The PeerClick team developed an advanced tracking solution called PeerClick that offers automatic campaign optimization, accurate statistics, and fast redirects. PeerClick aims to save users time and increase efficiency by processing clicks within 5 milliseconds. PeerClick has continued growing by attending affiliate events, partnering with industry leaders, and improving their tracker based on feedback. Their business model involves promoting PeerClick extensively and intensively to gain paying subscribers while providing a technologically advanced platform.
Utilizing Digital Performance to Overcome Industry ChallengesiProspect Canada
In the next 3-5 years, we’ll see a radical integration of the banking and financial experience across physical and virtual environments.
Customers will soon be able to search for financial products by image, voice, and gesture. See how you engage customers in these digital channels matters greatly.
Google Analytics Konferenz 2018_Rock your Data - Aktiviere deine Daten_ Thoma...e-dialog GmbH
Kennst Du das auch? Du hast ein Trackingsystem auf Deiner Website und in Deiner App? Du hast vielleicht sogar Datenerfassung in Stores? Du hast also eine Unmenge an relevanten Daten aus denen es nun gilt, smarte Aktionen mit Mehrwert für Dein Unternehmen und Deine Kunden zu generieren?
In diesem Vortrag zeigen wir Dir, wie man mit Hilfe von Customer Journey und dem Einsatz von DMPs und CDPs Daten richtig erfasst und aktiviert, damit man aus diesen nicht nur Graphen sondern einen echten Uplift in ROI und Kundennutzen schafft. Praktische Beispiele und Use-Cases bringen wir natürlich mit.
Thanks to the rise of mobile usage, consumer's paths are increasingly complex. Using a last-click attribution model will no longer suffice for advisers. The key to unlocking growth opportunities is to follow thes "Measure, Attribute, Act" framework:
* Correctly measure every moment that matters for your business
* Attribute conversion credit more accurately, using a multi-touch attribution model
* Act on the insights surfaced by your new attribution model by adjusting bids, budgets and targeting options
Discover why Marketo has been voted as the #1 marketing automation platform five years in a row by Salesforce.com users. See for yourself how Marketo leads the pack in:
-Email marketing capabilities that foster personalized relationships
-Advanced analytics to help prove and improve marketing ROI
Marketing management to plan and manage marketing budgets across teams and regions
-Powerful sales insight, including tailor-made applications for Salesforce.com
Utilizing Digital Performance to Overcome Industry ChallengesiProspect Canada
In the next 3-5 years, we’ll see a radical integration of the banking and financial experience across physical and virtual environments.
Customers will soon be able to search for financial products by image, voice, and gesture. See how you engage customers in these digital channels matters greatly.
Google Analytics Konferenz 2018_Rock your Data - Aktiviere deine Daten_ Thoma...e-dialog GmbH
Kennst Du das auch? Du hast ein Trackingsystem auf Deiner Website und in Deiner App? Du hast vielleicht sogar Datenerfassung in Stores? Du hast also eine Unmenge an relevanten Daten aus denen es nun gilt, smarte Aktionen mit Mehrwert für Dein Unternehmen und Deine Kunden zu generieren?
In diesem Vortrag zeigen wir Dir, wie man mit Hilfe von Customer Journey und dem Einsatz von DMPs und CDPs Daten richtig erfasst und aktiviert, damit man aus diesen nicht nur Graphen sondern einen echten Uplift in ROI und Kundennutzen schafft. Praktische Beispiele und Use-Cases bringen wir natürlich mit.
Thanks to the rise of mobile usage, consumer's paths are increasingly complex. Using a last-click attribution model will no longer suffice for advisers. The key to unlocking growth opportunities is to follow thes "Measure, Attribute, Act" framework:
* Correctly measure every moment that matters for your business
* Attribute conversion credit more accurately, using a multi-touch attribution model
* Act on the insights surfaced by your new attribution model by adjusting bids, budgets and targeting options
Discover why Marketo has been voted as the #1 marketing automation platform five years in a row by Salesforce.com users. See for yourself how Marketo leads the pack in:
-Email marketing capabilities that foster personalized relationships
-Advanced analytics to help prove and improve marketing ROI
Marketing management to plan and manage marketing budgets across teams and regions
-Powerful sales insight, including tailor-made applications for Salesforce.com
April partner bootcamp deck cookieless futureAcquia
Google’s recent announcement to ‘phase out support for third-party tracking cookies , has been viewed by many as the final blow in the death of third-party cookies in marketing. It is also the latest wave pushing us toward stronger privacy-focused open web standards.
