Mobile wallets aim to enhance convenience and reduce friction for consumers by integrating payment capabilities into smartphones. They allow users to store payment cards and coupons digitally and pay for both online and in-store purchases using their phone. Major tech companies like Google, Apple, and Microsoft are developing mobile wallets that can be used across multiple apps and retailers through open APIs in order to create an ecosystem for digital payments.

1. INDUSTRY HIGHLIGHT | MOBILE WALLETS
“enhance convenience”
Kaushik Sethuraman
@kaushiksethu
“reduce friction”
Partner Play
Content
Local SMBs
Payment Networks
Bank Cards
[on-device]
Open Table Wallet
Square Wallet
with physical transactions
combining digital intent
Platform Play
APIs
∫ Apps, Deals
NFCs, Sensors
MOs, OEMs
Google Wallet
ISIS Wallet
Apple Passbook
WP Wallet
“developer play”
Repository
Payments
“ecosystem play”
[in-store]