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                                                                                         GDC 2012




    Credit Card Plugin
    Xsolla’s new Credit Card             based on a number of unique          automatically selects the best
    Plugin offers a universal            parameters. Collecting               and correct card processor for
    platform for accepting credit        payment via credit card              easy payment and conversion.
    cards globally. While our            globally has never been              We factor in location, load-
    plugin interface looks like a        easier.                              balancing, game source,
    standard credit card                                                      purchase price, and many
    submission form, the                 W hy it’s better:                    nano-factors. Because the
    technology on the backend is         Typically, credit card               plugin does the thinking for
    far more intelligent.                processing is handled by one         your customer, it makes it
                                         specific processor. However,         easier for them to purchase
    How it works:                        global coverage is becoming          and return to playing you
    Using Xsolla’s SMART                 an increasingly important            game; thus guaranteeing
    algorithm, traffic is                factor, and no single                increased payment
    automatically routed to the          processor can manage all card        conversion in your games.
    proper gateway and processor         types. Our system



    What’s included:
      A few lines of JavaScript are all you need to get started. Integration is
      quick and simple. Our backend manages transaction and processing. A
      top-of-the-line user interface as been designed for optimal conversion
      for all cards internationally.
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                                                                                               GDC 2012




    Mobile Payment Plugins
    Mobile is one of the fastest new       How it works:                          Why it’s better:
    ways to pay in-game. In some           Xsolla’s mobile plugin is installed    Your players don’t know or care to
    markets, it is the preferred payment   and ready to go with just a few        know the difference between
    method of users across the board.      lines of JavaScript. The user clicks   different mobile payment
    Using mobile phone payment,            the “Mobile” button and enters his     providers. They just want to make
    players never have to exit their       phone number to get our system         their payment and get back to
    game in order to pay, which            working. The plugin discovers the      gameplay. The mobile payment
    increases conversion and               users’ carrier, geographical           plugin takes the decision-making
    maintains the integrity of             information, and preferred             out of players’ hands and
    gameplay. Xsolla’s Mobile              commission structure, and makes        guarantees you the highest
    Payment Plugin streamlines the         decisions on the back-end about        payout. Our simple, user-friendly
    process of paying by mobile and        how to complete the transaction.       interface takes the customer
    guarantees the best payout to          That could mean sending an SMS,        worry out of making mobile
    publishers. One button contains        entering a PIN, or even a phone call   payments. This same system is
    all mobile options, from premium       followup, depending on the             also able to immediately give
    SMS to direct carrier billing. Our     payment system. The plugin             advanced and detailed analytics
    plugin is smart to select the best     adapts to whichever way the            on about millions of micro-
    choice on the backend while the        payment should be completed, and       transactions so you can better
    customer enjoys a simple-to-use        returns the user back to the game      track the conversion funnel from
    interface to complete payment in       for enjoyment.                         start to finish.
    seconds.


    What’s included:
      One plugin, infinite options. Xsolla is working daily to add new mobile
      payment solutions in new markets. As these new solutions become
      available, we add them to the back-end for easy integration, without
      ever changing the user interface. As direct carrier billing grows,
      commissions for mobile are going down--that means higher conversion
      and happier customers.
3
2
1




                                                                                         GDC 2012




    Recurring Payments Plugin
    Conversion is a unique goal of       At Xsolla, we don’t just offer       · Automatic Top-Up: Allows
    our business; transforming a         payment solutions; we                users to create charge
    non-paying gamer into a              develop, innovate, and evolve        scenarios to avoid funds
    paying customer is a                 payment technology.                  shortages and prevent losing
    precarious and arduous                                                    time away from the game.
    process. But in order to truly       What is does:
    maximize revenue, as soon as         Our Recurring Payments               Coupled with Xsolla’s
    conversion is finished, the          Plugin is designed with              comprehensive analytics, the
    goal becomes retention. At           retention in mind. Your              recurring payments Plugin
    this stage, the burden of the        customers will be able to:           gives you, the publisher,
    publisher is to facilitate and                                            unprecedented data to
    streamline the steps to              · Set up and maintain                understand customer habits
    ensure repeat business.              payment subscriptions.               and predict future revenue.
    Making sure the steps of
    retention are as frictionless        · Store payment information
    and simple as possible is            and data for ease in future
    where Xsolla comes in.               use and transactions.




