“Brand is the sum total of how someone perceives a particular organisation. Branding is about shaping that perception.” - Ashley Friedlein According to the American Marketing Association, a brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers. 'Brand' and 'Branding' have been discussed mostly in the context of businesses, one can't deny the importance of branding for the Non Profits especially in this era where social media has become the main and affordable medium of communications. In this one hour session, you will be introduced to the basics of Branding that will help you to decide what your organisation want to accomplish, identify your target audience, define the terms of success with your campaign, and decide how you want to make your organisation known. This session will be led by the expert in the industry with vast experience managing multiple clients and successfully enhanced their visibility in their respective industry. Regardless of your organization's size, this will be a great start of an exciting journey to tell the stories of your organizations to the rest of the world!

1. 14 NOV 2022
VISIOLAB
Visuals with Vision
We help brands create captivating visuals // Creating digital experiences in more ways than one
VISIOLAB Sdn Bhd 20-2, Plaza Sentul 10
Jalan Sinar Sentul
51000 Kuala Lumpur
202201027508 (147320
5­
K)
+603 4050 9056
hello@visiolab.my
www.visiolab.my

2. VISIOLAB SDN BHD CORPORATE PROFILE
VISIOLAB is a youthful and fresh creative agency that will help you create
a moving experience (literally) for you and your brand.
VISUAL TECH EVENT/STUDIO SPACE
CREATIVE MEDIA
CREATIVE VISUALS
We are passionate about
telling your brand story in
the most engaging and
effective way possible.
TECH VISUALS
Tailored to your vision, and
s w i f t l y c r e a t e d . O u r
creations are the furthest
thing from being just two-
dimensional.

3. VISIOLAB SDN BHD INTRODUCTION
3
360º Virtual Tour
Mixed Reality
Long-Term Live Timelapse
Website Design & Development
UI/UX Design & Wire-framing
Content Management Systems
Video Production
2D & 3D Motion Graphics
Cinematic Drone
Photography
Multi-Camera Virtual
Production
New Media
Branding Digital Development
Content Production
OUR CAPABILITIES
We specialize in digital communications and captivating visuals, delivering
the industry standard whilst innovating and experimenting.
CREATIVE VISUAL TECH VISUAL
Creative Drone
Video Production Management
Branding Identity
Developing Talents
ACADEMY
Brand Development & Rebranding
Collateral, Print & Packaging
Editorial / Marketing Contents

4. VISIOLAB SDN BHD CORPORATE PROFILE
4
Once upon a time, a group of diversely talented (not our words, we promise!) aspiring
architects met in architecture school.
Having acquired a multi-disciplinary skillset over the years by creating countless video
presentations for coursework, it led us to start creating videos for our university.
Eventually, a company heard about us, and that got the ball rolling.
We went on to work in various design firms, with demanding freelance jobs coming our
way to keep our hands full and minds sharp.
Consolidated from Visio Asia and TrendLab Media, VISIOLAB has incorporated and
became a real, passionate business.
We’re not here to just sell you our services; we’re here because we are passionate about
creating captivating content.
OUR STORY
Who we are

5. VISIOLAB SDN BHD CORPORATE PROFILE
5

7. VISIOLAB SDN BHD
OUR
METHODOLOGY

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8
How do we do it?
Discovery phase
Figure out what to do…
Discuss your goals, determine
success metrics, identify problems to
solve and define target viewers of
the output.
Content strategy
Begin designing…
Design storyline for the entire output
to map out key customer journeys
and understand what content will be
needed to communicate your
product or service.
Post Production
Make it sexy…
Define visual direction of the output
and translate the storyboard into
visuals that successfully
communicate your company’s brand
and product or service.
Production
Bring it to life…
Build out the visuals into a
personalised output. We then create
branding assets to enable easy
updates to the videos.
Review & Refine
Your Thoughts
Work with you to ensure the output
meet the expectation and the
success metrics that have been
determine in discovery phase. Sign
off and boom.
Select, compose and edit all
produced materials into 1 output to
meet the objective. Adding up the
flavour and make it compelling.

