This document summarizes a presentation given at the NewMR "Advances in Quantitative Research" event on September 19, 2012. The presentation discusses using market basket analysis (MBC) to help a fast food company optimize their product menu. Specifically, it examines whether to remove the unprofitable "Curly Fries" item from the menu or add a new "Easy Fries" product for children. Through MBC data on customer purchasing patterns, the presenters show how delisting Curly Fries could increase the company's overall revenue and profit indexes. The document aims to demonstrate how less product choices (delisting Curly Fries) can sometimes be more optimal for a company's business goals.
Colombia is a country located in northwestern South America, bordered by the Caribbean Sea, between Panama and Venezuela, and bordering the North Pacific Ocean, between Ecuador and Panama. Colombia has a population of over 48 million people and its capital and largest city is Bogotá. Colombia has a diverse geography that includes the Andes Mountains, the Amazon Basin and territory in both the Caribbean and Pacific coasts.
Haiku Deck is a presentation tool that allows users to create Haiku style slideshows. The tool encourages users to get started making their own Haiku Deck presentations which can be shared on SlideShare. A call to action is given to users to get started creating their own Haiku Deck presentations.
La educación puede definirse como el proceso de socialización y aprendizaje de conocimientos en individuos. Existen varias modalidades educativas como la presencial, presencial apoyada con TIC, escolarizada, a distancia, en línea, virtual y síncrona y asincrónica. Cada modalidad se caracteriza por el uso y nivel de integración de las tecnologías de la información y comunicación.
R.K. Rastogi is applying for the position of Senior Executive - Accounts/Administration/Auditing. He recently retired after 34 years of service as an Assistant handling accounts, administration, auditing, legal matters and more for Kendriya Vidhyalaya Sangathan Head Office. He has included his curriculum vitae which details his educational and professional experience qualifications as well as personal details to assess his suitability for the role. He hopes to get an opportunity to work with dedicated professionals and looks forward to attending an interview.
Une histoire de l'humanité à travers l'acquisition de techniques et la transformation technologique. De l'homo erectus, tailleurs de silex bifaces jusqu'à à l'ère numérique, voici quelques unes des révolutions qui ont transformé notre destinée.
exposé CE2
Colombia is a country located in northwestern South America, bordered by the Caribbean Sea, between Panama and Venezuela, and bordering the North Pacific Ocean, between Ecuador and Panama. Colombia has a population of over 48 million people and its capital and largest city is Bogotá. Colombia has a diverse geography that includes the Andes Mountains, the Amazon Basin and territory in both the Caribbean and Pacific coasts.
Haiku Deck is a presentation tool that allows users to create Haiku style slideshows. The tool encourages users to get started making their own Haiku Deck presentations which can be shared on SlideShare. A call to action is given to users to get started creating their own Haiku Deck presentations.
La educación puede definirse como el proceso de socialización y aprendizaje de conocimientos en individuos. Existen varias modalidades educativas como la presencial, presencial apoyada con TIC, escolarizada, a distancia, en línea, virtual y síncrona y asincrónica. Cada modalidad se caracteriza por el uso y nivel de integración de las tecnologías de la información y comunicación.
R.K. Rastogi is applying for the position of Senior Executive - Accounts/Administration/Auditing. He recently retired after 34 years of service as an Assistant handling accounts, administration, auditing, legal matters and more for Kendriya Vidhyalaya Sangathan Head Office. He has included his curriculum vitae which details his educational and professional experience qualifications as well as personal details to assess his suitability for the role. He hopes to get an opportunity to work with dedicated professionals and looks forward to attending an interview.
Une histoire de l'humanité à travers l'acquisition de techniques et la transformation technologique. De l'homo erectus, tailleurs de silex bifaces jusqu'à à l'ère numérique, voici quelques unes des révolutions qui ont transformé notre destinée.
exposé CE2
The State of AI in Insights and Research 2024: Results and FindingsRay Poynter
This presentation from Ray Poynter of NewMR shares the findings from the latest NewMR study.
The study looks at the use of Artificial Intelligence in insights and research, including a deeper dive into the topic of Synthetic Data.
Find out how many people are using AI, how many are testing it, what they are doing, and what people think about Synthetic Data.
And, hear about where AI and research might be in two year’s time.
Listen to the recording of this presentation via NewMR.org/Play-Again, and also access other presentations from NewMR on all things market research, insight, and AI.
ResearchWiseAI - an artificial intelligence driven research data analysis toolRay Poynter
This presentation was delivered as part of the NewMR 'State of AI and Insights 2024' webinar event, April 2024.
This presentation highlights the expanded range of tools available from ResearchWiseAI – an AI tool that summarises research findings from surveys.
Questions for the team? Email us at support@researchwiseai.com or visit our website: https://researchwiseai.com/
Visit NewMR.org/Play-Again to listen to this presentation recording , and access the other presentation in this webinar event.
AI-powered interviewing: Best practices from YasnaRay Poynter
This presentation is Part 2 of 2.
Join us as we explore how AI can be used to supercharge your qualitative research.
Enjoy two presentations, the first presentation is shared by Ray Poynter from NewMR, who is looking at AI and Qual: The Story So Far.
The second presentation, this presentation, is Part 2 of 2 from Fastuna and Yasna, and shows how Yasna can be used to create AI-powered interviewing. Their presentation is called 'AI-powered interviewing: Best practices from Yasna'.
To listen to the recordings for both presentations in this webinar, visit NewMR.org/Play-Again.
Artificial Intelligence and Qual: The Story So FarRay Poynter
This presentation is Part 1 of 2.
Join us as we explore how Artificial Intelligence can be used to supercharge your qualitative research.
Enjoy two presentations, the first (this presentation) is shared by Ray Poynter from NewMR, who is looking at AI and Qual: The Story So Far.
The second presentation, Part 2 of 2 is from Fastuna and Yasna, and shows how Yasna can be used to create AI-powered interviewing. Their presentation is called 'AI-powered interviewing: Best practices from Yasna'.