But what does the death of third-party cookies mean for Acquia Partners? In a nutshell, it means that you must develop a powerful first-party data strategy for your customers so they can win the trust and loyalty of theirs.
Watch our on-demand Partner Bootcamp and learn how you can stay ahead of the curve.
We explored:
Evolving from customer acquisition to consent-driven personalization
The rise of the Customer Data Platform (CDP)
Why a first-party data strategy requires data unification across the customer lifecycle
You will also hear from Mark Royko about Acquia Practice Certification program
We all know that customer segmentation is critical to success in the online world, but how is this done across multiple data sources? From mobile apps, to website cookies, to your CRM, offline data and more. Is there a way to bring all of these together? Absolutely, lets learn how – together. Data Management Platforms such as Adobe’s Audience Manager or BlueKai are often referred to but little talked about. Here we will go through the future of customer data for marketing, ensuring you are up with the play on making your next move into the new generation of targeted advertising as it starts to unfold.
Questioning Data Quality and Troubleshooting Tracking Gaps (SMX Munich 2020)Christopher Gutknecht
This session covers a wide range of causes for observed gaps across different data sources in a web tracking context. The three chapters are measurement settings, browser data loss and cookie consent. The session was held by Christopher Gutknecht at SMX Virtual Edition 2020.
The accompanying checklist can be found here: https://docs.google.com/spreadsheets/d/1C7Ojteg-EWazi_xDEwlljwALppHxG3PY8lBuodGSmxY/edit#gid=1216566297
Transforming Your Revenue Engine: How Verizon uses AI and Data to Accelerate ...Lattice Engines
While marketing at Verizon was hitting their lead generation targets, alignment with sales was lacking, which can negatively impact revenue. This session will provide a look at how Verizon used the Lattice Engines AI platform to identify the highest quality leads and accounts, and provided sales with deep data about each of those leads to drive highly contextualized conversations. With AI and data, Verizon was able to improve sales and marketing alignment and drive an increase in revenue.
Key takeaways:
1. Key use-cases for AI and how it can support your sales and marketing alignment
2. Lessons learned when driving sales and marketing alignment at scale
3. How to drive sales adoption and follow-up on leads provided by marketing
Thebitbag Affiliate Program - Content Commerce Syndication PluginSamuelLee276
Thebitbag is a content platform that connects thousands of affiliate marketers and merchants.
Thebitbag’s editors and writers host and create high quality stories such as reviews, listicles, quizzes, retail industry insights, tips, trends and big brands discount offers.
Affiliate marketers are able to monetize their fans or followers through sharing engaging stories with affiliate link ready.
This SMX session covers Bergzeit's approach on integrating product margins, return rates, attribution data and customer effects into Google Ads bidding. Kira and I leverage a BigQuery pipeline in SQL and upload the gross profit data via the conversion import, sharing our specific learnings.
Study programmatic and data in Spain DatmeanDatmean
Datmean just released the first study carried out in Spain about programmatic buying and data. The research points out where Spain stands on this subject and the challenges the country is facing in 2017
Javascript Tracking or Web Log Analytics? Piwik PRO
JavaScript tracking method is used to collect data by the majority of analytics solutions today. It is valued for delivering high-quality insights, but also for extensive customization capabilities. However, for a variety of reasons, JS Tracking may not be accurate for everyone. The most popular alternative solution is Web Log Analytics, which allows you to collect web server log files and import them into your platform for viewing, analyzing, and reporting. Log analytics and JS tracking differ a lot when it comes to the processing and storage of data. See how they compare and choose the right tracking method for your organization.
ANTS - The Future of Digital Marketing - FPT TECH DAY 2016ANTS
ANTS - The Future of Digital Marketing - FPT TECH DAY 2016
Vừa trở về từ sân chơi công nghệ lớn nhất khu vực châu Á Thái Bình Dương (APMF 2016) diễn ra tại Indonesia, Ông Đinh Lê Đạt CEO Công ty Cổ phần Giải Pháp Quảng Cáo Trực Tuyến ANTS sẽ mang đến buổi tọa đàm những chia sẻ chân thực nhất về hành trình ra biển lớn của ‘Bầy kiến công nghệ” với giải pháp cốt lõi - Nền tảng Marketing số hoá - của mình.
