The document discusses video marketing and introduces the TwentyThree Video Maturity Model. It outlines four stages of maturity for organizations: Baseline, Iteration, Expansion, and Video Enabled Organization. The document then discusses finding an organization's baseline for video usage and the current challenges around measuring video impact and ROI. Finally, it introduces the new HubSpot Media Bridge integration which allows connecting video content from TwentyThree to HubSpot for use across websites, landing pages, emails and more.
Video Motion Pro : Make Video Creation & Editing Has Never Been Easier. With Video Motion Pro you now have the ability to create highly profitable info products, video courses and even sales videos seemingly effortlessly, increasing your sales
Serieiværksætter Thomas Madsen-Mygdal fortalte om vækst til Headstarts morgenseminar d. 20. april 2017.
Thomas Madsen-Mygdal er en dansk designer og iværksætter med en lang og imponerende historik. Thomas var frontløber for internettet, hvor han som medstifter af den første kommercielle danske internetvirksomhed, Mondo, var med til at bringe internettet til Danmark. Senere var Thomas med til at lave virksomheden Podio, som forandrede måden folk arbejder på.
I dag står Thomas i spidsen for TwentyThree, som arbejder med at ændre måden virksomheder kommunikerer via video. Thomas er ligeledes igangsætter og bestyrelsesformand for startup organisationen #CPHFTW. Derudover har han også modtaget IT-Branchens og FDIHs ærespriser.
Content and Commerce converge through online videoChris Reighley
Content and Commerce converge through online video - a Webinar with Do-Ipse, Invodo and MarketLive.
Presented by Chris Reighley, Russ Somer and Kristi Burton
Video Motion Pro : Make Video Creation & Editing Has Never Been Easier. With Video Motion Pro you now have the ability to create highly profitable info products, video courses and even sales videos seemingly effortlessly, increasing your sales
Serieiværksætter Thomas Madsen-Mygdal fortalte om vækst til Headstarts morgenseminar d. 20. april 2017.
Thomas Madsen-Mygdal er en dansk designer og iværksætter med en lang og imponerende historik. Thomas var frontløber for internettet, hvor han som medstifter af den første kommercielle danske internetvirksomhed, Mondo, var med til at bringe internettet til Danmark. Senere var Thomas med til at lave virksomheden Podio, som forandrede måden folk arbejder på.
I dag står Thomas i spidsen for TwentyThree, som arbejder med at ændre måden virksomheder kommunikerer via video. Thomas er ligeledes igangsætter og bestyrelsesformand for startup organisationen #CPHFTW. Derudover har han også modtaget IT-Branchens og FDIHs ærespriser.
Content and Commerce converge through online videoChris Reighley
Content and Commerce converge through online video - a Webinar with Do-Ipse, Invodo and MarketLive.
Presented by Chris Reighley, Russ Somer and Kristi Burton
Extend the Shelf Life of Your Content Marketing Program with VideoSkyword Inc.
You get that video is an important and powerful tool for getting visitors to engage with your content. But lack of time, budget, and creative talent is holding you back.
Justin Park, founder of Vidaao, a Skyword-owned marketplace for video production and animation services, will debunk myths like video is only for global brands with deep pockets, or quality video is too expensive to produce at scale.
It's no secret that we’re living in a visual era. An era where everything and everybody have the power to share visual content in an instant. But is the possibility and excitement of visual internet fixing or hurting our digital world? Where does it lead us when we shift from text to imagery?
Video is the future. Across all channels, all site visitors and all formats, video is an investment you can’t afford to cut. It’s a fundamental component of every content strategy and a core competency of the Republic’s creation services.
How Top Brands Increase Engagement With VideoTwentyThree
Today, video marketing is the most effective way to tell our brand stories, drive traffic to a website, and increase engagement across the entire marketing funnel. And with video now making up one-third of online traffic, it’s a medium that marketers can’t afford to ignore in 2018.
That’s why we’re inviting you to TwentyThree’s Breakfast Seminar: How Top Brands Increase Engagement & Tell Stories With Video. Join us on February 7th to discuss integrating video into your marketing strategy in 2018; and learn use-cases from industry experts Nikolaj Kirkeby, Brand, Marketing & Communications at Ernst & Young P/S, Casper Emil Rouchmann, Traffic Manager at Templafy and Todd Patton, Head of Comms and Story at TwentyThree.