To listen to the recordings for both presentations in this webinar, visit NewMR.org/Play-Again.
State of Research Insights in Q1, 2024 from NewMRRay Poynter
Join us as Ray Poynter of NewMR presents the latest updates from NewMR’s study into the state of insights. This is the third wave in an ongoing series, where NewMR checks on topics such as:
- How optimistic are insight professionals?
- What are they most positive about?
- What are their main worries?
Ray will present the latest findings in the context of the two waves from 2023.
Ray will also present information about the skills people are seeking to learn and their preferences for face-to-face events.
We will also share a link for you to download the NewMR report into Optimism in the insights and research ecosystem.
In the final section of the webinar, Ray will illustrate how he used the AI-powered ResearchWiseAI tool to kick start his analysis.
Access the event recording via NewMR.org/Play-Again
Presented by Daniel Fazekas, Bakomo Social.
Social intelligence research possesses the capability to capture, analyze, and interpret the myriad factors influencing how consumers align themselves with product categories and brands, with special focus on their underlying dynamics.
By capturing unfiltered opinions across social media, this type of research unveils the process with which consumers can shift their perspectives, influenced by the opinions of others, influencers, news, and even misinformation. The talk by Daniel Fazekas shares examples of the volatile nature of consumer mindset across consumer categories and geographies.
This presentation is part of the Story Time: Narrative Research forum event, hosted and produced by the Irrational Agency and NewMR, bringing together leading proponents of commercial narrative research across disciplines, to share how organisations can use story to generate unique and impactful insights.
To listen to the presentation, and access the recording, visit NewMR.org/Play-Again
While nearly every participant is willing to answer our questions in market research, very few actually share what’s really happening inside their minds. By leveraging insights from the field of narrative psychology, Kristian A. Alomá, PhD, an academic and practitioner in the field, will demonstrate how consumers really think about brands and the role narratives play in that thought process. He’ll break down what that means for businesses and market researchers and how we can move past surface-level answers and get to the rich stories driving consumer behavior.
This presentation is part of the Story Time: Narrative Research forum event, hosted and produced by the Irrational Agency and NewMR, bringing together leading proponents of commercial narrative research across disciplines, to share how organisations can use story to generate unique and impactful insights.
To listen to the presentation and access the recording, visit NewMR.org/Play-Again.
Narrative Exploration of New Categories at MondelēzRay Poynter
As part of the Story Time: The Narrative Research Forum event, Steph Shaarwi (Irrational Agency) and Maura Collins-Titone (Mondelēz) discuss and share how Mondelēz used narrative research to identify emerging category trends and leverage that information to shape new propositions.
This presention is part of the Story Time: Narrative Research forum event, hosted and produced by the Irrational Agency and NewMR, bringing together leading proponents of commercial narrative research across disciplines, to share how organisations can use story to generate unique and impactful insights.
To listen to the presentation and access the recording, visit NewMR.org/Play-Again
Join Ray Poynter, Alexandra Kuzmina, and Lisa Wilding-Brown as we investigate key topics for insights and research, including:
- Blending Conversation AI and Behavioural Science; Experiments in future oriented concept testing
- Quality & Fraud Trends; What is happening and what are the implications
- Automating Research; What can we automate and what are the implications
The recordings from this presentation can be found via NewMR.org/Play-Again
Join our panel of experts on NewMR as we explore:
- Synthetic Data, what is it, and what are the issues and opportunities, what should we do next?
- How should client insight teams be more efficient, more effective, and impactful in the rooms where the decisions are made?
- What do experiments with avatars tell us about data collection, how should we conduct and interpret experiments, and what are the next steps?
Access the recording to this webinar via NewMR.org/Play-Again
Presented by Ray Poynter
In this webinar, Ray Poynter provides a summary of the key trends that are shaping the world of insights. Addressing questions such as:
- What is really happening in insights with AI?
- What is happening in the field of Synthetic Data?
- What is happening with data quality?
- What forces outside market research are shaping insights?
- What are the key skills that people should be developing?
- What plans should you be making for 2024?
To access the presentation recording, visit NewMR.org/Play-Again
Learn how we can embrace Research Thinking to build skills, develop research capabilities and capacity, and demonstrate the power and value of human research professionals.
Research Thinking can serve as a unifying concept that describes the strengths and capabilities that researchers have and how researchers add value, or what we can think of as a researcher’s superpowers.
The recording of this presentation can be access via NewMR.org/Play-Again.
How might AI impact Research and Insights over the next two years?Ray Poynter
In this presentation, Ray focuses on the short-term picture for research and insights;
what will change, what will stay the same, and what are the big issues when it comes to the impact of Artificial Intelligence.
The recording of this presentation can be access via NewMR.org/Play-Again.
From Words to Wisdom: Unleashing the Potential of Language Models for Human-C...Ray Poynter
Presenter: Paul Watts, Director, Product Management at Forsta
With the rapid adoption of AI technologies like ChatGPT into insight platforms, companies face the challenge of finding the right balance between harnessing the power of generative AI and navigating the well-documented pitfalls associated with a technology that is still in its infancy.
In this session, Paul provides valuable insights on the potential benefits and downsides of this technology, and he will explore how a hybrid model can effectively leverage the strengths of both humans and technology.
By embracing a human-centered approach, we showcase a compelling use case from the Forsta labs, demonstrating how insight professionals can effortlessly explore their datasets using natural-language questioning.
Furthermore, we discuss the future implications of this technology and the exciting possibilities it holds for data exploration.
To access the recording of this presentation, visit NewMR.org/Play-Again
ChatGPT for Social Media Listening: practical application with YouScan’s Insi...Ray Poynter
A few months ago, YouScan released Insights Copilot (https://youscan.io/insights-copilot/), the first on the market ChatGPT-powered tool for social media listening that allows you to ask any questions about the data and get answers supported by relevant examples.
Alex Orap, YouScan’s Founder & Chief Growth Officer, shares practical examples of how Insights Copilot can be used for quick qualitative insights; what are some of the best practices, as well as current limitations, of using this new generative AI tool for the market and consumer research.