Thai nghén ngay trong lòng tập đoàn FPT, ANTS có gần hai năm để biến ý tưởng khởi nghiệp dựa trên Big Data trở thành một trong những giải pháp AdTech & Data-Driven Marketing hàng đầu trên thị trường quảng cáo trực tuyến Đông Nam Á.
Công ty đã ghi dấu ấn qua ANTS Ad Exchange, sàn giao dịch mua bán quảng cáo trực tuyến cho phép đấu giá theo thời gian thực (Real-time Bidding) đầu tiên của Việt Nam với 20 tỷ lượt quảng cáo/tháng, hoạt động dựa trên nền tảng dữ liệu lớn (Big Data) 15 Terabytes logs/tháng, tiếp cận được hơn 60 triệu người dùng Internet Việt Nam và Indonesia.
A New Era of Email Deliverability: Tools of 250okMarketo
Up to 85 percent of incoming email is considered abusive. Mailbox providers often apply aggressive measures to deter spam and protect customers. As a result, marketers need sophisticated tools to understand when emails deliver to the Inbox or Spam folder and why. With the enhanced partner integration between 250ok and Marketo, get the proactive insights you need to manage sender reputation, optimize deliverability, and improve email-driven ROI.
This presentation will show:
- Email Informant delivers better emails with comprehensive analytics, device and browser tracking
- Reputation PowerPack offers granularity with automated SNDS, and spam trap reporting
- More features of the Email Deliverability PowerPack boost ROI
Ben Hancock (CNN) Programmatic Advertising in Europe - ProgrammatiCon 2018e-dialog GmbH
Insights from the latest IAB Europe Attitudes to Programmatic Advertising and European Programmatic Market Sizing reports, the industry benchmarks on the development of programmatic in Europe will be shared to reveal the latest buy-side and sell-side drivers, barriers and strategies and the size and growth of the market.
Ana Villegas, Dell - Using Data, Technology and Creativity to Break Through T...Marketing United
Digital marketing is a crucial part of any B2B marketing strategy. Today, B2B marketers are faced with the challenge of breaking through the noise and using programmatic to optimize both content and marketing strategies to reach BDMs and ITDMs. Using cutting edge data technology to fuel unique and creative strategies, Dell is going beyond Digital 101 to become a thought leader in the world of digital B2B marketing.
Conversion Optimization: Fighting the Most Common RoadblocksiProspect Canada
Conversion Optimization is the process of continuously improving a website or landing page to create the most effective experience for new and recurring customers. However, implementing a conversion optimization process within your organization can be challenging. Here is how to fight the most common roadblocks.
ProgrammatiCon 2017 - Keynote: Programmatic - the next industry revolution fo...e-dialog GmbH
Programmatic is more than just buying and selling advertising; it is a technological force that is disrupting the very essence of traditional media buying, impacting every field from Channel Sales, Marketing, Finance and Analytics, Tech Stack and Adops to Product Development and Audience targeting. The sooner we understand the powerful tools we have at hand and the challenges that each one of these markets is experiencing, the sooner we can profit from its properties and use this industry revolution to our greater success.
Using Social Media to Capture Reference Content From The Other 90% of Your Cu...Steve Norall
Craig Nunes, Vice President of Marketing at 3PAR, gives a keynote address at the Customer Reference Forum in Berkeley, California. Craig talks about how they are using social media and TechValidate to enhance their customer referencing program.
Harnessing Data for Better Customer Experience and Company SuccessTreasure Data, Inc.
As big data has exploded, the ability for companies to easily leverage it has imploded. Organizations are drowning in their own information, unable to see the forest through the trees, while the big players consistently outperform in their ability to deliver a great customer experience, faster, cheaper…As a result, the vast majority of companies are scrambling to catch up and become more agile, data-driven, to use their data more effectively so they can attract and retain their elusive customers...
In this joint deck by 451 Research and Treasure Data, you will learn how to enable your line of business team to own their own data (instead of relying on IT) to be able to:
- deliver a single, persistent view of your customer based on behavior data
- make that data accessible to the right people at the right time
- Increase organizational effectiveness by (finally) breaking down silos with data
- enable powerful marketing tools to enhance the customer experience
Ask The Expert! Nonprofit Website Tools, Tips, and Technology.pdfTechSoup
In this webinar, Kyle Barkins and Julian Gerace unpack the intricacies of website optimization specifically tailored for nonprofits. They'll delve into cutting-edge tools and technologies pivotal for digital success in today's online sphere. It's an opportunity to elevate your nonprofit's online stature and transform your website into a potent instrument for advancing your mission.