Ventuno provides technology, media and studio solutions for publishers, advertisers and content creators on the internet. For more information on our products please visit http://www.ventunotech.com/en/
Inside this, you will discover the topics about How to optimize the video for your content, How to create simple valuable video, How to rank on #1 in google and youtube and more included..
There is a big difference between B2C and B2B video marketing. This presentation highlights video content that converts and defines the funnel stage in which conversions are most successful.
How to Boost Your Video Marketing Strategy: A Comprehensive GuideMultiTVSolutions
In today’s digital age, video has become indispensable to effective marketing strategies. As businesses strive for increased visibility and engagement, mastering the intricacies of video marketing promotion
is crucial. This comprehensive guide aims to steer you through the essential tactics and technologies that can amplify your video marketing strategy.
View our online video solution for publishers to drive revenue and competitive advantage through vodeo for sponsorships, classifieds, directories and online video display ads
Learn how to drive revenue with video marketing with Paulo Martins, Head of Commercial Digital Marketing at Marketo an Adobe Company, and Greg Kelly, Strategic Partnerships Lead at Vidyard.
Search Sessions - Importance of Video Marketing with PowtoonKristine Pratt
The magic of video marketing is no secret: 64% of consumers are more likely to buy after seeing a video, videos can lower your cost per lead by 19%, and sites that leverage video get 41% more search traffic than non-users.
Video is no longer simply a tool for promoting your brand, it’s also revolutionizing how we work. In this session, Powtoon’s Head of Content, Nick Liebman covers:
• The main problem with communication today
• How companies can quickly implement video for any marketing need
• The secret to a 21st century workflow (Hint: it involves video!)
• Practical examples & actionable tips you can start using today
Learn about your next video marketing strategy today!
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
More Related Content
Similar to The Role of Video Marketing in B2B - London HUG
Extend the Shelf Life of Your Content Marketing Program with VideoSkyword Inc.
You get that video is an important and powerful tool for getting visitors to engage with your content. But lack of time, budget, and creative talent is holding you back.
Justin Park, founder of Vidaao, a Skyword-owned marketplace for video production and animation services, will debunk myths like video is only for global brands with deep pockets, or quality video is too expensive to produce at scale.
It's no secret that we’re living in a visual era. An era where everything and everybody have the power to share visual content in an instant. But is the possibility and excitement of visual internet fixing or hurting our digital world? Where does it lead us when we shift from text to imagery?
Video is the future. Across all channels, all site visitors and all formats, video is an investment you can’t afford to cut. It’s a fundamental component of every content strategy and a core competency of the Republic’s creation services.
How Top Brands Increase Engagement With VideoTwentyThree
Today, video marketing is the most effective way to tell our brand stories, drive traffic to a website, and increase engagement across the entire marketing funnel. And with video now making up one-third of online traffic, it’s a medium that marketers can’t afford to ignore in 2018.
That’s why we’re inviting you to TwentyThree’s Breakfast Seminar: How Top Brands Increase Engagement & Tell Stories With Video. Join us on February 7th to discuss integrating video into your marketing strategy in 2018; and learn use-cases from industry experts Nikolaj Kirkeby, Brand, Marketing & Communications at Ernst & Young P/S, Casper Emil Rouchmann, Traffic Manager at Templafy and Todd Patton, Head of Comms and Story at TwentyThree.
Ventuno provides technology, media and studio solutions for publishers, advertisers and content creators on the internet. For more information on our products please visit http://www.ventunotech.com/en/
Inside this, you will discover the topics about How to optimize the video for your content, How to create simple valuable video, How to rank on #1 in google and youtube and more included..
There is a big difference between B2C and B2B video marketing. This presentation highlights video content that converts and defines the funnel stage in which conversions are most successful.
How to Boost Your Video Marketing Strategy: A Comprehensive GuideMultiTVSolutions
In today’s digital age, video has become indispensable to effective marketing strategies. As businesses strive for increased visibility and engagement, mastering the intricacies of video marketing promotion
is crucial. This comprehensive guide aims to steer you through the essential tactics and technologies that can amplify your video marketing strategy.
