This document discusses the importance of creativity in advertising. It states that creativity involves seeing something new in something old and is key to civilization and revolution. Creative advertising needs to be imaginative, intelligent, and catchy to positively impact consumers. The document then outlines the process of creativity, aspects of creative strategy, foundations of creative ideas, and the impact of creative advertising such as creating demand, awareness, and motivating purchases. It concludes that creative advertising plays an indispensable role in business success.
The briefing document to our two week Create Meaning program in cooperation with the Miami Ad School.
All results will be published on createmeaning.com
Feel free to follow-up Q&A on twitter @createmeaning.com or our blog.
The briefing document to our two week Create Meaning program in cooperation with the Miami Ad School.
All results will be published on createmeaning.com
Feel free to follow-up Q&A on twitter @createmeaning.com or our blog.
How to kill a creative process : An Advertising guide on managing creativity Maurice C. Ugwonoh
With the snap-like emergence of mobile technology and social media proliferation, advertising practitioners and marketers alike are experienceing a compression of the traditional approach to managing creativity.
This short guide reappraises the effective and effecient processes to creativity in the age of Mobile.
From Good to Great: Smart strategies for successful creative campaignsShannon Flowerday
What makes a campaign really great—even remarkable—and what it takes to get there. A look at some successful campaigns across all mediums, discuss what we can learn from them, and then review the creative process to get there.
Every marketer and adverting agency have one great creative idea. This presentation highlights the creativity and execution of great Integrated Marketing Communications campaigns. The execution of great ideas is a collaboration between client and adverting agency.
This slide gives the detail analysis that a company perform on some well establish dimensions for using creativity in advertising for mor effectiveness
(CLICK 'DOWNLOAD' TO DOWNLOAD THE POWERPOINT DECK FOR COMPLETE VIEW OF HIDDEN LAYERS AND SLIDE ANIMATION IN THE PRESENTATION).
Can you 'process' creativity? I think you can, if you clearly know what it is.
Having sat in many advertising conferences and workshops, and listening to many advertising creative gurus using 'esoteric language' to explain a seemingly abstract concept ('creative ideas') here's my attempt at distilling creative ideas and creative thinking into a very simple, logical 'process'.
Note: Advertising Creativity : Before you can create it, you need to be clear about what it is you're creating. This Level 101. ppt deck won't turn you into a creative superstar overnight, but can give you a clear idea of how to get there.
Ps: I'd like to wholeheartedly thank all the generous people on the www, who's names are not mentioned here (and who's work I've blatantly plucked) to create this powerpoint presentation.
My sincerest apologies for my lack of referencing skills.
How to kill a creative process : An Advertising guide on managing creativity Maurice C. Ugwonoh
With the snap-like emergence of mobile technology and social media proliferation, advertising practitioners and marketers alike are experienceing a compression of the traditional approach to managing creativity.
This short guide reappraises the effective and effecient processes to creativity in the age of Mobile.
From Good to Great: Smart strategies for successful creative campaignsShannon Flowerday
What makes a campaign really great—even remarkable—and what it takes to get there. A look at some successful campaigns across all mediums, discuss what we can learn from them, and then review the creative process to get there.
Every marketer and adverting agency have one great creative idea. This presentation highlights the creativity and execution of great Integrated Marketing Communications campaigns. The execution of great ideas is a collaboration between client and adverting agency.
This slide gives the detail analysis that a company perform on some well establish dimensions for using creativity in advertising for mor effectiveness
(CLICK 'DOWNLOAD' TO DOWNLOAD THE POWERPOINT DECK FOR COMPLETE VIEW OF HIDDEN LAYERS AND SLIDE ANIMATION IN THE PRESENTATION).
Can you 'process' creativity? I think you can, if you clearly know what it is.
Having sat in many advertising conferences and workshops, and listening to many advertising creative gurus using 'esoteric language' to explain a seemingly abstract concept ('creative ideas') here's my attempt at distilling creative ideas and creative thinking into a very simple, logical 'process'.
Note: Advertising Creativity : Before you can create it, you need to be clear about what it is you're creating. This Level 101. ppt deck won't turn you into a creative superstar overnight, but can give you a clear idea of how to get there.
Ps: I'd like to wholeheartedly thank all the generous people on the www, who's names are not mentioned here (and who's work I've blatantly plucked) to create this powerpoint presentation.
My sincerest apologies for my lack of referencing skills.
Paid form of non-personal communication about an organization, product, service or idea from an identified sponsor, using mass media to persuade or influence an audience
This session provides attendees with an opportunity to gain an understanding of the components of effective advertising and paid media campaigns; how to evaluate various types of media; learn advertising industry terminology; examine emerging advertising issues in traditional and new media, plus examples and rationales of common practices. All types of media will be explored and analyzed including, but not limited to, television, radio, magazine, newspaper, outdoor and the Internet.