April partner bootcamp deck cookieless futureAcquia
Google’s recent announcement to ‘phase out support for third-party tracking cookies , has been viewed by many as the final blow in the death of third-party cookies in marketing. It is also the latest wave pushing us toward stronger privacy-focused open web standards.
But what does the death of third-party cookies mean for Acquia Partners? In a nutshell, it means that you must develop a powerful first-party data strategy for your customers so they can win the trust and loyalty of theirs.
Watch our on-demand Partner Bootcamp and learn how you can stay ahead of the curve.
We explored:
Evolving from customer acquisition to consent-driven personalization
The rise of the Customer Data Platform (CDP)
Why a first-party data strategy requires data unification across the customer lifecycle
You will also hear from Mark Royko about Acquia Practice Certification program
We all know that customer segmentation is critical to success in the online world, but how is this done across multiple data sources? From mobile apps, to website cookies, to your CRM, offline data and more. Is there a way to bring all of these together? Absolutely, lets learn how – together. Data Management Platforms such as Adobe’s Audience Manager or BlueKai are often referred to but little talked about. Here we will go through the future of customer data for marketing, ensuring you are up with the play on making your next move into the new generation of targeted advertising as it starts to unfold.
Questioning Data Quality and Troubleshooting Tracking Gaps (SMX Munich 2020)Christopher Gutknecht
This session covers a wide range of causes for observed gaps across different data sources in a web tracking context. The three chapters are measurement settings, browser data loss and cookie consent. The session was held by Christopher Gutknecht at SMX Virtual Edition 2020.
The accompanying checklist can be found here: https://docs.google.com/spreadsheets/d/1C7Ojteg-EWazi_xDEwlljwALppHxG3PY8lBuodGSmxY/edit#gid=1216566297
Transforming Your Revenue Engine: How Verizon uses AI and Data to Accelerate ...Lattice Engines
While marketing at Verizon was hitting their lead generation targets, alignment with sales was lacking, which can negatively impact revenue. This session will provide a look at how Verizon used the Lattice Engines AI platform to identify the highest quality leads and accounts, and provided sales with deep data about each of those leads to drive highly contextualized conversations. With AI and data, Verizon was able to improve sales and marketing alignment and drive an increase in revenue.
Key takeaways:
1. Key use-cases for AI and how it can support your sales and marketing alignment
2. Lessons learned when driving sales and marketing alignment at scale
3. How to drive sales adoption and follow-up on leads provided by marketing
Thebitbag Affiliate Program - Content Commerce Syndication PluginSamuelLee276
Thebitbag is a content platform that connects thousands of affiliate marketers and merchants.
Thebitbag’s editors and writers host and create high quality stories such as reviews, listicles, quizzes, retail industry insights, tips, trends and big brands discount offers.
Affiliate marketers are able to monetize their fans or followers through sharing engaging stories with affiliate link ready.
This SMX session covers Bergzeit's approach on integrating product margins, return rates, attribution data and customer effects into Google Ads bidding. Kira and I leverage a BigQuery pipeline in SQL and upload the gross profit data via the conversion import, sharing our specific learnings.
Study programmatic and data in Spain DatmeanDatmean
Datmean just released the first study carried out in Spain about programmatic buying and data. The research points out where Spain stands on this subject and the challenges the country is facing in 2017
Javascript Tracking or Web Log Analytics? Piwik PRO
JavaScript tracking method is used to collect data by the majority of analytics solutions today. It is valued for delivering high-quality insights, but also for extensive customization capabilities. However, for a variety of reasons, JS Tracking may not be accurate for everyone. The most popular alternative solution is Web Log Analytics, which allows you to collect web server log files and import them into your platform for viewing, analyzing, and reporting. Log analytics and JS tracking differ a lot when it comes to the processing and storage of data. See how they compare and choose the right tracking method for your organization.
