1. Music made smart.

2. Background
Music Academy(electronic music)
WASH Records(UCSC)
Kwuality & Santa Cruz art environment
Audio Programming

3. What is this all about?
1. Make music smarter, together.
2. Take the old and make it new.
3. Validate Experiments.
4. Facilitate a creative environment.
5. Innovative music software platform

4. Create. Share. Listen.
1. Create:
Develop a web app
DAW on the cloud
that allow users to
instantly
upload/download
sounds and create
music via a virtual
studio.
2. Share:
Facilitate a socially fit
environment where artists
can directly share their
music with fans through
their own personalized
virtual shop.
3. Listen:
Enhance the streaming community with
active listening as the foreground by
supporting interactivity with the music.

5. Create - Middy 1.0
Familiarity:
- experiment and create w/ leading familiar
DAW’s(Ableton, Logic, Reason)
- Find critical flaws or drawbacks from other music
softwares to add to Midinote
- Brainstorm new and innovative feature for
development process
Development:
- Utilize the JUCE platform to initialize interface
- Create simple audio editor(transport, time-frame,
track channels)
- Build Virtual instrument library
Beta-testing:
- Experiment with features as if testing any other
DAW
- Bring in music producers to test and give feedback
- Update like crazy
- Debug like a motha*****
- Make a full song as a team
Deployment:
- Upload to live server(beta)
- Work on landing page

6. Cross-Platform: JUCE
open-source C++ application framework
Large set of audio functionality: wide API index
“Introjucer” IDE tool for creating and managing
support for audio devices, MIDI playback, and
polyphonic synthesizers
user can build Mac and Windows
VST/VST3/RTAS/AAX/AUs from a single
codebase.

7. Main Competitors
Looplabs - “is a cloud based music studio that
lets you make music anywhere, anytime
together. It's where music goes to play.”
Soundtrap - “Make music online by
recording vocals, guitars and more. Invite
friends to collaborate. It's free and no
download is required.”
Ableton - “makes Push and Live, hardware and
software for music production, creation and
performance.”
Splice - “The cloud platform for music
creation, collaboration and sharing.
Create fearlessly with Splice.”

8. The Market
Global Music Revenue: Up 3.2%
Digital overtakes physical with 45% of global
revenues
Digital revenues up by 10.2 %
Physical and download revenues continue to
fall
Audience of Ad-supported user upload services:
900 million(world’s largest on-demand
audience)
Over the 5yr period to 2015, subscription and
ad-supported combined revenues have

9. What will set us apart?
All in one music platform
First fully integrated cloud-based DAW
Quality of music comes first
Real-time Collaboration
Virtual Reality Studio
Customizable Subscription model
Consistent Innovation: to provide the tools that
push the music frontier forward

10. Thank you!
Feel free to grab some food, stick around and chat :)