View our online video solution for publishers to drive revenue and competitive advantage through vodeo for sponsorships, classifieds, directories and online video display ads
Learn how to drive revenue with video marketing with Paulo Martins, Head of Commercial Digital Marketing at Marketo an Adobe Company, and Greg Kelly, Strategic Partnerships Lead at Vidyard.
Search Sessions - Importance of Video Marketing with PowtoonKristine Pratt
The magic of video marketing is no secret: 64% of consumers are more likely to buy after seeing a video, videos can lower your cost per lead by 19%, and sites that leverage video get 41% more search traffic than non-users.
Video is no longer simply a tool for promoting your brand, it’s also revolutionizing how we work. In this session, Powtoon’s Head of Content, Nick Liebman covers:
• The main problem with communication today
• How companies can quickly implement video for any marketing need
• The secret to a 21st century workflow (Hint: it involves video!)
• Practical examples & actionable tips you can start using today
Learn about your next video marketing strategy today!
Similar to The Role of Video Marketing in B2B - London HUG (20)
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
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Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
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• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
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• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
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How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
How to Use AI to Write a High-Quality Article that Ranks
The Role of Video Marketing in B2B - London HUG
1. TwentyThree™ – The Video Company
twentythree.net
Copenhagen #TwentyThree #Video #Marketing
00:23
Enterprise
The Role of Video Marketing
in B2B - Are you ready?
1
Casper Pedersen
Partner Manager,TwentyThree™
2. #contentmarketing #video #marketing twentythree.net
Webinars
Copenhagen
TwentyThree™ – The Video Marketing Platform 00:23
2
1 Video Maturity Model
2 Current State of Video
3 Finding your Baseline
4 HubSpot Media Bridge
Agenda
3. twentythree.com
Copenhagen
TwentyThree™ – The Video Company 00:23
3
Video Maturity Model
By TwentyThree
Enabling a visual driven
organization where every prospect,
customer, and employee will
engage with video on their journey,
this with accumulated digital value
from every single view across all
use cases.
Utilise and scale existing setup
across multiple business units
and/or geographies across your
organisation. Get access to more
tools like ‘Personal’ to start the
journey towards becoming a video
enabled organisation with proved
impact on your business results
across the organisation.
Identify best practice and top
performing content to drive higher
conversion rates in a re
fi
ned Video
setup and optimised formats. By
ensuring the collection of all
content and user data, unifying
your digital setup to start adding
digital value from every single view.
Ensuring all video content and
consents are secure and on brand,
and integrated to your Key
Martech components in a
frictionless setup. A best of breed
video solution for to back your
‘Own the experience’ journey.
Maturity
Time
001
Baseline
002
Iteration
003
Expansion
004
Video Enabled
Organisation
4. twentythree.com
Copenhagen
TwentyThree™ – The Video Company 00:23
4
Video Maturity Model
By TwentyThree
Enabling a visual driven
organization where every prospect,
customer, and employee will
engage with video on their journey,
this with accumulated digital value
from every single view across all
use cases.
Utilise and scale existing setup
across multiple business units
and/or geographies across your
organisation. Get access to more
tools like ‘Personal’ to start the
journey towards becoming a video
enabled organisation with proved
impact on your business results
across the organisation.
Identify best practice and top
performing content to drive higher
conversion rates in a re
fi
ned Video
setup and optimised formats. By
ensuring the collection of all
content and user data, unifying
your digital setup to start adding
digital value from every single view.
Ensuring all video content and
consents are secure and on brand,
and integrated to your Key
Martech components in a
frictionless setup. A best of breed
video solution for to back your
‘Own the experience’ journey.
Maturity
Time
001
Baseline
002
Iteration
003
Expansion
004
Video Enabled
Organisation
5. TwentyThree™ – The Video Company
twentythree.net
Copenhagen #TwentyThree #Video #Marketing
00:23
Enterprise
Current state of video -
The challenge
5
6. TwentyThree™ – The Video Company
twentythree.com
16:00
#video #marketing
Copenhagen, Denmark
6
Business Customers
VS
7. TwentyThree™ – The Video Company
twentythree.com
16:00
#video #marketing
Copenhagen, Denmark
7
“More video”
85% of people would like to see more video
from brands.