ANTS - The Future of Digital Marketing - FPT TECH DAY 2016ANTS
ANTS - The Future of Digital Marketing - FPT TECH DAY 2016
Vừa trở về từ sân chơi công nghệ lớn nhất khu vực châu Á Thái Bình Dương (APMF 2016) diễn ra tại Indonesia, Ông Đinh Lê Đạt CEO Công ty Cổ phần Giải Pháp Quảng Cáo Trực Tuyến ANTS sẽ mang đến buổi tọa đàm những chia sẻ chân thực nhất về hành trình ra biển lớn của ‘Bầy kiến công nghệ” với giải pháp cốt lõi - Nền tảng Marketing số hoá - của mình.
Thai nghén ngay trong lòng tập đoàn FPT, ANTS có gần hai năm để biến ý tưởng khởi nghiệp dựa trên Big Data trở thành một trong những giải pháp AdTech & Data-Driven Marketing hàng đầu trên thị trường quảng cáo trực tuyến Đông Nam Á.
Công ty đã ghi dấu ấn qua ANTS Ad Exchange, sàn giao dịch mua bán quảng cáo trực tuyến cho phép đấu giá theo thời gian thực (Real-time Bidding) đầu tiên của Việt Nam với 20 tỷ lượt quảng cáo/tháng, hoạt động dựa trên nền tảng dữ liệu lớn (Big Data) 15 Terabytes logs/tháng, tiếp cận được hơn 60 triệu người dùng Internet Việt Nam và Indonesia.
A New Era of Email Deliverability: Tools of 250okMarketo
Up to 85 percent of incoming email is considered abusive. Mailbox providers often apply aggressive measures to deter spam and protect customers. As a result, marketers need sophisticated tools to understand when emails deliver to the Inbox or Spam folder and why. With the enhanced partner integration between 250ok and Marketo, get the proactive insights you need to manage sender reputation, optimize deliverability, and improve email-driven ROI.
This presentation will show:
- Email Informant delivers better emails with comprehensive analytics, device and browser tracking
- Reputation PowerPack offers granularity with automated SNDS, and spam trap reporting
- More features of the Email Deliverability PowerPack boost ROI
Ben Hancock (CNN) Programmatic Advertising in Europe - ProgrammatiCon 2018e-dialog GmbH
Insights from the latest IAB Europe Attitudes to Programmatic Advertising and European Programmatic Market Sizing reports, the industry benchmarks on the development of programmatic in Europe will be shared to reveal the latest buy-side and sell-side drivers, barriers and strategies and the size and growth of the market.
Ana Villegas, Dell - Using Data, Technology and Creativity to Break Through T...Marketing United
Digital marketing is a crucial part of any B2B marketing strategy. Today, B2B marketers are faced with the challenge of breaking through the noise and using programmatic to optimize both content and marketing strategies to reach BDMs and ITDMs. Using cutting edge data technology to fuel unique and creative strategies, Dell is going beyond Digital 101 to become a thought leader in the world of digital B2B marketing.
Conversion Optimization: Fighting the Most Common RoadblocksiProspect Canada
Conversion Optimization is the process of continuously improving a website or landing page to create the most effective experience for new and recurring customers. However, implementing a conversion optimization process within your organization can be challenging. Here is how to fight the most common roadblocks.
ProgrammatiCon 2017 - Keynote: Programmatic - the next industry revolution fo...e-dialog GmbH
Programmatic is more than just buying and selling advertising; it is a technological force that is disrupting the very essence of traditional media buying, impacting every field from Channel Sales, Marketing, Finance and Analytics, Tech Stack and Adops to Product Development and Audience targeting. The sooner we understand the powerful tools we have at hand and the challenges that each one of these markets is experiencing, the sooner we can profit from its properties and use this industry revolution to our greater success.
Using Social Media to Capture Reference Content From The Other 90% of Your Cu...Steve Norall
Craig Nunes, Vice President of Marketing at 3PAR, gives a keynote address at the Customer Reference Forum in Berkeley, California. Craig talks about how they are using social media and TechValidate to enhance their customer referencing program.
Harnessing Data for Better Customer Experience and Company SuccessTreasure Data, Inc.
As big data has exploded, the ability for companies to easily leverage it has imploded. Organizations are drowning in their own information, unable to see the forest through the trees, while the big players consistently outperform in their ability to deliver a great customer experience, faster, cheaper…As a result, the vast majority of companies are scrambling to catch up and become more agile, data-driven, to use their data more effectively so they can attract and retain their elusive customers...
