SlideShare a Scribd company logo
Blogging is an easy way to create content
                   and:


   Content is king.
Blogging
               is
          good for the:




                          School
Student
High Quality Content Criteria

          Relevant

            Fresh

          Authentic

          Well Made

          Compelling



                Source: The Long Tail, Chris Anderson
How Credible is Each Source?
                  % of people rating extremely or very credible
                    0          15          30           45        60
   Advertising
Official Website
     Wikipedia
 People Like Me




                                      Source: Edelman Trust Barometer 2008
Goals
1. Sell the school

2. Sell involvement (community / peer norming)

             Admissions is leading the way!
78% of private schools have blogs.
28% of public schools have blogs.

40% of schools not using social media plan
               to start a blog.




         Source: “Social Media and College Admissions”
Phases of Blogging for Marketing
            @ .edu

1. A School Blog (Example)

2. Student Blogs (Edu Moderated) (Example)

3. Student Blogs (Student Moderated) (Example)
Authenticity vs. Control
Link to blog
Blogging
               is
          good for the:




Student                   School
Goals
1. Sell the school

2. Sell involvement (community / peer norming)

3. Open Content Pedagogy

4. Assessment / Retention
quot;When we make our learning transparent, we become
                   teachers.quot;



      George Siemens, From Connectivism
Meet Andy Drish:
is the new resume.
Here,
let me help.

               Contribution

Thanks!

               Connection



                Comfort
Technology Change
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Slides from "Blogging and Student Leadership"

  • 1. Blogging is an easy way to create content and: Content is king.
  • 2. Blogging is good for the: School Student
  • 3. High Quality Content Criteria Relevant Fresh Authentic Well Made Compelling Source: The Long Tail, Chris Anderson
  • 4. How Credible is Each Source? % of people rating extremely or very credible 0 15 30 45 60 Advertising Official Website Wikipedia People Like Me Source: Edelman Trust Barometer 2008
  • 5. Goals 1. Sell the school 2. Sell involvement (community / peer norming) Admissions is leading the way!
  • 6. 78% of private schools have blogs. 28% of public schools have blogs. 40% of schools not using social media plan to start a blog. Source: “Social Media and College Admissions”
  • 7. Phases of Blogging for Marketing @ .edu 1. A School Blog (Example) 2. Student Blogs (Edu Moderated) (Example) 3. Student Blogs (Student Moderated) (Example)
  • 10. Blogging is good for the: Student School
  • 11. Goals 1. Sell the school 2. Sell involvement (community / peer norming) 3. Open Content Pedagogy 4. Assessment / Retention
  • 12. quot;When we make our learning transparent, we become teachers.quot; George Siemens, From Connectivism
  • 14.
  • 15. is the new resume.
  • 16. Here, let me help. Contribution Thanks! Connection Comfort
  • 17.
  • 18.

Editor's Notes