Skylads is an AdTech company providing technological solutions for Real-Time Bidding campaign management. We adapt and further improve the latest theories in Machine Learning and Applied Mathematics to develop the most powerful and easy-to-use products suite for media buyers. Our algorithms enable traders to manage and execute their entrusted campaigns with greater efficiency, while saving time and resources.
Big Data is a formidable opportunity for the Telecommunications industry. The abundance of data must be leveraged thanks to Data Science to improve the management of customer relationships, operational analyses, network optimization and monetization. Skylads, a startup specialized in R&D on Artificial Intelligence and Big Data offers products and services to make of the most of your data.
Skylads Case Study - International Restaurant ChainXavier Litt
The use of Skylads' Artificial Intelligence (AI) optmization algorithms coupled with MediaMath Demand-Side Platform (DSP) allowed an international restaurant to maximize the impact of its real-time bidding (RTB) programmatic advertising campaigns.
Podcasters and Advertisers Marketplace on BlockchainCygnet Infotech
Cygnet recommended an online marketplace for advertisers and podcasters on state-of-the-art blockchain technology. Blockchain and Smart Contracts specifically for futuristic marketplace where the supply & demand sides can engage in trusted trading transactions based on business rules in a decentralized manner.
Using Open Source technologies you could manage your marketing and CRM information, improving mail marketing and campaigns efforts with great analytics
Descubrimiento de Insights a través de Text Mining: cómo y para qué analizar ...Big-Data-Summit
La cantidad de datos textuales acumulados por las empresas va en aumento cada día. Hoy en día se pueden utilizar tweets, comentarios en redes sociales, correos electrónicos, logs de atención al cliente y muchas otras fuentes de información, para descubrir insights sobre nuestros consumidores. Lamentablemente, muchas empresas no aprovechan la información contenida en los datos textuales por la incertidumbre de cómo analizar esta data. En esta presentación explicaremos cual es el proceso para aplicar Text Mining a grandes cantidades de datos textuales, y presentaremos ejemplos de insights obtenidos en retail e investigación usando Text Mining.
Chris Attewell - Global Sales Director - Search Laboratory
The Google Analytics 360 Suite is designed to deliver deeper insights into when, why and how your customers buy from or engage with you, so you can make better marketing decisions based on accurate data. Chris will give a brief introduction to the Suite and why large companies are choosing Google Analytics 360.
A specialized technology platform that enables advertisers to reach customers at the exact moment of intent. Search retargeting is the best way to convert prospects and turn them into customers. Thanks to our unique solution, advertisers are able to show banners to highly targeted users based on their recent searches across the web.
Protéger ses données personnelles dans un environnement multi-device: un enje...Ensighten
Ordinateurs, Mobiles, Tablettes, Montres, Voitures, … Aujourd’hui, grâce à des technologies de communication et de traitement de l‘information de plus en plus performantes et de moins en moins chères, nous entrons dans un monde multi devices où tout objet physique va être “connecté”, commandé à distance et pourra communiquer avec d’autres. Ce nouvel eco-système offre des opportunités sans précédent de nouveaux services et de personnalisation qui vont bouleverser notre vie courante. Cependant, plus il se développe, plus les individus prennent conscience des risques inhérents, plus spécifiquement autour de la protection de leurs données et de leur vie privée. Aussi, ce monde connecté confronte les entreprises à des cyber attaques de plus en plus nombreuses et élaborées, mettant à rude épreuve l’intégrité de leurs systèmes d’information et de leurs données clients. Dès lors, cet enjeu de protection devient commun aux deux parties avec, en filigrane, la confiance et la qualité de l’engagement.
Hervé Le Jouan, CEO de Privowny et figure reconnue du monde mobile et de la donnée, nous expliquera pourquoi et comment ces enjeux constituent une opportunité unique de mettre les individus au centre, de leur donner un pouvoir de visibilité et de contrôle qui bénéficiera assurément aux entreprises: une confiance éclairée!
Big Data is a formidable opportunity for the Telecommunications industry. The abundance of data must be leveraged thanks to Data Science to improve the management of customer relationships, operational analyses, network optimization and monetization. Skylads, a startup specialized in R&D on Artificial Intelligence and Big Data offers products and services to make of the most of your data.