    What’s included:
      One plugin, infinite options. Xsolla is working daily to add new features
      and payment solutions in new markets. As these solutions become
      available, we add them to the back-end for easy integration—all
      without altering the user interface. As this technology grows, the
      commissions are going down—and that means higher retention, initial
      conversion, and happier customers.
3
2
1




                                                                                          GDC 2012




    Cash Payment Plugin
    Credit cards, checks, online         While there are over tens of         Xsolla knows and understands
    banking, and mobile are all          thousands of these machines in       how gamers pay and what we
    classified as “Alternative           the US, they still are unfamiliar    bring to you the publisher is a
    Payments.” As these markets          to many of the US marketplace.       system that helps your game
    expand, it’s easy to forget what     These cash kiosks are designed       reach a global market. For
    these are considered the             to be one stop payment               those customers who want to
    “alternative” to: tangible           locations. Customers are able        play in a digital reality but pay
    currency, a.k.a. cash. Even as       to pay bills, make money             in an analog world, our plugin is
    the world becomes increasingly       transfers, and purchase goods        able to take user’s location and
    digital, cash remains the            online, all using cash inputted      provide them close, practical
    preferred payment option for         into the machine and all in one      kiosks to facilitate the
    significant portions of the          session. Their usage and             transactions. The quicker they
    world population. For some of        prevalence is so widespread          find a kiosk nearby their play
    these demographics, such as          and common worldwide, there          location, the faster they will
    teens and tweens, it’s often the     are nearly half a million in         return to your game.
    only option; for others,             Russia alone.
    including many international
    consumers, paying with cash is
    the cultural preference.

    What’s included:
      One plugin, infinite options. Xsolla is working daily to add new features,
      payment solutions, and game titles to cash kiosks worldwide. As these
      solutions become available, we add them to the back-end for easy
      integration—all without altering the user interface. As this technology
      grows, the commissions are going down—and that means higher
      retention, initial conversion, and happier customers.
3
2
1




                                                                                          GDC 2012




    Prepaid Cards Plugin
    On Valentines Day 2010, a            with it. This market doesn’t         Xsolla understands the
    popular Facebook game                have to be left only to the          reasons why users choose
    registered a staggering 14           largest publishers, nor does it      prepaid cards; this is why we
    million dollars in purchases of      have to be entirely localized        work tirelessly to maximize
    in-game items within a 24-           within countries.                    their acceptance in-game and
    hour span. This massive peak                                              realize the practical revenue
    in sales was directly                Of course, the scope of              for our publishing partners.
    attributed to users giving           prepaid cards isn’t merely           We know that an inability to
    gifts to the other person with       limited to gifts; many users         apply prepaid credits doesn’t
    whom they were “in a                 choose to utilize these cards        just mean lost revenue; it
    relationship.”                       for reasons related                  could potentially mean a lost
                                         budgetary, security, or control      customer.
    As the industry grows, so too        concerns.
    will number of gifts and
    credits given in-game grow


    What’s included:
      One plugin, infinite options. Xsolla is working daily to add new features,
      payment solutions, and game titles to realize the revenue from prepaid
      cards. As these solutions become available, we add them to the back-
      end for easy integration—all without altering the user interface. As this
      technology grows, the commissions are going down—and that means
      higher retention, initial conversion, and happier customers.
3
2
1




                                                                                        GDC 2012




    Online Banking Plugin
    As the world becomes more            traditional online banking           Asia are already using Online
    technological savvy, users           mainstays such as the power          Banking to fund their game
    have begun to capitalize on          bill, mortgage, and credit           accounts. Xsolla is unmatched
    the convenience of banking           card? If your company is to          in technology and experience
    without ever having to               maximize it’s earning                when it comes to integrating
    actually set foot within a           potential, your game has to be       Online Banking into our
    bank. Given the safety, speed,       able to accommodate this             payment platforms. Xsolla is
    and low concerns associated          payment platform. Xsolla is          constantly adding new
    with fraud, it’s unlikely to see     there to help your company           countries and regions from
    these usage rates decline.           stay on the cutting edge of          emerging markets into our
                                         advancement and customer             coverage are and finding
    As online banking becomes            convenience.                         solutions to connect
    more prevalent, why shouldn’t                                             publishers and potential
    payment of virtual purchases         Customers in Europe, North           customers.
    be featured alongside                America, South America, and


    What’s included:
      One plugin, infinite options. Xsolla is working daily to add new features,
      payment solutions, and game titles to our Online Banking payment
      portal. As these solutions become available, we add them to the back-
      end for easy integration—all without altering the user interface. As this
      technology grows, the commissions are going down—and that means
      higher retention, initial conversion, and happier customers.