9. VISIOLAB SDN BHD CORPORATE PROFILE
Branding Identity
Decide what your organisation want to accomplish
Identify your target audience
Define the terms of success with your campaign
Decide how you want to make your organisation
known
9
OUR MODULE
We aim to share our thoughts with you!
Video Production
Production Process Flow
Mobile Videography
Producing Video for the right cause
Producing the right campaign for your audience
Hitting the “soft spot” of your target audience
Graphics
Impactful communication
Creative process flow
Formating and Render
Pitch Deck
Structure your presentation
Infuse brand identity to your deck
Communicate effectively in a creative way

10. GOOD
10
BRANDING DIRECTION
BAD?
OR

11. LEGACY
11
BRANDING DIRECTION
EMERGING
VS

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BRANDING DIRECTION
PRESERVECHANGE?
OR

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13
What we will explore
Discover Your Objective
Figure out what to do…
• Monetary (funnel)
• Credibility (recognition/ certificates)
• Recruitment
• Partnerships (expansion/ cross
support services
Design Target Audience
Begin communicating…
• Discover your target persona
• Platform of posting
• Determine the right video style
Design Marketing Plan
Make it sexy…
Define Success Metrics
Bring it to life…
• Design your content pillar
• Develop your project brief
• Produce a good campaign
collaterals
• Impactful message to community

14. VISIOLAB SDN BHD
Discover Your
Objective

15. 2022
15
Discover Your Objective
Generally, the objective of NGO branding identity is to clearly and effectively communicate the
organisation's values, goals, and impact to its target audience.
Monetary
Determine your monetary
objective funnel to ensure that
your brand messaging is in the
right direction.
• Donation
• Sponsorship
• Grants
• Product Purchase
• Service Purchase
Credibility
To establish trust and legitimacy
with potential donors,
supporters, and the community.
• Build Trust
• Recognition
• Certificates
• Familiarity
• Social Acceptance
Recruitment
To communicate the
organisation's values, mission
and impact to relevant parties
• Potential Employees
• Beneficial Recipients
• Volunteers
Partnership
To establish trust and credibility
with other organisations,
businesses, and government
agencies.
• Government Agencies
• Authorities
• Businesses
• Other NGO
• Strategic Partner

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Our primary aim is to provide education and training to mentally handicapped children
and adults so that they will be helped, to the fullest extent possible in reaching their
maximum potential. It is our hope to provide a comprehensive service to children and
adults with mental handicaps. It is our hope that efforts will improve their quality of life.
The Selangor and Federal Territory Association for The Mentally Handicapped
(SAMH) was established in 1964 as a non-pro
fi
t voluntary organisation. It was
initiated by a group of concerned parents and voluntary workers under the
sponsorship of the then Rotary Club of Klang and Port Swettenham.
From a humble beginning, the Association now operates in 3 buildings in Selangor
and Federal Territory and has helped enhance the lives of many mentally
handicapped children, youths, and adults, as well as the lives of their families and
caregivers. A few of our students are now working at our centres as general workers
or student helpers, a testament to how SAMH has helped these individuals. Many
students have been at SAMH since young and remain here, working in our Sheltered
Workshop Programme. Our oldest student currently, in the Sheltered Workshop
Programme is 72 years old!
CASE STUDY
The Selangor & Federal Territory Association
for The Mentally Handicapped

17. TRENDLAB MEDIA SDN BHD 2022
TrendLab
M E D I A
17
What would be SAMH objective?

18. TRENDLAB MEDIA SDN BHD 2022
TrendLab
M E D I A
18
SAMH Objective Journey
Partnership
Monetary
Recruitment
Credibility
Students Service Purchase
To fill gap in special education by
Government Agencies
Donation
Grants
Build Trust Among Parents
Certificates and Recognition of
Education Module
Social Acceptance
Teachers
Volunteers
Sponsorship