People watch on average 18-hours online video
per week.
84% of people say that they’ve been convinced to
buy a product or service by watching a brand’s
video.
Wyzowl, 2021
8. TwentyThree™ – The Video Company
twentythree.com
16:00
#video #marketing
Copenhagen, Denmark
8
Measuring Video
impact or ROI
It is dif
fi
cult to allocate more staff and
ressources, if you don’t know the outcome
or results.
9. TwentyThree™ – The Video Company
twentythree.com
16:00
#video #marketing
Copenhagen, Denmark
9
Not only a challenge
for Video
78% believe in data-driven marketing as a
part of their business strategy, but 70%
believe, they have poor data or inconsistent
customer data according to Gartner.
10. twentythree.com
TwentyThree™ – The Video Company 09:00 AM
#marketing #automation #video
Copenhagen, Denmark
10
•
Why do we have this
disconnect between
business and
customers?
11. twentythree.com
TwentyThree™ – The Video Company 09:00 AM
#marketing #automation #video
Copenhagen, Denmark
•
The view on video is
wrong!
11
12. #contentmarketing #video #marketing twentythree.net
Webinars
Copenhagen
TwentyThree™ – The Video Marketing Platform 00:23
12
Creative
Brainstorm
Video Topic &
ideation
Video
Production
Video
Optimisation
We need to make a
video…
What should it be
about?
Let’s create the
video…
Let’s look at some
analytics…
Video Creation - Practical Approach:
Form Driven
14. #contentmarketing #video #marketing twentythree.net
Webinars
Copenhagen
TwentyThree™ – The Video Marketing Platform 00:23
14
Joe Pulizzi
Content Marketing Guru and Best Selling Author
“Stop Building your Branded Content House
on Rented land, instead Publish On Your Own
Content Hub”
15. TwentyThree™ – The Video Company
twentythree.net
Copenhagen #TwentyThree #Video #Marketing
00:23
Enterprise
Finding your Baseline -
Your next step
15
17. #contentmarketing #video #marketing twentythree.net
Webinars
Copenhagen
TwentyThree™ – The Video Marketing Platform 00:23
17
Engagement has fallen on social, while
website engagement has increased…
Even when a video is played, the experience context matters. Owned media
is up to 50x better at driving engagement.
Website
~ 4:59 mins
Youtube
~ 01:14 mins
Facebook
~ 0:06 mins
18. #Engagement #video #marketing twentythree.net
Enterprise
Copenhagen
TwentyThree™ – The Video Marketing Platform 00:23
18
Own the Experience
19. #contentmarketing #video #marketing twentythree.net
Webinars
Copenhagen
TwentyThree™ – The Video Marketing Platform 00:23
19
Improve
Objectives
Identify
How
Determine
Medium
Define
Strategy
We need to
improve “x”
What is the best
way to do this?
Is Video the right
medium?
Technical and
creative strategy
Video Creation - Strategic Approach: Goal
Driven
20. #contentmarketing #video #marketing twentythree.net
Webinars
Copenhagen
TwentyThree™ – The Video Marketing Platform 00:23
20
Universal Robots - Industrial Robot Arms
Universal Robots is a Danish manufacturer of smaller
fl
exible industrial collaborative robot arms.
The company has 620+ employees and 300 partners around the world.
Tuesday January 29, 2019
…within that
fi
rst
month, we saw that
50% of all contacts
generated came from
video collectors.”
Christian Johansen
Digital Marketing Specialist, Universal Robots
21. Webinar TwentyThree™ – The Video Marketing Platform
#TwentyThree #Video #Marketing twentythree.net
Copenhagen
00:23
21
22. #contentmarketing #video #marketing twentythree.net
Webinars
Copenhagen
TwentyThree™ – The Video Marketing Platform 00:23
22
Avinash Kaushik
Digital Marketing Evangelist, Google
“Good marketing is not free. Hence, having a
strategic or tactical obsession with
marketing without deeply thinking about
content (
fi
rst!) and measurement (soon after!)
is
fl
ushing money down the proverbial you
know what.”
