This document discusses how digital wallets can facilitate the exchange of various currencies and assets, increasing users' purchasing power globally. It introduces Creel, a service that allows easy integration of currency exchange functionality into applications. A case study showed that when three game companies integrated Creel, 63% of gamers registered with Creel, 47% became active paying customers, and on average gamers played 30% longer, resulting in €1.30 per active Creel user over four weeks.

2. Exchanging virtual currencies to increase
global purchasing power !

3. „Apple’s digital wallet could usher in a new
era of ease and convenience. Moving toward
a digital wallet for dollars is only a marginal
step forward.“
„The real change is how the digital wallet
technology facilitates the parallel
emergence of traditional currencies, and also gaming tokens, Bitcoin, airline
miles, cellphone minutes; being interchangeable and opening up enormous
purchasing power for consumers.“
„Some companies will find enormous value in issuing their own currencies
for monetization, advertising or data-tracking purposes.“
„The revolution is what comes next: an exchange that connects and trades
these different stores of value .... both within your wallet and between
wallet users, worldwide.“

4. Creel is already doing that !

5. Creel is a service any application can
integrate with 5 lines of code, with it’s own
look and feel.
It‘s modular design allows
personalization.

6. Integration with Creel is as easy as the integration
of Facebook in my application
Works with NuGet technology to package
and deploy
Get Creel API components, based on
functionalities

7. Case Study

8. Results
In
the
closed
beta
pilot
3
game
companies
par4cipated:
➜ 63%
of
all
gamers
have
registered
with
Creel
➜ 47%
of
all
gamers
converted
to
an
ac4ve
Creel
user
/
paying
customer
➜ On
average
gamers
played
30%
longer
than
usual
by
exchanging
currencies
➜ Overall
result:
€
1,30
per
ac4ve
Creel
user
for
a
4
week
dura4on