19. VISIOLAB SDN BHD
Design Target
Audience

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20
Discovery Session
Who are the primary beneficiaries of your
organisation's services or programs?
What age group(s) do you primarily serve?
What geographic area(s) do you serve?
What specific needs or issues does your
organisation address?
What demographics do they belong to (age,
gender, income, education level, etc.)?
Does your organisation have any specific cultural
or linguistic focus?
What is the gender breakdown of the individuals
or communities you serve?
Are there any other demographic characteristics
that are particularly relevant to the individuals or
communities you serve?
How does your organisation reach its target
audience?
How does your organisation measure the impact
of its programs or services on its target audience?
How does our NGO's target audience learn about
our services?
What are the current trends and issues affecting
our target audience?
How can we best reach and engage with our
target audience?

21. VISIOLAB SDN BHD
21
Discovery Session
SAMH
Who are the primary beneficiaries of your
organisation's services or programs?
Special Needs children with mental handicapped
What age group(s) do you primarily serve?
From 2 years old to 50 years old in 3 programs
Early intervention 2-5 years old
School Programme· (7 – 17 years old )
Vocational Training Centre (VTC) (18 years and above-highly
suitable for learning disabled youths upon completion of
Government school)
Sheltered Workshop (those who have completed VTC or adults
with learning disabilities)
What geographic area(s) do you serve?
Kuala Lumpur and Selangor
What specific needs or issues does your
organisation address?
Education and care for mentally challenge children
What demographics do they belong to (age,
gender, income, education level, etc.)?
Middle income parents that want alternative paid special education
for their special children.
Well Educated or aware of the importance of education
How does your organisation reach its target
audience?
Facebook, group support, blogs, websites, talks and seminars,
open day
How does your organisation measure the impact of
its programs or services on its target audience?
Individuals assessment
Student count
Donation and collection amount
How does our NGO's target audience learn about
our services?
Facebook, word of mouth (doctors, other parents, special education
teacher)
What are the current trends and issues affecting
our target audience?
To find an education syllabus that can fit their special needs
children that is mentally handicapped. A lot of government facilities
focus on physical handicapped
How can we best reach and engage with our target
audience?
Social Media, online presence, special children clinics

22. 2022
22
Persona
En Hamdan, Mdm Chong, Ms Veni
40-60 years old parents
Have a special child
(mentally handicapped)
Within 20km from KL
Work as officer or businessman
Active on facebook
Have awareness on education
Have transport to send their kids to
school
Looking for solutions
Subscribe support group
Housewives with middle income
household

23. Project Brief
Background
Every year, SAMH will conduct an open day where they invite parents, educators and volunteers
to visit the school and watch the school learning method/module.
They believe that in order to invite and interest the target audience, we need to create a
promotional video to sort of give a teaser of whats the school is conducting. As a result, it will help
to increase the number of participant for this open day.
For your reference, we are sharing with you the previous video that the school produce in the
following link:
https://www.youtube.com/watch?v=Z-Qi53KkZyo
PROJECT DETAILS:
Objective
To enhance awareness on the school special education program to potential parents, educators
and volunteers
Concept
Inspiring, uplifting and happy
Measurement of Sucess
Higher engagement (like and share) for the video
WHAT IS THE OBJECTIVE OF THIS PROJECT AND HOW THE OBJECTIVE BE MEASURED
UPON PROJECT COMPLETION
The target audience would be parents with special child, middle income household and have high
awareness on education. Special education teacher and young individuals that like facebook page
of relevant interest on special education.
The following is the demographics of the target audience:
Please refer previous slides
WHO ARE WE TALKING TO AND WHAT DO WE KNOW ABOUT THEM
Theres a lot of misconception content being pushed everyday which lead to content fatigue
among audience.
The misconception on special education that is being offered out there. Most of the special school
outside is for physically handicapped person and with limitation of age from 3 to 17 years old while
SAMH focussed on mentally challenge children and without any limitation of age.
In order to break through the sea of content, we need to think of a differentiated and fresher way
of curating the video so that it will hook their attention and they would want to consume and
engage with the promo video.
WHAT IS THE SINGLE UNIVERSAL TRUTH THAT WE KNOW ABOUT THE TARGET AUDIENCE?
Think
The school program is comprehensive, holistic and meet their needs.
Feel
Safe and secure for their children
Do
Come to the school open day and eventually register their children in SAMH program
WHAT DO WE WANT THEM TO DO?
1) The content is relevant to them
2) The video has to be emotionally connected to the audience
WHAT WILL MOTIVATE THEM TO CHANGE?
1) Authentic, warm, happy
2) Song choice: mellow song in the beginning and uplifting towards the end
WHAT WOULD BE THE MOST EFFECTIVE TONE AND STYLE FOR US TO COMMUNICATE?
1) Social media
2) Through support group (blogs, website, whatsapp)
WHERE WOULD THE TARGET AUDIENCE BE MOST RECEPTIVE TO OUR MESSAGES
1) Curation of storyboard for the promotional video
2) 2x 1 minute video
KEY DELIVERABLES
NIL
ARE THERE ANY AREA OF SENSITIVITY OR MANDATORY THAT WE NEED TO BE AWARE OF?