Skylads Case Study - International Restaurant ChainXavier Litt
The use of Skylads' Artificial Intelligence (AI) optmization algorithms coupled with MediaMath Demand-Side Platform (DSP) allowed an international restaurant to maximize the impact of its real-time bidding (RTB) programmatic advertising campaigns.
Podcasters and Advertisers Marketplace on BlockchainCygnet Infotech
Cygnet recommended an online marketplace for advertisers and podcasters on state-of-the-art blockchain technology. Blockchain and Smart Contracts specifically for futuristic marketplace where the supply & demand sides can engage in trusted trading transactions based on business rules in a decentralized manner.
Using Open Source technologies you could manage your marketing and CRM information, improving mail marketing and campaigns efforts with great analytics
Descubrimiento de Insights a través de Text Mining: cómo y para qué analizar ...Big-Data-Summit
La cantidad de datos textuales acumulados por las empresas va en aumento cada día. Hoy en día se pueden utilizar tweets, comentarios en redes sociales, correos electrónicos, logs de atención al cliente y muchas otras fuentes de información, para descubrir insights sobre nuestros consumidores. Lamentablemente, muchas empresas no aprovechan la información contenida en los datos textuales por la incertidumbre de cómo analizar esta data. En esta presentación explicaremos cual es el proceso para aplicar Text Mining a grandes cantidades de datos textuales, y presentaremos ejemplos de insights obtenidos en retail e investigación usando Text Mining.
Chris Attewell - Global Sales Director - Search Laboratory
The Google Analytics 360 Suite is designed to deliver deeper insights into when, why and how your customers buy from or engage with you, so you can make better marketing decisions based on accurate data. Chris will give a brief introduction to the Suite and why large companies are choosing Google Analytics 360.
A specialized technology platform that enables advertisers to reach customers at the exact moment of intent. Search retargeting is the best way to convert prospects and turn them into customers. Thanks to our unique solution, advertisers are able to show banners to highly targeted users based on their recent searches across the web.
Protéger ses données personnelles dans un environnement multi-device: un enje...Ensighten
Ordinateurs, Mobiles, Tablettes, Montres, Voitures, … Aujourd’hui, grâce à des technologies de communication et de traitement de l‘information de plus en plus performantes et de moins en moins chères, nous entrons dans un monde multi devices où tout objet physique va être “connecté”, commandé à distance et pourra communiquer avec d’autres. Ce nouvel eco-système offre des opportunités sans précédent de nouveaux services et de personnalisation qui vont bouleverser notre vie courante. Cependant, plus il se développe, plus les individus prennent conscience des risques inhérents, plus spécifiquement autour de la protection de leurs données et de leur vie privée. Aussi, ce monde connecté confronte les entreprises à des cyber attaques de plus en plus nombreuses et élaborées, mettant à rude épreuve l’intégrité de leurs systèmes d’information et de leurs données clients. Dès lors, cet enjeu de protection devient commun aux deux parties avec, en filigrane, la confiance et la qualité de l’engagement.
Hervé Le Jouan, CEO de Privowny et figure reconnue du monde mobile et de la donnée, nous expliquera pourquoi et comment ces enjeux constituent une opportunité unique de mettre les individus au centre, de leur donner un pouvoir de visibilité et de contrôle qui bénéficiera assurément aux entreprises: une confiance éclairée!
A Path Toward Marketing Technology IndependenceTony Ralph
A great irony of a move toward digital marketing execution independence is that it immediately invites a new and complex set of dependencies. With the marketing technology landscape changing so rapidly, many marketers are contemplating how far and how fast to adapt. As the technology evolves, which marketing tactics and processes should you be brining in-house and to what extent?
About Skylads products
Skylads develops automation and optimisation technologies used by trading desks and advertising agencies to better streamline campaign set up and boost results.
[AI Webinar Series P1] - How Advanced Text Analytics Can Increase the Operati...JK Tech
Digitization is considered as the next step-change that will have a bigger impact on businesses than even the internet. To win in the digital journey, companies must act now, or be left behind wondering what happened!
