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1. TO IMPROVE YOUR
COMPANY CULTURE
DEAD SIMPLE WAYS
10

2. G R E AT C O M PA N Y
C U LT U R E S
D O N ’ T H A P P E N
B Y
A C C I D E N T

3. BUT IT’S EASIER THAN
YOU MIGHT THINK TO
BUILD ONE

4. START
WITH
THESE
S
t
e
p
s
10 STEPS

5. STEP 1
EMBRACE
TRANSPARENCY

6. Transparency is the key to building a strong
organizational culture, and an engaged team.
Do Ask:
Is it absolutely
necessary to
keep this
information
from the team?
Don’t ask:
Is it absolutely
necessary to
share this
information with
the team?

7. Step 2
Recognize and
Reward Valuable
Contributions

8. Employees make
valuable
contributions to
your organization
every day.
Recognize and reward
their contributions, and
make it ridiculously easy
for everyone on your
team to do the same.
Companies that exhibit
a recognition-rich
culture tend to have
dramatically lower
turnover rates.

9. STEP 3
Cultivate Strong
Coworker Relationships

10. Think about both
the physical and
cultural environment
in your organization.
Is it conducive to
building strong
relationships?
If it isn’t, engineer
spaces and situations
that promote
coworker interaction.

11. STEP 4
E m b r a c e
a n d i n s p i r e
E m p l o y e e
A u t o n o m y

12. Trust your employees
to manage their
responsibilities
effectively.
Let go of the idea that
work has to happen
a certain way at
a certain time.
Help your team
grow from being held
accountable, to
embracing autonomy
and ownership.

13. STEP 5
Practice
Flexibility

14. Modern organizations understand the
value of practicing flexibility. It can
improve morale and even reduce
turnover.
A CareerBuilder survey of nearly four
thousand workers revealed flexibility as one of
the biggest drivers of employee retention.

15. STEP 6
C o m m u n i c a t e
P u r p o s e a n d
Pa s s i o n

16. Purpose is not
exclusive, and there
are no "purpose
professions."
Find out what's
important to your
employees, and where
that intersects with
your organizational
goals.
The better you
understand your team’s
goals and aspirations,
the better you can help
your team to see the
purpose in their work.

17. Promote
a team
atmosphere
STEP 7

18. Your employees and your
coworkers are not simply
a group of other people
you work with; they are
integral members of
your team.
Promote a team
atmosphere and
accomplish more
together than you ever
could as individuals.

19. STEP 8
Encourage
Regular
Feedback

20. Employees don't get
enough regular
feedback, and when they
do it's often vague or
perceived as inauthentic.
It's vital to give
employees the tools they
need to understand when
and why they're doing
well, and how to fix it
when they're not.

21. Stay True to Your
Core Values
STEP 9

22. Make your core
values more than
bullet points on
your 'about us'
page.
Core values
are a company’s
guiding light.
They're the
inseparable
principals at the
heart of an
organization.

23. Devote Effort
and Resources
to Building
Culture
STEP 10

24. Building a company
culture takes
time and energy.
It doesn’t
just happen.
A great company
culture is a constant
work in progress,
because as a company
evolves, so do its
constituents.
Devote time and
effort toward
developing and
nurturing your
organizational
culture.

25. THANK YOU
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