. Walk away with an overview of the options and a game plan to boost engagement between your brand and attendees at your next b-to-b event.

Video marketing systems

BernieLeadon345

This document discusses video marketing systems and provides tips for real estate agents to use video marketing effectively. It explains that video allows agents to directly deliver content to home buyers and sellers on their mobile devices. Interactive video allows buyers to schedule appointments or submit offers with a personalized video. The tips section provides best practices for video marketing, such as branding videos with your company logo, including your URL, optimizing titles with keywords, providing valuable content to position as an expert, and embedding videos on your own website to increase views.

Customer Engagement Platform: Smarter Marketing for Better Results - Erik Rehn

#Tek2hub Incubator By Brenco

GTM Strategy

This document outlines an agenda for a Go To Market Strategy Workshop led by Karim Brouri. The workshop covers various frameworks and models for developing a go-to-market strategy, including analyzing the business model canvas, market segmentation, Porter's five forces, the SWOT analysis, marketing mix models, growth hacking, and key performance indicators. The goal is to help attendees understand how to strategically launch and scale their product or service.

GTM Strategy

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Kognitio & AVS Digital Marketing Analytics Web Briefing Slides

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StartupTalk #36 - Feedback Beyond the Buzz

Lars Holdgaard discusses how to decide what features to build and in what order for a product. He recommends gathering both qualitative feedback from talking directly to customers as well as quantitative data on product usage. This information, along with the overall product vision, can be used to set OKRs and quarterly themes to focus feature development. Themes should solve major blockers or pains identified from customer conversations in order to iteratively improve the product-market fit over time. A quarterly cycle allows being agile while making a meaningful impact.

StartupTalk #36 - Feedback Beyond the Buzz

The document provides an overview of a webinar on user feedback and customer centricity. It discusses how companies can lose focus on customers as they grow, and the importance of understanding different customer groups and their needs. It then describes how to identify "good" versus "bad" customers, and provides tips on gathering qualitative customer feedback through methods like interviewing users. Finally, it discusses how insights can be applied across the product lifecycle from innovation to optimization, and provides a 5-step process for conducting customer empathy research.

Slides from PSV Academy ToolTalk #3 - Introduction to the ESG Napkin for Tech...

ToolTalk#3 - Introduction to the ESG Napkin for Tech Startups

Slides from PSV Academy ToolTalk #3 - Introduction to the ESG Napkin for Tech...

Slides from PSV Academy StartupTalk #30 - Founder's Guide to the First Sales ...

This document provides advice for startups on hiring their first salesperson. It recommends hiring a sales interim to help with the initial setup and hiring process. The interim can help specify job requirements, recruit candidates, set compensation plans, and coach the founder on sales management. When an interim is not possible, it suggests hiring a salesperson with a growth mindset who is coachable, resilient, and curious. It outlines a three-stage process to properly evaluate candidates that focuses on assessing attitude, coachability, and curiosity. It also emphasizes setting candidates up for success by managing expectations, focusing on indicators beyond just results, and being prepared to end the trial period if performance is not improving after three months.

Slides from PSV Academy StartupTalk #30 - Founder's Guide to the First Sales ...

The document provides guidance for startup founders on hiring their first sales employee. It discusses why the first sales hire is important, including bringing needed skills to the founding team. It profiles two companies that hired salespeople and the considerations they made. It then offers general learnings from over 400 startup journeys around sales hiring. Key takeaways include being agile in sales hiring, understanding the salesperson's role may differ from mature companies, and that there is no single right approach as circumstances vary between startups. The document emphasizes the first sales hire as an important step but one that requires founders to thoughtfully prepare their sales process and messaging.

Slides from PSV Academy StartupTalk #30 - Founder's Guide to the First Sales ...

The document provides an agenda for an online event hosted by PSV Academy about hiring a first sales representative. The event will include presentations from an investment director and startup founder on when to make the hire, the best advice for the first sales hire, and a live Q&A session. PSV Academy is a learning platform created by PreSeed Ventures to help tech founders accelerate their startup ideas.

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History of Stoke Newington

This document discusses using data insights for outbound B2B sales. It outlines an agenda that includes getting started with business development metrics, analyzing challenges, and next steps. Key metrics discussed are funnel metrics like emails, leads, and revenue. The document recommends having a uniform process to handle cross-departmental data, using a common platform, growing analytics skills, and enabling actionable insights.

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