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Plugins Master

  • 1. 3 2 1 GDC 2012 Credit Card Plugin Xsolla’s new Credit Card based on a number of unique automatically selects the best Plugin offers a universal parameters. Collecting and correct card processor for platform for accepting credit payment via credit card easy payment and conversion. cards globally. While our globally has never been We factor in location, load- plugin interface looks like a easier. balancing, game source, standard credit card purchase price, and many submission form, the W hy it’s better: nano-factors. Because the technology on the backend is Typically, credit card plugin does the thinking for far more intelligent. processing is handled by one your customer, it makes it specific processor. However, easier for them to purchase How it works: global coverage is becoming and return to playing you Using Xsolla’s SMART an increasingly important game; thus guaranteeing algorithm, traffic is factor, and no single increased payment automatically routed to the processor can manage all card conversion in your games. proper gateway and processor types. Our system What’s included: A few lines of JavaScript are all you need to get started. Integration is quick and simple. Our backend manages transaction and processing. A top-of-the-line user interface as been designed for optimal conversion for all cards internationally.
  • 2. 3 2 1 GDC 2012 Mobile Payment Plugins Mobile is one of the fastest new How it works: Why it’s better: ways to pay in-game. In some Xsolla’s mobile plugin is installed Your players don’t know or care to markets, it is the preferred payment and ready to go with just a few know the difference between method of users across the board. lines of JavaScript. The user clicks different mobile payment Using mobile phone payment, the “Mobile” button and enters his providers. They just want to make players never have to exit their phone number to get our system their payment and get back to game in order to pay, which working. The plugin discovers the gameplay. The mobile payment increases conversion and users’ carrier, geographical plugin takes the decision-making maintains the integrity of information, and preferred out of players’ hands and gameplay. Xsolla’s Mobile commission structure, and makes guarantees you the highest Payment Plugin streamlines the decisions on the back-end about payout. Our simple, user-friendly process of paying by mobile and how to complete the transaction. interface takes the customer guarantees the best payout to That could mean sending an SMS, worry out of making mobile publishers. One button contains entering a PIN, or even a phone call payments. This same system is all mobile options, from premium followup, depending on the also able to immediately give SMS to direct carrier billing. Our payment system. The plugin advanced and detailed analytics plugin is smart to select the best adapts to whichever way the on about millions of micro- choice on the backend while the payment should be completed, and transactions so you can better customer enjoys a simple-to-use returns the user back to the game track the conversion funnel from interface to complete payment in for enjoyment. start to finish. seconds. What’s included: One plugin, infinite options. Xsolla is working daily to add new mobile payment solutions in new markets. As these new solutions become available, we add them to the back-end for easy integration, without ever changing the user interface. As direct carrier billing grows, commissions for mobile are going down--that means higher conversion and happier customers.
  • 3. 3 2 1 GDC 2012 Recurring Payments Plugin Conversion is a unique goal of At Xsolla, we don’t just offer · Automatic Top-Up: Allows our business; transforming a payment solutions; we users to create charge non-paying gamer into a develop, innovate, and evolve scenarios to avoid funds paying customer is a payment technology. shortages and prevent losing precarious and arduous time away from the game. process. But in order to truly What is does: maximize revenue, as soon as Our Recurring Payments Coupled with Xsolla’s conversion is finished, the Plugin is designed with comprehensive analytics, the goal becomes retention. At retention in mind. Your recurring payments Plugin this stage, the burden of the customers will be able to: gives you, the publisher, publisher is to facilitate and unprecedented data to streamline the steps to · Set up and maintain understand customer habits ensure repeat business. payment subscriptions. and predict future revenue. Making sure the steps of retention are as frictionless · Store payment information and simple as possible is and data for ease in future where Xsolla comes in. use and transactions. What’s included: One plugin, infinite options. Xsolla is working daily to add new features and payment solutions in new markets. As these solutions become available, we add them to the back-end for easy integration—all without altering the user interface. As this technology grows, the commissions are going down—and that means higher retention, initial conversion, and happier customers.