In this webinar series, JKT Smart Analytics demonstrates how they empower their customers to create maximum business value out of this eminent Digital data explosion through digital business empowerment by leveraging the digitization to increase their top-line revenue – customer experience, optimize the bottom-line costs – operational efficiency, enhancing the safety factor and reinventing the business process in line with the changing world.
This webinar is focused on how our AI-based text analytics solutions – First, JKT Social Media Radar; a SaaS-based AI NLP Platform, helping organizations to gain insights on market and customer perceptions on their brands, products & services. Secondly, Sales Promotion Recommendation Engine helps customers to enhance their top-line growth and streamline the bottom-line costs.
KEY TAKEAWAYS:
1) How should a business plan their journey through the Digital data revolution?
2) How can a company make use of digital data to create effective data strategies for the increased outcome(s)?
3) How IT practitioners can catalyst the digital data mining journey and attract business adoption?
4) JKT Social Media Radar solution – What, Why, Supporting Business applications, and more.
5) How can companies reduce operational costs by automating human effort-intensive tasks using cognitive Analytics?
AI Based Online Reputation Management Tool An , Response Management, Social CRM, Social Analytics
Established in Bangalore in the year 2015, we set out to build a company that would become a leading B2B SaaS product for brands that want better control of their online reputation. QuickMetrix AI engine powers digital media monitoring & analysis along with reporting & event based alerts. Our R&D centre in Bangalore has developed and enriched the product suite over the last seven years to reduce repetitive manual tasks. The diverse experience of the founders in consulting & technology lends QuickMetrix
AI Based Online Reputation Management Tool An , Response Management, Social CRM, Social Analytics
Established in Bangalore in the year 2015, we set out to build a company that would become a leading B2B SaaS product for brands that want better control of their online reputation. QuickMetrix AI engine powers digital media monitoring & analysis along with reporting & event based alerts. Our R&D centre in Bangalore has developed and enriched the product suite over the last seven years to reduce repetitive manual tasks. The diverse experience of the founders in consulting & technology lends QuickMetrix
AI Based Online Reputation Management Tool An , Response Management, Social CRM, Social Analytics
Established in Bangalore in the year 2015, we set out to build a company that would become a leading B2B SaaS product for brands that want better control of their online reputation. QuickMetrix AI engine powers digital media monitoring & analysis along with reporting & event based alerts. Our R&D centre in Bangalore has developed and enriched the product suite over the last seven years to reduce repetitive manual tasks. The diverse experience of the founders in consulting & technology lends QuickMetrix
Our AI-powered analytics solutions for retailers and marketers can influence your customers’ shopping lists and then provide recommendations along every inch of their shopping journey.
Using Data Mining Technique, Loginworks is offering the web data mining solutions. One of the leading Data mining companies delivering data mining services.
https://www.loginworks.com/blogs/data-mining-services-various-types/
A Path Toward Marketing Technology IndependenceTony Ralph
A great irony of a move toward digital marketing execution independence is that it immediately invites a new and complex set of dependencies. With the marketing technology landscape changing so rapidly, many marketers are contemplating how far and how fast to adapt. As the technology evolves, which marketing tactics and processes should you be brining in-house and to what extent?
About Skylads products
Skylads develops automation and optimisation technologies used by trading desks and advertising agencies to better streamline campaign set up and boost results.
[AI Webinar Series P1] - How Advanced Text Analytics Can Increase the Operati...JK Tech
Digitization is considered as the next step-change that will have a bigger impact on businesses than even the internet. To win in the digital journey, companies must act now, or be left behind wondering what happened!
In this webinar series, JKT Smart Analytics demonstrates how they empower their customers to create maximum business value out of this eminent Digital data explosion through digital business empowerment by leveraging the digitization to increase their top-line revenue – customer experience, optimize the bottom-line costs – operational efficiency, enhancing the safety factor and reinventing the business process in line with the changing world.
This webinar is focused on how our AI-based text analytics solutions – First, JKT Social Media Radar; a SaaS-based AI NLP Platform, helping organizations to gain insights on market and customer perceptions on their brands, products & services. Secondly, Sales Promotion Recommendation Engine helps customers to enhance their top-line growth and streamline the bottom-line costs.