In this joint deck by 451 Research and Treasure Data, you will learn how to enable your line of business team to own their own data (instead of relying on IT) to be able to:
- deliver a single, persistent view of your customer based on behavior data
- make that data accessible to the right people at the right time
- Increase organizational effectiveness by (finally) breaking down silos with data
- enable powerful marketing tools to enhance the customer experience
Ask The Expert! Nonprofit Website Tools, Tips, and Technology.pdfTechSoup
In this webinar, Kyle Barkins and Julian Gerace unpack the intricacies of website optimization specifically tailored for nonprofits. They'll delve into cutting-edge tools and technologies pivotal for digital success in today's online sphere. It's an opportunity to elevate your nonprofit's online stature and transform your website into a potent instrument for advancing your mission.
How to Turn Raw Data into Product Revenue by Retrofit PMProduct School
Most companies have a goldmine of data, yet lack the ability to know what to do with it. In this talk, Monica shared perspective on how to evaluate data, package it, and turn it in to additional revenue streams.
Main takeaways:
- Identify use cases for data.
- Turn those use cases in to product offerings.
- Create a pricing model & collect revenue.
A briefing on new marketing techniques and digital technologies that businesses should consider in 2018. Introduced with the Gartner Marketing Hype Cycle.
The activity of using methods, skills and tools to understand user engagement with a website is called a UX Audit.
Even in case this was done at the time of website development, it could not have included future traffic behaviour or change in design trends and optimisation techniques.
Per this article on Forbes, every dollar invested in improving UX has multifold returns. Good design is just good business.
Benchmarking Your Online Impact: From Stats to Reputation ManagementNSI Partners, LLC
"Benchmarking Your Online Impact: From Stats to Reputation Management" delivered live at UnTech10, 1:30pm Thursday Feb. 11, 2010; combined from 2 sessions originally scheduled for delivery at the ASAE Technology Conference (canceled due to snowfall in Washington, DC)
Industrial marketers are experiencing significant pressure to deliver a quantifiable return on
their investments, with marketing programs under intense scrutiny in today’s highly measurable
digital media environment.
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Cutting-edge technology that enables you to drive more conversions and reward world-class publishers for successfully promoting your brand.
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One All-Inclusive, Seamless Global Affiliate Experience. One Great Platform.
Growth happens when you reach the right customers at the right time. Join our global platform, powered by meaningful data, cutting-edge tech, and industry expertise—all designed to set you up for success and help you grow, no matter where you are in your affiliate growth journey.
Achieve Sustained Growth
Advertisers who migrate to CJ from other affiliate providers see higher, sustained growth from publisher recruitment efforts made easy with our integrated in-platform recruitment tools, solutions, and expertise.
Methodology
For advertisers who migrated an affiliate marketing program to CJ, program performance over a 5 year period was compared between the following:
Publishers who were active in the advertiser's affiliate marketing program prior to migration.
Growth from all network publishers recruited into the advertiser's program AFTER the first year.
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Contact us +919942258153 kvk.subadhra@gmail.com
Unlock your Digital Content & Expand beyond your Website3scale
You're struggling to increase your customers/users base?
You're spending tons of money on SEO and SEM?
You've heard of web services and API but don't really know what it is about?
Discover the added-value of APIs and of managing it: make your digital content ubiquitous!
Understand the API business case thanks to the Wine.com success story.
Building a Culture of Experimentation at HPOptimizely
Today’s leading digital businesses, such as Amazon, Google and Facebook, cite experimentation as the key to constantly improving their digital experiences. Yet many companies are still in the early stages of adopting a test and learn mindset when it comes to innovating on their own experiences.
In this webinar, hear how HP has built a global center of excellence, structured their experimentation teams and meetings, and focused on technology, governance, and strategy on their way to building a culture of experimentation.
You'll learn:
- How we structured our Center Of Excellence, and why it's working for us at a global scale
- Our emphasis on Data and Strategy, ensuring we make effective business decisions
- How we’ve interlocked our technologies to give us insights and the edge on our Experiments
- Our Partnership and Growth Story, on our way to grow experiments by 3x worldwide YoY
Monetization - The Right Business Model for Your Digital AssetsApigee | Google Cloud
As enterprises build and grow their mobile value chain with app, data and API technologies, digital assets become not only a competitive advantage, but also a source of revenue.
