The document provides an overview of a business plan presented by Team ProtishrotiXYZ for an online grocery delivery startup called ProtishrotiXYZ. The summary includes details about the company mission to deliver quality fresh products to customers anytime and anywhere at their desired cost and location. It also discusses the opportunity in the online home services market, solution of matching individuals with local producers, marketing strategy, financial analysis including costs, revenue streams, and break even point calculation.

1. Bangabandhu Sheikh Mujibur Rahman Science & Technology
University, Gopalganj-8100
Presented By
Team ProtishrotiXYZ
Project
on Business Plan
AIS-388
Supervised By
Sanjida Akter Soroni
Lecturer,
Dept. of Accounting & Information Systems
Bangabandhu Sheikh Mujibur Rahman Science & Technology
University, Gopalganj

2. Overview
On demand grocery, vegetable, meat & fish
and bakery Products supplier.
We help consumer in our communities by
delivering vegetable & fruits, grocery, fish &
meat and bakery for their daily necessaries at
the time, place & cost they desire.
ProtishrotiXYZ
909, Sadhinata Tower,
TX, 78641 208.917.2558
info@ProtishrotiXYZ.com

3. Our Team
Md. Mustahudur Rahman
CEO
ProtishrotiXYZ
Abid Hasan
CIO
ProtishrotiXYZ
S M Tasrip
Business Development Officer
ProtishrotiXYZ
Sadeea Akter
Marketing Officer
ProtishrotiXYZ
Md Dulal Sheikh
CRSO
ProtishrotiXYZ
M M Ibrahim Palash
Products
ProtishrotiXYZ

4. Trade Name & Year of founded
ProtishrotiXYZ, 2018
Legal Entity: Partnership,
Act: 1932
Location: Dhaka
Development stage
startup & Pre-revenueFunding Opportunity
2 million
Industry
Online home services Market
Own delivery Service
Employees
Six persons
Use of Funds
35% R&D
20% Marketing/Sales
15% Operations 30% Direct Cost

5. Our mission is to deliver quality &
fresh product to our customer and
we take the responsibility of our
product.
 at any place,
 at any time and
 cost they desire.
“To achieve leading position in the
market by providing quality
Product.”
By Using SMART objective technique we set vision & mission of our
startup. SMART stands for Specific, measurable, Achievable, Relevant &
Timely.

6. Commitment
 Standard
Promise
Trust
Transparency
Responsibility
Vegetable
Meat & Fish
Bread & bakery
Grocery
Dairy
 Fruits

7.  People are getting busy with their job & other
activities. They don’t get enough time to go to
market to buy their daily necessaries.
 Actual producer of the product doesn’t get proper
price of their product & consumer don’t get fresh
product due to middle man.
 ProtishrotiXYZ(We) are filling the gap between
Producer & consumer of the product and saved
the time of the consumer by delivering fresh
product.
 We are following simple and effective way to bring
everything together according to their time
preference, their location, and within their budget.
Problem

8. Opportunity
Online Home service
market
400 Billion
Industry
Globally
by 2021
3rd most Active
facebook user
Dhaka.
Online market Size
17 million in 2017 (online
market User)
110 to 115
million estimated
in 2017(tk)
60% customer
in Dhaka
90% Payments
made on delivery
92Million used internets
63 million access webs
ProtishrotiXYZ Targets 6,000
consumer lived in Dhaka for
one financial year. We expand
our target consumer in
following year.

9. Solution
Protishroti matches the individual & family with
producer of the product which they Actually
consumed.
The platform leverages blockchain to provide
 Accurate and reliable mutual reviews.
 Ensuring accountability and trust
 Accountability & security
 Cashless payments
 Transparency
Save time & money
Proper price of product
Makemoneyfromtransaction
GrowLocalMarketnetwork

10. Why we take investment decision
Porter’s
competitive five
forces model

11. Competitive Advantage
1st to market
We are first in the market who created
database of beneficiary and provided
training to the Producer to produce organic
product.
Whole Solution
Production, training, database,
service
Blockchain Technology
Accurate & Reliable reviews
& ratings Secure transaction
Ease of Use
Cashless payment, on delivery payment,
optimized to improve user experience

12. MacDonald's situation Analysis
SWOT Analysis
Good Bad
Strength Weakness
Opportunity Threat

13. “STEPEL”
Analysis

14. Target Market Supply chain
We segregate our consumer in three different categories
on the basis of income level of our consumer:
 Upper Class
 Upper middle class
 Lower middle class.

15. Marketing Strategy
Formulation
 Segmentation and Targeting
 Positioning
 E-marketing strategy
 Online Value Propositions

16. Value chain Analysis
E-business add value in its all steps. Here we follow revised value chain model for analyzing value chain. In the first stage
we will make market research for developing and design our product. As we design our product with social viral issue so
that market research is very much important. In second stage we will design our product based on research result. Then we
will provide the design information to the supplier for making final product. After completing the product, we will procure
in from the supplies and store it in our local warehouse. And in the last stage we will manage the selling process.

17. Protishroti Revenue Strategy
Integrated Marketing plan including of multiple channels of
campaign
 Seasonal Campaign
 Discount/promo code campaign
 Digital media campaign.
 Consumer campaign.
 Package campaign.
Focused Activities on customer Acquisition & Business
Development:
 Social media Champaign.
 Digital media advertising.
 Mailings.
 Door to door sailing.
 Radio
 Newsletter
 Outdoor community Events
 Video Advertising.
 Contract with customer.
 Viral marketing.
Revenue Stream of ProtishrotiXYZ
 Transaction fee.
 Provider subscription fee.
 Advertisements.
 Storefront.

18. Financial Analysis
Purchase
Add: Carrying Cost
Cost of materials
Direct Cost:
Labor Cost
Other cost
Prime Cost
Factory Overhead
Wages of farmer (10*6,000)
Rent of land
Others cost
Factory/work cost
Office and Administrative Overhead
Salary
Office rent
Power Supply
Stationary
Hospitality Cost
Production cost
Selling & Distribution overhead
Transportation
Godown rent
Advertisement
Salesman salary (3*10,000)
Total Cost
3,00,000
50,000
10,000
5,000
60,000
80,000
10,000
1,35,000
20,000
5,000
3,000
2,000
10,000
60,000
20,000
30,000
3,50,000
15,000
3,65,000
1,50,000
5,15,000
1,65,000
6,80,000
1,20,000
8,00,000
We will Add 15%
profit on total cost
Cost Sheet
Break event Point
Break Even Point = Fixed cost
Sales price (per unit) – Variable cost (per Unit)
= 4,15,000
36 – 16
= 20,750 units

19. Looking clear

20. ProtishrotiXYZ

21. Success is waiting

22. Do you have Any question?

23. Thank You