KEY TAKEAWAYS:
1) How should a business plan their journey through the Digital data revolution?
2) How can a company make use of digital data to create effective data strategies for the increased outcome(s)?
3) How IT practitioners can catalyst the digital data mining journey and attract business adoption?
4) JKT Social Media Radar solution – What, Why, Supporting Business applications, and more.
5) How can companies reduce operational costs by automating human effort-intensive tasks using cognitive Analytics?
AI Based Online Reputation Management Tool An , Response Management, Social CRM, Social Analytics
Established in Bangalore in the year 2015, we set out to build a company that would become a leading B2B SaaS product for brands that want better control of their online reputation. QuickMetrix AI engine powers digital media monitoring & analysis along with reporting & event based alerts. Our R&D centre in Bangalore has developed and enriched the product suite over the last seven years to reduce repetitive manual tasks. The diverse experience of the founders in consulting & technology lends QuickMetrix
AI Based Online Reputation Management Tool An , Response Management, Social CRM, Social Analytics
Established in Bangalore in the year 2015, we set out to build a company that would become a leading B2B SaaS product for brands that want better control of their online reputation. QuickMetrix AI engine powers digital media monitoring & analysis along with reporting & event based alerts. Our R&D centre in Bangalore has developed and enriched the product suite over the last seven years to reduce repetitive manual tasks. The diverse experience of the founders in consulting & technology lends QuickMetrix
AI Based Online Reputation Management Tool An , Response Management, Social CRM, Social Analytics
Established in Bangalore in the year 2015, we set out to build a company that would become a leading B2B SaaS product for brands that want better control of their online reputation. QuickMetrix AI engine powers digital media monitoring & analysis along with reporting & event based alerts. Our R&D centre in Bangalore has developed and enriched the product suite over the last seven years to reduce repetitive manual tasks. The diverse experience of the founders in consulting & technology lends QuickMetrix
Our AI-powered analytics solutions for retailers and marketers can influence your customers’ shopping lists and then provide recommendations along every inch of their shopping journey.
Using Data Mining Technique, Loginworks is offering the web data mining solutions. One of the leading Data mining companies delivering data mining services.
https://www.loginworks.com/blogs/data-mining-services-various-types/
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
3. THE VISION WE FOLLOW
SKYLADS VISION
Technology as co-pilot.
At Skylads, we understand media trading. We believe
in scientific-led innovation in digital advertising that
does not take away the “human touch” in media
trading.
Our technologies are designed and developed to
assist media traders and reinforce their buying
strategies.
Understanding
MediaTrading
Computer
Science
Expertise
Applied
Mathematics
Excellence
5. Media Traders will increasingly need:
Improved and broader access to customer behavior data, real-time
market data feeds and campaign activities reports.
Advanced analytical tools measuring campaign performances on
global and in-depth granular scale.
Time-saving and easily operated technological solutions for QA
campaign management at larger scale.
6. SKYLADS SOLUTIONS:
DATA MANAGEMENT
PLATFORM
SKOTT SOFTWARE SERVICES
Knowledge is business.
Connect all your existing data
of your customers behavior and
get better vision on your
opportunities.
Optimization is ROI.
Monitor, analyze and manage
at scale the performances of
your campaigns and achieve
better results.
while(skylads) {value++;}
Learn how to integrate your
existing systems with Skylads
and make the most of your
data with tailored-made reports
on your campaigns.
8. Key features of Skylads’ products:
1 2
3
4
BASED ON
MEDIA TRADING
AND
ADVERTISING
EXPERTISE.
DEVELOPED THROUGH
SCIENTIFIC APPROACH:
BIG DATA,
ARTEFICIAL INTELLIGENCE,
APPLIED MATHEMATICS. DESIGNED TO
SAVE TIME AND
RESOURCES FOR
TRADING DESKS.
APPLIED TO OPTIMIZE
CAMPAIGN
PERFORMANCE AND
INCREASE ROI.
10. Online and
mobile data
Data Analysis
Pattern recognition
CRM / Legacy
systems
Social
3rd party Data
Clients
segmentation,
actions &
engagement
Segmentation
Cross-channel
campaigns analysis
Dynamic creatives
Direct deals
Programmatic
buying
Cross-channel
optimization
Actionable
segmentation
Tag
Management
Cross-Device
Search
Understand your audience and use knowledge to
boost global ROAS.