Join Anita Paul and Bryan Kirschner as they discuss the opportunities for value creation presented by APIs and data, share monetization models that apply to any industry, and explain how Apigee Monetization Services can help you deliver on the right business model for your digital assets.
We will discuss:
- The business context in the new digital world
- Business use cases and revenue opportunities
- How Apigee Monetization Services changes the game
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
2. Content Overview
web: peerclick.io e-mail: info@peerclick.io mobile: +48 723 886 747
About Us
Market
Knowing the Problem
The Solution
Time line and investments
Competitor Analysis
Management Team
Road map
Business Model
Contacts
3. Who we are ?
The PeerClick team is an amalgamation of geeks, scientists, creative wizards, digital marketers
and all around crafty human beings. We're a mischievous bunch that enjoys disrupting and
redefining industries with serious technology.
Way back in 2016, we’ve brainstormed through affiliate
challenges in search of fresh perspective on traffic tracking. Our
first-hand experience drove us towards the development of a
platform that would offer something a bit more than just a
tracker. After tweaking various software, we have finally came
up with a solution for automatic campaign optimization that
along with an accurate statistics and fast redirects offers more
possibilities for traffic monetization.
PeerClick continues its growth. We’ve attended many affiliate
events, partnered up with industry leaders, and collected rich
knowledge that altogether helps us improve our tracker to fit the
need of every client. We are real and we are here to lead your
affiliate business towards success!
web: peerclick.io e-mail: info@peerclick.io mobile: +48 723 886 747
4. Why are we the best?
We believe that the main characteristics for modern tracker is a speed. On speed of clicks process depends your conversions
and ROI stats. Even extra 100 ms can significantly reduce your revenue. Comfort work inside the tracker also depends on
speed of reports generating. In the course of the day you can create hundreds of reports and it will end up in huge difference:
whether to wait one second on each or ten. Now you can forget about slow user interfaces! PeerClick is the leader in
processing speed. Our goal is to save user time and increase your efficiency.
Using PeerClick user can get up to
30% more revenue
Start making profit
With PeerClick users automate the
marketing process, minimize risk, save
time on testing, and get high-quality
support when implementing new ideas.
Save time on management
We offer a loyal pricing policy with
different subscription plans to suit the
needs of every affiliate and always
have great discounts for our partners.
Spend less money on tracker
PeerClick is armed with effective
tools to help users to improve their
business strategy and be ahead of
competitors.
Being ahead of competitors
With PeerClick users will know exactly
what works best and what traffic source
is more effective and profitable for them
Improve the strong sides of
user’s marketing
The innovative PeerClick solution can
be a key to success in the marketing
business. Give it try and unlock the
door to more opportunities.
Succeed in business
web: peerclick.io e-mail: info@peerclick.io mobile: +48 723 886 747
5. Our Products
The most up-to-date tracker technology on the market today
Pay per click
Handles millions of clicks per day
Click processing time is 5 ms under any server load
The highest speed of report generating on the market
Competing Product
Our Product VS the Competing Product
A tracker is the affiliate marketer’s main tool. It defines your results. Eliminating tracking errors is crucial: due to slow redirects you
lose ROI,and an inconvenient interface leads to time loss. By choosing PeerClick users will get unique advantages and stay
ahead of competitors.
Group Campaign Reports
Large-scale automated updates every few month
The fastest and most convenient user interface
Flexible multi-user system with different access rights
The average response time of our support is 5 minutes
web: peerclick.io e-mail: info@peerclick.io mobile: +48 723 886 747
6. Growth of advertising spending worldwide (in billion U.S. dollars)
248,5 bln $
203 bln $
179,9 bln $
2017
2013
2016
2019
The graph depicts the growth of advertising spending worldwide from 2013
to 2016, as well as a forecast thereof for the period 2017 to 2019. Global
advertising spending is expected to grow by 4.2 percent in 2017. Between
2016 and 2019 the average growth rate of ad spend is expected to amount
to 9.2 percent annually.