The recording of this presentation can be access via NewMR.org/Play-Again.
Using Generative AI to Assess the Quality of Open-Ended Responses in SurveysRay Poynter
The document discusses using generative AI to assess the quality of open-ended survey responses. It outlines current challenges with open-ended responses, how generative AI can help through natural language processing, and best practices for implementation. Specifically, it provides an example of using ChatGPT to analyze sample open-ended responses and discusses setting up a Google Sheet to automate the process at scale and continuously improve the model through iterative training.
Exploring the future of verbatim coding with ChatGPTRay Poynter
Presented by Tim Brandwood and Damien Gouriet.
Codeit have been involved in Verbatim Coding and Machine Learning for the last 7 years.
In this presentation, they share their research on the use of Generative AI for coding market research verbatim responses, and their experiments using Generative AI to automate the coding process.
They also discuss the strengths and limitations of this as a coding tool, the role of human oversight in the process, and the potential for customized machine learning models working alongside it.
The highlights the importance of human expertise and the use of GPT as a labour-saving tool rather than a complete replacement for humans in the market research process.
Access the presentation recording via NewMR.org/Play-Again.
Using Generative AI to bring Qualitative Capabilities to Quantitative SurveysRay Poynter
Presented by Phil Sutcliffe from Next Intelligence.
Open-ended answers in surveys can be disappointing, failing to deliver the insight that researchers hope for.
Often the answers given are descriptive at best and uninformative or complete gibberish at worst.
The advent of large language models (LLM's) and generative AI has brought great opportunity to change this.
We now have the capability to use AI to probe within quantitative surveys.
With the correct training of the generative AI models, probes can be returned that are relevant to what the participant has just said and the context of the original open-ended question.
Further enhancements allow the researcher to probe on specific aspects of the participant’s response, in a similar way to how a moderator would in a depth discussion.
No longer do researchers need to be frustrated that quant surveys only provide the ‘what’, with AI probing, you can now understand the ‘why’ as well and do this at scale and speed.
Access the presentation recording via NewMR.org/Play-Again
How AI / ChatGPT Drives Business GrowthRay Poynter
Hao, the Founder of HaoLifeLab, is an entrepreneur with over 10 years of experience specializing in integrating Digital, AI & Insight.
In this presentation, he discusses how to embrace the AI/ChatGPT revolution. This session will cover the following topics, which have been presented to international companies such as L’Oreal, Alibaba, Bytedance, and Mars:
– Hindsight: Learn to use established AI tools effectively
– Insight: Understand AI’s impact on the insight industry
– Foresight: Learn how to transform yourself and your company with AI
Listen to the full presentation at NewMR.org/Play-Again
Tech for tech’s sake? Learnings from experiments with AI in consumer researchRay Poynter
MMR’s in-house tech innovation team NOVA, has been exploring, interpreting, and experimenting with emerging technology with a sole focus to uncover the kind of tech that will make a tangible difference to the quality and depth of insight.
The presentation outlines the latest experimentations with practical application of AI and LLM’s: conversing with consumers at scale with chatbots, in-the-moment data capture with voice technology, unstructured data analysis, increasing survey engagement and improving data quality with AI avatars.
Insights from case studies conducted alongside leading FMCG brands will highlight the advantages and limitations of these technologies, with a particular focus on product and packaging development and testing.
Listen to the full presentation at NewMR.org/Play-Again.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The State of AI in Insights and Research 2024: Results and FindingsRay Poynter
This presentation from Ray Poynter of NewMR shares the findings from the latest NewMR study.
The study looks at the use of Artificial Intelligence in insights and research, including a deeper dive into the topic of Synthetic Data.
Find out how many people are using AI, how many are testing it, what they are doing, and what people think about Synthetic Data.
And, hear about where AI and research might be in two year’s time.
Listen to the recording of this presentation via NewMR.org/Play-Again, and also access other presentations from NewMR on all things market research, insight, and AI.
ResearchWiseAI - an artificial intelligence driven research data analysis toolRay Poynter
This presentation was delivered as part of the NewMR 'State of AI and Insights 2024' webinar event, April 2024.
This presentation highlights the expanded range of tools available from ResearchWiseAI – an AI tool that summarises research findings from surveys.
Questions for the team? Email us at support@researchwiseai.com or visit our website: https://researchwiseai.com/
Visit NewMR.org/Play-Again to listen to this presentation recording , and access the other presentation in this webinar event.
AI-powered interviewing: Best practices from YasnaRay Poynter
This presentation is Part 2 of 2.
Join us as we explore how AI can be used to supercharge your qualitative research.
Enjoy two presentations, the first presentation is shared by Ray Poynter from NewMR, who is looking at AI and Qual: The Story So Far.
The second presentation, this presentation, is Part 2 of 2 from Fastuna and Yasna, and shows how Yasna can be used to create AI-powered interviewing. Their presentation is called 'AI-powered interviewing: Best practices from Yasna'.
To listen to the recordings for both presentations in this webinar, visit NewMR.org/Play-Again.
Artificial Intelligence and Qual: The Story So FarRay Poynter
This presentation is Part 1 of 2.
Join us as we explore how Artificial Intelligence can be used to supercharge your qualitative research.
Enjoy two presentations, the first (this presentation) is shared by Ray Poynter from NewMR, who is looking at AI and Qual: The Story So Far.
The second presentation, Part 2 of 2 is from Fastuna and Yasna, and shows how Yasna can be used to create AI-powered interviewing. Their presentation is called 'AI-powered interviewing: Best practices from Yasna'.
To listen to the recordings for both presentations in this webinar, visit NewMR.org/Play-Again.
State of Research Insights in Q1, 2024 from NewMRRay Poynter
Join us as Ray Poynter of NewMR presents the latest updates from NewMR’s study into the state of insights. This is the third wave in an ongoing series, where NewMR checks on topics such as:
- How optimistic are insight professionals?
- What are they most positive about?
- What are their main worries?
Ray will present the latest findings in the context of the two waves from 2023.