Creative Advertising (case of Benetton company) by Aleksey NarkoAliaksey Narko
The purpose of the thesis is to investigate the role of creativity in advertising, how it works and what is its effect on the general public. Theoretical part of the thesis explains what creativity is, presents creative advertising as one of the essential parts of modern marketing and describes the usage of creative techniques in promotion by Benetton brand of clothing. Empirical part investigates opinions of the respondents on the topic of the costs, effectiveness and influence of advertisements, in particular creative ones with the example of Benetton. The research shows that advertising is a powerful method to influence consumers’ buying decision and there is a moderate relationship between quality of advertising and quality of the product. Moreover the results show that word-of-mouth advertising is the most effective and one of the cheapest ways to advertise the product or service, while billboards and internet webpages ads seem to be the most visible to the public. More than 45% of the consumers see the substantial relationship between the money spent on advertising and product sales. 40% of the respondents have never heard or don’t know much about creative advertising, 70% of them agree that creative ads are more effective than traditional ones and almost the same number of the respondents knows Benetton brand of clothing. Only 20% of the respondents that know Benetton brand admit that their ads are neither interesting nor special.
http://www.niccotan.com/2011/04/advertising-fundamentals.html
De La Salle University - Master of Marketing Communication Graduate Students presented a comprehensive report regarding the fundamentals of advertising.
creative advertising is an art form that empowers brands to unleash their imagination and create lasting connections with consumers. By embracing emotions, storytelling, and unconventional ideas, brands can make an indelible mark in the minds and hearts of their audience. In this ever-evolving landscape of advertising, the power of creative brilliance remains steadfast, breathing life into brands and fueling their success. Embrace the essence of creative advertising, and embark on a journey where imagination knows no bounds.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
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This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
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The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
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Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
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Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
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Creativity in advertisement
1.
2. INTRODUCTION
“CREATIVITY IS SEEING SOMETHING NEW WHEN YOU
LOOK AT SOMETHING OLD; IT IS ALL HEART OF
CIVILIZATION AND IS THE DRIVING FORCE OF
REVOLUTION.” - DAVID OGILVY.
IT IS AN ACCEPTED FACT THAT THERE SHOULD BE AN
ELEMENT OF CREATIVITY IN AN ADVERTISEMENT. THIS
CREATIVITY IS SOMETHING NEW, UNIQUE, EXTREME
ATTRACTIVE AND APPEALING TO THE CONSUMERS
3. FACTS OF CREATIVITY IN ADVERTISING
• Creative advertising needs to imaginative, intelligent,
sharp, to the point and extremely catchy. It must motive
people to purchase advertisement product. The message
and appeal made should be able to make positive impact
on the consumers. According to
• Albert Wesley, “Creativity is the ability to develop new
useful ideas that produce desired results.”
5. IMPACT OF CREATIVE ADVERTISING
• It creates quick demand for a newly introduced product.
• It creates awareness about the product in the mind of prospects.
• Creative advertising creates desire and motivates consumers to
purchase the product.
• Creative advertising makes consumers conscious of their needs.
6. PROCESS OF CREATIVITY
Define the
problem
Detailed study of
the problem
Verification of
New Idea
Concrete follow-
up actions
7. CREATIVE STRATEGY
Creative strategy is smooth and free from crowding. It provides
advertisement theme to every advertising campaign. Creativity
in advertising must be discipline creativity. By translating
ideas and impressions into pleasant advertising message, each
advertising man gains personal satisfaction and creates
enjoyment for those who come in contact with the results.
9. FOUNDATION OF CREATIVE IDEAS
Imagination
and
Experience
Watch
Competitors
Collection of
facts
Constraints
and
Opportunities
10. CREATIVE AUDIO ADVERTISING
As seen many advertisings on the media like TV, internet, etc which
are the combination of the visual + audio or only visual advertisings.
Visual advertising has good action on our mind because we can see
the overall procedure and can understand it better and faster than
the audio advertisings. But there are such advertisings in the radio
and as well as in the television which were successful due to the
effective audio work i.e. jingle or signature tune.
14. CONCLUSION
On doing advertising detailed research study on the topic, I can
now conclude that creative advertising plays an indispensable
part in the success achievement of any business or
organization. Creativity plays advertising vital role in modeling,
manipulation and creation of great advertising. Recent
examples are the Hindustan lever limited and cococola that
spent more than 50% of their budget towards advertisements.
Below are the big spenders on the advertisement which show
the importance of advertising.