156 bln $
web: peerclick.io e-mail: info@peerclick.io mobile: +48 723 886 747
7. Paid subscriptions
89% Free subscriptions
Capacity of market of
tracker users
13,2 %
6,2 %
4,6 %
76 %
Capacity of the market for
paid subscription
Other trackers (BeMob,
Improvely + non Saas)
Voluum – 2 100 000 $/m
AdsBridge – 560 000 $/m
ClickMeter – 640 000 $/m
11%
2016 2017 2018 2019
8. 0.32 mln
Affiliate marketing
6.7 mln
Other marketing
32 k
Users with paid
subscriptions
282 k
Users with free
subscriptions
Extensive way
web: peerclick.io e-mail: info@peerclick.io mobile: +48 723 886 747
4.6% 95.4% 100%
Intensive way
10,3 %
89.7 %
9. Voluum ClickMeter Improvely BeMobPeerClick.io
Free/Trial
Competitors Comparison
AdsBridge
Min price
Max price
SaaS
Developed database
Cloaking
Formation of a
complex report
Neural network
traffic optimization
Landing page builder
Hosting sites
Integration with
partner networks
Parameters
99 89 29 29 0
999 595249 349 299 499
5 min More 10 min15 sec More 10 min More 10 minMore 10 min
web: peerclick.io e-mail: info@peerclick.io mobile: +48 723 886 747
0
10. Advertising the product using an
intensive and extensive way.
Addiction users to the PeerClick
platform and selling
subscriptions
We receive permanent paying
customers, users - the most
technologically advanced platform
Promotion Sale of Subscriptions Everyone is happy
Our Business Model
web: peerclick.io e-mail: info@peerclick.io mobile: +48 723 886 747
11. Table Text Sample
FREE Plan Gold Business Enterprise Custom
1 000 000 event 3 000 000 event 10 000 000 event 30 000 000 event 100 000 000 +
Free support Pro support Pro support Pro support
1 000 000 000 +
Basic functional Pro functional Pro functional Pro functional Custom
- GEO DNS GEO DNS GEO DNS Custom
- Cloaking Cloaking Cloaking Custom
$0 $49 $99 $249 Custom
Pricing Table
web: peerclick.io e-mail: info@peerclick.io mobile: +48 723 886 747
12. Genesis
May 2015
Lab Design and test idea
June 2016
Public Beta test
July 2017
Sales subscriptions
March 2018
Dumping
All 2018 – Q2 2020
Time Line and business strategy
Monopoly
Q3 2020
We have came a long way of development, adding functionality and valuable features to make PeerClick the best tracking solution
for users . PeerClick will be out of BETA on March 1 and the system will be chargeable . As a result, we got an excellent product, but
it is necessary to achieve an ideal result, to polish all mechanisms of work, so we need additional financial investments to enter the
market, and for renting the office and equipment, hiring the necessary employees, salaries and advertising campaigns.
We here
web: peerclick.io e-mail: info@peerclick.io mobile: +48 723 886 747
13. November Dec - Jan February March April – Aug
Work on optimization and
fault tolerance of
architecture, add user
management.
Road Map
Development of API,
improvement of the
cloaking system, add a
payment system,
improvement of UI and UX
Completion of training
system optimization of
traffic through neural
systems and access to
public beta
Start selling subscriptions
and adding a referral
system, start close beta
forecasting traffic by
means of neural systems
Development of a hybrid
version of the tracker, work
on the functional for the
right users
web: peerclick.io e-mail: info@peerclick.io mobile: +48 723 886 747
1
2
3
4
5
14. Dmitry Sharapov
Manager and analyst of the
project. Experience in project
management of CRM systems,
CMS, RTB platforms, Partner
networks, Systems of statistics and
analytics, as well as data analysis
using BIG DATA technology.
Graduated from BSUIR.
Nikita Baray
Team lead, lead programmer and
architect of the system . Neural
network expert. Experience in
Yii2, MongoDB, NodeJS,
ClickHouse, Mysql, AngularJS.
Graduated from BSUIR.
Alex Adamovich
10 years of internet marketing
experience. Expert in affiliate
marketing. More than 2 years
of work as a CMO in the US
company Bpmobile. Graduated
from BSTU.
Alex Manzurov
The shark of affiliate
marketing. Marketing
analyst, 5+ experience in
B2B and B2C. Graduated
from BNTU.
Meet Team PeerClick
CEO CTO CMO Affiliate and SEO specialist
You’ve heard us talk about who we are and how we behave. Now it’s time to see what we look like. As you can see, we're a team
of friendly-looking folk who work together, first and foremost, as a collective group. It's an old adage but there really is no "i" in
“team”; there is in «PeerClick", but let's forget about that for now.
web: peerclick.io e-mail: info@peerclick.io mobile: +48 723 886 747