11. Skylads Data Management Platform
converts Big Data into actionable insights:
1. Connect all siloed data from across multiple channels and
devices in a secure and privacy compliant way.
2. Analyze data and make cross-silos studies to get better
insights into the customers journeys and the paths to
conversion.
3. Make clusters of data and audience segments directly usable
in your operational media buying systems to drive better
ROAS.
14. SKOTT Gateway is a
Programmatic Campaigns Implementation API:
1. Connect directly to multiple platforms, and get immediate
control over campaigns, strategies, concepts and creatives.
2. Set-up and programmatically manipulate campaign elements
across multiple systems in a simple time-saving manner.
3. Optimize buying strategies at complex level to enhance further
campaign performance.
16. SKOTT 360
SKOTT 360 is a decision-making dashboard
with trading oriented graphs and tools giving
actionable insights on campaigns to assist
traders react with quicker and better
decisions to the market’s flexible
environment.
.
Monitor, Analyze and Act on all your data and
activities.
17. Monitor all your activity in real-time
.
360 performs monitoring of the market
and reporting at most granular level
on all campaign activities from the last
hour to the last 365 days.
18. Analyze your campaigns and
get ahead in an ever-changing market environment:
.
360 gives media traders statistical
tools to help them analyze precisely
their campaigns activities and detect
patterns.
19. Take actions directly on the 360:
.
• Skott 360 allows you to analyze and
optimize your campaigns in one place.
With our trading tools such as the action
footer on this graph, you can seamlessly
make modifications on your campaigns,
directly from the dashboard.
Action footer
21. R. SKOTT I/O is SKYLADS Artificial Intelligence
Engine.
Skott is our algorithm-based robot, which
when set into action,
delivers unmatched to manual optimization
results with ability to process massive amounts
of data and to react instantly to real-time market
dynamics.
R. SKOTT I/O
REINFORCEMENT
LEARNING
STATISTICS
CONTROL
THEORY
PREDICTIVE
ANALYSIS
DATA
MINING
22. 1. Manage campaigns at even larger scale with real-
time asset allocation between platforms, countries,
products, platforms, creatives.
2. Skott processes billions of potential targeting
combinations and learns from past decisions to
help campaigns achieve set goals.
R. SKOTT I/O is the most advanced robot
specifically designed for media traders:
23. R
3. Skott understands cross-channel correlation and
adapts to the market in real time.
R. SKOTT I/O is the most advanced robot
specifically designed for media traders:
4. Real-time fine-tuning of parameters - bid, frequency
cap, pacing type and amount.
24. You are in control.
Our technology is designed and dedicated
to assist media traders in their decision-making and
to boost-up performances, not to take over campaign
management control.
YOU CHOSE IF AND WHEN TO INITIATE R. SKOTT
26. CONSULTANCY
We help you identify and understand how
you can make the most of SKYLADS
products. With offices in 3 major cities,
London, Paris and Dublin, we stay current
with industry trends and provide you with
expert insights and recommendations.
27. CONSULTANCY
We don’t want you to throw away the past
and never look back. Our experts will work
alongside with you and help you integrate
SKYLADs products into your already
existing systems.
INTEGRATION
29. CONSULTANCY
At SKYLADS, we focus equally on
improving your technology and your
team’s skills. We provide dedicated training
services to help you get expert knowledge
on how to operate and manage our
products.
TRAINING
31. Skylads takes the security and confidentiality of its
clients’ data very seriously.
32. 1. SECURITY:
Dedicated Rackspace server and database for you.
SSL certificate on all connections to the database.
2. CONFIDENTIALITY:
Law: biding software agreement you own the data.
Isolation of data: your data is not used for other clients.
3. PRIVACY:
All data used by our products is anonymous.
33. GIVING YOU ADVANTAGE ABOVE
ALL OTHERS.
Xavier Litt
Chief Marketing Officer
xavier@skylads.com
SKYLADS LIMITED
7-8 Wilton Terrace,
Dublin 2, Ireland