Ray will also present information about the skills people are seeking to learn and their preferences for face-to-face events.
We will also share a link for you to download the NewMR report into Optimism in the insights and research ecosystem.
In the final section of the webinar, Ray will illustrate how he used the AI-powered ResearchWiseAI tool to kick start his analysis.
Access the event recording via NewMR.org/Play-Again
Presented by Daniel Fazekas, Bakomo Social.
Social intelligence research possesses the capability to capture, analyze, and interpret the myriad factors influencing how consumers align themselves with product categories and brands, with special focus on their underlying dynamics.
By capturing unfiltered opinions across social media, this type of research unveils the process with which consumers can shift their perspectives, influenced by the opinions of others, influencers, news, and even misinformation. The talk by Daniel Fazekas shares examples of the volatile nature of consumer mindset across consumer categories and geographies.
This presentation is part of the Story Time: Narrative Research forum event, hosted and produced by the Irrational Agency and NewMR, bringing together leading proponents of commercial narrative research across disciplines, to share how organisations can use story to generate unique and impactful insights.
To listen to the presentation, and access the recording, visit NewMR.org/Play-Again
While nearly every participant is willing to answer our questions in market research, very few actually share what’s really happening inside their minds. By leveraging insights from the field of narrative psychology, Kristian A. Alomá, PhD, an academic and practitioner in the field, will demonstrate how consumers really think about brands and the role narratives play in that thought process. He’ll break down what that means for businesses and market researchers and how we can move past surface-level answers and get to the rich stories driving consumer behavior.
This presentation is part of the Story Time: Narrative Research forum event, hosted and produced by the Irrational Agency and NewMR, bringing together leading proponents of commercial narrative research across disciplines, to share how organisations can use story to generate unique and impactful insights.
To listen to the presentation and access the recording, visit NewMR.org/Play-Again.
Narrative Exploration of New Categories at MondelēzRay Poynter
As part of the Story Time: The Narrative Research Forum event, Steph Shaarwi (Irrational Agency) and Maura Collins-Titone (Mondelēz) discuss and share how Mondelēz used narrative research to identify emerging category trends and leverage that information to shape new propositions.
This presention is part of the Story Time: Narrative Research forum event, hosted and produced by the Irrational Agency and NewMR, bringing together leading proponents of commercial narrative research across disciplines, to share how organisations can use story to generate unique and impactful insights.
To listen to the presentation and access the recording, visit NewMR.org/Play-Again
Join Ray Poynter, Alexandra Kuzmina, and Lisa Wilding-Brown as we investigate key topics for insights and research, including:
- Blending Conversation AI and Behavioural Science; Experiments in future oriented concept testing
- Quality & Fraud Trends; What is happening and what are the implications
- Automating Research; What can we automate and what are the implications
The recordings from this presentation can be found via NewMR.org/Play-Again
Join our panel of experts on NewMR as we explore:
- Synthetic Data, what is it, and what are the issues and opportunities, what should we do next?
- How should client insight teams be more efficient, more effective, and impactful in the rooms where the decisions are made?
- What do experiments with avatars tell us about data collection, how should we conduct and interpret experiments, and what are the next steps?
Access the recording to this webinar via NewMR.org/Play-Again
Presented by Ray Poynter
In this webinar, Ray Poynter provides a summary of the key trends that are shaping the world of insights. Addressing questions such as:
- What is really happening in insights with AI?
- What is happening in the field of Synthetic Data?
- What is happening with data quality?
- What forces outside market research are shaping insights?
- What are the key skills that people should be developing?
- What plans should you be making for 2024?
To access the presentation recording, visit NewMR.org/Play-Again
Learn how we can embrace Research Thinking to build skills, develop research capabilities and capacity, and demonstrate the power and value of human research professionals.
Research Thinking can serve as a unifying concept that describes the strengths and capabilities that researchers have and how researchers add value, or what we can think of as a researcher’s superpowers.
The recording of this presentation can be access via NewMR.org/Play-Again.
How might AI impact Research and Insights over the next two years?Ray Poynter
In this presentation, Ray focuses on the short-term picture for research and insights;
what will change, what will stay the same, and what are the big issues when it comes to the impact of Artificial Intelligence.
The recording of this presentation can be access via NewMR.org/Play-Again.
From Words to Wisdom: Unleashing the Potential of Language Models for Human-C...Ray Poynter
Presenter: Paul Watts, Director, Product Management at Forsta
With the rapid adoption of AI technologies like ChatGPT into insight platforms, companies face the challenge of finding the right balance between harnessing the power of generative AI and navigating the well-documented pitfalls associated with a technology that is still in its infancy.
In this session, Paul provides valuable insights on the potential benefits and downsides of this technology, and he will explore how a hybrid model can effectively leverage the strengths of both humans and technology.
By embracing a human-centered approach, we showcase a compelling use case from the Forsta labs, demonstrating how insight professionals can effortlessly explore their datasets using natural-language questioning.
Furthermore, we discuss the future implications of this technology and the exciting possibilities it holds for data exploration.
To access the recording of this presentation, visit NewMR.org/Play-Again
ChatGPT for Social Media Listening: practical application with YouScan’s Insi...Ray Poynter
A few months ago, YouScan released Insights Copilot (https://youscan.io/insights-copilot/), the first on the market ChatGPT-powered tool for social media listening that allows you to ask any questions about the data and get answers supported by relevant examples.
Alex Orap, YouScan’s Founder & Chief Growth Officer, shares practical examples of how Insights Copilot can be used for quick qualitative insights; what are some of the best practices, as well as current limitations, of using this new generative AI tool for the market and consumer research.
The recording of this presentation can be access via NewMR.org/Play-Again.
Using Generative AI to Assess the Quality of Open-Ended Responses in SurveysRay Poynter
The document discusses using generative AI to assess the quality of open-ended survey responses. It outlines current challenges with open-ended responses, how generative AI can help through natural language processing, and best practices for implementation. Specifically, it provides an example of using ChatGPT to analyze sample open-ended responses and discusses setting up a Google Sheet to automate the process at scale and continuously improve the model through iterative training.
