George Gallup is an expert in advertising. He discusses several key points in the interview: 1) Advertising strategies that work continue to work, but copywriters must adapt messages for new products and markets. 2) Ideas are more important than specific words, and ideas should be presented forcefully to create meaning for the audience. 3) Effective ads clearly express why products are interesting to customers, without gimmicks that distract from the message. 4) While television provides a unique advertising medium, ads must still be effective and concise without wasted time.