AWS Customer Presentation - Skifta
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Customer Presentation by Skifta, a division of Qualcomm, at the AWS Cloud for the Enterprise Event in LA on October 15, 2009
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AWS Customer Presentation - Skifta
- 3. Media – music, photos, podcasts. DLNA/UPnP media servers, players and renderers
- 4. What’s Skifta? Skifta is new service that lets you bring your media with you…
- 5. Let’s say we want to listen to this song…
- 6. but his media is here…in Bournemouth, UK.
- 7. And we are here, in Los Angeles, with you.
- 8. Skifta can solve this problem….Here’s how:
- 9. On a mobile/PC browser…
- 10. Shift some media by…
- 11. Selecting a source and a target
- 12. And voila… Bruce’s House Sofitel LA
- 13. Once the media is shifted… You can access it here, on your consumer electronics.
- 16. Create a place by… Downloading our software onto your networked PC.
- 24. And the whole thing ends up looking like this!
- 25. But wait there’s more… ?
- 26. But wait there’s more… social network feeds ?
- 27. But wait there’s more… social network feeds ? internet radio stations
- 28. But wait there’s more… social network feeds Content storage services ? internet radio stations
- 29. But wait there’s more… social network feeds RSS content storage services ? internet radio stations
- 30. Why am I using Skifta? “ So I can view to my media when I travel.” - Steve
- 31. Why am I using Skifta? “ I can easily show my grandparents my photos without having to upload anything…” - Katy
- 32. Why am I using Skifta? “ I want to listen to my music at work” - Mark
- 33. What runs on amazon?
- 34. How does Amazon help?
- 36. Why does amazon work for us?
- 37. questions?
Editor's Notes
- Intro to ES and BJ and basic project
- Skifta value proposition
- Introduces the problem “let’s say we want to listen to this song…”
- Introduces location and mobility challenges – “But my media is here, in Bournemouth, UK.”
- More mobility and location – “Where you are now, here, in Hollywood with all of you.”
- Skifta fixes this!
- Login and ….
- Shift media by….
- Selecting a source and a target
- Job done…
- Here is where the killer track would come in….
- How’d we do this – go to the skifta website
- Sign up for an account
- Start by creating places by….
- So we have these places right? In bournemouth and here in seattle
- And skifta has allowed us to shift media between the places so we can consume it on our consumer electronics
- Make even more places and you can shift between them as well
- But skifta also has people….
- And those people have places
- Where they can shift media too…
- Connecting with the people, increases your network of places – their places become available for you to shift too…
- On the backend we have created a network of places where media can be shifted to and from….
- So if we are shifting mediasources – what can those be? Well basically anything that can be viewed or made to be viewed on a device
- Facebook, twitter, friendfeed etc.
- Pandora, last.fm
- Flickr, etc.
- Any feed, anything, bluetooth etc…
- Website, mobile site, infastructure
- geographical scaling,
- geographical scaling,
- Scaling, speed, cloud, all that stuff – key point is that it helps us grow