1. 3
2
1
GDC 2012
Credit Card Plugin
Xsolla’s new Credit Card based on a number of unique automatically selects the best
Plugin offers a universal parameters. Collecting and correct card processor for
platform for accepting credit payment via credit card easy payment and conversion.
cards globally. While our globally has never been We factor in location, load-
plugin interface looks like a easier. balancing, game source,
standard credit card purchase price, and many
submission form, the W hy it’s better: nano-factors. Because the
technology on the backend is Typically, credit card plugin does the thinking for
far more intelligent. processing is handled by one your customer, it makes it
specific processor. However, easier for them to purchase
How it works: global coverage is becoming and return to playing you
Using Xsolla’s SMART an increasingly important game; thus guaranteeing
algorithm, traffic is factor, and no single increased payment
automatically routed to the processor can manage all card conversion in your games.
proper gateway and processor types. Our system
What’s included:
A few lines of JavaScript are all you need to get started. Integration is
quick and simple. Our backend manages transaction and processing. A
top-of-the-line user interface as been designed for optimal conversion
for all cards internationally.
2. 3
2
1
GDC 2012
Mobile Payment Plugins
Mobile is one of the fastest new How it works: Why it’s better:
ways to pay in-game. In some Xsolla’s mobile plugin is installed Your players don’t know or care to
markets, it is the preferred payment and ready to go with just a few know the difference between
method of users across the board. lines of JavaScript. The user clicks different mobile payment
Using mobile phone payment, the “Mobile” button and enters his providers. They just want to make
players never have to exit their phone number to get our system their payment and get back to
game in order to pay, which working. The plugin discovers the gameplay. The mobile payment
increases conversion and users’ carrier, geographical plugin takes the decision-making
maintains the integrity of information, and preferred out of players’ hands and
gameplay. Xsolla’s Mobile commission structure, and makes guarantees you the highest
Payment Plugin streamlines the decisions on the back-end about payout. Our simple, user-friendly
process of paying by mobile and how to complete the transaction. interface takes the customer
guarantees the best payout to That could mean sending an SMS, worry out of making mobile
publishers. One button contains entering a PIN, or even a phone call payments. This same system is
all mobile options, from premium followup, depending on the also able to immediately give
SMS to direct carrier billing. Our payment system. The plugin advanced and detailed analytics
plugin is smart to select the best adapts to whichever way the on about millions of micro-
choice on the backend while the payment should be completed, and transactions so you can better
customer enjoys a simple-to-use returns the user back to the game track the conversion funnel from
interface to complete payment in for enjoyment. start to finish.
seconds.
What’s included:
One plugin, infinite options. Xsolla is working daily to add new mobile
payment solutions in new markets. As these new solutions become
available, we add them to the back-end for easy integration, without
ever changing the user interface. As direct carrier billing grows,
commissions for mobile are going down--that means higher conversion
and happier customers.
3. 3
2
1
GDC 2012
Recurring Payments Plugin
Conversion is a unique goal of At Xsolla, we don’t just offer · Automatic Top-Up: Allows
our business; transforming a payment solutions; we users to create charge
non-paying gamer into a develop, innovate, and evolve scenarios to avoid funds
paying customer is a payment technology. shortages and prevent losing
precarious and arduous time away from the game.
process. But in order to truly What is does:
maximize revenue, as soon as Our Recurring Payments Coupled with Xsolla’s
conversion is finished, the Plugin is designed with comprehensive analytics, the
goal becomes retention. At retention in mind. Your recurring payments Plugin
this stage, the burden of the customers will be able to: gives you, the publisher,
publisher is to facilitate and unprecedented data to
streamline the steps to · Set up and maintain understand customer habits
ensure repeat business. payment subscriptions. and predict future revenue.
Making sure the steps of
retention are as frictionless · Store payment information
and simple as possible is and data for ease in future
where Xsolla comes in. use and transactions.
What’s included:
One plugin, infinite options. Xsolla is working daily to add new features
and payment solutions in new markets. As these solutions become
available, we add them to the back-end for easy integration—all
without altering the user interface. As this technology grows, the
commissions are going down—and that means higher retention, initial
conversion, and happier customers.