Exploring the future of verbatim coding with ChatGPTRay Poynter
Presented by Tim Brandwood and Damien Gouriet.
Codeit have been involved in Verbatim Coding and Machine Learning for the last 7 years.
In this presentation, they share their research on the use of Generative AI for coding market research verbatim responses, and their experiments using Generative AI to automate the coding process.
They also discuss the strengths and limitations of this as a coding tool, the role of human oversight in the process, and the potential for customized machine learning models working alongside it.
The highlights the importance of human expertise and the use of GPT as a labour-saving tool rather than a complete replacement for humans in the market research process.
Access the presentation recording via NewMR.org/Play-Again.
Using Generative AI to bring Qualitative Capabilities to Quantitative SurveysRay Poynter
Presented by Phil Sutcliffe from Next Intelligence.
Open-ended answers in surveys can be disappointing, failing to deliver the insight that researchers hope for.
Often the answers given are descriptive at best and uninformative or complete gibberish at worst.
The advent of large language models (LLM's) and generative AI has brought great opportunity to change this.
We now have the capability to use AI to probe within quantitative surveys.
With the correct training of the generative AI models, probes can be returned that are relevant to what the participant has just said and the context of the original open-ended question.
Further enhancements allow the researcher to probe on specific aspects of the participant’s response, in a similar way to how a moderator would in a depth discussion.
No longer do researchers need to be frustrated that quant surveys only provide the ‘what’, with AI probing, you can now understand the ‘why’ as well and do this at scale and speed.
Access the presentation recording via NewMR.org/Play-Again
How AI / ChatGPT Drives Business GrowthRay Poynter
Hao, the Founder of HaoLifeLab, is an entrepreneur with over 10 years of experience specializing in integrating Digital, AI & Insight.
In this presentation, he discusses how to embrace the AI/ChatGPT revolution. This session will cover the following topics, which have been presented to international companies such as L’Oreal, Alibaba, Bytedance, and Mars:
– Hindsight: Learn to use established AI tools effectively
– Insight: Understand AI’s impact on the insight industry
– Foresight: Learn how to transform yourself and your company with AI
Listen to the full presentation at NewMR.org/Play-Again
Tech for tech’s sake? Learnings from experiments with AI in consumer researchRay Poynter
MMR’s in-house tech innovation team NOVA, has been exploring, interpreting, and experimenting with emerging technology with a sole focus to uncover the kind of tech that will make a tangible difference to the quality and depth of insight.
The presentation outlines the latest experimentations with practical application of AI and LLM’s: conversing with consumers at scale with chatbots, in-the-moment data capture with voice technology, unstructured data analysis, increasing survey engagement and improving data quality with AI avatars.
Insights from case studies conducted alongside leading FMCG brands will highlight the advantages and limitations of these technologies, with a particular focus on product and packaging development and testing.
Listen to the full presentation at NewMR.org/Play-Again.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
1. A
Presenta*on
from
The
NewMR
“Advances
in
Quan*ta*ve
Research”
Event
19
September,
2012
Event
sponsored
by
Affinnova
All
copyright
owned
by
The
Future
Place
and
the
presenters
of
the
material
For
more
informa=on
about
Affinnova
visit
www.affinnova.com
For
more
informa=on
about
NewMR
events
visit
newmr.org
When
is
less
more?
An
MBC
applica=on
Jeroen
Hardon
&
Paolo
Cordella,
SKIM
2. Jeroen Hardon & Paolo Cordella, SKIM, The Netherlands
NewMR Advances in Quantitative Research Event, 19 September 2012, Session 2
When less is more?
Paolo Cordella
Market Research Consultant
Jeroen Hardon
Senior Research Consultant
3. Jeroen Hardon & Paolo Cordella, SKIM, The Netherlands
NewMR Advances in Quantitative Research Event, 19 September 2012, Session 2
Fast Food Company
David
Experienced Product Manager
4. Jeroen Hardon & Paolo Cordella, SKIM, The Netherlands
NewMR Advances in Quantitative Research Event, 19 September 2012, Session 2
Fast Food Company
David
Experienced Product Manager
Curly
Fries
are
currently
non-‐profitable
5. Jeroen Hardon & Paolo Cordella, SKIM, The Netherlands
NewMR Advances in Quantitative Research Event, 19 September 2012, Session 2
Fast Food Company
Philip
Young Product Manager
6. Jeroen Hardon & Paolo Cordella, SKIM, The Netherlands
NewMR Advances in Quantitative Research Event, 19 September 2012, Session 2
Fast Food Company
Philip
Young Product Manager
New
type
of
healthy
fries
for
kids…Easy
Fries
7. Jeroen Hardon & Paolo Cordella, SKIM, The Netherlands
NewMR Advances in Quantitative Research Event, 19 September 2012, Session 2
7
Prune the product line by delisting Curly Fries?
Expand the product line with Easy Fries?
Senior Management: Trade Off in Decision Making
8. Jeroen Hardon & Paolo Cordella, SKIM, The Netherlands
NewMR Advances in Quantitative Research Event, 19 September 2012, Session 2
8
MENU
Hamburger
1.19
$
Whooper
2.09
$
Tender
Grill
2.19
$
French
Fries
1.19
$
Curly
Fries
2.09
$
Soda
Small
1.19
$
Soda
Large
2.09
$
Mayo
0.19
$
Hickory
1.19
$
How to optimize the current menu?