24. VISIOLAB SDN BHD
Design Marketing
Plan

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25
Content Creation
Awareness Interest Desire Action
Offer
Knowledge

26. 26
FEBRUARY
Getting ahead 2
Getting ahead 2 live series
Innovation
#Innovationathcp blog post 4
#Innovation wordofwisdom
HumanCap Raya video
Raya E card
CAMPAIGN
U t i l i s e p l a t f o r m s s u c h a s Fa c e b o o k , Tw i t te r , a n d I n s t a g r a m to p r o m o te t h e s c h o o l a n d i t s
p r o g r a m s to a w i d e r a u d i e n c e .
JANUARY
Getting ahead 1
Getting ahead 1 live series
Education
#Diligenceathcp blog post 4
#Diligence wordofwisdom
Puasa E card
S A M H
MARCH
Getting ahead 3
Getting ahead 3 live series
DotheRightthing
#Whatsrightathcp blog post 4
#Whats Right wordofwisdom
APRIL
Getting ahead 4
Getting ahead 4 live series
Collaboration
#Collabathcp blog post 4
#Collab wordofwisdom
Merdeka poster
MAY
Getting ahead 5
Getting ahead 5 live series
Conscience
#Conscienceathcp blog post 4
#Conscience wordofwisdom
Hari malaysiaE card
CM Teaser
JUNE
Getting ahead 6
Getting ahead 6 live series
Creative
#Creativeathcp blog post 4
#Creative wordofwisdom
CM Teasers

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A c o m p a n y i s a n a s s o c i a t i o n o r c o l l e c t i o n o f i n d i v i d u a l s , w h e t h e r n a t u r a l p e r s o n s , l e g a l p e r s o n s ,
o r a m i x t u r e o f b o t h . Co m p a n y m e m b e r s s h a r e a c o m m o n p u r p o s e a n d u n i te i n o r d e r to f o c u s .
CAMPAIGN
H u m a n C a p X
JULY
Getting ahead 7
Getting ahead 7 live series
Change
#TakeonChangeathcp blog post
4
#TakeonChange wordofwisdom
Deepavali E card
AUGUST
Getting ahead 8
Getting ahead 8 live series
Respect
#Respectathcp blog post 4
#Respect wordofwisdom
Christmas E card
SEPTEMBER
Getting ahead 9
Getting ahead 9 live series
Delivers
#HCDdeliversathcp blog post 4
#HCD Deliver wordofwisdom
Chinese New Year Video
CNY E card
OCTOBER
Getting ahead finale
Getting ahead conclusion live series
Teamwork
#Teamworkathcp blog post 4
#Teamwork wordofwisdom

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29. WWW.VISIOLAB.MY
Ready to get started?