  • 4. 3 2 1 GDC 2012 Cash Payment Plugin Credit cards, checks, online While there are over tens of Xsolla knows and understands banking, and mobile are all thousands of these machines in how gamers pay and what we classified as “Alternative the US, they still are unfamiliar bring to you the publisher is a Payments.” As these markets to many of the US marketplace. system that helps your game expand, it’s easy to forget what These cash kiosks are designed reach a global market. For these are considered the to be one stop payment those customers who want to “alternative” to: tangible locations. Customers are able play in a digital reality but pay currency, a.k.a. cash. Even as to pay bills, make money in an analog world, our plugin is the world becomes increasingly transfers, and purchase goods able to take user’s location and digital, cash remains the online, all using cash inputted provide them close, practical preferred payment option for into the machine and all in one kiosks to facilitate the significant portions of the session. Their usage and transactions. The quicker they world population. For some of prevalence is so widespread find a kiosk nearby their play these demographics, such as and common worldwide, there location, the faster they will teens and tweens, it’s often the are nearly half a million in return to your game. only option; for others, Russia alone. including many international consumers, paying with cash is the cultural preference. What’s included: One plugin, infinite options. Xsolla is working daily to add new features, payment solutions, and game titles to cash kiosks worldwide. As these solutions become available, we add them to the back-end for easy integration—all without altering the user interface. As this technology grows, the commissions are going down—and that means higher retention, initial conversion, and happier customers.
  • 5. 3 2 1 GDC 2012 Prepaid Cards Plugin On Valentines Day 2010, a with it. This market doesn’t Xsolla understands the popular Facebook game have to be left only to the reasons why users choose registered a staggering 14 largest publishers, nor does it prepaid cards; this is why we million dollars in purchases of have to be entirely localized work tirelessly to maximize in-game items within a 24- within countries. their acceptance in-game and hour span. This massive peak realize the practical revenue in sales was directly Of course, the scope of for our publishing partners. attributed to users giving prepaid cards isn’t merely We know that an inability to gifts to the other person with limited to gifts; many users apply prepaid credits doesn’t whom they were “in a choose to utilize these cards just mean lost revenue; it relationship.” for reasons related could potentially mean a lost budgetary, security, or control customer. As the industry grows, so too concerns. will number of gifts and credits given in-game grow What’s included: One plugin, infinite options. Xsolla is working daily to add new features, payment solutions, and game titles to realize the revenue from prepaid cards. As these solutions become available, we add them to the back- end for easy integration—all without altering the user interface. As this technology grows, the commissions are going down—and that means higher retention, initial conversion, and happier customers.
  • 6. 3 2 1 GDC 2012 Online Banking Plugin As the world becomes more traditional online banking Asia are already using Online technological savvy, users mainstays such as the power Banking to fund their game have begun to capitalize on bill, mortgage, and credit accounts. Xsolla is unmatched the convenience of banking card? If your company is to in technology and experience without ever having to maximize it’s earning when it comes to integrating actually set foot within a potential, your game has to be Online Banking into our bank. Given the safety, speed, able to accommodate this payment platforms. Xsolla is and low concerns associated payment platform. Xsolla is constantly adding new with fraud, it’s unlikely to see there to help your company countries and regions from these usage rates decline. stay on the cutting edge of emerging markets into our advancement and customer coverage are and finding As online banking becomes convenience. solutions to connect more prevalent, why shouldn’t publishers and potential payment of virtual purchases Customers in Europe, North customers. be featured alongside America, South America, and What’s included: One plugin, infinite options. Xsolla is working daily to add new features, payment solutions, and game titles to our Online Banking payment portal. As these solutions become available, we add them to the back- end for easy integration—all without altering the user interface. As this technology grows, the commissions are going down—and that means higher retention, initial conversion, and happier customers.