9. Jeroen Hardon & Paolo Cordella, SKIM, The Netherlands
NewMR Advances in Quantitative Research Event, 19 September 2012, Session 2
9
MENU
Hamburger
1.19
$
Whooper
2.09
$
Tender
Grill
2.19
$
French
Fries
1.19
$
Curly
Fries
2.09
$
Soda
Small
1.19
$
Soda
Large
2.09
$
Mayo
0.19
$
Hickory
1.19
$
26.1%
26.5%
21.1%
42.2%
12.7%
30.2%
16.2%
39.6%
13.1%
Revenue Index: 100 Profit Index: 100
10. Jeroen Hardon & Paolo Cordella, SKIM, The Netherlands
NewMR Advances in Quantitative Research Event, 19 September 2012, Session 2
10
MENU
Hamburger
1.19
$
Whooper
2.09
$
Tender
Grill
2.19
$
French
Fries
1.19
$
Curly
Fries
2.09
$
Soda
Small
1.19
$
Soda
Large
2.09
$
Mayo
0.19
$
Hickory
1.19
$
26.1%
26.5%
21.1%
42.2%
12.7%
30.2%
16.2%
39.6%
13.1%
Delist Curly Fries?
Revenue Index: 100 Profit Index: 100
11. Jeroen Hardon & Paolo Cordella, SKIM, The Netherlands
NewMR Advances in Quantitative Research Event, 19 September 2012, Session 2
11
MENU
Hamburger
1.19
$
Whooper
2.09
$
Tender
Grill
2.19
$
French
Fries
1.19
$
Soda
Small
1.19
$
Soda
Large
2.09
$
Mayo
0.19
$
Hickory
1.19
$
26.1%
26.5%
5.1%
43.1% 30.2%
16.2%
39.6%
2.3%
Delist Curly Fries?
Revenue Index: 77 Profit Index: 83
12. Jeroen Hardon & Paolo Cordella, SKIM, The Netherlands
NewMR Advances in Quantitative Research Event, 19 September 2012, Session 2
12
MENU
Hamburger
1.19
$
Whooper
2.09
$
Tender
Grill
2.19
$
French
Fries
1.19
$
Soda
Small
1.19
$
Soda
Large
2.09
$
Mayo
0.19
$
Hickory
1.19
$
26.1%
26.5%
5.1%
43.1% 30.2%
16.2%
39.6%
2.3%
Delist Curly Fries?
Revenue Index: 77 Profit Index 83
13. Jeroen Hardon & Paolo Cordella, SKIM, The Netherlands
NewMR Advances in Quantitative Research Event, 19 September 2012, Session 2
13
MENU
Hamburger
1.19
$
Whooper
2.09
$
Tender
Grill
2.19
$
French
Fries
1.19
$
Curly
Fries
2.09
$
Soda
Small
1.19
$
Soda
Large
2.09
$
Mayo
0.19
$
Hickory
1.19
$
26.1%
26.5%
21.1%
42.2%
12.7%
30.2%
16.2%
39.6%
13.1%
Revenue Index: 100 Profit Index: 100
14. Jeroen Hardon & Paolo Cordella, SKIM, The Netherlands
NewMR Advances in Quantitative Research Event, 19 September 2012, Session 2
14
MENU
26.1%
26.5%
21.1%
42.2%
12.7%
30.2%
16.2%
39.6%
13.1%
Increase the price for Curly Fries?
Revenue Index: 100 Profit Index: 100
Hamburger
1.19
$
Whooper
2.09
$
Tender
Grill
2.19
$
French
Fries
1.19
$
Curly
Fries
2.09
$
Soda
Small
1.19
$
Soda
Large
2.09
$
Mayo
0.19
$
Hickory
1.19
$
15. Jeroen Hardon & Paolo Cordella, SKIM, The Netherlands
NewMR Advances in Quantitative Research Event, 19 September 2012, Session 2
15
MENU
26.1%
26.5%
16.3%
42.2%
9.4%
30.2%
16.2%
39.6%
7.3%
Increase the price for Curly Fries?
Revenue Index: 81 Profit Index: 106
Hamburger
1.19
$
Whooper
2.09
$
Tender
Grill
2.19
$
French
Fries
1.19
$
Curly
Fries
2.19
$
Soda
Small
1.19
$
Soda
Large
2.09
$
Mayo
0.19
$
Hickory
1.19
$
16. Jeroen Hardon & Paolo Cordella, SKIM, The Netherlands
NewMR Advances in Quantitative Research Event, 19 September 2012, Session 2
16
MENU
26.1%
26.5%
16.3%
42.2%
9.4%
30.2%
16.2%
39.6%
7.3%
Increase the price for Curly Fries?
Revenue Index: 81 Profit Index: 106
Hamburger
1.19
$
Whooper
2.09
$
Tender
Grill
2.19
$
French
Fries
1.19
$
Curly
Fries
2.19
$
Soda
Small
1.19
$
Soda
Large
2.09
$
Mayo
0.19
$
Hickory
1.19
$
17. Jeroen Hardon & Paolo Cordella, SKIM, The Netherlands
NewMR Advances in Quantitative Research Event, 19 September 2012, Session 2
17
MENU
26.1%
26.5%
16.3%
42.2%
9.4%
30.2%
16.2%
39.6%
7.3%
Increase the price for Curly Fries?
Revenue Index: 81 Profit Index: 106
Hamburger
1.19
$
Whooper
2.09
$
Tender
Grill
2.19
$
French
Fries
1.19
$
Curly
Fries
2.19
$
Soda
Small
1.19
$
Soda
Large
2.09
$
Mayo
0.19
$
Hickory
1.19
$
18. Jeroen Hardon & Paolo Cordella, SKIM, The Netherlands
NewMR Advances in Quantitative Research Event, 19 September 2012, Session 2
18
MENU
26.1%
26.5%
21.1%
26.3%
10.2%
30.2%
16.2%
39.6%
13.1%
Revenue Index: 100 Profit Index: 100
Hamburger
1.19
$
Whooper
2.09
$
Tender
Grill
2.19
$
French
Fries
1.19
$
Curly
Fries
2.09
$
Soda
Small
1.19
$
Soda
Large
2.09
$
Mayo
0.19
$
Hickory
1.19
$
19. Jeroen Hardon & Paolo Cordella, SKIM, The Netherlands
NewMR Advances in Quantitative Research Event, 19 September 2012, Session 2
19
MENU
26.1%
26.5%
21.1%
26.3%
10.2%
30.2%
16.2%
39.6%
13.1%
Revenue Index: 100 Profit Index: 100
Include Easy Fries with Curly Fries?
