2. Main objective
It is main Clothing
company.The company's
main objective is to become
a leading source of
contemporary casual and
active footwear while
ensuring the longevity of
both the company and
skechers brand name
through controlled , well
managed growth.
3. Introduction
It was founded in 1992 by Robert Greenberg in
U.S.A. It is a clothing Company. The main
head-office of Skechers is in Manhattan Beach,
California,U.S.A.
4. What Skechers
serve
-Greenberg main focus to serve on the
casual footwear market.
-Skechers' early products were utility-style
boots and skate shoes.
-The company has since diversified to
include athletic and casual styles for men,
women, and children,as well as
performance shoes.
-It is also serve sweet shirt and track suits.
5. More about Skechers
Skechers has more about 3500 number of locations throughout 160 countries.
Skechers operating income is US $518.4 million.
The net income is US $346.6 million.
Skechers total assets is US$4.89 billion.
6. Methodology
-Firstly, I have visited on many sites such as Facebook, Instagram,
LinkedIn and Pinterest. I have visited on these sites by searching on
Google. From all these sites, Facebook seems very helpful to me about
my research. It provide more useful knowledge than other sites. The
most effective key search word is Skechers shoes or Research about
Skechers.
https://www.facebook.com/SKECHERS/
7. Overall, Skechers have made a good impact on social media.
I learnt about skechers that it has a good profile on media .We can promote our
product by using effective image on popular sites such as Instagram.
According to me , Instagram or Facebook are more effective tools of the
company.it is used worldwide by the people.
Result
8. Recommendation
While we know that skechers have more than 1,410 store worldwide throughout
160 countries. They have focus only western countries to promote their brand.
But, we all know that Asian countries have more population so, they should have
focus on more Asian countries to promote their brand.
Skechers should also focus on other things such as watch, clothes rather than
shoes.
9. References
Zone,S.(2018, September 21).Brand Spotlight: Your Guide to Skechers
Shoe.Shoezone. Retrieved from
https://www.shoezone.com/Blog/brand-spotlight-your-guide-to-skechers-shoes
https://www.facebook.com/SKECHERS/