4. 3
2
1
GDC 2012
Cash Payment Plugin
Credit cards, checks, online While there are over tens of Xsolla knows and understands
banking, and mobile are all thousands of these machines in how gamers pay and what we
classified as “Alternative the US, they still are unfamiliar bring to you the publisher is a
Payments.” As these markets to many of the US marketplace. system that helps your game
expand, it’s easy to forget what These cash kiosks are designed reach a global market. For
these are considered the to be one stop payment those customers who want to
“alternative” to: tangible locations. Customers are able play in a digital reality but pay
currency, a.k.a. cash. Even as to pay bills, make money in an analog world, our plugin is
the world becomes increasingly transfers, and purchase goods able to take user’s location and
digital, cash remains the online, all using cash inputted provide them close, practical
preferred payment option for into the machine and all in one kiosks to facilitate the
significant portions of the session. Their usage and transactions. The quicker they
world population. For some of prevalence is so widespread find a kiosk nearby their play
these demographics, such as and common worldwide, there location, the faster they will
teens and tweens, it’s often the are nearly half a million in return to your game.
only option; for others, Russia alone.
including many international
consumers, paying with cash is
the cultural preference.
What’s included:
One plugin, infinite options. Xsolla is working daily to add new features,
payment solutions, and game titles to cash kiosks worldwide. As these
solutions become available, we add them to the back-end for easy
integration—all without altering the user interface. As this technology
grows, the commissions are going down—and that means higher
retention, initial conversion, and happier customers.
5. 3
2
1
GDC 2012
Prepaid Cards Plugin
On Valentines Day 2010, a with it. This market doesn’t Xsolla understands the
popular Facebook game have to be left only to the reasons why users choose
registered a staggering 14 largest publishers, nor does it prepaid cards; this is why we
million dollars in purchases of have to be entirely localized work tirelessly to maximize
in-game items within a 24- within countries. their acceptance in-game and
hour span. This massive peak realize the practical revenue
in sales was directly Of course, the scope of for our publishing partners.
attributed to users giving prepaid cards isn’t merely We know that an inability to
gifts to the other person with limited to gifts; many users apply prepaid credits doesn’t
whom they were “in a choose to utilize these cards just mean lost revenue; it
relationship.” for reasons related could potentially mean a lost
budgetary, security, or control customer.
As the industry grows, so too concerns.
will number of gifts and
credits given in-game grow
What’s included:
One plugin, infinite options. Xsolla is working daily to add new features,
payment solutions, and game titles to realize the revenue from prepaid
cards. As these solutions become available, we add them to the back-
end for easy integration—all without altering the user interface. As this
technology grows, the commissions are going down—and that means
higher retention, initial conversion, and happier customers.
6. 3
2
1
GDC 2012
Online Banking Plugin
As the world becomes more traditional online banking Asia are already using Online
technological savvy, users mainstays such as the power Banking to fund their game
have begun to capitalize on bill, mortgage, and credit accounts. Xsolla is unmatched
the convenience of banking card? If your company is to in technology and experience
without ever having to maximize it’s earning when it comes to integrating
actually set foot within a potential, your game has to be Online Banking into our
bank. Given the safety, speed, able to accommodate this payment platforms. Xsolla is
and low concerns associated payment platform. Xsolla is constantly adding new
with fraud, it’s unlikely to see there to help your company countries and regions from
these usage rates decline. stay on the cutting edge of emerging markets into our
advancement and customer coverage are and finding
As online banking becomes convenience. solutions to connect
more prevalent, why shouldn’t publishers and potential
payment of virtual purchases Customers in Europe, North customers.
be featured alongside America, South America, and
What’s included:
One plugin, infinite options. Xsolla is working daily to add new features,
payment solutions, and game titles to our Online Banking payment
portal. As these solutions become available, we add them to the back-
end for easy integration—all without altering the user interface. As this
technology grows, the commissions are going down—and that means
higher retention, initial conversion, and happier customers.