The document discusses how the digital revolution has changed how businesses market and sell goods and services. It emphasizes that a digital presence through websites and social media is now crucial for businesses to compete. Without an online presence, a business will struggle compared to competitors that have embraced digital marketing. It provides tips for small businesses on developing an effective online strategy through a professional website and use of social media platforms.

1. The Digital Revolution
The Internet has changed the way we
buy and sell services. Without a digital
presence your business will struggle to
compete with businesses in your industry
that do.

2. VIDEO

3. What Are You Using?
Email?
Facebook (twitter)?
LinkedIn?
Business Website?

4. The Digital Revolution
1. Your Competition Has a Website.
8 reasons The 2. You’re Open 24/7.
3. Deliver Significant Information.
SBA Says It Is 4. Improve Customer Confidence & Corporate Image.
Crucial For A 5. Small Businesses Have Higher Revenue.
Small Business 6. 175 Million People.
7. Establish More Customers.
To Have 8. Not Just Local
Website

5. When Asked:
“Do You Use A Phone Book?”
4% - Yes
76% - No
20% - Rarely

6. The Way In Which We
Market Goods And
Services Has Changed.
Have You?

7. The Wind Farm Effect
Energy
Energy
Energy
ENERGY HUB

8. The Wind Farm Effect
Leads
Leads
Networking Social Media
Leads
Email
Digital Presence (Website)
Physical Presence

9. Effectively Taking Your
Business Online

10. A Professional Website
Don’t Show Up In Your Pajamas
- 30 Seconds to impress / 3 minutes to sell
Short & Sweet
- Keep things short and to the point
Easy To Contact / Easy to Find
- Make it easy to navigate and easy to contact you
Show Your Personality
- People like real people

11. Social Media Marketing

12. Social
Business
Facebook
Twitter LinkedIn
YouTube
FourSquare
Directories
Reviews
Yelp Directory listings
Merchant Circle dealing with your
Google Reviews industries

13. READY FIRE AIM
“The Shotgun Approach”

14. The “Shotgun” Approach
Choose
Plan
Test The Market
Move On