Hamburger
1.19
$
Whooper
2.09
$
Tender
Grill
2.19
$
French
Fries
1.19
$
Curly
Fries
2.09
$
Soda
Small
1.19
$
Soda
Large
2.09
$
Mayo
0.19
$
Hickory
1.19
$
20. Jeroen Hardon & Paolo Cordella, SKIM, The Netherlands
NewMR Advances in Quantitative Research Event, 19 September 2012, Session 2
20
MENU
Hamburger
1.19
$
Whooper
2.09
$
Tender
Grill
2.19
$
French
Fries
1.19
$
Curly
Fries
2.09
$
Easy
Fries
2.09
$
Soda
Small
1.19
$
Soda
Large
2.09
$
Mayo
0.19
$
Hickory
1.19
$
26.1%
26.5%
18.2%
13.2%
8.9%
30.2%
16.2%
39.6%
9.2%
9.6%
Include Easy Fries with Curly Fries?
Revenue Index: 102 Profit Index: 97
21. Jeroen Hardon & Paolo Cordella, SKIM, The Netherlands
NewMR Advances in Quantitative Research Event, 19 September 2012, Session 2
21
MENU
26.1%
26.5%
18.2%
13.2%
8.9%
30.2%
16.2%
39.6%
9.2%
9.6%
Include Easy Fries with Curly Fries?
Revenue Index: 102 Profit Index: 97
Hamburger
1.19
$
Whooper
2.09
$
Tender
Grill
2.19
$
French
Fries
1.19
$
Curly
Fries
2.09
$
Easy
Fries
2.09
$
Soda
Small
1.19
$
Soda
Large
2.09
$
Mayo
0.19
$
Hickory
1.19
$
22. Jeroen Hardon & Paolo Cordella, SKIM, The Netherlands
NewMR Advances in Quantitative Research Event, 19 September 2012, Session 2
22
MENU
26.1%
26.5%
18.2%
13.2%
8.9%
30.2%
16.2%
39.6%
9.2%
9.6%
Include Easy Fries with Curly Fries?
Revenue Index: 102 Profit Index: 97
Hamburger
1.19
$
Whooper
2.09
$
Tender
Grill
2.19
$
French
Fries
1.19
$
Curly
Fries
2.09
$
Easy
Fries
2.09
$
Soda
Small
1.19
$
Soda
Large
2.09
$
Mayo
0.19
$
Hickory
1.19
$
23. Jeroen Hardon & Paolo Cordella, SKIM, The Netherlands
NewMR Advances in Quantitative Research Event, 19 September 2012, Session 2
23
MENU
26.1%
26.5%
18.2%
13.2%
8.9%
30.2%
16.2%
39.6%
9.2%
9.6%
Revenue Index: 102 Profit Index: 97
Decrease price for Easy Fries?
Hamburger
1.19
$
Whooper
2.09
$
Tender
Grill
2.19
$
French
Fries
1.19
$
Curly
Fries
2.09
$
Easy
Fries
2.09
$
Soda
Small
1.19
$
Soda
Large
2.09
$
Mayo
0.19
$
Hickory
1.19
$
24. Jeroen Hardon & Paolo Cordella, SKIM, The Netherlands
NewMR Advances in Quantitative Research Event, 19 September 2012, Session 2
24
MENU
26.1%
38.6%
21.1%
10.3%
10.2%
30.2%
21.3%
39.6%
13.1%
21.1%
Decrease price for Easy Fries?
Revenue Index: 98 Profit Index: 102
Hamburger
1.19
$
Whooper
2.09
$
Tender
Grill
2.19
$
French
Fries
1.19
$
Curly
Fries
2.09
$
Easy
Fries
1.59
$
Soda
Small
1.19
$
Soda
Large
2.09
$
Mayo
0.19
$
Hickory
1.19
$
25. Jeroen Hardon & Paolo Cordella, SKIM, The Netherlands
NewMR Advances in Quantitative Research Event, 19 September 2012, Session 2
25
MENU
26.1%
21.1%
10.3%
10.2%
30.2%
39.6%
13.1%
21.1%
Decrease price for Easy Fries?
Revenue Index: 98 Profit Index: 102
38.6%
21.3%
Hamburger
1.19
$
Whooper
2.09
$
Tender
Grill
2.19
$
French
Fries
1.19
$
Curly
Fries
2.09
$
Easy
Fries
1.59
$
Soda
Small
1.19
$
Soda
Large
2.09
$
Mayo
0.19
$
Hickory
1.19
$
26. Jeroen Hardon & Paolo Cordella, SKIM, The Netherlands
NewMR Advances in Quantitative Research Event, 19 September 2012, Session 2
26
MENU
26.1%
21.1%
10.3%
10.2%
30.2%
39.6%
13.1%
21.1%
Decrease price for Easy Fries?
Revenue Index: 98 Profit Index: 102
38.6%
21.3%
Hamburger
1.19
$
Whooper
2.09
$
Tender
Grill
2.19
$
French
Fries
1.19
$
Curly
Fries
2.09
$
Easy
Fries
1.59
$
Soda
Small
1.19
$
Soda
Large
2.09
$
Mayo
0.19
$
Hickory
1.19
$
27. Jeroen Hardon & Paolo Cordella, SKIM, The Netherlands
NewMR Advances in Quantitative Research Event, 19 September 2012, Session 2
27
MENU
26.1%
21.1%
10.3%
10.2%
30.2%
39.6%
13.1%
21.1%
Revenue Index: 98 Profit Index: 102
38.6%
21.3%
Hamburger
1.19
$
Whooper
2.09
$
Tender
Grill
2.19
$
French
Fries
1.19
$
Curly
Fries
2.09
$
Easy
Fries
1.59
$
Soda
Small
1.19
$
Soda
Large
2.09
$
Mayo
0.19
$
Hickory
1.19
$
28. Jeroen Hardon & Paolo Cordella, SKIM, The Netherlands
NewMR Advances in Quantitative Research Event, 19 September 2012, Session 2
28
MENU
26.1%
21.1%
10.3%
10.2%
30.2%
39.6%
13.1%
21.1%
Revenue Index: 98 Profit Index: 102
38.6%
21.3%
Delist French Fries?