23. #contentmarketing #video #marketing twentythree.net
Webinars
Copenhagen
TwentyThree™ – The Video Marketing Platform 00:23
Follow
Time
14 min
Visits
6
Engagement
2h37m
Score
84
Daniel Smith
Rangu Inc.
daniel@rangu.com
Follow
Time
5 min
Visits
3
Engagement
44m
Score
12
Sarah Jones
Rangu Inc.
daniel@rangu.com
Follow
Time
1 min
Visits
1
Engagement
5m
Score
3
Ryan Andrews
Rangu Inc.
daniel@rangu.com
Daniel Smith
14 Min
Sarah Jones
5 Min
Ryan Andrews
1 Min
23
Only 21% of companies have their video data
integrated to a marketing automation
system or CRM
24. TwentyThree™ – The Video Company
twentythree.net
Copenhagen #TwentyThree #Video #Marketing
00:23
Enterprise
Introducing HubSpot -
Media Bridge
24
25. TwentyThree™ – The Video Company
twentythree.com
16:00
#video #marketing
Copenhagen, Denmark
25
001
Connect all your
TwentyThree videos to
HubSpot
From today, you can connect your HubSpot
account with TwentyThree to gain access to
the new features.
When you connect, you can turn on the
Media Bridge to bring videos into HubSpot.
Newly upload videos and updates are
automatically brought over.
26. TwentyThree™ – The Video Company
twentythree.com
16:00
#video #marketing
Copenhagen, Denmark
26
002
Add videos directly to
websites and landing
pages
Access and embed your entire TwentyThree
video library from HubSpot.
When you work with any web page, landing
page or blog post you can use the
TwentyThree Video component and bring in
any video.
27. TwentyThree™ – The Video Company
twentythree.com
16:00
#video #marketing
Copenhagen, Denmark
27
003
Make sure your
videos are integrated
with your email
marketing
Video has been too hard to use in email, and
it’s often forgotten that video increases click
rates in mail by more than 60%.
Now, you can embed any video from
TwentyThree into mails in HubSpot with a
single click.
28. TwentyThree™ – The Video Company
twentythree.com
16:00
#video #marketing
Copenhagen, Denmark
28
004
All of the best video
features from
TwentyThree
The integration leans on all the features of
the TwentyThree Video Marketing Platform
with support for beautiful videos player in
high quality, with Collectors for conversion
and Actions for video call-to-actions.
29. TwentyThree™ – The Video Company
twentythree.com
16:00
#video #marketing
Copenhagen, Denmark
29
005
See plays on the
viewer’s contact
timeline in the CRM
A deep integration ensures that viewer
activity is tracked within HubSpot from the
very
fi
rst second. TwentyThree syncs data
using the HubSpot‘s tracking cookie, giving
you the most accurate engagement data
possible.
30. TwentyThree™ – The Video Company
twentythree.com
16:00
#video #marketing
Copenhagen, Denmark
30
006
Use video
engagement in your
revenue attribution
Multi-touch attribution relates revenue in
the form of "credit" to customer interactions
in HubSpot, so you can understand better
how the marketing and sales activities are
creating revenue for your business.
You can now factor in the playback and
engagement data in multi-touch attribution
reports — simply by turning it on!
31. TwentyThree™ – The Video Company
twentythree.com
16:00
#video #marketing
Copenhagen, Denmark
31
007
Build custom HubSpot
reports using video
engagement from
your contacts
HubSpot’s new custom report builder
leverages video data to let you dive even
deeper into how your contacts are working
with video and how it affects time on site,
lead conversions, NPS scores and much
more.
32. TwentyThree™ – The Video Company
twentythree.com
16:00
#video #marketing
Copenhagen, Denmark
32
Coming Soon
Trigger custom
work
fl
ows when a
video is played
HubSpot is continuing to build features
around the Media Bridge. This means that
video engagement data will
fi
nd more use
cases for HubSpot marketers in the coming
months — for example using video playback
and viewing data to drive complex
automation through HubSpot work
fl
ows.
33. TwentyThree™ – The Video Company
twentythree.com
16:00
#video #marketing
Copenhagen, Denmark
33
And much more
Builds on top of the
existing integration!
All of the new features from Media Bridge build on top of our existing
integration with HubSpot, which support two-way contact sync and
make video data available directly in TwentyThree.
The integration also power data and registrations around webinars,
including lists of attendees and registrations through work ows.