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S I Y A B U L E L A
M A F A N Y A  
P O R T F O L I O O F E V I D E N C E  
INNOVATION AND BUSINESS
MANAGEMENT 
BRIEF
The following portfolio is a reflection of my learnings and journey at Vega 
Intoduction 
NAME 
DEGREE
ACHIEVEMENTS
WORK EXPERIENCE 
Siyabulela Mafanya 
BBA Brand Building and Management  
BCSA Student Council
Vega Student Liason Body   
Strategy Intern at Until Until  
CREATIVE DEVELOPMENT  
BRIEF
Explore and analyse environments and behaviours which are not part of your day   
21 Days Later
OBJECTIVE 
Identify one area of your day where you will create a body intervention  
KEY INSIGHT 
Culture is a decision which cannot be adopted for a moment  
BIG IDEA 
I mirrored a traditional and conservative female for 7 Days  
BRAND CHALLENGE 2017 
BRIEF
To make AEG top of mind for Black South African female's 
Electrolux- AEG
OBJECTIVE 
To create effective and impactful brand communications with the target audience   
KEY INSIGHT 
The target audience has no knowledge and  understanding of or
connection to the brand    
BIG IDEA 
Some things weren't made to last... We don't know what that is like 
FINANCE IN BRAND BUILDING 
BRIEF
Analyse the financial statements of two listed companies  
Performance Analysis of Dis-chem Pharmacies Limited and Clicks Group Limited
OBJECTIVE 
Determine the feasibility of a merger or acquisition
KEY INSIGHT 
The number of stores an organisation owns do not determine its profitability 
T H A N K Y O U !  

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Siyabulela Mafanya Portfolio leave-behind

  • 1. S I Y A B U L E L A M A F A N Y A   P O R T F O L I O O F E V I D E N C E  
  • 2. INNOVATION AND BUSINESS MANAGEMENT  BRIEF The following portfolio is a reflection of my learnings and journey at Vega 
  • 3. Intoduction  NAME  DEGREE ACHIEVEMENTS WORK EXPERIENCE  Siyabulela Mafanya  BBA Brand Building and Management   BCSA Student Council Vega Student Liason Body    Strategy Intern at Until Until  
  • 4. CREATIVE DEVELOPMENT   BRIEF Explore and analyse environments and behaviours which are not part of your day    21 Days Later OBJECTIVE  Identify one area of your day where you will create a body intervention   KEY INSIGHT  Culture is a decision which cannot be adopted for a moment  
  • 5. BIG IDEA  I mirrored a traditional and conservative female for 7 Days  
  • 6. BRAND CHALLENGE 2017  BRIEF To make AEG top of mind for Black South African female's  Electrolux- AEG OBJECTIVE  To create effective and impactful brand communications with the target audience    KEY INSIGHT  The target audience has no knowledge and  understanding of or connection to the brand    
  • 7. BIG IDEA  Some things weren't made to last... We don't know what that is like 
  • 8. FINANCE IN BRAND BUILDING  BRIEF Analyse the financial statements of two listed companies   Performance Analysis of Dis-chem Pharmacies Limited and Clicks Group Limited OBJECTIVE  Determine the feasibility of a merger or acquisition KEY INSIGHT  The number of stores an organisation owns do not determine its profitability 
  • 9.
  • 10. T H A N K Y O U !