Hamburger
1.19
$
Whooper
2.09
$
Tender
Grill
2.19
$
French
Fries
1.19
$
Curly
Fries
2.09
$
Easy
Fries
1.59
$
Soda
Small
1.19
$
Soda
Large
2.09
$
Mayo
0.19
$
Hickory
1.19
$
29. Jeroen Hardon & Paolo Cordella, SKIM, The Netherlands
NewMR Advances in Quantitative Research Event, 19 September 2012, Session 2
29
MENU
26.1%
26.5%
21.1%
10.2%
30.2%
16.2%
39.6%
13.1%
21.1%
Delist French Fries?
Revenue Index: 72 Profit Index: 84
Hamburger
1.19
$
Whooper
2.09
$
Tender
Grill
2.19
$
Curly
Fries
2.09
$
Easy
Fries
2.09
$
Soda
Small
1.19
$
Soda
Large
2.09
$
Mayo
0.19
$
Hickory
1.19
$
30. Jeroen Hardon & Paolo Cordella, SKIM, The Netherlands
NewMR Advances in Quantitative Research Event, 19 September 2012, Session 2
30
MENU
26.1%
26.5%
21.1%
10.2%
30.2%
16.2%
39.6%
13.1%
21.1%
Delist French Fries?
Revenue Index: 72 Profit Index: 84
Hamburger
1.19
$
Whooper
2.09
$
Tender
Grill
2.19
$
Curly
Fries
2.09
$
Easy
Fries
2.09
$
Soda
Small
1.19
$
Soda
Large
2.09
$
Mayo
0.19
$
Hickory
1.19
$
31. Jeroen Hardon & Paolo Cordella, SKIM, The Netherlands
NewMR Advances in Quantitative Research Event, 19 September 2012, Session 2
31
MENU
26.1%
26.5%
21.1%
26.3%
10.2%
30.2%
16.2%
39.6%
13.1%
21.1%
Optimization
Revenue Index: 105 Profit Index: 108
Hamburger
1.19
$
Whooper
2.09
$
Tender
Grill
2.19
$
French
Fries
1.19
$
Curly
Fries
2.19
$
Easy
Fries
1.49
$
Soda
Small
1.19
$
Soda
Large
2.09
$
Mayo
0.19
$
Hickory
1.19
$
32. Jeroen Hardon & Paolo Cordella, SKIM, The Netherlands
NewMR Advances in Quantitative Research Event, 19 September 2012, Session 2
32
David
Experienced Product Manager
“We
have
to
keep
Curly
Fries
in
the
menu
because
of
the
interac*on
with
higher
margin
items
(Tender
grill
and
Hickory
sauce)”
33. Jeroen Hardon & Paolo Cordella, SKIM, The Netherlands
NewMR Advances in Quantitative Research Event, 19 September 2012, Session 2
33
Philip
Young Product Manager
“We
can
introduce
Easy
Fries
without
harming
other
side
dishes
and
increasing
total
sales
and
profits”
34. Jeroen Hardon & Paolo Cordella, SKIM, The Netherlands
NewMR Advances in Quantitative Research Event, 19 September 2012, Session 2
So what?
We use Menu-Based Conjoint (MBC) to
simulate and optimize the menu
• We can mimic realistic consumer choices
• We can solve trade off in decision making
34
35. Jeroen Hardon & Paolo Cordella, SKIM, The Netherlands
NewMR Advances in Quantitative Research Event, 19 September 2012, Session 2
35
MENU
Hamburger
1.19
$
Whooper
2.09
$
Tender
Grill
2.19
$
French
Fries
1.19
$
Curly
Fries
2.09
$
Soda
Small
1.19$
Soda
Large
2.09$
Mayo
0.19$
Hickory
1.19$
MBC Task
36. Jeroen Hardon & Paolo Cordella, SKIM, The Netherlands
NewMR Advances in Quantitative Research Event, 19 September 2012, Session 2
36
MENU
MBC Task
Hamburger
1.19
$
Whooper
2.09
$
Tender
Grill
2.19
$
French
Fries
1.19
$
Curly
Fries
2.09
$
Easy
Fries
2.09
$
Soda
Small
1.19$
Soda
Large
2.09$
Mayo
0.19$
Hickory
1.19$
37. Jeroen Hardon & Paolo Cordella, SKIM, The Netherlands
NewMR Advances in Quantitative Research Event, 19 September 2012, Session 2
• We can simulate the delisting of an item
catching cross effects
• Optimization of a menu
37
What’s new?
38. Jeroen Hardon & Paolo Cordella, SKIM, The Netherlands
NewMR Advances in Quantitative Research Event, 19 September 2012, Session 2
Thank you
39. Jeroen Hardon & Paolo Cordella, SKIM, The Netherlands
NewMR Advances in Quantitative Research Event, 19 September 2012, Session 2
Q & A
Ray Poynter
VCU, Vision Critical
Jeroen Hardon
SKIM
Paulo Cordella
SKIM
40. Jeroen Hardon & Paolo Cordella, SKIM, The Netherlands
NewMR Advances in Quantitative Research Event, 19 September 2012, Session 2
Thank you
Paolo Cordella
Market Research Consultant
p.cordella@skimgroup.com
Jeroen Hardon
Senior Research Consultant
j.hardon@skimgroup.com
41. A
Presenta*on
from
The
NewMR
“Advances
in
Quan*ta*ve
Research”
Event
19
September,
2012
Event
sponsored
by
Affinnova
All
copyright
owned
by
The
Future
Place
and
the
presenters
of
the
material
For
more
informa=on
about
Affinnova
visit
www.affinnova.com
For
more
informa=on
about
NewMR
events
visit
newmr.org
When
is
less
more?
An
MBC
applica=on
Jeroen
Hardon
&
Paolo
Cordella,
SKIM